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    Marketing Plan Description of The Product: Ukay-Ukay Dejan's Store

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    Pia Suril
    The document summarizes the marketing plan for a proposed ukay-ukay store in Magnaga, Pantukan Davao De Oro. The store will offer affordable used clothes and house items. It will be located near Magnaga National High School to serve the high population area. The main customers will be students from the nearby high school based on surveys showing 44% projected demand.

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    Marketing Plan Description of The Product: Ukay-Ukay Dejan's Store

    Uploaded by

    Pia Suril
    3K views2 pages
    The document summarizes the marketing plan for a proposed ukay-ukay store in Magnaga, Pantukan Davao De Oro. The store will offer affordable used clothes and house items. It will be located near Magnaga National High School to serve the high population area. The main customers will be students from the nearby high school based on surveys showing 44% projected demand.

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    The document summarizes the marketing plan for a proposed ukay-ukay store in Magnaga, Pantukan Davao De Oro. The store will offer affordable used clothes and house items. It will be located near Magnaga National High School to serve the high population area. The main customers will be students from the nearby high school based on surveys showing 44% projected demand.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    3K views2 pages

    Marketing Plan Description of The Product: Ukay-Ukay Dejan's Store

    Uploaded by

    Pia Suril
    The document summarizes the marketing plan for a proposed ukay-ukay store in Magnaga, Pantukan Davao De Oro. The store will offer affordable used clothes and house items. It will be located near Magnaga National High School to serve the high population area. The main customers will be students from the nearby high school based on surveys showing 44% projected demand.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    Chapter 3

    MARKETING PLAN

    Description of the Product

    Ukay-ukay offers affordable and comfortable clothes that is suitable for any

    occasion. The said business guarantees its customer to provide clothes that respond

    to current fashion trends and it also provides house stuff including pillow, pillow

    covers, curtains, bedsheets, etc. All of these products provides satisfaction to

    customers who want to purchase materials in a very affordable price.

    Comparison of Product with its competitors

    This business has not yet introduced in Magnaga, Pantukan Davao De Oro (The

    proposed location of the buiness). This is quite unique because the said location has

    a total population of 10,000 individuals and most of them had to go to Kingking,

    Pantukan to purchase clothes that is 14 meters away from the said place.

    Location

    The proposed buiness will be located at Barangay Magnaga, Pantukan Davao De

    Oro near Magnaga National High School. The proponents chose this site because of

    its high population and this location is the center of the said barangay.

    Figure 1 shows the vicinity map of the proposed business.

    Magnaga National
    High School Dejan’s
    Ukay-Ukay
    Store

    National Highway
    Market Area

    The area covered by this business is typically the whole Barangay Magnaga, near

    Magnaga National High School.

    Main Cutomer

    The main customer of this buiness are the students of Magnaga National High

    School.

    Total Demand

    Since the business has not yet proposed in the said location, this paper cannot

    present historical data. The basis of this study is the survey that the proponents have

    conducted.

    Projected Demand

    Based on the survey that have conducted, it shows that an average of 44% of

    the recipients will be the customer of the said business. Table 2 presents the

    projected demand

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