SCHOOL OF COMMERCE & MANAGEMENT

DEPARTMENT OF BACHELOR OF BUSINESS

ADMINISTRATION

QUESTION BANK-SEMESTER I

(2022-23)
 MANAGERIAL ECONOMICS

1. Define Managerial economics.

2. Outline the nature and scope of managerial economics.
3. Discuss two cases of business decision making where managerial economics isused?
4. What are two important responsibilities of a managerial economist?
5. Discuss the importance of studying managerial economics for a manager.
6. Write two characteristics of managerial economics.
7. Write scope of managerial economics.
8. Write two differences between economics and managerial economics.
9. Define the term “Demand” as used in economics, what are the factors affecting the
demand for acommodity?
10. What is “Law of demand”?
11. What is Market demand?
12. What is demand schedule?
13. What do you mean by extension of demand?
14. What do you mean by contraction of demand?
15. What do you mean by increase in demand?
16. What do you mean by decrease in demand?
17. Differentiate between Normal Goods, inferior goods and complementary Goods?
18. Write two cases where of demand curve slopes upward?
19. Write two factors that influence demand for good / service?
20. Define the term “elasticity of demand”. What are the different methods to calculate the
elasticity ofthe demand?
21. What is perfectly inelastic demand and What is perfectly elastic demand?
22. What is cross elasticity of demand?
23. What is Demand? Why Law of Demand operates? Differentiate between Movement and
Shift in demand curve.

24. Define law of Supply? Also, discuss the factors affecting the supply.
25. Explain the reasons for U shape of average variable cost curve.
26. What does revenue mean? Discuss the different concepts of the revenue including Total
Revenue,Marginal Revenue and Average Revenue
27. What is difference between the accounting and economic cost?
28. Discuss the short run cost analysis, including fixed cost and variable cost and total cost
curves.
29. The gap between average total cost and average variable cost narrows down with the
increase in the level of output but they never meet. Explain.
30. Discuss the relationship between TR, AR and MR under perfect competition…
31. Differentiate between the economies of scale and diseconomies of scale?
32. Define production function.
33. What is Law of variable proportions? List the various stages of law of variable
proportions.
34. Define law of diminishing returns.
35. What do you mean by Returns to Scale. Compare and contrast between the increasing
returns toscale, diminishing returns to scale and constant returns to scale.
36. What is perfect competition?
37. Define monopoly market structure?
38. Discuss two important features of perfect competition and of imperfect competition.
39. What is monopolistic competition?
40. Discuss two features of monopoly.
41. Discuss the MR-MC Approach of equilibrium price determination.
42. Discuss the TR-TC Approach of the equilibrium price determination.
43. Elucidate how the equilibrium is established in the industry in a perfect competition
market.
44. Compare and contrast various forms of the markets, and determine the price
and outputequilibrium of the different market forms.
45. Explain how a firm under perfect competition determines price in the short
run.
46. Discuss how the is price determined inside a monopoly market?
 BUSINESS COMMUNICATION

1. What is written communication? State advantages & disadvantages of written

communication?
2. What are the various elements needed for effective speaking?
3. Write a job application letter to the HR manager in response to an advertisement on
Naukri.com for the post of marketing manager.
4. Discuss in detail how can language be a barrier in effective communication
5. Explain the communication process.
6. Explain in detail the importance of effective listening
7. What is an interview? Explain in detail skillset needed for an interview?
8. What is informal communication? Explain merits & demerits of informal communication
9. Explain various barriers to good listening?
10. Explain Do’s & Don’ts of a group discussion
11. Explain briefly the different types of non-verbal communication
12. Define the following :
A. Noise
B. Resume
C. Nonverbal Communication
13. Prepare a resume using the following details :
Post :Branch manager (bank)
Qualification: Post graduation
Work Exp.- 7-10 years

14. Develop a creative write up on “How to overcome stress during examinations”

15. Develop a creative write on “First day at job”
16. “Effective communication helps people grasp issues, build rapport with coworkers, and
achieve consensus”. Comment
17. Explain the importance of communication in any organization?
18. How can conflict be managed in workplace, in context to communication?
19. How can organizational communications be improved?
20. What are the different directions of communication?
21. Illustrate some of daily life scenarios where in you have seen communication breakdown.
22. Explain how miscommunication might be related to accident at workplace?
23. Write a resignation letter to your head stating him the reason.
24. Write a recommendation letter for one of your team member who has recently changed
his/her job.
25. Write a resume for the following :
26. Software Engineer – Exp. 10+ years.
27. What is physical barrier of communication?
28. What is the distinguish between verbal & non verbal communication?
29. How can grapevine communication be used effectively?
30. Define listening skills.
 BEHAVIORAL SCIENCE

