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Author's Bias

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AUTHOR’S BIAS

• EXAMINE BIASES (FOR OR AGAINST) MADE BY THE


AUTHOR (EN8RC-III-3.1.12)
• ANALYZE INTENTION OF WORDS OR EXPRESSIONS USED
IN PROPAGANDA TECHNIQUES (EN8V-IIIG-26)
WHAT WORD/S CAN YOU ASSOCIATE TO THE
PICTURE BELOW?
WHAT WORD/S CAN YOU ASSOCIATE TO
THE PICTURE BELOW?

IMBALANCE

UNFAIR
WHAT IS A BIAS?
• Bias refers to an author’s expression of his/her own
opinion on a particular issue without examining and
presenting enough evidences. This arises from the author’s
thinking which may be influenced by personal beliefs,
culture, attitudes, preferences, and past experiences.
To further understand bias in writing, refer to the
illustration below:
To further understand bias in writing, refer to the
illustration below:
To further understand bias in writing, refer to the
illustration below:
To further understand bias in writing, refer to the
illustration below:
When does an author become bias?
• An author becomes bias when he/she persuades the
reader to believe on his/her own stand of the issue by
giving inaccurate information or false impression even
with or without the intention of misleading the readers.
How can we spot bias?
1. Word choice and connotation
• Connotation is a further understanding of a word's meaning. (As well as a
literal meaning, It is also a word that carry an additional idea or feeling. As a
writer, you can influence your readers' opinions with the words you choose.
The connotations of your chosen words determine whether your text is
biased or unbiased.
Example:
• Your friends described you as forceful.
How can we spot bias?
2. Names and titles
• The way a person is described or labeled can influence how we think
about him or her.
Example:
• John Doe, an ex-con, is now running for office.
• John Doe, who was convicted 20 years ago for a minor offense, is
now running for office.”
How can we spot bias?
3. Placement and size
• Usually, stories in a newspaper or on a news program that are chosen to be put
first are seen as the most important stories. Stories that appear at the back of a
newspaper or at the end of a broadcast are seen as less important.
Example:
• If a story about the disaster in the Philippines is on the front page of the
newspaper, it will be seen as important. If the story about the typhoon in the
Philippines is buried at the back of the paper, it will be regarded as less important.
How can we spot bias?
3. Placement and size
• Usually, stories in a newspaper or on a news program that are chosen to be put
first are seen as the most important stories. Stories that appear at the back of a
newspaper or at the end of a broadcast are seen as less important.
Example:
• If a story about the disaster in the Philippines is on the front page of the
newspaper, it will be seen as important. If the story about the typhoon in the
Philippines is buried at the back of the paper, it will be regarded as less important.
How can we spot bias?
4. Selection or omission
• Sometimes, certain details or facts will be cut out of a story, and others will be
included. This can change how readers/viewers think about the story. Make
sure to consider multiple sources to get the full story.
Example:
• A news story could be written about people booing during a speech. “The
President’s remarks were greeted by loud jeers. A small handful of people
disagreed with the President’s remarks.”
How can we spot bias?
5. Images and videos
Example:
Some photos can make the subject look serious, beautiful, healthy,
and so on. Other photos, however, can be very unflattering and
make the subject look ridiculous, sick, etc. The image of someone
in the news can influence how people think about him or her.

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