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The Company reports its financial results in accordance with generally accepted accounting principles (GAAP). However, management believes that certain non-GAAP performance measures and ratios used in
managing the business may provide users of this financial information additional meaningful comparisons between current results and results in prior operating periods. Management believes that these non-GAAP
measures can provide additional meaningful reflection of underlying trends of the business because they provide a comparison of historical information that excludes certain items that impact the overall comparability
due to the fact that these items do not represent results from the fundamental operations of the Company. See the Table below for supplemental financial data and corresponding reconciliations to GAAP financial
measures for the three months ended March 31, 2005 and March 31, 2004. Non-GAAP financial measures should be viewed in addition to, and not as an alternative for, the Company’s reported results prepared in
accordance with GAAP.



                                                                                                                  THE COCA-COLA COMPANY AND SUBSIDIARIES
                                                                                                                Reconciliation of GAAP to Non-GAAP Financial Measures

                                                                                                                                               First Quarter
                                                                                                                                              (UNAUDITED)
                                                                                                                            (In Millions, except per share data and margins)

                                                                                                           Three Months Ended March 31, 2005                                                        Three Months Ended March 31, 2004


                                                                                                              Items Impacting Comparability                                                                                                                        % Change - After
                                                                                                                                                                                                                  Items Impacting                     % Change -
                                                                                                                                                                                    After                                              After
                                                                                                                                                                                                                                                                     Considering
                                                                                                                                                                                                                   Comparability                       Reported
                                                                     Reported                                                                                                    Considering     Reported                           Considering
                                                                                                                                                                                                                                                                        Items
                                                                                                                                                                                                                                                        (GAAP)
                                                                      (GAAP)                                                                                                        Items         (GAAP)                               Items
                                                                                                                                                        Accelerated
                                                                                                                                                                                                                                                                     (Non-GAAP)
                                                                                                                                                                                 (Non-GAAP)                                         (Non-GAAP)
                                                                                         Issuances of                             Repatriation of      Amortization of
                                                                                        Stock by Equity        Resolution of        Foreign             Stock-Based
                                                                                           Investees           Tax Matters          Earnings           Compensation

Net Operating Revenues                                                      $5,266                                                                                                     $5,266         $5,078                              $5,078          4               4

Cost of goods sold                                                            1,809                                                                                                     1,809          1,753                               1,753          3               3

Gross Profit                                                                  3,457                                                                                                     3,457          3,325                               3,325          4               4
Selling, general and administrative expenses                                  2,098                                                                                  ($50)              2,048          1,874                               1,874         12               9

Operating Income                                                              1,359                                                                                    50               1,409          1,451                               1,451          (6)            (3)
Interest income                                                                   60                                                                                                      60                 35                                  35      71             71
Interest expense                                                                  68                                                                                                      68                 44                                  44      55             55
Equity income                                                                     91                                                                                                      91                 95                                  95       (4)            (4)
Other income (loss) - net                                                        (17)                                                                                                     (17)           (25)                                (25)
Gain on issuances of stock by equity investees                                    23                 ($23)                                                                                -              -                                   -             --             --

Income Before Income Taxes                                                    1,448                   (23)                                                              50              1,475          1,512                               1,512          (4)            (2)

Income taxes                                                                    446                     (8)                $56             ($152)                      12                354            385                                 385          16              (8)

Net Income                                                                  $1,002                   ($15)                ($56)             $152                      $38    $          1,121         $1,127                              $1,127         (11)            (1)

Diluted Net Income Per Share                                                  $0.42               ($0.01)               ($0.02)            $0.06                    $0.02               $0.47          $0.46                               $0.46          (9)             2

Average Shares Outstanding - Diluted                                          2,410                2,410                 2,410             2,410                    2,410               2,410          2,444                               2,444          (1)            (1)

Gross Margin                                                                  65.6%                                                                                                     65.6%          65.5%                               65.5%
Operating Margin                                                              25.8%                                                                                                     26.8%          28.6%                               28.6%
Effective Tax Rate                                                            30.8%                                                                                                     24.0%          25.5%                               25.5%

Note: Items to consider for comparability include primarily charges, gains, and accounting changes. Charges and accounting changes negatively impacting net income are reflected
as increases to reported net income. Gains positively impacting net income are reflected as deductions to reported net income.
The Company reports its financial results in accordance with generally accepted accounting principles (GAAP). However, management believes that certain non-GAAP
performance measures and ratios used in managing the business may provide users of this financial information additional meaningful comparisons between current results and
results in prior operating periods. Management believes that these non-GAAP measures can provide additional meaningful reflection of underlying trends of the business because
they provide a comparison of historical information that excludes certain items that impact the overall comparability due to the fact that these items do not represent results from
the fundamental operations of the Company. See the Table below for supplemental financial data and corresponding reconciliations to GAAP financial measures for the three
months ended March 31, 2005 and March 31, 2004. Non-GAAP financial measures should be viewed in addition to, and not as an alternative for, the Company’s reported results
prepared in accordance with GAAP.




