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    Loreal-Garnier Sustainability Challenge: #Greenbeautyfor All

    Uploaded by

    DARSHANA JHA
    The document proposes short, medium, and long term strategies for Garnier's #GreenBeautyForAll sustainability campaign. In the short term, it suggests dedicated green beauty sections in stores with interactive kiosks, and reverse supply of plastic packaging. Medium term strategies include full PCR packaging, sustainability badges based on footprint, and tracking footprints via QR codes and social media. Long term goals are to gain competitive advantage through quick implementation and combining short and long term efforts. It also provides suggestions for amplification, competition, and collaboration.

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    Loreal-Garnier Sustainability Challenge: #Greenbeautyfor All

    Uploaded by

    DARSHANA JHA
    117 views4 pages
    The document proposes short, medium, and long term strategies for Garnier's #GreenBeautyForAll sustainability campaign. In the short term, it suggests dedicated green beauty sections in stores with interactive kiosks, and reverse supply of plastic packaging. Medium term strategies include full PCR packaging, sustainability badges based on footprint, and tracking footprints via QR codes and social media. Long term goals are to gain competitive advantage through quick implementation and combining short and long term efforts. It also provides suggestions for amplification, competition, and collaboration.

    Original Description:

    loreal sustainable campaign

    Original Title

    Game Changers

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    The document proposes short, medium, and long term strategies for Garnier's #GreenBeautyForAll sustainability campaign. In the short term, it suggests dedicated green beauty sections in stores with interactive kiosks, and reverse supply of plastic packaging. Medium term strategies include full PCR packaging, sustainability badges based on footprint, and tracking footprints via QR codes and social media. Long term goals are to gain competitive advantage through quick implementation and combining short and long term efforts. It also provides suggestions for amplification, competition, and collaboration.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    117 views4 pages

    Loreal-Garnier Sustainability Challenge: #Greenbeautyfor All

    Uploaded by

    DARSHANA JHA
    The document proposes short, medium, and long term strategies for Garnier's #GreenBeautyForAll sustainability campaign. In the short term, it suggests dedicated green beauty sections in stores with interactive kiosks, and reverse supply of plastic packaging. Medium term strategies include full PCR packaging, sustainability badges based on footprint, and tracking footprints via QR codes and social media. Long term goals are to gain competitive advantage through quick implementation and combining short and long term efforts. It also provides suggestions for amplification, competition, and collaboration.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 4

    Loreal-Garnier

    #GreenBeautyFor
    Sustainability Challenge All

    TEAM - GAMECHANGERS
    Anirban Nandy
    Darshana Jha
    Oindrila Mohinta
    CENTRAL IDEA

    #MyGreenBeauty
    SHORT TERM MEDIUM TERM

    Dedicated design of Garnier section in supermarket chain stores based Full PCR packaging, redesigned such as- Light packages (like covers or
    on the campaign theme, with digitally interactive kiosks enabling sachets) can be used to accessorize for decorative purpose and heavy
    virtual experience packages (small to big)containers can add utilitarian and aesthetic value

    Creating and allotting Sustainability Badges (Level wise) based on their


    Reverse Supply of Plastic (mainly packaging)
    sustainable footprints, and thus

    Introducing Sustainability Footprints; can be tracked by purchase of QR


    code enabled PCR packages, usage of Green frames on social media
    (like on Facebook) and taking selfies with Green Stamp of our hashtag
    gaining them Green points.
    Campaign Target Activation Calendar
    Women Urban
    Mother
    Age 25-45 Educated

    Media Plan
    Channels Vehicles
    Colors Tv, Starplus, Zee
    Television
    TV, Sony

    Content Narrative
    Cosmopolitan, Women’s
    Magazines
    Era, Vogue

    YouTube, targeted in-app A young school going daughter is doing her homework on Environment crisis &
    Digital Ads
    Ads sustainable lifestyle. As she asks her mother how future generations will survive,
    her mother assures her that their are corporate brands fighting for sustainability like
    Facebook, Instagram, Garnier… Explaining #GreenBeautyForAll campaign.
    Social Media
    Snapchat, Twitter
    Amplification Competition Collaboration

    Quick launch of the short term strategy ● Tie up with Nykaa to


    ● Contests for kids to team up and combining them with the long term promote the Green Beauty
    with their parents to join efforts to gain competitive advantage marketing campaign in their
    over other multinational companies
    national-level competition to online and offline sales
    which are seeking to bring a greener
    come up with ideas to channels
    edge to their brand.
    recycle packaging of garnier
    products ● Collaborate with PETA to
    promote vegan branding for
    ● Sustainability footprint the products
    campaigns on social media
    ● Tie-up with sustainable
    ● Incentivizing wholesalers, clothing brands to promote
    distributors and retailers to green beauty products of
    promote and sell green Garnier
    beauty products.

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