FINDING THE ANSWERS TO

THE
RESEARCH QUESTIONS
(Data Analysis Method)
QUARTER 4 - MODULE 1 – LESSON 1
 LEARNING TARGET

In this module, you are expected

1 to analyze data with intellectual
honesty using suitable
techniques.
 The following terms will be encountered in the
lesson:
● Data - factual information (as measurements or statistics] used as a
basis for reasoning, discussion, or calculation.
● Data Analysis - a process of understanding data or known facts or
assumptions serving as the basis of any claims or conclusions you
have about something.
● Bias-defined as any tendency which prevents unprejudiced
consideration. In research, bias occurs when "systematic error [is]
introduced into sampling or testing by selecting or encouraging one
outcome or answer over others.
 The following terms will be encountered in the
lesson:
● Plagiarism - is presenting someone else's work or ideas as
your own, with or without their consent, by incorporating it into
your work without full acknowledgement. All published and
unpublished material, whether in manuscript, printed or
electronic form, is covered under this definition.
● Intellectual Honesty - is honesty in the acquisition, analysis,
and transmission of ideas. A person is being intellectually
honest when he or she, knowing the truth, states that truth.
TASK 1. The Prior
TASK 1. The Prior
 DATA ANALYSIS METHODS
In reporting the results, the researcher stays
close to the statistical findings without drawing broader
implications or meaning from them. Further, this section
includes summaries of the data rather than the raw data
(e.g., the actual scores for individuals). A results section
includes tables, figures, and detailed explanations about
the statistical results.
 DATA ANALYSIS METHODS
Before writing this section:
• Rewrite the Chapters 1-3 before or after data
analysis and before writing Chapter 4.
• Rewrite the chapters in past tense, wherever
applicable, and make corrections for actual
data collection and data analysis procedures.
 DATA ANALYSIS METHODS

What is the first thing that comes to mind when we

see data?

Similarly, in research, once data is collected, the

next step is to get insights from it.
 DATA ANALYSIS METHODS
Data analysis is how researchers go from a mass
of data to meaningful insights. There are many different
data analysis methods, depending on the type of
research. Here are a few methods you can use to analyze
quantitative and qualitative data.
 ANALYZING QUALITATIVE DATA
Qualitative data analysis works a little differently
from quantitative data, primarily because qualitative data
is made up of words, observations, images, and even
symbols.
While in quantitative research there is a clear
distinction between the data preparation and data
analysis stage, analysis for quantitative research often
begins as soon as the data is available.
 DATA PREPARATION AND BASIC DATA
ANALYSIS
Analysis and preparation happen in parallel and
include the following steps:
1. Getting familiar with the data: Since most
qualitative data is just words, the researcher
should start by reading the data several times
to get familiar with it and start looking for basic
observations or patterns. This also includes
transcribing the data.
2. Revisiting research objectives:
Here, the researcher revisits the
research objective and identifies the
questions that can be answered
through the collected data.
3. Developing a framework: Also known as coding
or indexing, here the researcher identifies broad
ideas, concepts, behaviors, or phrases and assigns
codes to them. For example, coding age, gender,
socio- economic status, and even concepts such as
the positive or negative response to a question.
Coding is helpful in structuring and labeling the data.
4.Identifying patterns and
connections: Once the data is coded,
the research can start identifying
themes, looking for the most common
responses to questions, identifying
data or patterns that can answer
research questions, and finding areas
that can be explored further.
 QUALITATIVE DATA ANALYSIS METHODS
Several methods are available to analyze
qualitative data. The most commonly used data analysis
methods are:
• Content analysis: This is one of the most common
methods to analyze qualitative data. It is used to
analyze documented information in the form of
texts, media, or even physical items. When to use this
method depends on the research questions. Content
analysis is usually used to analyze responses from
interviewees.
• Narrative analysis: This method is used to
analyze content from various sources, such as
interviews of respondents, observations from the
field, or surveys. It focuses on using the stories
and experiences shared by people to answer the
research questions.
• Framework analysis: This is more
advanced method that consists of several
stages such as familiarization, identifying a
thematic framework, coding, charting,
mapping and interpretation.
• Discourse analysis: Like narrative analysis,
discourse analysis is used to analyze
interactions with people. However, it focuses
on analyzing the social context in which the
communication between the researcher and the
respondent occurred. Discourse analysis also
looks at the respondent's day-to- day
environment and uses that information during
analysis.
• Grounded theory: This refers to using qualitative data to
explain why a certain phenomenon happened. It does
this by studying a variety of similar cases in different
settings and using the data to derive causal
explanations. Researchers may alter the explanations or
create new ones as they study more cases until they
arrive at an explanation that fits all cases.

These methods are the ones used most commonly.