                                                                THE COCA-COLA COMPANY AND SUBSIDIARIES
                                                             Reconciliation of GAAP to Non-GAAP Financial Measures
                                                                          Operating Income, by Segment

                                                                                     First Quarter
                                                                                     (In Millions)

                                                                                                                                                                      % Change -
                                            Three Months Ended March 31, 2005                         Three Months Ended March 31, 2004
                                                                                                                                                  % Change -             After
                                                                                                                                                   Reported          Considering
                                                      Items Impacting                                            Items Impacting
                                                                                   After                                               After
                                                                                                                                                    (GAAP)              Items
                                                        Comparability                                              Comparability
                                      Reported                                 Considering           Reported                      Considering
                                                                                                                                                                     (Non-GAAP)
                                       (GAAP)                                     Items               (GAAP)                          Items
                                                    Accelerated Amortization   (Non-GAAP)                                          (Non-GAAP)
                                                        of Stock-Based
                                                        Compensation
OPERATING INCOME
North America                               $313                      $12              $325              $353                            $353         -11%               -8%
Africa                                        88                         3               91                82                              82          7%                11%
Asia                                         404                         5              409               413                             413         -2%                -1%
Europe, Eurasia and Middle East              526                         4              530               564                             564         -7%                -6%
Latin America                                280                         4              284               262                             262          7%                 8%
Corporate                                   (252)                      22              (230)             (223)                           (223)        -13%               -3%
Consolidated                              $1,359                      $50            $1,409            $1,451                          $1,451         -6%                -3%

                                                                                     -more-

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coca cola Reconciliation of Q1 2005 Non-GAAP Financial Measures

  • 1. The Company reports its financial results in accordance with generally accepted accounting principles (GAAP). However, management believes that certain non-GAAP performance measures and ratios used in managing the business may provide users of this financial information additional meaningful comparisons between current results and results in prior operating periods. Management believes that these non-GAAP measures can provide additional meaningful reflection of underlying trends of the business because they provide a comparison of historical information that excludes certain items that impact the overall comparability due to the fact that these items do not represent results from the fundamental operations of the Company. See the Table below for supplemental financial data and corresponding reconciliations to GAAP financial measures for the three months ended March 31, 2005 and March 31, 2004. Non-GAAP financial measures should be viewed in addition to, and not as an alternative for, the Company’s reported results prepared in accordance with GAAP. THE COCA-COLA COMPANY AND SUBSIDIARIES Reconciliation of GAAP to Non-GAAP Financial Measures First Quarter (UNAUDITED) (In Millions, except per share data and margins) Three Months Ended March 31, 2005 Three Months Ended March 31, 2004 Items Impacting Comparability % Change - After Items Impacting % Change - After After Considering Comparability Reported Reported Considering Reported Considering Items (GAAP) (GAAP) Items (GAAP) Items Accelerated (Non-GAAP) (Non-GAAP) (Non-GAAP) Issuances of Repatriation of Amortization of Stock by Equity Resolution of Foreign Stock-Based Investees Tax Matters Earnings Compensation Net Operating Revenues $5,266 $5,266 $5,078 $5,078 4 4 Cost of goods sold 1,809 1,809 1,753 1,753 3 3 Gross Profit 3,457 3,457 3,325 3,325 4 4 Selling, general and administrative expenses 2,098 ($50) 2,048 1,874 1,874 12 9 Operating Income 1,359 50 1,409 1,451 1,451 (6) (3) Interest income 60 60 35 35 71 71 Interest expense 68 68 44 44 55 55 Equity income 91 91 95 95 (4) (4) Other income (loss) - net (17) (17) (25) (25) Gain on issuances of stock by equity investees 23 ($23) - - - -- -- Income Before Income Taxes 1,448 (23) 50 1,475 1,512 1,512 (4) (2) Income taxes 446 (8) $56 ($152) 12 354 385 385 16 (8) Net Income $1,002 ($15) ($56) $152 $38 $ 1,121 $1,127 $1,127 (11) (1) Diluted Net Income Per Share $0.42 ($0.01) ($0.02) $0.06 $0.02 $0.47 $0.46 $0.46 (9) 2 Average Shares Outstanding - Diluted 2,410 2,410 2,410 2,410 2,410 2,410 2,444 2,444 (1) (1) Gross Margin 65.6% 65.6% 65.5% 65.5% Operating Margin 25.8% 26.8% 28.6% 28.6% Effective Tax Rate 30.8% 24.0% 25.5% 25.5% Note: Items to consider for comparability include primarily charges, gains, and accounting changes. Charges and accounting changes negatively impacting net income are reflected as increases to reported net income. Gains positively impacting net income are reflected as deductions to reported net income.
  • 2. The Company reports its financial results in accordance with generally accepted accounting principles (GAAP). However, management believes that certain non-GAAP performance measures and ratios used in managing the business may provide users of this financial information additional meaningful comparisons between current results and results in prior operating periods. Management believes that these non-GAAP measures can provide additional meaningful reflection of underlying trends of the business because they provide a comparison of historical information that excludes certain items that impact the overall comparability due to the fact that these items do not represent results from the fundamental operations of the Company. See the Table below for supplemental financial data and corresponding reconciliations to GAAP financial measures for the three months ended March 31, 2005 and March 31, 2004. Non-GAAP financial measures should be viewed in addition to, and not as an alternative for, the Company’s reported results prepared in accordance with GAAP. THE COCA-COLA COMPANY AND SUBSIDIARIES Reconciliation of GAAP to Non-GAAP Financial Measures Operating Income, by Segment First Quarter (In Millions) % Change - Three Months Ended March 31, 2005 Three Months Ended March 31, 2004 % Change - After Reported Considering Items Impacting Items Impacting After After (GAAP) Items Comparability Comparability Reported Considering Reported Considering (Non-GAAP) (GAAP) Items (GAAP) Items Accelerated Amortization (Non-GAAP) (Non-GAAP) of Stock-Based Compensation OPERATING INCOME North America $313 $12 $325 $353 $353 -11% -8% Africa 88 3 91 82 82 7% 11% Asia 404 5 409 413 413 -2% -1% Europe, Eurasia and Middle East 526 4 530 564 564 -7% -6% Latin America 280 4 284 262 262 7% 8% Corporate (252) 22 (230) (223) (223) -13% -3% Consolidated $1,359 $50 $1,409 $1,451 $1,451 -6% -3% -more-