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UNDERSTANDING CULTURE, SOCIETY AND

POLITICS

Cultural Relativism and


Ethnocentrism
MOST ESSENTIAL LEARNING
COMPETENCIES
• Explain the importance of cultural relativism
in attaining cultural understanding
ACTIVITY AM I DIFFERENT?
FILL IN “‘ME’ AND MY CULTURE” TABLE BY DESCRIBING HOW
YOU BEHAVE AND PRACTICE YOUR OWN CULTURE UNDER
SIMILAR CIRCUMSTANCES.
ACTIVITY AM I DIFFERENT?
FILL IN “‘ME’ AND MY CULTURE” TABLE BY DESCRIBING HOW
YOU BEHAVE AND PRACTICE YOUR OWN CULTURE UNDER
SIMILAR CIRCUMSTANCES.
LESSON CONTENT
• The Concept of Cultural Diversity and
Relativism
• The Concept of Enthocentrism and
Xenocentrism
CULTURAL DIVERSITY, RELATIVISM,
ETHNOCENTRISM & XENOCENTRISM
cultural diversity
The culture in each society is also diverse.
There is no single culture but plural cultures.
OPEN-CLASS DISCUSSION
Describe the culture of the Philippines.
Is our people’s culture so diversed? Why or
why not?
cultural relativism
Cultural Relativism is the idea that all norms,
beliefs, and values are dependent on one’s
cultural context and should be treated as such.
cultural relativism
Understanding a culture is not possible if
we will analyze it through our own motives
and beliefs.
cultural relativism
This means that we will analyze the
different cultures and societies around us
objectively without using our own values to
judge its worth over another.
cultural relativism
A cultural practice is neither good or bad.
Only if it is referenced to the culture in
which it is to function.
cultural relativism
Cultural relativism is simply the belief that all
cultures as equally complex. There is no such
thing as superior or inferior culture.
OPEN-CLASS DISCUSSION
With this concept (cultural relativism) in mind,
how can we show our appreciation of other
cultures?
ethnocentrism
ETHNOCENTRISM is the belief in the superiority of
one's own culture and a marked preference for one's own
culture.

XENOCENTRISM, on the other hand, is a preference


for the products, styles, or ideas of a different/ other

xenocentrism
culture.
OPEN-CLASS DISCUSSION
Describe a particular event/ situation in wherein
Ethnocentrism was exhibited by different
individuals.
OPEN-CLASS DISCUSSION
Describe a particular event/ situation in wherein
Xenocentrism was exhibited by different
individuals.
OPEN-CLASS DISCUSSION
How can Cultural Relativism help in diminishing
the growing culture of Ethnocentrism and
Xenocentrism?
ACTIVITY 3
Create a slogan that promotes respect and
tolerance towards other cultures all over the
world. A slogan that will make people aware
of the ill effects of ethnocentrism such as
cultural misrepresentation, perception bias,
bullying, discrimination, intolerance, war,
genocide, and others
CONTENT: 12
POINTS
CREATIVITY: 8 POINTS

EACH MEME: 20
POINTS
Any
Questions?

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