The document discusses key trends in the book publishing industry including ownership concentration, increasing digital formats, obsession with bestsellers, and the need for high-rotation books. It also covers strategies like publishing more titles, concentration removing distributors' importance, and major publishers' competitive advantages. Potential new revenue sources discussed include subscriptions, advertising, aggregate products on mobile phones, and electronic commerce. The concepts of business models and how they answer questions about value creation and financial aspects are also summarized. Finally, the document discusses how business models can change and strategies like pursuing new opportunities, taking risks, and allowing identification of important
The document discusses marketing channels and delivering customer value. It covers topics such as supply chains, value delivery networks, the nature of marketing channels, channel behavior and organization, channel design decisions, and channel management decisions. Specifically, it describes how channel members add value by bridging time, place and possession gaps between goods and customers. It also outlines different types of vertical marketing systems that provide channel leadership and different ways channel organization can change.
A view on brand portfolio management, innovation, profitability and corporate...
An outline of the kind of strategy a company can pursue to attain its revenue and business growth.
It outlines a number of approaches and what is most relevant for what kind of company.
This document outlines the key concepts from Chapter 1 of a marketing textbook. It introduces marketing as a process of creating value for customers and building relationships. It discusses understanding customer needs and the marketplace. It also covers designing a customer-driven marketing strategy, preparing an integrated marketing plan, and building customer relationships. The major topics covered include the marketing mix, customer value, satisfaction, segmentation, orientations like the marketing concept, and relationship management.
The document discusses various types and objectives of advertising. It describes different target groups for advertising including consumers, industries, trades, and professions. Advertising can also be categorized based on its geographical coverage such as local, regional, national, or global. The document also outlines some criticisms of advertising such as higher prices, wasteful consumption, and misleading consumers.
1. The definition of Marketing
2. Marketing Objectives
3. Marketing strategy to reach those objectives
a. Niche
b. Mass
4. Advantages and Disadvantages of niche and mass marketing
The document provides information about marketing, marketing strategy, and the marketing mix. It discusses key concepts in marketing including the marketing concept, relationship marketing, and the 4Ps of the marketing mix: product, price, place, and promotion. It also discusses marketing strategy, explaining it as a process to concentrate resources on optimal opportunities to increase sales and achieve competitive advantage. The marketing mix and external/internal environmental scans are important parts of developing a marketing strategy. The document then focuses on describing each element of the traditional 4Ps marketing mix model: product, price, place, and promotion.
This document discusses the various elements that make up a company's macroenvironment. It covers demographic trends like changing age structures and generational differences. Economic factors like income levels and spending patterns are examined. Environmental issues and technological advances are also reviewed. The political and regulatory landscape as well as cultural values and their influence on consumer behavior are summarized. Generational marketing approaches and sustainability strategies are highlighted as ways companies can address macroenvironmental considerations.
Ch 02 developing marketing strategies and plans 14e
The document discusses developing marketing strategies and plans. It covers topics such as marketing and customer value, Porter's value chain model, core competencies, strategic planning, and developing a marketing plan. Specifically, it discusses defining a company's mission and strategic business units, analyzing SBUs, assigning resources, assessing growth opportunities, and developing strategies for growth and downsizing. The importance of strategic planning for a company's different business units is emphasized.
Agile Australia 2014 | A light saber for your disruptive tool belt: the Busin...
This session introduces you to the Business Model Canvas: a shared visual language that allows you to use nine basic building blocks to describe and design any business model. Pete shows how the Business Model Canvas is a useful tool for the entire team to achieve goals within the context of an overall vision.
You will walk away knowing how to use the Business Model Canvas to map a business model and how it can be used as a tool to support genuine disruption and incremental innovation. You will also explore Lean Canvas, a variation of the model for entrepreneurs.
Paulo Faustino "Books publishing business and the strategical management"
The document discusses the history and evolution of strategic management and planning, introducing concepts like the SWOT analysis and Porter's value chain model. It then applies these frameworks to analyze the book publishing sector, exploring opportunities and challenges from digitalization like new distribution channels and aggregation technologies that are transforming the industry. The discussion suggests publishers need strategies to leverage strengths while addressing weaknesses in order to exploit opportunities and defend against threats in the changing environment.
This document discusses data publishing and management. It introduces the advantages of publishing research data, including increasing citations, recognition and meeting grant requirements. It outlines best practices for data management planning and provides examples of data publishing platforms like SHaRED. The document advises that major journals and funding bodies now require data publication in open repositories to promote open access and data sharing in science.
Profitable Solutions for the Banking Sector
ECM in banking impacts everything from forms processing to contract management to customer correspondence. The ability to create, manage, share and store all types of content in a central manner offers banking institutions the ability to increase staff productivity, reduce processing cycles and reduce costs while also ensuring information privacy and compliance.
2º oleada del estudio "The power of Like" elaborado por la compañia ComScore en colaboración con Facebook en el que se analiza el impacto e influencia que tiene esta red social para los intereses de empresas y marcas. (inglés)
The document summarizes a startup called e-VENTS that aims to improve the event experience for attendees and organizers. Over 5 days, the founders refined their business model, focusing on collegiate sports initially. They learned various industries may not work and simplified their revenue model. The document describes the company's ecosystem, a customer archetype, the competitive landscape, and their sales funnel of attracting organizers and attendees.
This introduction to Drupal 6 was presented to the Chicago Web Professionals meetup as the third in a series of CMS introductions (following WordPress and Joomla)
This is the Introduction to Drupal for Absolute Beginners, presented in "Drupal Training Day for Absolute Beginners (full day)" at Blk71 Singapore.