However, other data analysis methods, such as
conversational analysis, are also available.
Qualitative data analysis can also be conducted
through the following three steps:

Step 1: Developing and Applying Codes.

Coding can be explained as categorization of data.
A 'code' can be a word or a short phrase that
represents a theme or an idea. All codes need to
be assigned meaningful titles. A wide range of
non-quantifiable elements such as events,
behaviors, activities, meanings etc. can be coded.
There are three types of coding:
1. Open coding. The initial organization of raw data to
try to make sense of.
2. Axial coding. Interconnecting and linking the
categories of codes it.
3. Selective coding. Formulating the story through
connecting the categories.

Coding can be done manually or using qualitative

data analysis software such as NVivo, Atlas ti 6.0,
Hyper RESEARCH 2.8, Max QDA and others.
 When using manual coding you can use
folders, filing cabinets, wallets etc. to gather
together materials that are examples of similar
themes or analytic ideas. Manual method of
coding in qualitative data analysis is rightly
considered as labor- intensive, time-consuming
and outdated.
In computer-based coding, on the other
hand, physical files and cabinets are replaced with
computer based directories and files.
 When choosing software for qualitative data
analysis you need to consider a wide range of
factors such as the type and amount of data you
need to analyze, time required to master the
software and cost considerations.
Moreover, it is important to get confirmation
from your dissertation supervisor prior to
application of any specific qualitative data analysis
software.
Review:
1. what is Data Analysis?
2. How you are going to prepare
yourselves as a researcher to analyze data?
3. What method you are going to use to
anlyze the interaction with people?
4. What are the three types of Coding?
Step 2: Identifying themes, patterns and
relationships. Unlike quantitative methods, in
qualitative data analysis there are no universally
applicable techniques that can be applied to
generate findings. Analytical and critical thinking
skills of researcher plays significant role in data
analysis in qualitative studies. Therefore, no
qualitative study can be repeated to generate the
same results.
 Specifically, the most popular and effective methods
of qualitative data interpretation include the following:
• Word and phrase repetitions - scanning primary data
for words and phrases most commonly used by
respondents, as well as, words and phrases used with
unusual emotions;
• Primary and secondary data comparisons -
comparing the findings of interview/focus
group/observation/any other qualitative data collection
method with the findings of literature review and
discussing differences between them;
• Search for missing information -
discussions about which aspects of the
issue was not mentioned by respondents,
although you expected them to be
mentioned;
• Metaphors and analogues - comparing
primary research findings to phenomena
from a different area and discussing
similarities and differences.
Step 3: Summarizing the data. At this last stage you need
to link research findings to hypotheses or research aim and
objectives. When writing data analysis chapter, you can
use noteworthy quotations from the transcript in order to
highlight major themes within findings and possible
contradictions.

It is important to note that the process of qualitative

data analysis described above is general and different
types of qualitative studies may require slightly different
methods of data analysis.
Analyzing Quantitative Data
Data Preparation The first stage of analyzing data
is data preparation, where the aim is to convert
raw data into something meaningful and readable.
It includes three steps:
Step 1: Data Validation.The purpose of data
validation is to find out, as far as possible, whether
the data collection was done as per the pre-set
standards and without any bias. It is a four- step
process, which includes...
• Fraud, to infer whether each respondent was
actually interviewed or not.
• Screening, to make sure that respondents
were chosen as per the research criteria.
• Procedure, to check whether the data
collection procedure was duly followed.
• Completeness, to ensure that the interviewer
asked the respondent all the questions, rather
than just a few required ones.
 To do this, researchers would need to pick a
random sample of completed surveys and validate the
collected data. For example, imagine a survey with 200
respondents split into 2 cities. The researcher can pick a
sample of 20 random respondents from each city. After
this, the researcher can reach out to them through email
or phone and check their responses to a certain set of
questions.
Step 2: Data Editing .Typically, large data sets include
errors. For example, respondents may fill fields
incorrectly or skip them accidentally. To make sure that
there are no such errors, the researcher should conduct
basic data checks, check for outliers, and edit the raw
research data to identify and clear out any data points
that may hamper the accuracy of the results.
For example, an error could be fields that were left
empty by respondents. While editing the data, it is
important to make sure to remove or fill all the empty
fields.
Step 3: Data Coding . It refers to grouping and
assigning values to responses from the survey.

