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    Research Note 2

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    constanceja7
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    Research Note 2

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    14 views2 pages

    Research Note 2

    Uploaded by

    constanceja7
    Class work

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    © All Rights Reserved
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    What Is Data Analysis?

    Data analysis is the process of collecting, modeling, and analyzing data using various statistical and
    logical methods and techniques. Studies rely on analytics processes and tools to extract insights that
    support knowledge and operational decision-making.
    All these various methods are largely based on two core areas: quantitative and qualitative research.
    Data Processing Methods

    Qualitative Methods
    Qualitative data analysis methods are defined as the observation of non-numerical data that is gathered
    and produced using methods of observation such as interviews, focus groups, questionnaires, and more.
    As opposed to quantitative methods, qualitative data is more subjective and highly valuable in analyzing
    a phenomenon or situation.
    1. Content Analysis
    This is a straightforward and very popular method that examines the presence and frequency of certain
    words, concepts, and subjects in different content formats such as text, image, audio, or video.
    It is often used by researchers to measure behavior. For example, by analyzing customer reviews. It can
    also be used to analyze customer interviews and find directions for new product development. It is also
    important to note, that in order to extract the maximum potential out of this analysis method, it is
    necessary to have a clearly defined research question.
    2. Thematic Analysis
    The thematic method analyzes large pieces of text data such as focus group transcripts or interviews and
    groups them into themes or categories that come up frequently within the text. It is a great method
    when trying to figure out peoples view’s and opinions about a certain topic.
    It is a very subjective technique that relies on the researcher’s judgment. Therefore, to avoid biases, it
    has 6 steps that include familiarization, coding, generating themes, reviewing themes, defining and
    naming themes, and writing up. It is also important to note that, because it is a flexible approach, the
    data can be interpreted in multiple ways and it can be hard to select what data is more important to
    emphasize.
    3. Narrative Analysis
    A bit more complex in nature than the two previous ones, narrative analysis is used to explore the
    meaning behind the stories that people tell and most importantly, how they tell them. By looking into
    the words that people use to describe a situation you can extract valuable conclusions about their
    perspective on a specific topic. Common sources for narrative data include autobiographies, family
    stories, opinion pieces, and testimonials, among others.
    4. Discourse Analysis
    Discourse analysis is used to understand the meaning behind any type of written, verbal, or symbolic
    discourse based on its political, social, or cultural context. It mixes the analysis of languages and
    situations together. This means that the way the content is constructed and the meaning behind it is
    significantly influenced by the culture and society it takes place in. For example, if you are analyzing
    political speeches you need to consider different context elements such as the politician's background,
    the current political context of the country, the audience to which the speech is directed, and so on.
    5. Grounded Theory Analysis
    Traditionally, researchers decide on a method and hypothesis and start to collect the data to prove that
    hypothesis. The grounded theory is the only method that doesn’t require an initial research question or
    hypothesis as its value lies in the generation of new theories. With the grounded theory method, you
    can go into the analysis process with an open mind and explore the data to generate new theories
    through tests and revisions. In fact, it is not necessary to collect the data and then start to analyze it.
    Researchers usually start to find valuable insights as they are gathering the data.

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