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PREM SAI BALAJI PEDDINENI / Social Media Marketing Intern

premsaibalajip@gmail.com +91 9505131819 LinkedIn

Summary
As an early professional with a Bachelor's Degree and strong analytical and logical thinking skills, I am excited to apply for the role
of Social media Marketing Internship. With experience in conducting market research, analyzing consumer behavior data, and
creating comprehensive reports on marketing metrics, I am well- equipped to support growth initiatives for your organization. My
adaptability, attention to detail, and willingness to learn make me a valuable team player. My goal is to continue developing my
marketing skills while contributing significantly to the success of your company.

Certifications
Strategic Marketing & AI by Schbang X Masters’ Union 11/2023 - 07/2024
● Developed a strong Foundation in GTM strategy, Consumer Behaviour, Market Research, Social Media Strategy and
Digital Marketing.
● Learnt Various tools such as Midjourney, Figma, Davinci Resolve, Tableau, Chat GPT (prompt Engineering), Data Tab,
Google Analytics enhancing my ability to make data driven decisions and to create visuals for social media.
● Worked on several projects which broadened my knowledge on AI and Marketing which enhances my capability to work
in several domains.

Education

Degree College/school Date Grades/achievements

Integrated MSc in chemistry UM DAE CEBS 01/08/19 - 30/04/24 Results awaited(Nest rank 95)

Skills
Copywriting, Prompt Engineering, Video Editing, Communication, Data Analysis, Data Visualization
Midjourney, Tableau, Canva, Davinci Resolve, ChatGPT, DataTab, Figma

Additional Information
Project - Dropshipping
● Strung a Team together with various skill sets to start a Drop shipping Business and identified markets.
● Identified content pillars to drive consumer awareness, consideration and decision and created a Content Calendar.
● Researched Market and identified trending products and wrote website copy for the product listing.

Project - Marketing Trek- Digital Transformation of Enamel nail art studio.


● Consulted a Nail Art studio to Increase Footfalls by transforming them into a digital enterprise.
● Identified their main consumer persona and built a model website so that they can offer their
services digitally and suggested to GMB profile so they can be identified on Google Maps.
● Played a key role in establishing their USP and suggested alternative revenue models to increase
their business.

Rebranding of Ayurvedic Company


● Pinpointed inconsistency in font sizes, typefaces, Brand Messaging across channels and color Palette.
● Researched competitors to identify Broad colors in the industry and recommended a new color palette and
typeface along with font sizes which would result in Brand consistency and Distinctiveness
● Created Social media posts and new product Packagings which would align with new brand guidelines.

Building visuals based on Brand guidelines


● Created spec ads for Surf Excel and Kotak811 with consideration of brand Guidelines.
● Generated stunning visuals which would cost heavy budget to get similar quality visuals

DAE DISHA Scholar


● Recipient of the Government of India’s DISHA scholarship, which is awarded to a selected batch of
academically brilliant students who clear the NEST exam and continue to perform well in their graduate
studies at CEBS, Mumbai or NISER,Bhubaneswar.

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