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Business Strategy Mba

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Name. ………………………………………….

Printed
Student Admn. No.: …………..…………….… Pages:01
School of Business
Continuous Assessment Test (CAT-I)-Feb 2019, Semester: Winter, 2018-19
[MBA] [Semester:II] [Batch: 2018-19]
Course Title: Business Strategy Max Marks:
Course Code: MBCC5011 50
1
Time:1 hrs
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Instructions: 1. All questions are compulsory
Assume missing data suitably, if any
Group A (2x3 = 6 Marks)
Analyze Tesla Inc.’s vision and mission statements: 3
Vision: “To create the most compelling car company of the 21 st century by driving the
1. CO2
world’s transition to electric vehicles.”
Mission: “To accelerate the world’s transition to sustainable energy.”
In your opinion, what is the single major benefit of using a strategic management 3
2. CO1
approach to decision-making? Justify your answer.
Group B (4x5 = 20 Marks)
Give an example of a recent political development that changed the overall strategy of 5
3 an organization. Discuss in detail. CO1

4 Compare and contrast ISO 9000, 14000 and 14001. CO2 5


How Innovation, speed, differentiation, low cost etc are shaping the 21st century 5
5 company? Select any five companies, identify their core competencies and explain CO2
how they are getting competitive advantage through their core competencies?
Analyze the impact of external environmental factors on business strategies of ITC 5
6 CO2
Ltd. since independence.
Group C (2x12 = 24 Marks)
If you were a strategist in McDonald’s. How would you classify Porter’s Five Forces 12
7 in strong, medium and weak categories for your business? What will be your CO2
recommendations?
Understand the main reasons for the fall of Nokia and the stages a company had gone 12
through before failure. Understand the challenges faced by company re-entering the
8 market from which it made an exit. Analyze the opportunities Nokia can have when it CO1
re-enter the market.

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