1. When evaluating body language, what does the following signals indicate
a. A clenched fist
b. Frequent blinking
2. While building a resume, what are important points to be covered?
3. Explain the Johari Window.
4. Explain the SMART goals.
5. Explain the SWOT analysis.
6. What is self-esteem? What are the do's and don'ts of self-esteem?
7. What are the different types of behavior
8. Give your views on success and failure.
9. Is it important to understand body language?
10. What kind of body language is actually helpful for an interview?
11. Define Attitude. Explain its tri component model?
12. What do you understand by Attitude? Explain its characteristics?
13. Explain the functions of Attitude?
14. Suggests some ways to change some attitude?
15. What is stress? Suggest some ways to manage stress?
16. How conflict can be managed in an organization? Suggest some ways.
17. Define Leadership. Explain its importance and characteristics?
18. What are the qualities of a good leader?
19. How teamwork helps in achieving the goals of organization? Explain.
20. Explain some core elements of Work Ethics?
21. Explain Time Management in detail.
22. Explain Personality and factors affecting personality?
23. Discuss the 5 factor model?
24. What is Personality Disorder and explain any 4 in brief?
25. Discuss the traits for a building a positive personality.
26. Explain Personality Development and its importance?
27. Explain Freud’s Psychoanalytic theory of Personality Development?
28. Explain Erik Erikson’s Stages of Psychological development?
29. Can an individual suffer with avoidant and dependent personality disorder simultaneously?
30. Explain the core elements of a strong work ethic?
 MANAGEMENT PRINCIPLES AND APPLICATIONS

1. Explain the Maslow’s Theory of Motivation.

2. Define Communication.
3. Types of communication.
4. What are the barriers to effective communication?
5. Explain the Importance and purpose of organizing process.
6. Short note on human resource audit.
7. Short note on controlling process.
8. Explain the different element of management.
9. Explain the importance of performance appraisal.
10. Define leadership.
11. Write down five qualities of a good leader.
12. Explain the different types of leadership.
13. Differentiate between centralization &Decentralization.
14. Different forms of communication.
15. Explain the steps in the process of controlling.
16. Highlight the merits and demerits of centralization and decentralization.
17. Write down the significance of management
18. Give an account of various steps involved in planning?
19. Describe the different features of planning
20. Limitations of planning?
21. Write down all the steps in setting up a proper organizational structure.
22. Short note on standing plans
23. Explain the importance & process of performance appraisal.
24. Differentiate between formal and informal communication
25. Explain staffing.
26. Write down the process of staffing.
27. Explain planning premises
28. Differentiate between unity of command and unity of direction
29. Write down the different elements of direction.
30. Write down the Importance of management
31. Different elements of Communication Process
32. Differentiate Between Functional and Divisional structure
33. Differentiate Between Recruitment & selection.
34. Differentiate Between Formal and Informal organization
35. Differentiate between centralization and decentralization
36. Differentiate Between line & staff structure
37. Differentiate Between Training & Development
38. Relationship between Authority, responsibility & accountability
39. Hawthorne Experiment
40. Short note on scalar chain
41. Short note on organization chart
 CASE STUDY ANALYSIS
1. What do you mean by a Case Study? State the purpose of writing a case study.
2. What factors should be taken into consideration while identifying problems in a case.
3. Explain the steps involved in Case Study.
4. What is a protagonist?
5. What makes a good case analysis?
6. What are the various methods of data collection & analysis.
7. As per the General Management case study “Should a female Director Tone it Down”
what should Sarah do now as per the situation?
8. How much of the problem does Sarah is encountering can we ascribe to Gender bias?
9. Who were the various stakeholders that were involved in Dominos’ Case study?
10. In reference to the Dominos’ Case study, how should the company move forward to
protect its brand and its reputation?
11. Explain the Business life cycle in reference to the case of Comedy Nights with Kapil?
12. Who are the major stakeholders in the case of Ichko? How will cyclone Ichko will
impact them?
13. What is the goal of writing a Case study?
14. Explain the steps of solving a case study?
15. How many sections are there in a case study? Kindly explain in detail.
16. Explain the designs of Case study?
17. Explain the types of Case Study?
18. Explain the advantages and limitations of Case study?
19. What are the potential sources of information in Case Study?
20. What are the elements of Case Study?
 21. Explain the difference between Company owned and Franchise in reference to the
case on Dosa Plaza?
22. What were the challenges faced by Shreeji optics?
23. Parson Foods