More detail about this event - http://www.drupal.org.sg/events/108242752/
Are you looking at Drupal as your new CMS?
This presentation gives an overview of Drupal and some common use cases.
Targeted at IT managers looking to chose a new CMS or who just want to get more familiar with Drupal.
The presentation discusses Drupal, an open-source content management system. It notes that Drupal is part of a technology stack including servers, operating systems, databases, and web servers. The presentation also discusses Drupal's security track record and process for addressing issues. Finally, it compares Drupal to Joomla, noting Drupal's more powerful add-ons and flexibility while Joomla has more templates, and outlines benefits of Drupal like flexibility, reliability, and no license fees.
This document provides an introduction to the basics of Drupal, an open source content management system (CMS). It describes Drupal's advantages over custom or other CMS platforms, including its modular architecture, security updates, and large community. It also summarizes key Drupal concepts like nodes, taxonomy, modules, themes, and essential modules like Views and CCK. The document concludes with best practices for Drupal usage, administration, and important resources.
Innovation & Business Model & Business Model Canvas 2014
This document discusses business models and the business model canvas. It defines invention as a novel idea and innovation as the commercialization of that idea. The four main types of innovation are described as technology, process, product/service, and business model innovation. The business model canvas is introduced as a tool consisting of nine building blocks: customer segments, value proposition, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure. The document provides examples and questions to consider for each block to help outline a business model.
Drupal 7 maintainer Angela Byron gives an overview of the Drupal 7 release cycle and progress. She discusses that Drupal 7 development is currently in the "code thaw" phase, with code freeze planned for September 1, 2009 and release of the final version planned for sometime after that. She highlights changes and improvements for site builders, designers, and coders in Drupal 7 so far.
Bundesliga football club business model comparison
On 26.02.11 there was the top game of two generations of Bundesliga football team business models.
After the record-breaking season of Borussia Dortmund,
with two wins against the "record champion" FC Bayern Munich, the resulting current 16 point lead - with only one-third budget - it was time to compare the concepts of success....
The document provides 40 tips over 5 sections to optimize a WordPress website for speed, SEO, maintenance, social media, and analytics. It recommends plugins and tools to improve performance, rankings, backups, uptime monitoring, social sharing, and traffic tracking. The author also promotes his own services for WordPress support and optimization.
Distribution
Direct and Indirect Selling Channels
Types of Intermediaries: Direct Channel
Types of Intermediaries: Indirect Channel
Channel Development
Channel Adaptation
Channel Decisions
Marketing of Industrial Product also called:(B2B)
Definition
Differences Between B2B and B2C
• Products/Services being marketed
• Nature of demand
• How the customer buys
• Communication process
• Economic/Financial factors
• Relationship Marketing
Marketing of Services
What is a service?
Difference between goods and services
Intangibility Inseparability, Heterogeneity and Perishability
Services -
Business Services, Health Services, Professional Services and
Hospitality Services
• The role of marketing in a service firm
Sales and Field Force Management
• Sales Management defined
• Task and goals of the sales
• Sales Management Model
• Sales Management Trends
• Transaction Selling vs Relationship Selling
• Recruiting and Managing the field team
• Time and Territory Management
Personal Selling
The most important promotional tool in B2B marketing
Transaction/relationship is often too complex to consummate without personal interaction between marketer and buyer.
Boundary Spanner
Customers are sophisticated and you need a long-term relationship to be successful.
B2B sales cost more than B2C selling
Module 3.2 - International sales
The SENSES project co-funded by the European Union funds (ERDF and IPA)
For more information check the official website: http://www.interreg-danube.eu/senses
This document outlines the key concepts in strategic planning and marketing management. It discusses strategic planning steps including analyzing a company's portfolio, setting objectives and goals. It also covers developing marketing strategies, the marketing mix, and importance of measuring return on investment. The document uses examples from Nike to illustrate customer-driven marketing and emphasizes adapting to opportunities while maintaining strategic fit with goals.
Marketing Channels - Delivering Customer ValueFaHaD .H. NooR
The document discusses marketing channels and delivering customer value. It covers topics such as supply chains, value delivery networks, the nature of marketing channels, channel behavior and organization, channel design decisions, and channel management decisions. Specifically, it describes how channel members add value by bridging time, place and possession gaps between goods and customers. It also outlines different types of vertical marketing systems that provide channel leadership and different ways channel organization can change.
A view on brand portfolio management, innovation, profitability and corporate...Drthomasbrand Limited
An outline of the kind of strategy a company can pursue to attain its revenue and business growth.
It outlines a number of approaches and what is most relevant for what kind of company.
This document outlines the key concepts from Chapter 1 of a marketing textbook. It introduces marketing as a process of creating value for customers and building relationships. It discusses understanding customer needs and the marketplace. It also covers designing a customer-driven marketing strategy, preparing an integrated marketing plan, and building customer relationships. The major topics covered include the marketing mix, customer value, satisfaction, segmentation, orientations like the marketing concept, and relationship management.
The document discusses various types and objectives of advertising. It describes different target groups for advertising including consumers, industries, trades, and professions. Advertising can also be categorized based on its geographical coverage such as local, regional, national, or global. The document also outlines some criticisms of advertising such as higher prices, wasteful consumption, and misleading consumers.
1. The definition of Marketing
2. Marketing Objectives
3. Marketing strategy to reach those objectives
a. Niche
b. Mass
4. Advantages and Disadvantages of niche and mass marketing
The document provides information about marketing, marketing strategy, and the marketing mix. It discusses key concepts in marketing including the marketing concept, relationship marketing, and the 4Ps of the marketing mix: product, price, place, and promotion. It also discusses marketing strategy, explaining it as a process to concentrate resources on optimal opportunities to increase sales and achieve competitive advantage. The marketing mix and external/internal environmental scans are important parts of developing a marketing strategy. The document then focuses on describing each element of the traditional 4Ps marketing mix model: product, price, place, and promotion.
