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Decision Making Under Uncertainty

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Statistical Decision Theory

The Decision-Making Process


Quantitative Analysis
Logic
Historical Data
Marketing Research
Problem Scientific Analysis Decision
Modeling

Qualitative Analysis
Emotions
Intuition
Personal Experience
and Motivation
Rumors
Steps to Good Decision Making
1. Define problem and influencing factors.

2. Establish decision criteria.

3. Select decision-making tool (model).

4. Identify and evaluate alternatives using decision-making tool (model).

5. Select best alternative.

6. Implement decision.

7. Evaluate the outcome.


Decision
Theory
Associated Terms:
Alternative (Acts)
Course of action or choice. Decision-maker chooses among
alternatives.

State of nature
(Events)
An occurrence over
which
the decision maker has no
control.
Types of Decision Making
1) Decision making under certainty
The outcome of a decision alternative is
known (i.e., there is only one state of
nature.)
2) Decision making under risk
The outcome of a decision alternative
is not known, but its probability is
known.
3) Decision making under uncertainty
The outcome of a decision alternative is not known,
and even its probability is not known.
Decision Making under Uncertainty

 The outcome of a decision alternative is not known,


and even its probability is not known.

 A few criteria
(approaches) are
available
for
decision makers the
to
select according to
their preferences
and personalities
Decision Making Under Uncertainty

1. Maximax Criterion

2. Maximin Criterion

3. Minimax Regret Criterion

4. Laplace Criterion (Equal Probabilities)

5. Hurwiczalpha Criterion ( Rationality or Realism)


Criterion 1: Maximax (Optimistic)

An adventurous and aggressive decision maker may


choose the act that would result in the maximum payoff
possible

 Step 1 - Pick maximum payoff of each alternative.


 Step 2 - Pick maximum of those maximums in Step 1;
its corresponding alternative is the decision.
 This is viewed as an optimistic approach, “Best
of bests”.
Criterion 2: Maximin (Pessimistic)
This is also called Waldian criterion. This criterion of
decision making stands for choice between alternative
courses of action assuming pessimistic view of nature

• Step 1 - Pick minimum payoff of each alternative


• Step 2 - Pick the maximum of those minimums in Step 1,
its corresponding alternative is the decision

This is viewed as a pessimistic approach, “Best of worsts”


Criterion 3: Hurwicz (Realism)
This method is a combination of Maximin and Maximax criterion.
Also known as criterion of rationality.
neither too optimistic nor too pessimistic

• Step 1 - Calculate Hurwicz value for each alternative


• Step 2 - Pick the alternative of largest Hurwicz value as
the decision.

Hurwicz value of an alternative


= (row max)() + (row min)(1-)
where  (01) is called coefficient of realism.
Criterion 4: Equal Probabilities
The decision maker makes a simple assumption that each state
of nature is equally likely to occur & compute average payoff
for each. Choose decision with highest average payoff.

Also known as Laplace criterion

• Step 1 - Calculate the average payoff for each alternative.


• Step 2 - The alternative with highest average if the decision.
Criterion 5: Minimax Regret
Application of the minimax criterion requires a table of losses or table
of regret instead of gains.
Regret is amount you give up due to not picking the best alternative in
a given state of nature.
Regret = Opportunity cost = Opportunity loss

• Step 1 - Construct a ‘regret table’,


• Step 2 - Pick maximum regret of each row in regret table,
• Step 3 - Pick minimum of those maximums in Step 2, its
corresponding alternative is the decision.

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