Unit 2 Data Collection and Sampling Techniques
Unit 2 Data Collection and Sampling Techniques
Learning Objectives
Given the following research studies, determine the possible
respondents of the study and possible ways how/where to gather
the data needed.
RECORDS
Sources of Data
Reminder:
When you use existing data in your research, make sure that you use a quality
data (know how the data were gathered). In addition, remember to ask
permission and acknowledge the source of data you use in your study.
Different Ways of Collecting Data
Direct or Interview Method
Registration Method
Experimental Method
Different Ways of Collecting Data
Direct or Interview Method The researcher has a direct contact
with the interviewee. The researcher
obtains the information needed by
asking questions and inquiries from
the interviewee.
For example, birth and death rates are registered in the National Statistics
Office for records and future use. The number of registered cars can be found
at the Land Transportation Office (LTO). The list of registered voter in the
Philippines is found in the Commission on Elections (COMELEC).
Different Ways of Collecting Data
This method is usually used to find out the
Experimental Method
cause and effect relationships. Scientific
researchers often use this method.
MALE
FEMALE
List of Students
Strata
Sample
Probability Sampling
Cluster Sampling
In cluster sampling, the population area is divided into sections (or clusters), a few of
those sections are randomly selected, and then all the members from the selected
sections are chosen as samples.
Non-probability Sampling
The sample is not a proportion of the population and there is no system in selecting the
sample. The selection is dependent on the situation from which the sample is taken. This
technique lacks objectivity of the selection. It is sometimes called subjective sampling.
Non-probability Sampling
Convenience Sampling
This is used because of the convenience it offers to the researchers.
Example: The researcher wishes to investigate the most popular noontime
show may just interview the respondents through the telephone.
Non-probability Sampling
Quota Sampling
In this type of sampling, the proportions of the various subgroups in the
population are determined and the sample is drawn to have the same
percentage in it.
Example: Suppose we want to determine the teenager’s most favorite brand of
t –shirt. If there are 1000 female and 1000 male teenagers and we want to
draw 150 members for our sample, we can select 75 female and 75 male
teenagers from the population without using randomization.
Non-probability Sampling
Purposive Sampling
This is based on certain criteria laid down by the researcher. People who satisfy the criteria are interviewed.
In purposive sampling, the respondents are chosen on the basis of their knowledge of the information desired.
Examples: If a research is to be conducted on the history of a place, the old people of the place must be
consulted and included in the sample.
Suppose the target is to find out the effectiveness of a certain kind of shampoo. Of course bald fellows will not
be included in the sample.
Non-probability Sampling
Snowball Sampling
In this type of sampling, research participants recruit other members for the study. This
method is particularly useful when participants might be hard to find.
For example, a study on working prostitutes or current heroin users.
Thank you for listening my dear students.
Lecturer: Jay-cen T. Amanonce