Company Background

Parson Foods, a fluid milk processor (dairy), founded in 1925, grew through continuous acquisitions

to become an industry leader. As part of Parson Foods’ post-acquisition strategy, it allowed each

dairy to operate autonomously with little oversight. Since dairies generally have limited

geographic markets, due to the perishability of milk, the acquired dairies tended to retain control

over their own territory. It was not likely an acquired dairy would compete against another of the

Parson dairy within the given territory.

In the 1990’s, Parson Foods employed its growth strategy to frozen and canned vegetables.

In implementing their new focus on vegetables, Parson Foods acquired the Darien Company. Over

the next decade, Parson Foods grew through acquisition to become the largest processor of canned

and frozen vegetables in the country.

Following their dairy strategy, Parson Foods allowed acquired vegetable processors to

operate autonomously while providing capital for organic growth. Unfortunately, unlike Parson’s

dairies, which rarely competed against one another, vegetable processors under Parson Food’s

umbrella distributed frozen and canned vegetables nationwide. This lack of perishability and

defined geographical territories meant that the vegetable acquisitions competed against each other

- often cannibalizing business from one another. As a result, the Parson Foods’ consolidated

vegetable operations reported significant operating losses.

 Parson Foods Vegetable Company (PFVC)

With losses from vegetable company operations mounting, Parson Foods’ executives decided to

depart from their longstanding acquisition-autonomy strategy by establishing Parson Foods

Vegetable Company (PFVC). PFVC was created to consolidate all vegetable processing

operations into one company. Richard Lawson was named the first Chief Executive Officer of

PFVC and charged with returning the company to profitability. Richard assembled a seasoned

management team who quickly made operational and structural changes to improve PFVC’s

financial results. While their efforts improved financial results, Richard wanted more. In addition

to organic growth, his vision was to grow PFVC through the introduction of innovative new

products. Richard’s vision would be challenging to execute considering the company’s recent

history of new product introduction. Soup-in-a-Flash, a microwaveable soup starter

kit,introduced by Eagle Eye Foods, one of the companies consolidated to form PFVC. Soupin-a-

Flash failed miserably with the company writing-off more than US$10 million of unsold finished

goods.

Should PFVC Try Again?

Because the failure of Soup-in-a-Flash was still fresh, Parson Foods did not have an appetite to

introduce new products. Meanwhile, PFVC’s executive management team still believed in

Richard’s new product development vision. His team believed that new products would be

instrumental in improving the PFVC’s future sales and financial results. Recently, Carlos Rico,

PFVC’s Marketing Manager, approached Richard with an idea for an innovative, nutritious and

convenient frozen food product. The new product would consist of vegetables, coated seasoned

pasta (known as spaetzels) and chicken - all contained in a single bag. To prepare the product
Carlos called Chicken Sensations, consumers would simply empty the contents from the bag into a

bowl, add a teaspoon of water, microwave for 6 minutes and, voila, dinner is ready! Carlos

expected Chicken Sensations to compete against other convenience frozen foods such as frozen

pizza and microwaveable dinners. He provided preliminary sales forecasts suggesting the

introduction of Chicken Sensations would increase company sales by over twenty percent and

deliver gross margins double current vegetable offerings. As far as Carlos was concerned, the

potential for Chicken Sensations was phenomenal! To further explore the feasibility of Chicken

Sensations, Richard assembled a crossfunctional team comprised of Gary Smits, Vice President of

Production; Vicki Hoerning, Director of Financial Analysis; and, Carlos Rico. They were charged

with evaluating the market feasibility of Chicken Sensations.

Richard initially described Chicken Sensations as an innovative new product with

the potential to create a new category of convenience frozen offerings and significantly impact

PFVC’s financial results for years. He challenged the team to objectively evaluate the financial

and market viability of Chicken Sensations cautioning them about the importance of the quality of

their analysis. Reminding the team of the fiasco with Soup-in-a-Flash, Richard’s parting words

were, “Failure is not an option.”

