BUSINESS PLAN

Smoothie Paradise
Ice Candy
EXECUTIVE SUMMARY
 “Smoothie Paradise; Ice Candy" is
the name of the proposed business.
Smoothie Paradise; Ice Candy is a
combination of smoothie that
represents a very creamy and soft
texture while paradise represents
our product that is similar of cooling
down of the hot temperature that a
person are experiencing, especially
here in the Philippines.
Corporation is a separate legal entity from
its owners in all respects. Many of the
same legal rights and obligations apply to
businesses as to people. They are able to
make agreements, lend and borrow
money, file lawsuits and defend them,
appoint personnel, possess property, and
pay taxes. Additionally, the group has five
to fifteen members who will make
financial contributions to the business.
 The product served and sold in all of the streets that
people may see is “Ice Candy”, a well-known Filipinos
favorite desserts/snacks. The classic composition consists of
any juice flavor, wrap it in cellophane, and then put it in the
freezer to make it cooler. To get the attention of all
consumers, an innovative twist is incorporated in the
product that nowadays all people will love new and fresh
ideas. There are four flavors of mouthwatering ice candy
that can ease the day of everyone on summer day. We
offered: Cookies and Cream Flavor, Langka/Jackfruit Flavor,
Mango Graham Flavor, and Chocolate Flavor. We decided to
have a fresh and good quality to avail food services from
the farmers.
The target market should focus on children and
young adults. The location of the store is a
perfect place in school, near the entrance .It is
the perfect place because there are many
students passing by there and also the tricycle
drivers who are waiting for their passengers.
These demographics are more likely to purchase
the colorful and affordable treat, making it an
easy impulse buy. The convenience of ice candy
also makes it a popular snack during hot
weather, so marketing efforts should be
concentrated during the summer season.
"Our delightful ice candy product is
a nutritious, budget-friendly, and
flavorful option that provides a
delightful experience that satisfies
all of your taste buds. Certified as
healthy, affordable, and delicious, it
is a delightful addition to any
occasion, making every moment
unforgettable."
MARKET RESEARCH
Industry Analysis
Ice candy is a popular frozen dessert in the
Philippines. It can be bought everywhere, especially
right now that the weather is very hot. Despite the
growing competition in the frozen dessert/snacks
industry, the demand for this product remains high
due to its affordability and unique taste. However,
barriers to entry are relatively low, making it easy
for new players to enter the market. To stay
competitive, manufacturers need to focus on
product innovation, pricing, and branding to
differentiate their products in the market
Market Analysis
In terms of market analysis, it targets
consumers who crave for refreshing frozen
dessert/snacks, especially during hot and
humid weather. It is a popular product in
countries with tropical climates, such as
the Philippines, and is often sold by local
street vendors. However, it faces stiff
competition from other ice candy varieties
and needs to be constantly innovated to
retain its popularity in the market.
Competitor Analysis
There are many competitors now,
especially because the weather is hot, the
others are sold on the road and others are
only put in the store, in the refrigerator.
But even if the product is the same, we’re
going to make sure that ours are more
delicious and good quality and people will
like it. And also it has various flavors that
anyone can choose their favorite flavor.
Target Market
The target market for the product ice candy is not only
children; it is for everyone who wants to enjoy refreshing
treats during the summer months. We offer this product to
everyone, except for those who will not be able to taste it
or are not allowed to, due to an allergy or illness. For
example, the person who has a fever/running nose or
allergic in our ice candy flavors (cookies and cream,
langka/jackfruit, chocolate, or mango graham). Our product
is not very expensive; everyone can afford to buy it.
PRODUCT LINE
COOKIES
AND
CREAM
FLAVOR

MANGOGRAHAM
FLAVOR
 LANGKA/
JACKFRUIT
FLAVOR

SPECIAL CHOCOLATE
FLAVOR
Products Description and Pricing Structure
The innovative and handmade products offered and each corresponding price are the following:

• Cookies and Cream Flavor - filled with cookies and cream biscuits ,
milk, and a soft texture costing ten pesos (P10) each
• Langka / Jackfruit Flavor - filled with fresh ripe langka, dissolved
white sugar and soft texture costing ten pesos (P10) each
• Mango Graham Flavor - filled with fresh ripe sweet mango , dissolved
white sugar, graham crackers, and creamy and soft texture costing
fifteen pesos (P15) each
• Special Chocolate Flavor - filled with melted sweet chocolate, milk,
and creamy and soft texture costing ten pesos (P10) each
ORGANIZATION AND MANAGEMENT
The capital contributions of the shareholders
are as follows: Kristel Rose, 10,000 ; Abdul
Manan, 6,000 ; Maria Noreen, a freezer worth
12,000 ; Kyla, a store building worth 15,000 ;
Lyra, 6,000 and will be the cook ; angel, 6,000
and will be also the cook ; Marlon Joseph,
8,000 ; and Charilyn, 5,000 . The net income
will be distributed equally to the shareholders.
Kristel Rose is the manager of the store while
Maria Noreen, Marlon Joseph and Charilyn will
handle customers and cash, separately.
MARKETING AND SALES STRATEGY