This document discusses the various elements that make up a company's macroenvironment. It covers demographic trends like changing age structures and generational differences. Economic factors like income levels and spending patterns are examined. Environmental issues and technological advances are also reviewed. The political and regulatory landscape as well as cultural values and their influence on consumer behavior are summarized. Generational marketing approaches and sustainability strategies are highlighted as ways companies can address macroenvironmental considerations.
The document discusses developing marketing strategies and plans. It covers topics such as marketing and customer value, Porter's value chain model, core competencies, strategic planning, and developing a marketing plan. Specifically, it discusses defining a company's mission and strategic business units, analyzing SBUs, assigning resources, assessing growth opportunities, and developing strategies for growth and downsizing. The importance of strategic planning for a company's different business units is emphasized.
Agile Australia 2014 | A light saber for your disruptive tool belt: the Busin...DiUS
This session introduces you to the Business Model Canvas: a shared visual language that allows you to use nine basic building blocks to describe and design any business model. Pete shows how the Business Model Canvas is a useful tool for the entire team to achieve goals within the context of an overall vision.
You will walk away knowing how to use the Business Model Canvas to map a business model and how it can be used as a tool to support genuine disruption and incremental innovation. You will also explore Lean Canvas, a variation of the model for entrepreneurs.
The document discusses the history and evolution of strategic management and planning, introducing concepts like the SWOT analysis and Porter's value chain model. It then applies these frameworks to analyze the book publishing sector, exploring opportunities and challenges from digitalization like new distribution channels and aggregation technologies that are transforming the industry. The discussion suggests publishers need strategies to leverage strengths while addressing weaknesses in order to exploit opportunities and defend against threats in the changing environment.
This document discusses data publishing and management. It introduces the advantages of publishing research data, including increasing citations, recognition and meeting grant requirements. It outlines best practices for data management planning and provides examples of data publishing platforms like SHaRED. The document advises that major journals and funding bodies now require data publication in open repositories to promote open access and data sharing in science.
Profitable Solutions for the Banking Sector
ECM in banking impacts everything from forms processing to contract management to customer correspondence. The ability to create, manage, share and store all types of content in a central manner offers banking institutions the ability to increase staff productivity, reduce processing cycles and reduce costs while also ensuring information privacy and compliance.
2º oleada del estudio "The power of Like" elaborado por la compañia ComScore en colaboración con Facebook en el que se analiza el impacto e influencia que tiene esta red social para los intereses de empresas y marcas. (inglés)
The document summarizes a startup called e-VENTS that aims to improve the event experience for attendees and organizers. Over 5 days, the founders refined their business model, focusing on collegiate sports initially. They learned various industries may not work and simplified their revenue model. The document describes the company's ecosystem, a customer archetype, the competitive landscape, and their sales funnel of attracting organizers and attendees.
This introduction to Drupal 6 was presented to the Chicago Web Professionals meetup as the third in a series of CMS introductions (following WordPress and Joomla)
Introduction to Drupal for Absolute Beginnerseverlearner
This is the Introduction to Drupal for Absolute Beginners, presented in "Drupal Training Day for Absolute Beginners (full day)" at Blk71 Singapore.
More detail about this event - http://www.drupal.org.sg/events/108242752/
Are you looking at Drupal as your new CMS?
This presentation gives an overview of Drupal and some common use cases.
Targeted at IT managers looking to chose a new CMS or who just want to get more familiar with Drupal.
The presentation discusses Drupal, an open-source content management system. It notes that Drupal is part of a technology stack including servers, operating systems, databases, and web servers. The presentation also discusses Drupal's security track record and process for addressing issues. Finally, it compares Drupal to Joomla, noting Drupal's more powerful add-ons and flexibility while Joomla has more templates, and outlines benefits of Drupal like flexibility, reliability, and no license fees.
This document provides an introduction to the basics of Drupal, an open source content management system (CMS). It describes Drupal's advantages over custom or other CMS platforms, including its modular architecture, security updates, and large community. It also summarizes key Drupal concepts like nodes, taxonomy, modules, themes, and essential modules like Views and CCK. The document concludes with best practices for Drupal usage, administration, and important resources.
Innovation & Business Model & Business Model Canvas 2014Serdar Temiz
This document discusses business models and the business model canvas. It defines invention as a novel idea and innovation as the commercialization of that idea. The four main types of innovation are described as technology, process, product/service, and business model innovation. The business model canvas is introduced as a tool consisting of nine building blocks: customer segments, value proposition, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure. The document provides examples and questions to consider for each block to help outline a business model.
Drupal 7 maintainer Angela Byron gives an overview of the Drupal 7 release cycle and progress. She discusses that Drupal 7 development is currently in the "code thaw" phase, with code freeze planned for September 1, 2009 and release of the final version planned for sometime after that. She highlights changes and improvements for site builders, designers, and coders in Drupal 7 so far.
On 26.02.11 there was the top game of two generations of Bundesliga football team business models.
After the record-breaking season of Borussia Dortmund,
with two wins against the "record champion" FC Bayern Munich, the resulting current 16 point lead - with only one-third budget - it was time to compare the concepts of success....
The document provides 40 tips over 5 sections to optimize a WordPress website for speed, SEO, maintenance, social media, and analytics. It recommends plugins and tools to improve performance, rankings, backups, uptime monitoring, social sharing, and traffic tracking. The author also promotes his own services for WordPress support and optimization.
