Final Assignment

Sharifakhon Jurayeva

International Relations

Webster University in Tashkent

MDST 2800: Media, Diversity, and Society

Professor: Andrea Masouras

May 10, 2024

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Introduction

Diversity makes it possible to explore these distinctions in a healthy, safe, and supportive setting. To guarantee that

individuals genuinely respect one other's differences, it entails knowing one another by going beyond basic

tolerance. This enables us to positively appreciate diversity in the workplace and community while also embracing

and celebrating the various qualities of variety that each individual possesses. Every member of an organization

contributes a unique blend of viewpoints, professional and personal experiences, as well as cultural and religious

distinctions. The full potential of diversity can only be realized and its advantages fully realized when we

acknowledge these distinctions and come to appreciate and love every person, regardless of their background.

However, an organizational endeavour and practices known as inclusion include welcoming and fostering a culture

of cultural and social acceptance for individuals or groups with diverse origins. These distinctions may be obvious,

as in the case of national origin, age, race and ethnicity, gender, marital status, religion or belief, and

socioeconomic status, or they may be more innate, as in the case of educational background, training, industry

experience, tenure in an organization, and even personality traits like introversion and extroversion. People who

live in inclusive cultures are treated with dignity and respect for who they are as individuals or as a group.

Individuals sense a degree of dedication and support from others in order to perform to the best of their abilities at

work. A change in an organization's mindset and culture that manifests itself in ways like meeting participation,

office layout, or access to certain resources or information is typically associated with inclusion. Everyone is

engaged in the inclusion process, which also gives them a sense of importance and essentialness to the

organization's success. Research demonstrates that when individuals feel appreciated, they work at their best and

connect with the goals of the company. Higher-performing companies with skyrocketing motivation and morale

are the result of this cultural transformation.

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So, why do we need Diversity and Inclusion in our Workplace?

To draw in the brightest candidates with the greatest abilities, organizations must devote the necessary funds and

training. It could be necessary for you to search outside of the conventional hiring pool in the talent battle of today.

This is our definition of workplace diversity. Since the beginning of globalization, there has been a shift in the

global population due to increased mobility among migrant workers who travel to different parts of the world to

advance their careers and the need for a skilled and talented workforce, which has made diversity a major factor in

global economic growth. In addition to fostering social harmony among coworkers, a diverse staff boosts

efficiency and profitability, which benefits the organization by succession in the global marketplace.

Advantages of Inclusion and Diversity in the Workplace:

- Increased Talent Pool

- Enhanced trust and involvement among employees

- Novel insights and creative designs

- Improved judgment

- Enhanced performance

- Increased profitability and business performance

Employees who work in diverse and inclusive environments feel more connected and productive because they have

a sense of belonging. Businesses that use Diversity and Inclusion methods reap significant benefits in terms of

decision-making, creativity, and business performance.

Which four forms of workplace diversity exist?

The following are the four categories of workplace diversity:

External: Things related to an individual but not traits they were born with;

Internal: Circumstances an individual is born into;

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Organizational: Disparities among individuals that an organization has allocated to them

Worldview: Our worldview is shaped by a wide range of variables, some of which are listed above.

To effectively deal with workplace diversity, it is critical for a firm to comprehend and manage each of these areas.

Which DEI circumstances are there?

Implementing DEI in your company can take many different shapes. For examples:

- Observing several holidays and significant occasions for various employee groupings

- A speech or declaration given by the CEO or senior leadership group to the staff

- Establishing mentoring initiatives for marginalized communities

- Posting information or a video about workplace diversity on your website or social media accounts

- Adding a DEI component to your employee value proposition revision

Apple – Inclusion and Diversity

Apple's "Inclusion and Diversity" commercials effectively convey the company's dedication to highlighting

diversity in all of its manifestations. The significance of diversity, representation, and equality is highlighted in

these advertisements, which go beyond conventional marketing techniques. The following are some salient features

of Apple's Inclusion and Diversity ads about the utilization of the notion of diversity:

1. Diversity: A wide range of people from different racial and ethnic backgrounds, genders, ages, and cultural

identities are featured in Apple advertisements. Apple highlights the value of representation in media and

advertising by showing this variety. This communicates to a broader audience and emphasizes the value of each

person's unique experience and viewpoint.

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2. Inclusivity: Apple's advertisements highlight inclusion by showing how individuals with various backgrounds

can collaborate to work on creative ideas. This conveys a strong message about fostering an atmosphere in which

everyone is appreciated, cherished, and felt at home. It demonstrates that promoting a culture of belonging is just

as important to diversity as increasing its numbers.

3. Empowerment: By portraying people as engaged participants in Apple's success, these commercials empower

people. Through showcasing its global workforce, Apple showcases the creativity and skill that stem from a variety

of viewpoints. Regardless of their background, this might encourage others to follow their ambitions.

4. Social Responsibility: Apple's dedication to social responsibility is seen by the emphasis it places on diversity in

its advertising. Apple promotes itself as a business that embraces justice and equality by encouraging inclusion and

diversity. Customers that place a high priority on ethical principles in the companies they support may become

more trusting as a result.

5. Innovation: To promote creativity and innovation, diversity is essential. Apple emphasizes the value of having a

variety of viewpoints at the table by presenting a diverse group of people collaborating. Better decision-making,

more creative ideas, and eventually a competitive advantage in the market can result from this.

Let's now discuss why diversity matters for advertising in general and why businesses use this concept:

1. Representation and Relatability: In advertisements, consumers want to see themselves reflected. Businesses may

reach a wider audience and humanize their messaging by including a varied spectrum of people in their

advertisements. Customers' trust and brand loyalty may increase as a result.

2. Social Impact: Customers are becoming more interested in supporting companies that promote equality and

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social justice in today's socially conscious environment. Businesses may show their dedication to diversity and

inclusiveness by showcasing diversity in their advertising, which can improve their brand and draw in socially

aware customers.

3. Creativity and Innovation: By bringing together individuals with various viewpoints, experiences, and ideas,

diversity promotes creativity and innovation. Businesses that use diversity in their advertising may take use of this

creative potential and create campaigns that are more memorable and effective.

4. Talent Attraction and Retention: Organizations that prioritize diversity have a higher chance of drawing in top

talent from a variety of backgrounds. Companies may present themselves as inclusive employers that appreciate

and celebrate differences by promoting diversity in their advertising. Enhancing staff retention rates and drawing in

a varied pool of candidates can be achieved through this.

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 1. References

2. Apple. (2017). Apple — Inclusion & Diversity — Open [YouTube Video]. In YouTube.

https://www.youtube.com/watch?v=cvb49-Csq1o

3. Global Diversity Practice. (2023). What is Diversity & Inclusion? Global Diversity Practice.

https://globaldiversitypractice.com/what-is-diversity-inclusion/

4. Wong, K. (2024, March 25). Diversity and inclusion in the workplace: Benefits and challenges. Achievers.

https://www.achievers.com/blog/diversity-and-inclusion/

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5. Competitive Advantage: Diversity may provide a competitive edge in the global economy of today. Businesses

that use variety in their advertising may stand out from rivals, appeal to a larger audience, and adjust to shifting

market trends more skillfully.

In summary, diversity is a strong instrument for fostering inclusion, spurring innovation, earning customer trust,

and fostering a more just society. It is not merely a catchphrase in advertising. Businesses like Apple leverage the

idea of diversity in their advertising to drive good change in the world and to connect with consumers on a deeper

level, all while showcasing their beliefs.