This document discusses business models, defining them as plans that generate revenue and profit. It outlines six key elements of business models: acquiring high-value customers, offering value to customers, delivering high-margin products/services, providing customer satisfaction, maintaining market position, and funding the business. Various business model frameworks and types are described, including the business model canvas, platform models, and franchising. The document emphasizes that a solid business model provides strategic answers to questions about how a business idea will work.
The document discusses entrepreneurial strategy for new market entry. It defines new entry as offering a new product, offering an existing product in a new market, or creating a new organization. Entrepreneurial strategy involves both generating and exploiting new entry opportunities in a way that maximizes the benefits of newness while minimizing costs. The key aspects of entrepreneurial strategy discussed are assessing new entry opportunities, developing an entry strategy, and managing newness through the creation of a new organization.
Presentation on Entrepreneurship as a viable career option for school leavers and college/university graduates.
The document discusses the key elements of entrepreneurship. It defines an entrepreneur as an individual who creates a new business and takes on most of the risks and rewards. The document outlines 11 elements that are important for entrepreneurship, including creativity, a business idea, business plan, products/services, vision, motivation, innovation, ambition, self-confidence, risk-taking ability, and entrepreneurial knowledge. Examples of innovative entrepreneurs like Tilak Mehta and John Grade are provided.
This document provides an introduction to entrepreneurship, including definitions and concepts. It discusses key topics such as: - The definition of an entrepreneur and entrepreneurship from various perspectives. - Entrepreneurial traits like innovation, risk-bearing, and passion. - The differences between entrepreneurs, managers, and intrapreneurs. - The entrepreneurial decision process and 5 stages: discovery, concept development, resourcing, actualization, and harvesting. - The role of entrepreneurship in economic development through capital formation, job creation, wealth distribution, and more. - Ethics and social responsibility for entrepreneurs. It provides an overview of the major concepts and topics within the field
The presentation gives some idea for the persons who are new to the "Marketing Research Process". It explains the entire process that is being processed in this Marketing Research Process.
The document defines an entrepreneur as a person who starts and operates a business by taking on financial risk. It discusses the key skills needed by an engineer entrepreneur, including both engineering/technical skills as well as business management and entrepreneurial skills. Finally, it outlines some of the key characteristics, expectations, rewards and challenges of being an entrepreneur.
This document provides an overview of entrepreneurship including: the concept of entrepreneurship and importance of entrepreneurship; functions and characteristics of entrepreneurs; differences between entrepreneurs and managers; the entrepreneurial process involving identifying opportunities, developing a business plan, determining required resources, and managing the enterprise; and the ethics and social responsibility of entrepreneurship.
This document discusses developing a business model and business plan. It explains the key components of a business model, including value proposition, beneficiaries, operations considerations, product differentiation strategies, and growth strategies. Students are instructed to examine Google's business model and identify its value proposition components, beneficiaries, and differentiation strategy. The document also discusses different growth models and identifies Google's model as Greiner's growth model. Finally, it notes that developing a good business plan is important and provides links for students to learn more about business models and business plans.
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Entrepreneurs obtain funding from four main sources: 1. Their own money through personal contributions as owners' equity or loans. 2. Debt financing such as bank loans that provide cash upfront in exchange for later repayment with interest. 3. Equity financing whereby investors provide cash in exchange for ownership of the business, including angel investors, venture capital, or public stock offerings. 4. Bootstrapping, which involves piecing together financing from numerous small sources without outside investment, such as leveraging personal savings, customer payments, and strategic partnerships.
This slide discusses what makes an entrepreneurial venture different from regular businesses, and also highlights the components aspiring entrepreneurs need to pursue.
- Marketing is an organizational function and set of processes for creating, communicating, and delivering value to customers and managing customer relationships to benefit the organization and stakeholders. Marketing management is choosing target markets and gaining, keeping, and growing customers through superior customer value. - Marketers manage demand and operate in consumer, business, global, and nonprofit markets. Marketing affects the entire customer experience. - Today's marketplace has fundamentally changed due to societal forces like technology, globalization, and social responsibility, creating new opportunities and challenges and changing marketing management. Companies seek the right balance of proven and innovative approaches.