For example, if a researcher has interviewed 1,000

people and now wants to find the average age of the
respondents, the researcher will create age buckets and
categorize the age of each of the respondent as per these
codes. (For example, respondents between 13-15 years old
would have their age coded as 0, 16-18 as 1, 18-20 as 2, etc.)
Then during analysis, the researcher can deal with simplified
age brackets, rather than a massive range of individual ages.
Quantitative Data Analysis Methods

After these steps, the data is

ready for analysis. The two most
commonly used quantitative data
analysis methods are descriptive
statistics and inferential statistics.
Descriptive Statistics • Mode: most common value
Typically descriptive among a set of values.
statistics (also known as • Percentage: used to express
descriptive analysis) is the first how a value or group of
level of analysis. It helps respondents within the data
researchers summarize the data relates to a larger group of
and find patterns. A few respondents.
commonly used descriptive • Frequency: the number of
statistics are: times a value is found.
• Mean: numerical average of • Range: the highest and
a set of values. lowest value in a set of
• Median: midpoint of a set of values.
numerical values.
Descriptive statistics provide absolute numbers.
However, they do not explain the rationale or reasoning
behind those numbers. Before applying descriptive
statistics, it's important to think about which one is best
suited for your research question and what you want to
show. For example, a percentage is a good way to show
the gender distribution of respondents. Descriptive
statistics are most helpful when the research is limited
to the sample and does not need to be generalized to a
larger population. For example, if you are comparing the
percentage of children vaccinated in two different villages,
then descriptive
Inferential Analysis These complex analyses
show the relationships between multiple variables
to generalize results and malco predictions A few
examples are:
• Correlation: describes the relationship between
2 variables
• Regression: shows or predicts the relationship
between 2 variables
• Analysis of variance: tests the extent to which
2+ groups differ
 Intellectual Honesty in Research
Intellectual Honesty is an applied method of
problem solving, characterized by an unbiased,
honest attitude, which can be demonstrated in a
number of different ways including:
• Ensuring support for chosen ideologies does
not interfere with the pursuit of truth;
• Relevant facts and information are not
purposefully omitted even when such things
may contradict one's hypothesis;
• Facts are presented in an unbiased
manner, and not twisted to give
misleading impressions or to support one
view over another;
• References, or earlier work, are
acknowledged where possible, and
plagiarism is avoided.
 Ten Signs of Intellectual Honesty

1. Do not overstate the power of your

argument. One's sense of conviction should be in
proportion to the level of clear evidence
assessable by most. If someone portrays their
opponents as being stupid or dishonest for
disagreeing, intellectual dishonesty is probably in
play. Intellectual honesty is most often associated
with humility, not arrogance.
2. Show willingness to publicly acknowledge that
reasonable alternative viewpoints exist. The alternative
views do not have to be treated as equally valid or
powerful, but rarely is it the case that one and only one
viewpoint has a complete monopoly on reason and
evidence.
3. Be willing to publicly acknowledge and question
one's own assumptions and biases. All of us rely on
assumptions when applying our world view to make sense
of the data about the world. And all of us bring various
biases to the table.
4. Be willing to publicly acknowledge where your
argument is weak. Almost all arguments have weak spots,
but those who are trying to sell an ideology will have great
difficulty with this point and would rather obscure or downplay
any weak points.
5. Be willing to publicly acknowledge when you are
wrong. Those selling an ideology likewise have great
difficulty admitting to being wrong, as this undercuts the
rhetoric and image that is being sold. You get small points for
admitting to being wrong on trivial matters and big points for
admitting to being wrong on substantive points. You lose big
points for failing to admit being wrong on something trivial.
6. Demonstrate consistency. A clear sign of intellectual
dishonesty is when someone extensively relies on double
standards. Typically, an excessively high standard is applied
to the perceived opponent(s), while a very low standard is
applied to the ideologues' allies.
7. Address the argument instead of attacking the person
making the argument. Ad hominem arguments are a clear
sign of intellectual dishonesty. However, often times, the
dishonesty is more subtle. For example, someone might
make a token effort at debunking an argument and then turn
significant attention to the person making the argument,
relying on stereotypes, guilt-by-association, and innocent-
sounding gotcha questions.
8. When addressing an argument, do not misrepresent
it. A common tactic of the intellectually dishonest is to
portray their opponent's argument in straw man terms. In
politics, this is called spin. Typically, such tactics eschew
quoting the person in context, but instead rely heavily on
out-of-context quotes, paraphrasing and impression. When
addressing an argument, one should shows signs of having
made a serious effort to first understand the argument and
then accurately represent it in its strongest form.
9. Show a commitment to critical thinking.
10. Be willing to publicly acknowledge when a point or
criticism is good. If someone is unable or unwilling to admit
when their opponent raises a good point or makes a good
criticism, it demonstrates an unwillingness to participate in the
give-and-take that characterizes an honest exchange.
While no one is perfect, and even those who strive for
intellectual honesty can have a bad day, simply be on the lookout
for how many and how often these criteria apply to someone. In
the arena of public discourse, it is not intelligence or knowledge
that matters most - it is whether you can trust the intelligence or
knowledge of another. After all, intelligence and knowledge can
sometimes be the best tools of an intellectually dishonest
approach.