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    Marketing Plan

    Uploaded by

    Rhadzma Jebulan
    The marketing plan discusses Savory Pastillas, a new pastillas product. The objectives are to enlarge member investments, satisfy customers, and broaden the target area. The main target customers are students in elementary school and a local university who want an energizing snack. Competitors include other pastillas businesses offering various flavors. The marketing strategy will focus on promotions like free delivery and bulk discounts to attract customers in Lucena City and surrounding areas.

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    Marketing Plan

    Uploaded by

    Rhadzma Jebulan
    2K views4 pages
    The marketing plan discusses Savory Pastillas, a new pastillas product. The objectives are to enlarge member investments, satisfy customers, and broaden the target area. The main target customers are students in elementary school and a local university who want an energizing snack. Competitors include other pastillas businesses offering various flavors. The marketing strategy will focus on promotions like free delivery and bulk discounts to attract customers in Lucena City and surrounding areas.

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    Marketing-Plan

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    The marketing plan discusses Savory Pastillas, a new pastillas product. The objectives are to enlarge member investments, satisfy customers, and broaden the target area. The main target customers are students in elementary school and a local university who want an energizing snack. Competitors include other pastillas businesses offering various flavors. The marketing strategy will focus on promotions like free delivery and bulk discounts to attract customers in Lucena City and surrounding areas.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    2K views4 pages

    Marketing Plan

    Uploaded by

    Rhadzma Jebulan
    The marketing plan discusses Savory Pastillas, a new pastillas product. The objectives are to enlarge member investments, satisfy customers, and broaden the target area. The main target customers are students in elementary school and a local university who want an energizing snack. Competitors include other pastillas businesses offering various flavors. The marketing strategy will focus on promotions like free delivery and bulk discounts to attract customers in Lucena City and surrounding areas.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 4

    Marketing Plan

    iv.i. Marketing objectives

    The proponent’s main marketing objectives for Savory Pastillas are as follows:

     To enlarge the investments of each members

     To produce goods that will satisfy the customers preference

     To broaden the target area or the dissemination of the product

    iv.ii. Customers

    The prospect customers of Savory Pastillas are composed of different

    groups who are expected to patronize the product. Because of its candy like

    sweetness, the students from elementary who are always fond of eating luscious

    food are the main target customers. Next, are the students from Manuel S.

    Enverga University Foundation who wants to awaken their mind to be active in

    every discussions. Different stores who are offering candies will also be part of

    the customers. Savory Pastillas will not only revolve around Lucena City but in

    different towns in Quezon like Macalelon, Unisan and Padre Burgos.

    iv.iii. Competitors

    Since Pastillas was already introduced to the market, the proponents

    decided to innovate the product by producing different flavors that has not yet

    been existed before. With the reason that producing Pastillas doesn’t require

    numerous of things to do, there will be much number of competitors. Listed below
    are some well known businesses who offer pastillas that the proponents consider

    their indirect and direct competitors:

    Indirect Competitors

    1. Aying’s Homemade Pastillas

    This business was already in the market since 1995 at Cabiao Nueva

    Ecija. Ariel Virias is the owner of this business and they were already featured

    in the television. They are offering unlimited flavors like keso, langka and ube.

    They continuously offering different types of pastillas like hopia pastillas,

    empanada pastillas, ensaymada pastillas, pizza pastillas, butchi pastillas,

    yema pastillas and purple yam cake pastillas. It is made of pure carabao’s

    milk. Their pastillas was usually sold per box with 30 pieces for 170 pesos

    and per packs with 12 picecs for 75 pesos.

    2. Taste N See

    This is a business who offers toasted pastillas and is located at Pasay City

    but can also be found at some SM Stores. It was already in the market for

    almost 2 years. They are offering different flavors like milk, caramel and

    cookies n’ cream. It was sold per pack for 120 pesos.

    Direct Competitor

    3. Ooha Pastimallows

    This is a business established by the proponent’s classmates. They are

    offering pastillas with mallows in the inside. The flavors of their pastimallows
    are mango graham and choco cookies pastillas. The price of their product is 4

    pesos per piece and 160 pesos for 40 pieces.

    iv.iii.i Competitive analysis

    INDIRECT COMPETITORS
    STRENGHTS WEAKNESSES

    Aying’s Homemade  Been in industry  The location is


    Pastillas for more than 23 too far from
    years other
     Was already customers
    recognized by  Too pricey
    different
    channels in
    television for its
    outstanding
    production
     Offering different
    flavors and kinds
    of pastillas
    Taste N See  Been in industry  The location is
    for more than 2 too far from
    years other
     Offering a customers
    different kinds of  Too pricey
    pastillas
     They have
    resellers

    DIRECT COMPETITOR
    Ooha Pastimallows  Offering a  Too pricey
    different kinds of
    pastillas

    iv.iv. Marketing segments


    The proponents of Savory Pastillas put up their business in Lucena City where

    their target customers are present.

    iv.v. Market share

    iv.vi. Marketing strategy

    iv.vi.i Promotion strategy

    iv.vi.ii. Sales promotion

     Free delivery – proponents of Savory Pastillas are offering free delivery with

    minimum purchase of 20 pieces.

     Discount per box – the prospect customers can get 110 pieces for 99 pesos only.

    This simply means that there are 10% discount for purchasing a large amount of

    pastillas.

    iv.vi.iii. Market positioning

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