The document provides an overview of marketing research and trends, including the marketing research process, online research, defining problems, collecting and analyzing data, reaching conclusions, and implementing research findings. It also discusses trends like e-business, e-commerce, customer relationship marketing, one-to-one marketing, permission marketing, and experiential marketing. Finally, it covers marketing information systems and their key components like internal reporting systems, marketing research, intelligence systems, and models to support strategic, control, and operational decisions.
This document provides an overview of marketing research and trends in marketing. It discusses the marketing research process, which involves defining a problem, collecting and analyzing data, reaching a conclusion, and implementing the research findings. Various methods of primary and secondary data collection are described. New trends in marketing are also summarized, including the shift to digital marketing, e-commerce, customization, and customer relationship marketing using tools like CRM. Marketing practices are changing to focus more on customer retention, lifetime value, and stakeholder satisfaction rather than just sales and shareholders.
The introduction to the Edengene business model bible. This is the first in our weekly serial that will cover pricing models, product and service models, distribution models, market models and emerging technology models.
For more information and to follow the series, read our blog: http://bit.ly/mUdDNA
Here are the key steps Xiaomi likely took in Phase 1 of customer validation:
- Developed sales materials like website, brochures outlining specs and features of their affordable smartphones.
- Created marketing materials like social media pages to promote their value proposition of high-quality yet affordable phones.
- Defined their initial channel strategy of selling online-only to keep costs low.
- Created a sales roadmap based on customer needs identified during discovery like desire for latest specs at low prices.
- Worked with product team to finalize specs and features customers said they wanted at a disruptive price.
Phase 2: Selling to visionaries
- Launched an online flash sale model and sold out
The document discusses key concepts related to developing a business model for a startup home-based business. It defines terms like business model, value proposition, startup costs, and marketing strategy. It explains that a business model identifies how a company will make a profit by selling products/services to target customers. The business model covers costs, marketing, competition and financial projections. Successful business models fulfill customer needs at a competitive price and sustainable cost.
This document provides an overview of business models, strategies, and IT systems in digital organizations. It discusses four types of business models: market, operational, financial, and competitive. It also covers various competitive strategies such as cost leadership, differentiation, and developing competitive advantages. Additionally, it summarizes key concepts around IT systems including functional business systems, enterprise systems, and the role of IT in creating competitive advantages through activities like business process reengineering.
The document discusses the Business Model Canvas, a tool developed by Alexander Osterwalder to help categorize the key components of a business model. The Business Model Canvas consists of 9 categories: value propositions, customer segments, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure. These categories represent the four main aspects of a business: customers, offer, infrastructure, and financial viability. The Business Model Canvas provides a simple and flexible way to visualize a business model, evaluate different strategic options, and communicate the model to others. It has helped many companies, like Apple, develop successful business strategies.
The document discusses the Business Model Canvas, a tool developed by Alexander Osterwalder to help categorize the key components of a business model. The Business Model Canvas consists of 9 categories: value propositions, customer segments, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure. These categories represent the four main aspects of a business: customers, offer, infrastructure, and financial viability. The Business Model Canvas provides a simple and flexible way for businesses to visualize and iterate their strategy by mapping these key components.
How to Build and Finance Very Successful Start Ups the coming 10 yearsMike Mastroyiannis
The document discusses new approaches for building and financing startups in the next 10 years. It argues that the traditional product creation process is too slow and rigid for today's faster-changing markets. The key is to adopt an iterative process that involves customers early and often to test assumptions and validate the business model.
The new process focuses on customer development through four phases: 1) customer discovery to define the business model hypotheses, 2) testing the problem by getting customer feedback, 3) testing the product/solution with a minimum viable prototype, and 4) verifying the business model and deciding to change or proceed. The goal is to rapidly iterate based on customer input to achieve product-market fit and a repeatable, scalable
The document discusses using social media for business growth. It provides an example of a safety harness company that used social media and frameworks like the Customer Value Matrix and Quality Customer Growth Program to identify potential customers in neuroscience and optogenetics and position them on a matrix based on attractiveness and probability of success. This allowed the company to develop a targeted social media strategy to engage with and build relationships with the most valuable prospects.
BUSINESS MODEL CANVAS_POWERPOINT VERSION.pptxSurayaRahim1
The document provides an overview of the Business Model Canvas, which is a template for describing the various components of a business model. It outlines the nine building blocks of a business model: Value Propositions, Customer Segments, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partnerships, and Cost Structure. For each building block, the document provides a brief definition and examples to illustrate how businesses can analyze and describe their business models using this framework.
Business Model Generation is a comprehensive guide to building innovative business models. From empathizing & connecting with customers to finding inspiration for products & learning from some of today’s most game-changing platforms, these blinks will help to kick-start the business thinking.
Overcome the challenges of business model design, generation, and reinvention by working through five critical stages:
1. Formulating your business model canvas. Consider how your organization will create, deliver, and capture value. Begin crafting a blueprint for how your strategy will be implemented that includes considerations for your customers, offers, infrastructures, and financial viability.
2. Understanding business model patterns. Look to other successful business models to find inspiration and deepen your understanding of the dynamics of your own approach.
3. Honing the design of your business model. Evaluate the tools and techniques of design that can help you envi¬sion possibilities, extend the boundaries of your thought, and create value for your customers.
4. Reinterpreting your strategy through the lens of your business model. Question the intricacies of established business models and how they function in terms of the context, drivers, and constraints of your business model environment.
