Test 5 Socio
Test 5 Socio
Test 5 Socio
Research design is the framework of research methods and techniques chosen by a researcher to
conduct a study. The design allows researchers to sharpen the research methods suitable for the
subject matter and set up their studies for success. The types of research design are:
2. Experimental: Experimental research establishes a relationship between the cause and effect
of a situation. It is a causal research design where one observes the impact caused by the
independent variable on the dependent variable. For example, one monitors the influence of an
independent variable such as a price on a dependent variable such as customer satisfaction or
brand loyalty. It is an efficient research method as it contributes to solving a problem.
A correlation coefficient determines the correlation between two variables whose values range
between -1 and +1. If the correlation coefficient is towards +1, it indicates a positive relationship
between the variables, and -1 means a negative relationship between the two variables.
SAMPLE
According to Manheim, “ A sample is the part of population which is studied in order to make
inferences about the whole population.
Bailey has said that the experienced researcher starts from the top(Population ) and worked down
to bottom(sample). They get a clear picture of the population before selecting the sample
PURPOSES OF SAMPLING
1. Cost-Efficiency: Sampling allows researchers to collect data from a smaller portion of
the population, reducing the time, effort, and resources needed compared to studying the
entire population. This is particularly beneficial when the population is large or widely
dispersed.
2. Time-Saving: Sampling helps save time by allowing researchers to collect data more
quickly than if they were to study the entire population. This is especially important when
timely decisions need to be made or when conducting studies with deadlines.
3. Accuracy: When done correctly, sampling can provide accurate estimates of population
parameters. Statistical techniques can be used to ensure that the sample is representative
of the population, minimizing bias and errors.
5. Inference: Sampling allows researchers to make inferences about the population based
on the characteristics observed in the sample. By analyzing the sample data, researchers
can draw conclusions and make predictions about the population as a whole.
6. Risk Reduction: Sampling can help mitigate risks associated with data collection. If
errors occur or if there are issues with the sample, the impact is limited to the subset
studied, rather than affecting the entire population.