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Multivariate Analysis

This document provides an overview of multivariate analysis techniques, including both dependency techniques like multiple regression, discriminant analysis, and MANOVA that involve designating independent and dependent variables, as well as interdependency techniques like factor analysis, cluster analysis, and multidimensional scaling that examine interrelationships among variables without distinguishing dependent and independent variables. It describes the uses and processes for each technique at a high level.

Uploaded by

shivakumar N
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© Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
817 views

Multivariate Analysis

This document provides an overview of multivariate analysis techniques, including both dependency techniques like multiple regression, discriminant analysis, and MANOVA that involve designating independent and dependent variables, as well as interdependency techniques like factor analysis, cluster analysis, and multidimensional scaling that examine interrelationships among variables without distinguishing dependent and independent variables. It describes the uses and processes for each technique at a high level.

Uploaded by

shivakumar N
Copyright
© Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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MULTIVARIATE

ANALYSIS:
An Overview

1
Selecting a Multivariate
Technique
• Dependency
• dependent (criterion) variables and
independent (predictor) variables are present
• Interdependency
• variables are interrelated without designating
some dependent and others independent

2
Dependency Techniques
 Multiple regression
 Discriminant analysis

 Multivariate analysis of variance

 (MANOVA)

 Linear structural relationships (LISREL)

 Conjoint analysis

• Simalto+Plus
3
Uses for Multiple Regression
 Predict values for a criterion variable by
developing a self-weighting estimating
equation
 Control for confounding variables to
better evaluate the contribution of other
variables
 Test and explain causal theories

• Path analysis
4
Uses for Discriminant Analysis
 Classify persons or objects into various
groups

 Analyze known groups to determine the


relative influence of specific factors

5
Use for MANOVA
 Assess relationship between two or more
dependent variables and classificatory
variables or factors samples
 E.g. . . . measure differences between

• employees
• customers
• manufactured items
• production parts
6
Uses of LISREL
 Explains causality among constructs not
directly measured
 Two parts

• Measurement model
• Structural Equation model

7
Two Models of LISREL
 Measurement

• used to relate the observed, recorded, or


measured variables to the latent variables
(constructs)
 Structural equation
• shows the causal relationships among the
latent variables

8
Use for Conjoint Analysis
 Market research

 Product development

9
Interdependency Techniques
 Factor analysis

 Cluster analysis

 Multidimensional Scaling (MDS)

10
Interdependency Techniques
Factor Analysis
 Computational techniques that reduce
variables to a manageable number
• construction of new set of variables based on
relationships in the correlation matrix
• Principal components analysis
• Communalities
• Rotation
 Measurement statistics
11
Interdependency Techniques
 Factor analysis

 Cluster analysis

12
Steps in Cluster Analysis
 Select sample to be clustered
 Define measurement variables

 Compute similarities among the entities


through correlation, Euclidean distances,
and other techniques
 Select mutually exclusive clusters

 Compare and validate the clusters

13
Interdependency Techniques
 Factor analysis

 Cluster analysis

 Multidimensional Scaling (MDS)

14
Multidimensional Scaling
 Creates a special description of a
participant’s perception about a product,
service, or other object of interest

15

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