5. Unifying the concept, tools, and techniques to make your model a success. Adapt your approach to business model design so you can overcome obstacles, achieve your critical success factors, and satisfy the needs of your organization
The document outlines a strategy for creative agencies to pursue long-term, future-facing growth. It proposes that strategy can spur growth by focusing on three main tasks: 1) influencing the scale and scope of an agency's offerings and recognizing new growth opportunities, 2) helping emerging digital markets grow and scale, and 3) leading digital market innovation and influencing industry conversations. Specifically, the document suggests agencies focus on innovating consumer experiences and commerce business models, connecting different partners through collaboration, and leading the industry conversation through strategic insights, tools, and direction.
The document outlines a strategy for creative agencies to pursue long-term, future-facing growth. It proposes that strategy can spur growth by focusing on three main tasks: 1) influencing the scale and scope of an agency's offerings and recognizing new growth opportunities, 2) helping emerging digital markets grow and scale, and 3) leading digital market innovation and influencing industry conversations. Pursuing these three strategic focuses through service, product/service innovation, and infrastructure integration could systemically advance an agency's long-term growth in a sustainable way without diluting its unique culture.
Business Model is the basis of en antrepreneurial success. With this training or consulting support, you will be able to visualize the key components of your business model ans build your strategy.
Experts in Content Strategy, Thought Leadership & Influencer Engagement ComBlu, Inc.
ComBlu is a marketing agency specializing in content strategy, thought leadership, and influencer engagement. They have deep expertise in these areas across multiple industries, including technology, financial services, healthcare, and professional services. ComBlu takes a partner-oriented approach, prioritizing understanding each client's business to develop customized strategies. They have worked with well-known brands and cite strong client relationships, with clients praising ComBlu's strategic insights and ability to provide new perspectives.
The document discusses different types of business models. It begins by defining key aspects of a business model, including customers, value proposition, operating model and revenue model. It then describes 16 specific business model types such as manufacturer, distributor, retailer, franchise, brick-and-mortar, ecommerce, subscription, and affiliate marketing. Each type is defined in 1-2 sentences. The document aims to provide an overview of common business model categories.
Linx portfolio highlights and capabilities feb 2013scottlinx
This document provides a summary of creative portfolio highlights and capabilities from Linx Communications. It showcases examples of their work across various marketing disciplines including branding, websites, email campaigns, direct mail, social media, collateral, and advertising. It also outlines their vision, model, methodology, and strategic tools/frameworks for developing customized marketing programs centered around market-focused business strategies.
Similar to Paulo Faustino "Book publishing management, changes and business models" (20)
The document is written in an unknown language. It appears to discuss an event or activity that took place involving multiple people. Further details about the topic cannot be determined from the brief text.
The document discusses the evolution of book publishing from print to digital. It notes that digital technologies are disrupting traditional publishing models by allowing for self-publishing, online distribution, and lower costs. This has led to a rise in self-published ebooks and downward pressure on prices. Meanwhile, consumers are shifting to online book purchases and reading on screens rather than print. Major publishers face challenges in this new environment and may lose their primacy if they do not adapt to empower authors and better serve readers.
Over 200 challenges to remove books from libraries occurred from 1990 to 2010, primarily by the Christian conservative group Focus on the Family. These challenges were mostly by Baby Boomers and Gen Xers seeking to protect children, and often targeted books for ages 4-6 and 14-16. The document discusses the meaning and importance of fairy tales, uses a 2008 election and issues of gay rights as a case study of the need for civil discourse, and outlines the role of libraries and their policies and procedures for handling complaints.
This document discusses changes in the publishing industry and challenges for libraries. It notes that self-publishing and independent publishing have exploded while the market share of the "Big 5" publishers has declined. Libraries now struggle with the "discoverability" of content and restrictions from publishers on ebook lending. However, new publishing models are emerging that are more open and partner directly with libraries. The document advocates for libraries to add value through discovery tools and work with authors and publishers using models like Creative Commons to make more content freely available to readers.
Webinar Innovative assessments for SOcial Emotional SkillsEduSkills OECD
Presentations by Adriano Linzarini and Daniel Catarino da Silva of the OECD Rethinking Assessment of Social and Emotional Skills project from the OECD webinar "Innovations in measuring social and emotional skills and what AI will bring next" on 5 July 2024
Split Shifts From Gantt View in the Odoo 17Celine George
Odoo allows users to split long shifts into multiple segments directly from the Gantt view.Each segment retains details of the original shift, such as employee assignment, start time, end time, and specific tasks or descriptions.
Integrated Marketing Communications (IMC)- Concept, Features, Elements, Role of advertising in IMC
Advertising: Concept, Features, Evolution of Advertising, Active Participants, Benefits of advertising to Business firms and consumers.
Classification of advertising: Geographic, Media, Target audience and Functions.
The Jewish Trinity : Sabbath,Shekinah and Sanctuary 4.pdfJackieSparrow3
we may assume that God created the cosmos to be his great temple, in which he rested after his creative work. Nevertheless, his special revelatory presence did not fill the entire earth yet, since it was his intention that his human vice-regent, whom he installed in the garden sanctuary, would extend worldwide the boundaries of that sanctuary and of God’s presence. Adam, of course, disobeyed this mandate, so that humanity no longer enjoyed God’s presence in the little localized garden. Consequently, the entire earth became infected with sin and idolatry in a way it had not been previously before the fall, while yet in its still imperfect newly created state. Therefore, the various expressions about God being unable to inhabit earthly structures are best understood, at least in part, by realizing that the old order and sanctuary have been tainted with sin and must be cleansed and recreated before God’s Shekinah presence, formerly limited to heaven and the holy of holies, can dwell universally throughout creation
How to Show Sample Data in Tree and Kanban View in Odoo 17Celine George
In Odoo 17, sample data serves as a valuable resource for users seeking to familiarize themselves with the functionalities and capabilities of the software prior to integrating their own information. In this slide we are going to discuss about how to show sample data to a tree view and a kanban view.
