BUSINESS PROPOSAL

Executive Summary

Introduction

The Screamble by Chichay is a refreshment stall located in Paseo Food Court

Mati City. This beverage stall offers an ice scramble that will serve as refreshment for

Matinians and can be availed in a very affordable price. The customers will have the

free will to choose their desired flavor (classic and ube) for their purchased ice

scramble.

Company Vision

Five years from now, Ice Scrambble’ by chichay will be successful in retailing

Mati refreshments particularly the ice scramble to develop and enhance the quality of

services for the future needs of our customer. Still dedicated or committed to pursuit

greatness that could enrich the life and experience of our customers. We envision to

exceed not just our customer’s expectations but also our efforts in providing them

quality food and having their trust on our business. The business’ vision is to completely

settle the company’s physical and social aspect that is ready to offer the best quality of

food that could participate and compete with other businesses.

Company Mission

Scrambble’ by chichay mission is to provide perfect, delicious and upgraded ice

scramble at affordable price rates. To serve everyone better than anyone else by

maintaining the highest standard of quality in food. The business aims to bring back the
nostalgia of childhood and the ultimate ice scramble experience. Lastly, to earn the trust

and loyalty of our customers by showing them not just our services but also the good

values and the ethics of our business.

Company Goals / Objectives

Profitability

The company aims to earn more profit from their investment and have stability in terms

of financial aspect.

Customer Service

The company aims to satisfy the needs and wants of the costumers and assure them

proper accommodation from each member of the business.

Growth

The company aims for better development in the future and be recognized by their

productivity, management and service.

Productivity

The company aims to achieve improvement in product offerings to turn customer

satisfaction into customer delight.

The total estimated capital of the Ice Scramble franchise business is about

Php40,000 that is composed of start-up cost and the operating expenses of the

business. The needed capital will be used in the developing of the enterprise by

purchasing materials and equipment, constructing food stall, and for the first payment of

the expenses of the enterprise. The source of this capital will be financed through owner

of the business.

Marketing Strategy

The most important element of this marketing strategy is the delivery of a quality

product. The beverage, ice scramble must be politely delivered to the respective

customers which are Matinians. The customers will be able to freely choose their own

desired toppings for their ice scramble.

The Scrambble packaging concept must fit the positioning which means that the

materials used for the product packaging are environmental friendly. The producers

need to offer an upscale feel without spending a lot of money and to say that the

customers can avail the product in a very affordable price.

Business Description

Product/Service

The product of the business is a popular Filipino street food which is - Ice

Scrambble. It is a drink that consists of crushed ice with flavor and toppings for a

mixture of taste. The particular product of the business is classic flavor and ube flavor
which results to the chocolate and ube color of ice. However, there are many options of

toppings that the company can offer to the customers such as: mini marshmallow,

choco syrup, sprinkes, and skimmed milk.

While for the packaging of the product, the company uses a plastic transparent

cup that can be used for recycle materials. Provided with a logo of the business to

engage more customers with the appearance satisfaction of the product. The price

range depends on the customer's preferred size and toppings. Although, the business

assures that the overall price of the product is affordable especially for the students.

Machineries and Equipment

The production process of the product Ice Screamble is done through the use of

mechanical and manual machines. The machineries and equipment have their own

functions and purpose and these are the following:

 Hand mixer – this is a mechanical appliance that is use to blend or mix the

ingredients to produce the Ice Scrambble.

 Manual Ice Crusher – this is a manual machine that it is use to crush the ice into

smaller pieces.

 Freezer – this equipment is responsible in storing the crushed ice or the Ice

Scramble.

 Scooper – this is an equipment that is used to transfer the Ice Screamble from the

ice cooler to the cups.

 Tupperware – this is used in storing the topping and other ingredients.

(toppings).

Size of Proposed Business

The Ice Scrambble by chichay is a small enterprise because it only consists 3

people. A beverage stall is classified as a small business for it has fewer employees

and less annual revenue than a regular sized business or corporation. Small businesses

like this vary a great deal in terms of size, revenues and authorizations because it may

only require a business license.

Production Plan

This section discusses how the products is being manufactured, where the

operations planning needs to decide where the facility will be located, how the facility

will be organized, and the materials needed for the production. A major part of

operations planning is scheduling the activities that go into the production process. And

will learn about the planning and scheduling aspects of the production process.
 Ice Screamble Operations Flow Chart

Ice Scramble opens at 10 A.M.