Our approach will make use of the advantages we

have over the competitors (location, ease of access,
and excellent quality) with carefully monitored
milestone growth.
Marketing Strategy

Our Ice Candy is a delicious and refreshing treat

that is perfect for any hot day. Our marketing strategy
focuses on promoting our product through various
channels such as social media, print advertisements
and local events. We also offer special promotions and
discounts to attract new customers and retain existing
ones. Additionally, our packaging is eye-catching and
informative, highlighting the quality ingredients and
flavor we use. By standing active and engaging with
are our customer, we aim to build to loyal customer
base increase our sales.
Projected Demand of the Product

Products Daily Demand Monthly Demand Annual Demand

Cookies and Cream 150 pcs 4,500 pcs 54,000 pcs

Mango Graham 150 pcs 4,500 pcs 54,000 pcs

Chocolate 150 pcs 4,500 pcs 54,000 pcs

Langka / Jackfruit 150 pcs 4,500 pcs 54,000 pcs

Total 600 pcs 18,000 pcs 216,000 pcs

Sales Strategy
The strategy that we will use in our
product is based on a climate and
environment. Spending summer in the
Philippines during one’s youth always
involves cheap thrills like indulging in Ice
candy. We uniformly provide convenience
and high customer satisfaction for its
customers offering new exciting flavors
at an affordable price.
Product
Our main product is called “Smoothies
paradise”, a new twist of the classic
homemade Ice candy. The Smoothies
paradise is basically an Ice candy filled
with actual fresh fruit with a combination
of cookies and cream, chocolate and
Graham. Not only does this make our
unique Ice candy taste better, but also
makes it healthier and natural with
bursting flavors at an affordable price.
Pricing
A reasonable price will be placed on our
product, where it is still affordable. It is only 8 to
13 pesos per piece that it sure will definitely fit
with our buyer’s purchasing power. A thorough
examination and termination of the possible
spending were taken into account to provide the
business with earning in conformance to target.
Thus, pricing benefits both the business and its
customers serving price profitability and
affordability.
Promotion
Our Smoothie paradise will advertise the
product through traditional media and
techniques used in advertising. One of the
measures used in promotion is through
personal selling. Through personal selling and
direct contact with the prospective customer
influence and encouragement of buying will be
established. Direct and informal conversation
will clearly state the product's feature which is
essential for them to identify their choice.
Place/channel of Distribution
The product is in our school
entrance. They need something to
make the students and tricycle
drivers feel refreshed. We will put
our stalls in places where lots of
people go by and can see them
easily. We looked at the chosen
location to make sure it's easy for
our customers to get there.
Cedula 50

Fire protection permit 150

Business permit 500

Sanitary permit 100

Others 1,000
1,900
Initial inventory
20 cans evaporated milk (20x30) 600
20 cans condensed milk (20x45) 900
3 kls. White sugar (3x104) 312
20 cans kremdensada (20x60) 1,200
1L all purpose cream (1x306) 306

2 cookies and cream (2x120) 240

2pcs graham crackers (2x40) 80
2pcs chocolate bar (2x125) 250
3 kg. cornstarch (3x40) 120
12 pcs riped mango (12x30) 360
½ ripped langka 150
Cellophane 70
Plastic bag 53
Others 200 323
Power utilities
LPG gas 1,050

Electricity 1,000
Water 350 2,400
Sales Promotion/Advertising
Posters 300
Fliers 300
Opening costs 600 1,200

Equipment/tools
Knife 150
Chopping board 90
Spoons 60
Ladle 80
Stove 1,275
Food storage 300
Stock pot 1,295
Cleaning materials 800
Others 1,000 5,050
Space improvement
Paint 800
Decorative materials 1,000 1,800
Furnitures and fixtures
Table and chair 2,000 2,000
Contingency fund 1,569

Total initial capital requirement 21,000

Projected Financial Statements
Income Statement- it demonstrates
the business’s financial performance,
indicating whether will be profitable or lose
money.
Smoothie Paradise; Ice Candy
Projected Income Statement
For the year ended December 31, 2023

Sales (Schedule 1) P
2,430,000
Less: Cost of Goods Sold
1,639,255
Gross Income
790,745
Less: Operating Expenses

Supply expense (Schedule 2) 28,970

Utility expense (1,950 x 1 2 x 50%) 11,700
Advertising expense 1,200
Depreciation expense (Schedule 3) 5,663
Taxes and licenses 1,900
Space improvement expense 1,800
Miscellaneous expense 9,000
56,433
Net Income
P 734,312
Statement of Cash Flows – manifest the specific transactions
involving cash. It involves the receipt and disbursement of the
business devoted on investing, financing and operating activities.
Operating Activities
Cash received from the customer (2,430.000 x99%)
P 2,405.700
Cash paid to supplies:
Inventory
(1,612.030)
Supplies
(29,184)
Other purchases
(20,000) (1,661,264)
Cash paid to other expense
Utilities
(16,000)
Advertising
(1,200)
Taxes and licenses
(1,900)
Space improvement
(1,800)
Miscellaneous expense
 Cash paid to acquire equipment
(5,050)
Cash paid to acquire furniture and fixture
(2,000)
Net cash flow investing activities
(7,050)
Financing Activities
Cash received from Investment of owner
21,000
Cash paid owner-withdrawal
(720, 000)
Net cash flow financing activities
(699, 000)