AI Risk Management: ISO/IEC 42001, the EU AI Act, and ISO/IEC 23894PECB
As artificial intelligence continues to evolve, understanding the complexities and regulations regarding AI risk management is more crucial than ever.
Amongst others, the webinar covers:
• ISO/IEC 42001 standard, which provides guidelines for establishing, implementing, maintaining, and continually improving AI management systems within organizations
• insights into the European Union's landmark legislative proposal aimed at regulating AI
• framework and methodologies prescribed by ISO/IEC 23894 for identifying, assessing, and mitigating risks associated with AI systems
Presenters:
Miriama Podskubova - Attorney at Law
Miriama is a seasoned lawyer with over a decade of experience. She specializes in commercial law, focusing on transactions, venture capital investments, IT, digital law, and cybersecurity, areas she was drawn to through her legal practice. Alongside preparing contract and project documentation, she ensures the correct interpretation and application of European legal regulations in these fields. Beyond client projects, she frequently speaks at conferences on cybersecurity, online privacy protection, and the increasingly pertinent topic of AI regulation. As a registered advocate of Slovak bar, certified data privacy professional in the European Union (CIPP/e) and a member of the international association ELA, she helps both tech-focused startups and entrepreneurs, as well as international chains, to properly set up their business operations.
Callum Wright - Founder and Lead Consultant Founder and Lead Consultant
Callum Wright is a seasoned cybersecurity, privacy and AI governance expert. With over a decade of experience, he has dedicated his career to protecting digital assets, ensuring data privacy, and establishing ethical AI governance frameworks. His diverse background includes significant roles in security architecture, AI governance, risk consulting, and privacy management across various industries, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: June 26, 2024
Tags: ISO/IEC 42001, Artificial Intelligence, EU AI Act, ISO/IEC 23894
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Find out more about ISO training and certification services
Training: ISO/IEC 42001 Artificial Intelligence Management System - EN | PECB
Webinars: https://pecb.com/webinars
Article: https://pecb.com/article
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Slide Presentation from a Doctoral Virtual Open House presented on June 30, 2024 by staff and faculty of Capitol Technology University
Covers degrees offered, program details, tuition, financial aid and the application process.
(T.L.E.) Agriculture: Essentials of GardeningMJDuyan
(𝐓𝐋𝐄 𝟏𝟎𝟎) (𝐋𝐞𝐬𝐬𝐨𝐧 𝟏.𝟎)-𝐅𝐢𝐧𝐚𝐥𝐬
Lesson Outcome:
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Paulo Faustino "Book publishing management, changes and business models"
1. National Research University
Moscow – December 5 and 6
BOOK PUBLISHING MANAGEMENT,
CHANGES AND BUSINESS MODELS
Paulo Faustino, MSc, PhD, PostDoc
faustino.paulo@gmail.com
Presidente of Media XXI/Formalpress
Porto University and Lisbon School of Mass Media
Centrer of Investigation in Media and Journalism/Nova University of Lisbon
Columbia Institute of Tele Information, Coumbia University
2. Key trends and main characteristics of book publishing business
i) tendency to ownership concentration in large groups
ii) pressure to increase the rates of return investment
iii) increase in the editions of different book formats
iv)obsession over bestsellers to save the balance results
v)more editions and need for high-rotation books
vi) maximization of the potentials of the technologies
vii)having trends and authors that are truly global
viii) growing interest in specialized niches to small companies
ix) book publishing diversification in a multimedia approaches
x) Importance of journalist people and celebrities as authors
3. Strategies and concentration in the book sector
• Editors publish more than ever and there is even a super-abundance of
new titles;
• Concentration removes the importance of the traditional territorial
distributors, favoring centralized retail;
• The economic gains – synergies - are considered one of the main reasons
for the operations of acquisition and business concentration;
• The major international publishers have some competitive advantages:
- economies of scale,
- adoption of technologies,
- marketing knowledge,
- experience and practices
4. Example of potential sources of additional revenues to publishers
based on digital book publishing business
Subscription Advertising – Sponsorship
Users pay a fee to access the content Free access to content supported by
for a certain period of time advertising or sponsorships
Aggregate Products Mobile Phones
Access to online content is included in Content is delivered via wireless
the purchase of the printed product devices, with revenue sharing with the
mobile operator
Electronic Commerce Electronic Commerce
Physical product or services are sold Contents are sold piece by piece basis
through an online channel for online or offline access
5. Business Models Concept
Not merely the revenue stream of a firm. Are a tool for understanding
and evaluating the business logic of a specific firm, namely:
1. Reveal the concepts and foundations upon which businesses and their
activities are built .
2. Provide the architecture of a business in terms of value created,
products/services provided, operational requirements, customers served, and
how it finances itself
3. Helps identify most important commercial aspects of their activities
4. creates understanding of revenue streams
5. Clarifies financial dependencies and vulnerabilities
6. Provides insight into potential for success
7. Helps identify its differences from competitors
6. Business Models Answer Questions
How does it create value for customers?
The real value is the satisfaction created to the wants and needs of
customers. Business models should answer:
- What wants and needs are you serving? - What is the central value
customers wish and receive from you? - What is your unique value
proposition?