Richard requested that the team reconvene in two weeks to discuss present their findings and analysis

to determine how the company should proceed. He requested the team members complete the

following analysis: • Carlos: To explore the selling prices of current convenience frozen food

products; propose a selling price; determine a selling price for Chicken Sensations; recommend

the mix of chicken, spaetzels and vegetables; forecast first year sales; and, quantify incremental

sales (e.g. incremental sales staff, slotting) and marketing costs (e.g. coupon costs). • Gary: To

determine where to process Chicken Sensations; estimate the costs associated with
preparing the processing facility; and, evaluate manufacturing costs. • Vicki: To perform financial

analyses to evaluate the expected overall first-year profitability; calculate breakeven sales level

and margin of safety; and, be prepared to conduct sensitivity analysis based on inputs from Carlos

and Gary.

Points to Ponder

There is a sense of urgency for PFVC to launch a new product despite the parent company’s reluctance

to support the effort. Richard Lawson believes Chicken Sensations will propel the company

forward while also creating a new category of convenience frozen foods that will dramatically

increase sales and gross profits. While he emphasized to his team that “failure is notan option,”

success is not guaranteed [regardless of the merits of the product] in new product introduction.

The best anyone can hope for is a thorough and efficient analysis of the market and financial

feasibility of a new product to increase the likelihood of success. Consequently, the team member

analysis and findings will be critical in evaluating the feasibility of Chicken Sensations. This will

entail a holistic cross functional approach in evaluating financial and market feasibility of Chicken

Sensations while minimizing the risks. Simply stated: Did Richard request the appropriate

information and analysis from the team effectively evaluate the market and financial feasibility of

Chicken Sensations?

QA. What is the appeal or unique selling proposition of Chicken Sensations?

QB. Who is the potential target audience for Chicken Sensations? Describe the characteristics of the

target.

QC. Who are the competitors and how might they respond to the introduction of Chicken Sensations?
Q27. Explain the story behind Satyam Scandal and identify the protagonist of the case?

Q28. You head marketing at a large company that makes bicycles for all ages. A recently launched brand

“Brazen” has been a huge hit. Consumers are queuing up to buy it. However, this unexpected surge in

demand has led to a shortage in supply. As a result, a large number of retailers are using this opportunity

to charge from the consumer a price higher than the MRP. You are very concerned about these

developments. You feel that the goodwill among the consumers gained by the company over the past

several years is in the now in the danger of being eroded by the act of the retailers.

• QA. What could you do correct the situation and why?

 BUSINESS ACOUNTING

1. Definition of accounting.
2. State the advantages and limitations of accounting.
3. Explain in detail the meaning, objectives, sub-field, need and purpose of accounting.
4. Write short notes on the following:- sales, purchases, profit, gain, fixed assets, current assets,
capital expenditure, revenue expenditure, expenditure, expense, capital, drawings, liabilities,
assets, fictitious assets, contingent liabilities, income , voucher, trade discount, cash discount,
business entity, revenue recognition, money measurement, matching, going concern, full
disclosure, accounting period, consistency cause, conservatism/prudence, dual aspect
materiality, objectivity, scrap value, outstanding expenses, accrued income, provision for
doubtful debts, prepaidexpense.
5. What is trial balance? State 4 functions.
6. What is Bank reconciliation statement? Explain in detail the need and importance of preparing
BRS.
7. Define depreciation. State the reasons for providing depreciation.
8. Difference between SLM and WDM.
9. Explain briefly “Users of Information”.
10. Difference between trading account and profit & loss account. 11.Difference between trial
balance and balance sheet.
12. List and explain briefly subsidiary books of accounting. 13.Difference between cash book and cash
account.
Q. Rim Zim Ltd. maintains a current account with the State Bank of India. On 31st March, 2017, the
bank column of its cash book showed a debit balance of ₹ 1,54,300. However, the bank statement
showed a different balance as on that date. The following were the reasons for the difference :
₹
(i) Cheques deposited, but not yet credited by the bank 75,450
(ii) Cheques issued, but not yet presented for payment 80,760
(iii) Bank charges not yet recorded in the cash book 1,135
(iv) Cheques received by the bank directly from trade debtors 1,35,200
(v) Insurance premium paid by the bank as per standing instructions, but not yet recorded in
the cash book 15,400
(vi) Dividend collected by the bank, but not yet recorded in the cash book 1,000
Find out the balance as per the bank statement as on 31st March, 2017.