Net income In cash

8, 286
Add: cash, beginning balance
0
Cash, Ending Balance
8,286
Cost of Goods Sold – this is the
presentation of the direct and indirect cost
of producing the product. It is the basis of
setting the gross profit margin
requirement and also the selling price,
considering the possible costs related to
the overall operation of the business.
Direct materials used
Beginning inventory
0
Purchases (Schedule 4)
1,612,080
Less: Ending inventory (Schedule 5)
925
Indirect inventory:
LPG Gas
12,600 1,598,555
Direct Labor
0
Manufacturing Overhead

LPG Gas
12,600
Utility Expense (1,350 x 12 x 50% )
8,100
Others
20,000 40,700
Work in process, beginning
0
Cost of put into process
1,639,255
Work in process, ending
0

Cost of Goods Manufacture

1,639,255

Finished goods, beginning

0

Total Goods Available for sale

1,639,255

Finished goods, ending

0

Cost of Goods Sold

1,639,255
Supporting Schedule
It shows the break-down or
computation of the digits presented in the
financial statement. It aims to provide a
better understanding to the intended
users on how a specific amount has been
taken.
Schedule 1: Sales

Products Price Daily Demand Daily Sales

15 150 2,250
MANGO GRAHAM
10 150 1,500
LANGKA/JACKFRUIT
10 150 1,500
SPECIAL CHOCOLATE
10 150 1,500
COOKIES & CREAM
Total 6,750

Estimated days in a year x360

Total annual days 2,430,000

Schedule 2: Supplies Expense
Items Price Quantity Consumption Monthly
period Cost

Cellophane 14 5 packs 2.5 days 840

Plastic bag 53 1 pack 2 days 795

Others 200 1 week 800

Total 2,435

Number of months x12

Total annual cost 29,220

Remaining supplies 250

Supplies expense 28,970

Schedule 3: Depreciation Expense
Cost Amount Depreciation
Depreciation Expense

Store building 15,000 10% 1,500

Furniture and 2,000 20% 400

fixtures

Equipment/tools 15,000 25% 3763

TOTAL 5,663
Schedule 4: Purchases
Items Price Quantity Consumption Monthly
cost
Evaporated Milk 30 20 Cans 1 Day 18,000
Condensed Milk 45 20 Cans 1 Day 27,000
White Sugar 104 3 Kls 1 Day 9,360
Kremdensada 60 20 Cans 1 Day 36,000
All-purpose Cream 306 1L 2 Days 9,180
Cookies and cream Biscuits 120 2 Pcs 1 Day 7,200

Chocolate Bar 125 2 pcs 1 Day 4,800

Graham Crackers 40 2 pcs 1 Day 7,500
Cornstarch 40 3 Kg 1 Day 3,600
Ripped Mango 30 12 Pcs 1 Day 10,800
Ripped Langka 150 ½ pc 2 Days 4,500
Juice 20 12 Sachet 1 Day 7,200
LPG Gas 1 Tank 3 Months 1,050
Total monthly purchases 134,340

Number of months x12

Total annual purchases 1,612,080
Schedule 5: Ending Inventory
Item Price Quantity Cost

Evaporated Milk 30 2 Cans 60

Condensed Milk 45 2 Cans 90
White Sugar 104 ½ kl 52
kremdensada 60 2 Cans 120
All- purpose cream 306 ½L 153
Cookies and Cream Biscuits 120 1 Pack 120

Chocolate Bar 125 1 Pack 125

Graham Crackers 40 1 pack 40

Cornstartch 40 ½ klg 20

Riped Mango 30 1 pcs 30

Riped Langka 150 ¼ of whole pc 75

Mango Juice 20 2 shachet 40

Total 925
Schedule 6: Unused Supplies
Item Price Quantity Cost

Cellophane 14 1 pack 14

Others 200 200

Total 214
Schedule 7: changes of Partner’s Capital
Partners Initial Withdrawal Profit Balance
investment (Equally)
Kristel Capital 9,000 (90,000) 91,789 10,789

Abdul Capital 4,800 (90,000) 91,789 6,589

Noreen Capital 12,000 (90,000) 91,789 13,789

Lyra Capital 15,000 (90,000) 91,789 16,789

Angel Capital 2,400 (90,000) 91,789 4,189

Kyla Capital 1,200 (90,000) 91,789 2,989

Marlon Capital 2,400 (90,000) 91,789 4,189

Charilyn Capital 1,200 (90,000) 91,789 2,989

Total 48,000 720,000 734,312 62,312