-By serving human needs for diversion, relaxation, and emotional comfort
-By providing quality content that creates an enjoyable and satisfying
experience
- By being creative and innovative in approaches to drama and comedy
- By providing brand value, choice and ease of access
These are not enough for success. A firm has to do these in a unique
or different way
7. Business Models Answer Questions
What business is a firm in? Business model describes:
-The broad basic activity of the firm
-The product/service provided product/service provided
-The segment of the product/service industry in which the company
participates
-Rail companies thought they were in the railway business
-They didn't feel threatened when trucking and airlines developed
Problem: they were in freight and passenger transportation
Businesses.
Solution: for publisher the business is sell content; isn´t sell paper.
8. Business Models Answer Questions
How does it provide the product or does it provide service?
Business model describes:
- Its fundamental characteristics
- The frequency of availability
- When it is available
- Where it is available
9. Business Models Answer Questions
Who are its customers?
-Are there intermediaries involved?
-Are there firms or infrastructures that exist between the provider and the
customer? Example: Wholesalers, distributors, service providers
-What are their incentives to carry or service your product?
-Are required infrastructures already in place and readily available to you
and your customers?
-Who pays to create intermediaries or infrastructure? Your firm, other
firms, customers, or government
-Who pays for services of intermediaries and infrastructure?
- Who buys or uses the product and what needs and wants does it serve?
10. Business Models Answer Questions
How does it receive revenue?
FACT: AN ABSOLUTE: Someone has to pay!
The business model describes where the money comes from and how
it is generated. We mean, sources of funding:
-The Company - Investors - Advertising Sponsorship - Readers
- Government Subsidies - Foundation Grants
Possible Revenue models:
-Consumer payment - pay for use: single use, subscription low cost for basic use;
higher price for extended use (upselling)
- Advertising Payment pay for space/time pay for action: leads generated, click
through
- Sponsorship: pay for association with product/service B2B payment
- Licensing for use by other firms/publishers
- Some firms rely on only one source of revenue; some combine diffenrent sources
11. Business Models Change
WHY
- When they are not working as expected or not working as well as in the
past
- When the product or service is changed or the product extension
takes place
- When disruptive competitors appear: for example, Amazon
-Dynamic business models don't change everything all at once
small, incremental changes through improvements and innovation
12. Business Models Change
1. Require regular attention and review; should not be conceived
as permanent and stable change;
2. On their own can be deliberately changed to include new
products and revenue streams;
3. Firms in mature industries must revisit entire business model to
achieve growth and sustainability;
13. Pursuing Opportunities Requires Business Model Changes
- Changing the existing model. The business the company is in, how it
provides products/services, its customer base, it revenue model
- Expanding the existing business with similar new products/services
that have a similar business model
- Adding a new products with different models
14. Pursuing Opportunities Requires taking Risks
- Potential for new product failure or outcome different than
anticipated
- Potential for financial losses
- PROBLEM: Publishing industries have not be risky for many
decades
- Lost opportunities
- Lost abilities to grow and develop in new ways.
- Forced to live on existing (declining) activities
15. It also allows to:
- Help identify the most important aspects of their activities
- Create an understanding of the revenue stream
- Clarify financial dependencies and vulnerabilities
- Provide insight towards potential success
- Help identify their differences when faced with the
competition
16. Business Models Strategies
• The innovative business models shoes the customer area which could be any of a number of
industry segments where technology information and innovation is at a premium;
• Within this customer area, key attention is directed by the new publishing organization to
teams involved in innovation projects such as staff working on new product development
• This focus establishes the purpose and context for the communication system or virtual
community to be established.
• Develop an innovation culture with clear methods to promulgate more and better innovation.
• Embark on experimentation with new organizational forms: Knowledge Based Networking
Organizations to develop network organizations and learning networks out of control-
organizations
• Support for new forms of organization may be engaged via development of an explicit
knowledge management strategy.
17. The added value of the new service-based firm comes from:
• Firstly, for the customer, the opportunity to interact with others to create new
knowledge to allow new products and services to be developed and to improve
existing business;
• Secondly, for the large publishing organization, the opportunity to test out the
networking model as a successor to the information provider model but with the
option of developing this business as a spin-out rather than risking a total
transformation of the current business model across the firm as a whole;
• Thirdly, for the small organization, the opportunity to reinvent and center the firm
along the lines of the emerging networking business model taking full
advantage of the interactivity of the Internet.
18. Ansoff Matrix/Intensive Growth Strategies
Products
Present New
Present Market Penetration Product development
-Attract competitor’s customers -Add functions and features
-Increase the global demand (usage -Increase product range
frequency, used quantities, new -New generation of products
uses)
Markets
New Market developement Diversification
-Geographical expansion -Horizonta
-New distribution channels -Vertical
-New segments - Lateral
19. Description of Ansoff Strategies
Market Penetration
▪ The point of market approach consists of achieving a stronger penetration using currente
products in existing markets
▪ This can be achieved through an increase of unit sales per consumer or through an expansion of
the numbers of consumers by adopting aggressive price and communication policies
▪ In a stagnating market, the strategy leads to an expansion of market share at the competitors
expense.
Market Develop Strategy
▪ A second strategy option is to advance into new markets with existing products and services.
▪ Market penetration and market development strategies can entail offering new applications for existing
products or opening up new market segments.
▪ In market development, the role of market segment plays is great importance. It permits a specific separation
of markets and become.The are formed in accordance with specific criteria
20. Conclusions and Workshop II
Product Development
▪ This strategie focus on developing products or solutions for existing markets.
▪ It must be taken into consideration that degress of innovation can vary considerably and are
frequentelly influenced by costumers perception.
Diversification
▪ Diversification introduces new products and services to new markets. There are three
relevant diversification strategies.
