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    Chapter 1

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    Harsh Thakur
    This document provides an introduction to research methodology. It discusses key concepts like the decision making process and what constitutes a good research study. The document outlines the objectives and types of research, including exploratory, conclusive, modeling, applied, and fundamental research. It also covers scopes of research such as natural sciences, social sciences, and management research. The goal of research is to increase knowledge within a discipline and help solve problems through careful inquiry and examination of facts.

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    Chapter 1

    Uploaded by

    Harsh Thakur
    13 views16 pages
    This document provides an introduction to research methodology. It discusses key concepts like the decision making process and what constitutes a good research study. The document outlines the objectives and types of research, including exploratory, conclusive, modeling, applied, and fundamental research. It also covers scopes of research such as natural sciences, social sciences, and management research. The goal of research is to increase knowledge within a discipline and help solve problems through careful inquiry and examination of facts.

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    Chapter-1 (1)

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    This document provides an introduction to research methodology. It discusses key concepts like the decision making process and what constitutes a good research study. The document outlines the objectives and types of research, including exploratory, conclusive, modeling, applied, and fundamental research. It also covers scopes of research such as natural sciences, social sciences, and management research. The goal of research is to increase knowledge within a discipline and help solve problems through careful inquiry and examination of facts.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    13 views16 pages

    Chapter 1

    Uploaded by

    Harsh Thakur
    This document provides an introduction to research methodology. It discusses key concepts like the decision making process and what constitutes a good research study. The document outlines the objectives and types of research, including exploratory, conclusive, modeling, applied, and fundamental research. It also covers scopes of research such as natural sciences, social sciences, and management research. The goal of research is to increase knowledge within a discipline and help solve problems through careful inquiry and examination of facts.

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    © All Rights Reserved
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    Download as ppt, pdf, or txt
    of 16

    CHAPTER-1

    REASEARCH
    INTRODUCTION TO METHEDOLOGY
    RESEARCH
    METHODOLOGY
    Key concepts:
    • Introduction
    • Problems of decision-making
    • Steps of decision-making process
    • What is a research?
    • Objectives of research
    • Features of research
    • Factors required for a scientific/good research
    • Types of research
    • Scopes of research
    • Conclusion
    • Summary
    • In recent years, exploring the research output particularly in the areas of
    humanities (management studies) and social sciences (economics,
    commerce, history, sociology, etc.) have been treated as an increasing
    concern among the researchers.
    • The pre-occupation with methodology is largely peculiar to any discipline
    of research, particularly in humanity and social science research in India.
    Decision-making
    • Decision-making problem requires a choice among alternative course of
    action so as to achieve the objective (s).
    • The word ‘problem’, in a general meaning, reflects that something has
    gone wrong.
    • There are numbers of alternative course of action among which choice
    has to made are often called in management discipline as ‘management
    strategy’ and in economics as ‘economic decision-making’.
    • Presently, the business applications of economics and commerce are
    attracting more and more intellectuals to its fold.
    Steps of decision-making:
    • Analyzing the Objectives
    • Defining the Problem
    • Identifying Possible Alternative Solutions
    • Evaluating Alternative Course of Action
    • Validation of the Results
    Management of decision-making problem
    Requires principles and theories of
    different areas like Economics, Marketing,
    Finance, Production, HR, Operations, IT,
    etc.

    Find out alternatives by search of facts – Statistical technique, models, Optimization


    called as research techniques, Multivariate analysis and
    computer with different available statistical
    and econometrics packages.

    Gets number of alternatives- select that one which is within the


    limit of the executive in terms of availability of time, finance,
    experienced persons etc.

    Take decision-making on the existing problem & hence, solves


    the problem
    Thus decision is taken

    Figure-1.1: Decision Making Flow Chart


    What is Research?
    • For a common human being ‘research’ means a detailed study of a subject
    especially in order to discover (new) information or reach a new findings.
    • ‘Research is a careful inquiry or examination in seeking facts or principles, a
    diligent investigation to ascertain something’.
    (Clifford Woody)
    What is Business Research?
    • A systematic Inquiry whose objective is to provide information to solve
    managerial problems.
    Objectives of Research
    • To find out truth that is hidden.
    • To gain familiarity with a phenomenon or to archive new insists into
    the study.
    • To understand/investigates the characteristics of a particular
    Individual/groups situation(s).
    • To formulate and test hypothesis that narrates casual relationships
    between variables.
    • To gate decision making through problem solving.
    What is Good/Scientific Research?
    • Purpose clearly defined
    • Research process detailed
    • Research design thoroughly planned
    • Limitations frankly revealed
    • High ethical standards applied
    What is Good Research? (cont.)
    • Adequate analysis for decision-maker’s needs
    • Findings presented unambiguously
    • Conclusions justified
    • Researcher’s experience reflected
    Purpose of Research

    • To increase knowledge within a discipline or an area of study.


    • To increase knowledge as a consumer of research and to understand
    research within a discipline or area of study.
    When Research should be Avoided?
    • When information cannot be applied to a critical managerial decision
    • When managerial decision involves little risk
    • When management has insufficient resources to conduct a study
    • When the cost of the study outweighs the level of risk of the decision
    Increasing Knowledge within a Discipline or Area
    of Study
    • For Theory Development
    • Practical Application
    • Developing Research Tools
    Types of Research
    1. Exploratory Research
    • Survey of Literature
    • Experience Survey
    • Study of Case

    2. Conclusive Research
    • Descriptive Research
    • Experimental Research

    3. Modelling Research
    • Symbolic Model
    • Mathematical Model

    4. Applied Research

    5. Fundamental Research
    Scopes of Research
    1. Natural Sciences or Physical Science Research
    2. Social Science Research, and
    3. Management Research

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