10 Things You Didn’t Know About Mobile Email from Litmus & HubSpot

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2 likes•10,449 views

The document discusses key insights about mobile email usage and optimization. It shows that mobile email opens have grown 600% from 2011-2016, with over 70% of emails now being opened on mobile devices. When emails look bad on mobile, over 80% of users will still read them. The document provides tips for optimizing elements like preview text, links, text sizes, touch targets, and layouts for mobile. It also discusses different mobile email design approaches and resources for templates.

+#mobilehangout @litmusapp @hubspot
What you didn’t know
about mobile email
!

+
10%
20%
30%
40%
50%
60%
70%
Jan-11
M
ar-11
M
ay-11
Jul-11
Sep-11
N
ov-11
Jan-12
M
ar-12
M
ay-12
Jul-12
Sep-12
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ov-12
Jan-13
M
ar-13
M
ay-13
Jul-13
Sep-13
N
ov-13
Jan-14
M
ar-14
M
ay-14
Jul-14
Sep-14
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Jan-15
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ay-15
Jul-15
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ar-16
Mobile
Source: Litmus Email Analytics
Growth in mobile email opens: 2011-2016
8%
56%
+600%

+
0 25 50 75 100
Delete it
Unsubscribe
View on computer
Don't know
Read anyway
80.3%
30.2%
13.5%
3.8%
6.3%
What do you do if you get a mobile
email that looks bad?
Source: BlueHornet study: Consumer Views of Email Marketing

+
!
#mobilehangout @litmusapp @hubspot
Know your audience
70%+ open on mobile < 15% open on mobile

+
!
#mobilehangout @litmusapp @hubspot
Optimize the mobile inbox
~25 characters
~35 characters
~85 characters

+
!
#mobilehangout @litmusapp @hubspot
Preview text
optimization guide >>> bit.ly/preview-text

+
!
#mobilehangout @litmusapp @hubspot
Banish blue links!
Auto-linking makes some text unreadable
◉ Phone calls
◉ Track packages
◉ Find addresses
◉ Create events
◉ Affects emails in iOS (iPhone/iPad)
remove them >>> bit.ly/ios-blue-links

+
!
#mobilehangout @litmusapp @hubspot
Prevent navigation woes
iOS resizes
any text below 13px

+
!
#mobilehangout @litmusapp @hubspot
Bigger is better
◉ Body copy: 16px+
◉ Headlines: 22px+
◉ Buttons: 44px by 44px
◉ White space: 40px+
◉ Tappable touch targets

+
!
#mobilehangout @litmusapp @hubspot
Understand mobile approaches
◉ Mobile aware
◉ Traditional
◉ Hybrid/Spongy

+
Gmail does not
support traditional
responsive email
templates
Inbox by Gmail iOS Mail
#mobilehangout @litmusapp @hubspot

+
!
#mobilehangout @litmusapp @hubspot
Utilize free resources
Community Template Gallery
litmus.com/community/templates
Litmus Slate Templates
bit.ly/slate-templates

Enticing ExplainingEntertaining
GIFS in Email

BONUS: Emoji Subject Lines
Learn about mobile email from the experts [LIVE Hangout - July 12]
Email marketing on mobile just got easier 📱 ➡ 📈
vs.