▪ Horizontal diversification. The new products are similar to the previous products. The actual connection
can be based on existing production technology, the imput factors used or the distribution channels.
▪ Vertical diversification. This strategy expands your own action radius in earlier steps in
value creation chain. For example: production and distribution
▪ Lateral diversification. In such a strategy, there is no longer a direct connection to the
previous products or market aspects. Example: education and training courses.
21. Ansoff Matrix applied to the book business
2.Current products for new 4.New products for new
market Market development markets; Product diversification
(E.g.: Internalization and (E.g.: Books and other
New exploitation of new locations; functions associated to the
books sold with newspapers and digital book, film adaptation,
magazines) courses)
MARKETS
1.Current products for current 3.New products for current
markets; Market penetration markets; Product development
(E.g.: Paperback books and (E.g.: Sale of book chapters,
Current deluxe editions; orders and audiobooks, or CDs attached to
services on demand - PoD) the book with additional
contents, Courses)
Current PRODUCTS New
22. Some market changes that impact the business model of the book
◦ Tendency to economies of global scale and micro scale. Less median scale
◦ Tendency to combine big hits and wait for their long-term sales. Longsellers
◦ Tendency to the decrease in the importance of traditional bookstores. Online
◦ Tendency to reinvent the life cycle of book and explore new markets. Supports
Over the years, the traditional book business has undergone various
competitive pressures, namely:
◦ first came the bookstore chains
◦ big retails – represent circa 50%
◦ then the number of readers begun decreasing
◦ more recently, Amazon introduced the process of disintermediation of sales
◦ finally, we have the possibility of digital downloads in various device applications
23. Transversally trends in the book industry
To summarize, we can mention some trends and changes that
characterize transversally the book industry:
– the transformation in the nature of the book market and business
– the increased concentration of resources from major publishers
– the growth of internationalization strategies in different markets
– the greater importance and impact of technologies and digital
– diversification of revenues sources based on different ways to sell
24. General Conclusions and Workshops
So, the Book Publishing Organizations need to:
• Develop an e-business strategy and vision that takes account of the likely
emergence of a new style “network economy”;
• Monitor the extent to which the potential for interactivity with the Internet is
actually being exploited and involving author and readers;
• Take on the battery of methods required for digital publishing innovation to
occur, such as: virtual communities; online moderators; providing services
not just content-based products, etc.;
• Ensure the digital publishing strategy moves offensively into industry
markets rather than defensively or by diffusion from current offerings for
scientists/researchers.
25. General Conclusions and Workshops
Key factors to create a Strategy and Business Models in Book Industry:
• Conciliate the global with local. Someone in the world want yours books.
• Today the publishers are a knowledge's producers; the book is one part.
• Create and sell contents; the business isn t sell paper
• Use all print and digital supports to produce and sell contents
• Use your competences/know how to diversity the business – ex: courses
• Try to find a segments or niches that aren t important to big publishers
• Create and invest in your company brand to be perceived with positively
26. Conclusions and Workshops I
Business models contributes to
▪ What does the company do and to whom are its products or services destined?
▪ What are its products and services and how do they differentiate themselves?
▪ How are revenues generated and from whom do they come?
▪ Where do managers need to focus their attention?
And
- Help managers identify the most important aspects of their activities
- Help managers understand dependencies and vulnerabilities
- Help other professionals to analyze these elements
27. Conclusions and Workshop I
Some key issues that should be formulated:
1. Is the Business Model specific to a particular market or can it be applied in
other markets?
2. Is the Business Model specific to a given product or service, or might it be
able to work for brand extensions and diversification?
3. Can the Business Model be expanded nationwide, internationally or
globally?
4. Are there other possible Business Models to de explored? What will have
to change in the company?
28. Conclusions and Workshops I
Pilar Building block Description
Value proposition Explains what the product does and how it serves
Product
the needs of the consumer
and consumer Consumer segment it serves
Target-audience
Distribution channel The way in which the product is taken to the
consumer
Interface with the Relationships Connections established with the consumer
consumer
Value setting Activities and resources needed to create value
Skills Skills necessary to execute the plan
Infrastructure Partners network Necessary measures to cooperate with other
companies to offer and market value
Cost structure Economical consequences of the means used
Finantial aspects
Revenue model The way in which a company makes money
through the revenue flow
29. WORKSHOP 1 - APPLY THE CANVAS MODEL
Associated Key Key Value Relationship Distribuition Customer
Networks Activities Resources Proposition with the Channels Segments
customer
-Tecnological -Content -Web platform -Electronic - Communication -Physical - Readers
partners generation -Content books - Interaction bookshops -Teachers
-Development writers - Physical - Digital - Professors
of a web books bookshops -
platform - Training - Print on Entrepeurneuria
demand ls
- Sponsors
COST STRUCTURE SOURCES OF REVENUE
- Costs of content creation - Sales in physical and digital formats
- Costs of production and design - Sponsorships and other types of support
- Costs of marketing and sales - Virtual and physical training activities
30. Conclusions and Workshop
Market Penetration
▪ Increase purchase use by existing customers
▪ Win customers from competition
▪ Convert non-users
Market Develop Strategy
▪ New Market Segments
▪ New Distribution Channels
▪ New Geographic Markets
31. Conclusions and Workshop
Product Development Strategy
▪ New Features
▪ Different Quality Levels
▪ New Products
Diversification Strategy
▪Through Organic Growth
▪ Trough Acquisition
▪ Trough Joint Venture
32. WORKSHOP 2 - APPLY THE ANSOFF MATRIX
Markets Present New
Products
Market penetration Market development
Present
Product development Diversification
New