Customer enters

Customer looks at the menu

Customer enters

Personnel will prepare the order

Customer receives the order

Customer pays

Customer leaves

Production Process

Various materials or resources are used by a company to in order to create and

produce goods and services that will meet the needs and wants of individuals. The

ingredients of the Ice Scrambble such as crushed ice, evaporated milk and ice scramble

premix powder will also be put together inside the container and will be mixed. The

finish product will be then put into inspection and will be tested to insure the safety and

quality of the product. The ice scrambble will be packed and put inside a small or large

sized paper cups with a wooden spoon and the customer’s choice of the toppings.
 Ice screamble

Assembling the raw materials into

Quality Control (inspections)

Testing of finished products

Packaging the finished products

Serving the finished products

Marketing Plan

Product

Scrambble by chichay will be an innovative and eco-friendly product. The

container will be a disposable cup made out of transparent plastic that will be used for

recycling materials. The business will also use plastic spoons as a substitute for metal

spoons. They will be flat and will have a small dip in the middle to help the customers

scoop the product. Unlike metal spoons that may produce scratching and, plastic

spoons could help maintain and keep the environment clean. There would also be

assorted toppings like mini marshmallow, choco syrup, sprinkes, and skimmed milk.
Place

The product will only be available at Paseo Mati Food Court. The place is

accessible and well-known location that that is filled by everybody of all ages. It is also a

convenient place for selling Ice Scrambble since it is near at Mati Park and Baywalk.

Price

The sellers aim to offer affordable and budget-friendly prices for the benefit of the

target market. Specifically, the sellers offer two options for the customers: a one liter

cup of Ice Scramble for only 95 pesos, 12oz for only 40 pesos, 16oz for 60 pesos and

22oz for 75 pesos. There is no payment for additional toppings. The business does not

only aim to produce a quality product, but also to benefit the customers with prices that

are affordable to delight and gain loyalty among the customers. The owners also

consider that the set prices for the product will not result to the decrease of profit in the

business.
Promotion

The business will promote the product through quality product offerings. The

business will communicate their product through promotion strategy that for every 20

cups that the buyers could collect and be able to return it to the business, they will

receive one Ice Screamble. This promotion strategy could enlighten the mind of people

especially customers that we should always take good care of our nature by not

throwing any piece of garbage anywhere.

Societal Analysis

Nowadays, climate has changed rapidly, and it brings a big impact in the society.

A lot of people are complaining about the high temperature. However, refreshment

drinks takes place especially the Ice Scrambble since it is a Filipino refreshment drink it

has proven to be very popular in the society and having a reasonable price that cause

no harm and energize people.

Industry Analysis

Refreshment drinks such as frappes and shakes, are growing rapidly from over

the years. According to Allegra Strategies, the market size of this business has

increased massively for the last 3 years. It was also stated that there would be a 25%

increasing growth for the next four years. In the Philippines, one of the popular

refreshment drinks is the Ice Scramble or also known as "iskrambol". The researchers

deemed this Ice Scramble business to be a good product for the industry. Not only that

it is a Filipino refreshment, it is also a best match for the high temperature in the

country. This business would be able to benefit the market, especially the students, by
giving refreshment, lessening their stress and possibly giving them a feeling of

relaxation. This is one of the Filipino drinks that no matter how old, could still be a trend

in the industry.

Customer

Scrambble by chichai will be located Paseo Food Court Mati City. It will offer

specialty and healthy Filipino drinks to college, students as well as the general public. It

will be accessible to the the general public and potential buyers with a reasonable price.

Competitors

Since the business offers a refreshment drink, it has numerous competitors

located in nearby locations. Competitors such as Teamoji, fruit shakes who are more

established and widely known in Paseo Mati. But the difference of Ice Screamble is that

it delivers specialty and healthy Filipino drinks and brings back nostalgia from early

childhood in a plastic cup.

.Creditors

Since the capital of the business will be funded by the owner, Mr. Mc Erick

Lubiano from his savings, there would be no official creditors affiliated with the

business. The business will be a self-funded business that will be relying on the general

public to gain profit.

Sales Personnel / Cook

Qualifications:

 Male or female at least High School graduate.

 18 to 25 years old.

 Diligent, honest and hardworking.

 Must have good communication skills.

 Physically and mentally fit.

 Acquired training and seminars are advantageous.

Cashier

Qualifications:

 Male or female at least High School graduate.

 18 to 25 years old.

 Great customer service skills.

 Must have a basic knowledge of mathematics.

 Ability to effectively manage time and prioritize tasks.

Form of Business Organization

Ice Screamble is a sole proprietorship type of business that is owned by Mc Erick

Lubiano. Legally, the owner of the business will have income and losses on his personal
tax return and is personally liable for any business-related obligations, such as debts or

court judgments.

Liability of the owner

To ensure that there will be no food poisoning and diseases such as infections,

diarrhea, water-borne disease and other epidemics, proper sanitation must be

observed. A clean work space and storage of the goods must be maintained to prevent

bacteria from spreading. Ensuring a clean storage for the food will help avoid food

poisoning to consumers. In order to ensure the employees loyalty to the business, the

labor code must be followed and observed by the owner. A minimum wage of ₱396 will

be given to the employee. In order to repay the hardwork of the employees, Bonuses

such as 13th month pay will also be given.

Roles and responsibilities

Sales Personnel / Cook

Duties:

 Responsible in assisting.

 Ensure the cleanliness of the store.

 Responsible to the accountability of sale.

 Keeping inventories record to date.

 Must properly record the total amount of sales before submitting to the manager.

 Responsible in preparing clean and healthy ice scrambles.

 Accountable for purchases, usage and storage of raw materials.

Cashier

Duties:

 Responsible in receiving payments.

 Handles monetary transactions.

 Engage in checking daily cash accounts.

 Responsible in taking customers' orders.