I.

EXECUTIVE SUMMARY

The Rojapajamera Cream is an ice cream product that should be plan for about 1 to 2 years
because long-term planning is the key for business success. We should plan in more than 1 year
so that we are sure with our product. If you want an ice cream and the sun is so hot you can buy
"The Rojapajamera Cream" in the mall that you'll passed by. The Rojapajamera Cream is the
answer to an increasing demand for ice cream shop, to be consumed while window shopping and
walking around inside the mall.

We need a business plan so that we will know what we should do about the products. To know
what we should do and what we shouldn't. Our priority is to build an ice cream shop near the
crowded malls in Philippines and also to establish one outlet in a shopping mall in Philippines.

We should write a business plan to know what is right and wrong about our products. We should
write a business plan to make our products great. The Rojapajamera Cream will attract kids,
adults or also the teens to buy our fresh-frozen ice cream, and selection of our unique signature
creamy flavors and syrups.

The price of this ice cream is 100 pesos.

1.1 Objectives

To make The Rojapajamera Cream a destination spot for mall-goers and also to expand our
shops in Philippines.

To attract more people in eating ice cream especially children to enjoy them and to increase
income of our business.

1.2 Mission

Our mission is to be the most successful ice cream shop in Philippines. We want our customers
to have the satisfaction they need when visiting our shops.

Our mission is to become successful in this business and to be praise our ice cream in other
countries and to have so many outlets in Philippines.

1.3 Keys to Success

We need to create a unique flavors and entertaining experience that will differentiate us with
other ice cream shops. We will provide satisfaction to our customers and to give them a high
quality ice cream.

To succeed in this business we need to cooperate well with each other to make good decisions
that we want to be successful and to make sure that our products will be loved by many and we
our sure that we will succeed because of our good cooperation and hardwork.
II. COMPANY SUMMARY

What is The Rojapajamera Cream?

The Rojapajamera Cream is an ice cream products with a unique signature creamy flavors and
unique syrups.

We use the concept of dirty ice cream, where the ice cream are all made from fresh milk and
cream. Our shop also provides excellent and friendly customer service to support the ambience
of fun, energetic and youthful lifestyle.

Quality food

Each store will offer nothing but freshly ice creams, fries and variety of unique blend sauces, all
served with uniquely fashioned home-style care.

Open everyday

Our store is open everyday 24/7.

2.1 Company Ownership

The Rojapajamera Cream is a private company, with ownership 20%-Jhanna Panganiban,

Jhanna Panganiban have more than 5 years of experience in the Ice cream industry. She is
currently employed as Corporate Staff of the Company.

RomariCris Estrella holds a SM degree from Institute. He completed several projects and served
as project manager for multi-national companies in Philippines.

Erich Arevalo experienced to work in Stanford University and because of her hardworks the
owner of the school wanted her to work in Philippines.

Pauleen Aguilar, Jaica Lopez, Mhae Perez and Ryan Sanchez have more than 2 years of
experience in the Ice cream industry. They're currently employed as Corporate Staffs of the
Company.

2.2 Start-up Summary

The Rojapajamera Cream is located in Philippines. Our shops is open 24/7.

III. PRODUCTS

Of course, what we sell here is ice cream with syrup. We might add French fries and soda for
those who like to dip French fries into ice cream.
In promoting The Rojapajamera Cream lifestyle, we will offer various merchandise with our
logo and colors, from Keychain to t-shirts, so that our customers can enjoy The Rojapajamera
Cream at home.

3.1 Product Description

The Rojapajamera Cream primarily sells ice cream and our unique syrups. Main products sold
are: dirty ice cream, sodas and French fries.

Ice creams are available in large (choose 2 toppings), small (choose 1 topping), with addition of
cherry (add 20 pesos).

The toppings for ice cream can also be served with fries; they are available in more than 20
flavor:

Oyster Strawberry Vanilla

Crab Blueberry Chocolate

Squid Banana Dark Chocolate

Chilli Pomelo White Chocolate

Grapes Lychee Cookies and Cream

Oranges Cherry Matcha

Green Apple Melon Mocha

Apple Watermelon Rocky road

FRIES SECTION: cheese Wasabi

Sour and cream BBQ Teriyak

3.2 Competitive Comparison

The Rojapajamera Cream has several advantages over its leading competitors:

Unique "fusion" concept of toppings and syrup.

Supporting merchandise items that support the company's brand building.

Our ice cream is made 100% fresh, compared to most ice cream shop that use ordinary creams.

Our toppings and syrup is also made fresh without preservatives.

3.3 Sales Literature

The Rojapajamera Cream will use online brochure to get the word out to costumers.

1000 albums to be distributed throughout destination shopping mall and facilities; in-store, park,
information during the grand opening in March 2025.

3.4 Sales Programs

Each opening of The Rojapajamera Cream will have, more or less, the same marketing mix as
the others. Below are the programs that we will develop to open each location.

Grand Opening

Each new outlet will have outdoor signage as soon as possible. We want the signage to be
supported by banners before the opening.

Point of Purchase

We will use brochures to explain the concept and philosophy of The Rojapajamera Cream. We
will also sell gift certificates, announce future job openings, and possibly mention franchise
opportunities.

Direct Mail Piece

A stand-alone piece, folded, will be produced in full color on heavy weight paper. Inside will be
all the important details of The Rojapajamera Cream, explanation of our menu, prices, house of
operation and a locator map.

3.5 Future Products

For now, we will sell ice cream, soda and fries our main products. After that, we will add new
flavors or new product if our shop expands.

Value Meal

As The Rojapajamera Cream becomes successful, we will add a variety of value meals in the
future. Value meals will be composed of selected ice cream flavor and syrup, soda, and fries
which will have a price that is cheaper than buying each item one by one to attract customers
who wants to buy different items in a cheaper price.