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Lesson 5 - Practical Research

This document discusses different types of qualitative research methods including case studies, ethnography, phenomenology, content and discourse analysis, historical analysis, and grounded theory. It provides details on what each method involves such as long-term study of individuals or groups for case studies and examining language structures used in communication for discourse analysis. The document also lists advantages of qualitative research like adopting a naturalistic approach and understanding social interactions, and disadvantages including researcher subjectivity and the time-consuming nature of analysis.

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Ben
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885 views

Lesson 5 - Practical Research

This document discusses different types of qualitative research methods including case studies, ethnography, phenomenology, content and discourse analysis, historical analysis, and grounded theory. It provides details on what each method involves such as long-term study of individuals or groups for case studies and examining language structures used in communication for discourse analysis. The document also lists advantages of qualitative research like adopting a naturalistic approach and understanding social interactions, and disadvantages including researcher subjectivity and the time-consuming nature of analysis.

Uploaded by

Ben
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Making Words Meaningful

Pray constantly as if it was


an act of breathing and
eating.
Making Words Meaningful

Watering it daily will make


that tree yield fruits.
TYPES OF
QUALITATIVE
RESEARCH
1. CASE STUDY
It takes place in the field of
social care, nursing,
psychology, rehabilitation
centers , education, etc.
1. CASE STUDY
This involves a long time
study of a person, group,
organization, or situation. It
seeks to find answers to why
such thing occurs to the
subject.
1. CASE STUDY
Varieties of data collection
methods such as interviews,
questionnaires, observations
and documentary analysis
are used.
2. ETHNOGRAPHY
It is the study of a particular
cultural group to get a clear
understanding of its
organizational set-up,
internal operation and
lifestyle.
3. PHENOMENOLOGY
Coming from the word
“phenomenon,” which
means something known
through sensory experience.
3. PHENOMENOLOGY
It refers to the study of how
people find their experiences
meaningful. Its primary goal
is to make people
understand their
experiences.
4. CONTENT AND DISCOURSE
ANALYSIS
Content Analysis – requires an
analysis or examination of the
substance or content of the
mode of communication used by
a person, group, organization, or
any institution communicating.
4. CONTENT AND DISCOURSE
ANALYSIS
Discourse Analysis – study of
language structures used in the
medium of communication to
discover the effects of
sociological, cultural,
institutional, and ideological
factors on the content.
4. HISTORICAL ANALYSIS
It is the examination of
primary documents to make
you understand the
connection of past events to
the present time.
5. GROUNDED THEORY
It takes place when you
discover a new theory to
underlie your study at the
time of data collection and
analysis.
ADVANTAGES OR
STRENGTHS OF
QUALITATIVE
RESEARCH
1. Its adopt a naturalistic
approach to its subject
matter.
2. It promotes a full
understanding of human
behavior in their natural
setting.
3. It is instrumental for
positive changes.
4. It engenders respect for
people’s individuality
5. It is a way of
understanding & interpreting
social interactions
6. It increases the
researcher’s s interest in the
study.
7. It offers multiple ways of
acquiring and examining
knowledge about something.
DISADVANTAGES
OR WEAKNESSES
OF QUALITATIVE
RESEARCH
1. It involves a lot of
researcher’s subjectivity in
data analysis.
2. It is hard to know the
validity or reliability of the
data.
3. Its open-ended question
yield “data overload” that
requires long time analysis.
4. It is time-consuming.
5. It involves several
processes.

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