Q. On 30th June, 2014, the bank column of Mohan Kapoor's Cash Book showed a debit balance of ₹
12,000. On checking the Cash Book with bank statement you find that:-
1. Cheques paid into Bank ₹ 8,000, but out of these only cheques of ₹ 6,500 were cleared and credited by
the Bankers upto 30th June.
2. Cheques of ₹ 9,200 were issued but out of these only cheques of ₹ 7,000 were presented for payment
upto 30th June.
3. The receipt column of the Cash Book has been undercast by ₹ 200.
4. The Pass Book shows a credit of ₹ 330 as interest on investments collected by bankers and debit of ₹
60 for bank charges.
5. On 29th June a Customer deposited ₹ 3,000 direct in the bank account but it was entered only in the
Pass Book.
Prepare a Bank Reconciliation Statement.

Q. On 30th June 2014, the bank balance as per Sanjay Yadav's Cash Book was ₹ 1,500. On comparing
with the Pass Book the following information was received:-
1. Cheques amounting to ₹ 7,290 were issued on 28th June, of which one cheque of ₹ 1,300 was
presented in the bank for payment on 4th July.
2. Cheques deposited into bank for ₹ 10,000, but of these cheques for ₹ 4,000 were cleared and credited
in July.

3. Interest and Dividend on investments ₹ 580 collected by bank and credited to his account but he did
not have any information for this.
4. Life Insurance Premium ₹ 750 paid by bank according to his standing orders.
5. Bank Charges ₹ 25 not recorded in the Cash Book.
Prepare a Bank Reconciliation Statement

Question 1: On 1st April, 2015, a limited company purchased a Machine for Rs. 1,90,000 and spent
Rs. 10,000 on its installation. At the date of purchase, it was estimated that the scrap value of the
machine would be Rs. 50,000 at the end of sixth year.

Give Machine Account and Depreciation A/c in the books of the Company for 4 years after providing
depreciation by Fixed Instalment Method. The books are closed on 31st March every year.

Question 2: On 1st April, 2015, a Company bought Plant and Machinery costing Rs. 68,000. It is
estimated that its working life is 10 years, at the end of which it will fetch Rs. 8,000. Additions are
made on 1st April, 2016 to the value of Rs. 40,000 (Residual value Rs. 4,000). More additions are
made on Oct. 1, 2017 to the value of Rs. 9,800 (Break up value Rs. 800). The working life of both
the additional Plant and machinery is 20 years.
Show the Plant and Machinery account for the first four years, if depreciation is written off according to
Straight Line Method. The accounts are closed on 31st March every year.

Q3. On 1st April, 2016, Plant and Machinery was purchased for Rs. 1,20,000. New machinery was
purchased on 1st Oct., 2016, for Rs. 50,000 and on 1st July, 2017, for Rs. 25,000.
On 1st January, 2020, a machinery of the original value of Rs. 20,000 which was included in the
machinery purchased on 1st April, 2016, was sold for Rs. 6,000.

Prepare Plant & Machinery A/c for three years after providing depreciation at 10% p.a. on
Straight Line Method. Accounts are closed on 31st March every year.

Q4. A plant is purchased for Rs. 60,000 on 1st April, 2009. It is estimated that the residual value of
this plant at the end of its working life of 10 years will be Rs. 20,920. Depreciation is to be provided
at 10% p.a. on diminishing balance method.

You are required to show the Plant Account for 4 years, assuming that the books are closed on 31st
March every year.

Q5. A firm purchased on 1st April, 2016, a second- hand Machinery for Rs. 36,000 and spent Rs.
4,000 on its installation. On 1st Oct. in the same year another Machinery costing Rs. 20,000 was
purchased. On 1st Oct., 2017, the Machinery bought on 1st April, 2016 was sold off for Rs. 12,000
and on the same date a fresh Machine was purchased for Rs. 64,000. Depreciation is provided
annually on 31st March, @ 10% p.a. on the Written Down Value Method.

Show the Machine A/c from 1st April, 2016 to 31st March, 2020.