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PHP (Hypertext Preprocessor) is a widely-used open-source scripting language that is particularly suited for web development and can be embedded into HTML. It is primarily used for server-side scripting but can also be used as a general-purpose programming language. PHP is renowned for its simplicity, flexibility, and ease of integration with various databases and web servers, making it one of the most popular languages for building dynamic websites and web applications.led by Mr. Hirdesh Bharadwaj, is an ideal choice for summer training in PHP in Delhi. With Mr. Bharadwaj's extensive 15 years of experience in the field, Webs Jyoti offers top-notch training in PHP development. One notable aspect of Webs Jyoti is its unique approach. It's not just a training institute but also functions as a development agency. This means that students not only receive theoretical knowledge but also gain practical experience by working on real-world projects.Ducat offers comprehensive PHP training with a strong focus on practical implementation and live projects. Their course covers the latest industry standards and trends, ensuring that students are well-prepared for job placements . Webs Jyoti: This institute provides 100% practical classes, study materials written by the founder, and training on 2-3 live projects. They also offer job placement assistance and grooming sessions for job seekers.Voice Search Optimization ACIL Computer Education: Known for its industry-standard training, ACIL offers various PHP courses ranging from basic to advanced levels. They emphasize hands-on training with real-world simulations and provide job assistance and placement guarantees for certain courses. APTRON Gurgaon: APTRON offers a well-structured PHP course with modules on basic to advanced PHP concepts, webs jyoti, and CodeIgniter. They also provide live project experience and job placement assistance. SLA Consultants India: SLA offers an advanced PHP training program designed by experienced professionals. Their course includes live projects, instructor-led classroom sessions, and extensive practical exposure to ensure students are industry-ready . Each of these institutes has its own strengths, so you might choose one based on specific criteria such as course content, faculty experience, or placement records.Webs Jyoti: This institute provides 100% practical classes, study materials written by the founder, and training on 2-3 live projects. They also offer job placement assistance and grooming sessions for job seekers.Webs Jyoti ensures that students receive top-notch education and support to kickstart their careers in coding and software development.One notable aspect of Webs Jyoti is its unique approach. It's not just a training institute but also functions as a development agency. This means that students not only receive theoretical knowledge but also gain practical experience by working on real-world projects. Mr. Bharadwaj's extensive 15 years experien

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PHP IT Training Institute in Gurugram

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10 Things You Didn’t Know About Mobile Email from Litmus & HubSpot

1. +#mobilehangout @litmusapp @hubspot What you didn’t know about mobile email !

2. + 10% 20% 30% 40% 50% 60% 70% Jan-11 M ar-11 M ay-11 Jul-11 Sep-11 N ov-11 Jan-12 M ar-12 M ay-12 Jul-12 Sep-12 N ov-12 Jan-13 M ar-13 M ay-13 Jul-13 Sep-13 N ov-13 Jan-14 M ar-14 M ay-14 Jul-14 Sep-14 N ov-14 Jan-15 M ar-15 M ay-15 Jul-15 Sep-15 N ov-15 Jan-16 M ar-16 Mobile Source: Litmus Email Analytics Growth in mobile email opens: 2011-2016 8% 56% +600%

3. + 0 25 50 75 100 Delete it Unsubscribe View on computer Don't know Read anyway 80.3% 30.2% 13.5% 3.8% 6.3% What do you do if you get a mobile email that looks bad? Source: BlueHornet study: Consumer Views of Email Marketing

4. + ! #mobilehangout @litmusapp @hubspot Know your audience 70%+ open on mobile < 15% open on mobile

5. + ! #mobilehangout @litmusapp @hubspot Optimize the mobile inbox ~25 characters ~35 characters ~85 characters

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8. + ! #mobilehangout @litmusapp @hubspot Prevent navigation woes iOS resizes any text below 13px

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10. + ! #mobilehangout @litmusapp @hubspot Understand mobile approaches ◉ Mobile aware ◉ Traditional ◉ Hybrid/Spongy

11. + Gmail does not support traditional responsive email templates Inbox by Gmail iOS Mail #mobilehangout @litmusapp @hubspot

12. + ! #mobilehangout @litmusapp @hubspot Utilize free resources Community Template Gallery litmus.com/community/templates Litmus Slate Templates bit.ly/slate-templates

13. Plain Text vs. HTML

14. Plain Text vs. HTML

15. Above the Fold

16. Above the Fold 👍

17. Above the Fold 👎

18. Enticing ExplainingEntertaining GIFS in Email

19. BONUS: Emoji Subject Lines Learn about mobile email from the experts [LIVE Hangout - July 12] Email marketing on mobile just got easier 📱 ➡ 📈 vs.