Location via proxy:   [ UP ]  
[Report a bug]   [Manage cookies]                
Scribd Logo
Upload

Welcome to Scribd!

  • 393 views

    Business Research Methods

    Uploaded by

    Sarthak Gupta
    This document outlines the syllabus for a Business Research Methods course taken by students in the Class of 2011 during their second semester. The course aims to enable students to conceive and execute business research by providing essential inputs on research methodology. Over the course of 22 sessions, topics covered include introduction to research, research processes and design, scales and measurements, survey research, data preparation, multivariate analysis techniques like regression and factor analysis, and report writing. Case studies are also included on research examples from companies like P&G, HLL and Amul.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd

    Business Research Methods

    Uploaded by

    Sarthak Gupta
    393 views3 pages
    This document outlines the syllabus for a Business Research Methods course taken by students in the Class of 2011 during their second semester. The course aims to enable students to conceive and execute business research by providing essential inputs on research methodology. Over the course of 22 sessions, topics covered include introduction to research, research processes and design, scales and measurements, survey research, data preparation, multivariate analysis techniques like regression and factor analysis, and report writing. Case studies are also included on research examples from companies like P&G, HLL and Amul.

    Original Description:

    Syllabus Sem 2 IBS Gurgaon

    Original Title

    7. Business Research Methods

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    This document outlines the syllabus for a Business Research Methods course taken by students in the Class of 2011 during their second semester. The course aims to enable students to conceive and execute business research by providing essential inputs on research methodology. Over the course of 22 sessions, topics covered include introduction to research, research processes and design, scales and measurements, survey research, data preparation, multivariate analysis techniques like regression and factor analysis, and report writing. Case studies are also included on research examples from companies like P&G, HLL and Amul.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    393 views3 pages

    Business Research Methods

    Uploaded by

    Sarthak Gupta
    This document outlines the syllabus for a Business Research Methods course taken by students in the Class of 2011 during their second semester. The course aims to enable students to conceive and execute business research by providing essential inputs on research methodology. Over the course of 22 sessions, topics covered include introduction to research, research processes and design, scales and measurements, survey research, data preparation, multivariate analysis techniques like regression and factor analysis, and report writing. Case studies are also included on research examples from companies like P&G, HLL and Amul.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 3

    BusinessResearchMethods

    Classof Credit : 2011 : 2 AcademicYear Semester Sessions : First : II : 22

    CourseCode : SLRM502

    Objective
    To enable students conceive and execute business research by giving essential inputs on research methodology. REFERENCEBOOKS BusinessResearchMethods BusinessResearchMethods,7 e BusinessResearchMethods,9 e
    th ResearchMethods,7 e th th

    AUTHOR/PUBLICATION ICMR Zikmund,WilliamG.ThomsonSouthWestern Cooper,Donald/Schindler,Pamela.Tata McGrawHill2006 McBurney,DonaldH.WadsworthPublishing 2006 Hutton,P.Basingstoke.Macmillan1990

    ResearchforManagers:HowtoUseSurvey inManagementDecision MakingSurvey nd 2 e


    th StatisticsforManagement7 e

    Levin,RichardI/Rubin,David.S.,Prentice Hall

    DetailedSyllabus
    Introduction to Research: Meaning & definition of Research Relevance and significance of ResearchinbusinessTypesofResearchResearchproblemsEvolutionofResearchOverview ofResearchmethodology ResearchProcess:IntroductionTheoreticalFramework ResearchHypotheses Research Design: IntroductionNatureof andClassification ofdesignDevelopinganappropriate research design Experimental Research Design Randomized Design, Latin Square Design and FactorialDesignBasicprinciples,typesofexperimentaldesignvalidity externalandinternal. Scales and Measurements: Measurements Types of measurements Different Scales Comparison between different scales Characteristics Validity Different Methods of measurement Developing Scales Classification of scales Rating Scales Attitude Scales ThurstonscaleLikertscaleSemanticDifferentialscaleTypesofErrorsinmeasurement Test ofReliability MeasuresofStability ThreatstoReliability Survey Research: Introduction Purpose Methods of data collection Interviews, observation, schedule, Questionnaire other methods of data collection Panel research, warranty cards, Pantry auditandconsumerpanelMechanicalDevicesProjectiveTechniquesSociometry

    DetailedSyllabus TheClassof2011

    SecondSemester

    DataPreparation:DataCoding,DataCleaning,IdentificationOutlier,HandlingMissingValues Multivariate Analysis and use of statistical packages: Introduction Nature and techniques of MultivariateAnalysisAnalysisofdependence MultipleRegression.Assumptionsintheregression model,dummyvariabletreatment,testingofgoodnessoffitofthemodelandDiscriminantAnalysis. Analysis of interdependence Factor analysis and Cluster analysis Application of Major software packages(SPSSetc.) Report writing: types of reports planning and organizing a research project, Harvard system of referencing Bibliography footnoteschecklist evaluationofreport. CasesandExercises RenamingComputerPowerGroup AllenSolly:EnteringtheIndianWomensWesternWearMarket MarketResearchinInsurance TheLaunchofNewCoke MarketingResearchatP&G LaunchingtheScorpio QuantitativeResearchorQualitativeResearch:ADilemma RetailResearchinIndia ConsumerResearchinanAgeofCynicism TelephonicInterviewinBusinessResearch HLLVsAmul:HeatinguptheIceCreamMarket ImprovingtheQualityofBusinessResearch ImportanceofAnalysis&Reporting ConsumerResearchatKiranMusic FocusGroupsinBusinessResearch

    (Source:CaseStudiesinManagement VolumeVIII)

    DetailedSyllabus TheClassof2011

    SecondSemester

    SuggestedScheduleofSessions Topic Introductiontoresearch(includingcasediscussion) Researchprocesses Researchdesign (includingexperimentalresearch)(includingcasediscussion) Scalesandmeasurements(includingcasediscussion) Surveyresearch,datapreparationforstatisticalanalysis,useofstatistical packagesforanalysis(includingcasediscussion) IntroductiontoMultivariateanalysis MultipleRegression (includingexercises) Discriminantanalysis (includingexercises) FactorAnalysis (includingexercises) Clusteranalysis (includingexercises) Reportwriting Total No.ofSessions 1 1 3 1 3 1 3 3 3 2 1 22

    DetailedSyllabus TheClassof2011

    SecondSemester

    You might also like