The document discusses several ways that brands are using mobile apps for marketing purposes, including branded apps to promote awareness of a company, companion apps that drive users to a brand, and revenue apps where the app itself is marketed. It also covers debates around mobile ads on apps and how Macy's integrates social media into its annual "Believe" campaign promoting the Make-A-Wish Foundation through a mobile augmented reality app, social media contests and check-ins.
This document proposes a marketing campaign called "Social Saturday" for Macy's to attract Millennial shoppers during the Black Friday weekend. It involves developing a mobile app called "Our Macy's" to facilitate social shopping. The app allows users to share options from their virtual closets, comment on each other's selections, and see where friends are in stores. Discounts increase based on social engagement. The goal is to make Black Friday shopping more convenient, fun and social for Millennials by integrating online and in-store experiences.
An augmented reality billboard at Waterloo station in London brought a Valentine's Day model to life using a mobile app. M&S received press for a campaign promoting Valentine's gifts. Innocent Smoothies let customers create personalized bottle labels to share or print. Dove used an interactive billboard and Twitter to engage followers. Pizza Hut offered a "Tie the Knot" dinner for $10,010 including pizza and a diamond ring. A yogurt shop in India created a humorous version of the Kama Sutra using spoons to promote their brand.
Top 25 brands and their mobile strategy, Web spidersInternet World
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This document provides an overview of how 25 major brands have successfully leveraged mobile technology through various mobile marketing campaigns. It describes campaigns from brands like McDonald's, Heineken, Lexus, Faberge, Barclaycard, and more. For each campaign, it summarizes the objectives, strategies, and results, and provides a takeaway lesson about effective mobile marketing practices. The campaigns covered a wide range of approaches including mobile apps, ads, websites, games, contests and more, targeting audiences in different regions.
Social Media Marketing: A hands-on approachSocialab
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The document provides an overview of a presentation on social media marketing given by George Anagnostopoulos of Socialab. Some key points:
- Socialab started as part of a mobile marketing company and is now an independent social media marketing firm based in Greece and the UK.
- Socialab runs the largest Greek blog and LinkedIn group on social media marketing.
- Examples of successful social media campaigns for clients include growing a Facebook page to 1.8 million fans and generating 2.7 million YouTube views.
- Data is presented showing the impact of social media on consumer trust and purchasing behaviors.
- An overview of social media platforms like Facebook, Twitter, YouTube, and Pinterest
Loot! has developed a mobile marketing platform that incentivizes micro-influencers to create and share branded content through rewards. Businesses use the platform to run location-specific mobile campaigns, rewarding users for actions like sharing content or taking branded photos. The platform has over 60,000 users who have created 350,000 pieces of content, with a $120,000 revenue run rate for 2015. Loot! partners with NativeX to reward app installs, generating additional revenue.
The document discusses a marketing and branding agency called Saga that helps clients tell their stories. Saga captures the imagination by sharing ideas through storytelling like humans did around campfires. They craft campaigns for clients that authentically connect their brands to customers through compelling narratives. Saga's process involves immersing themselves in clients' brands, crafting authentic strategies and narratives, launching campaigns, and evolving through dialogue with customers.
9 Proven Ways to Create Super Engaging Mobile Experiences for CustomersXiklab Digital
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In this presentation, Mobext CEO Arthur Policarpio shares nine (9) proven ways to create incredibly engaging experiences on mobile for customers. For more info on Mobext, visit www.mobext.ph
The document discusses strategies for Spring, a new commerce platform, to establish itself by connecting brand stories, creatives, and consumers through visual and experiential storytelling across social media and other channels. It proposes several campaign ideas to launch a new kids' brand line, including using balloons, puzzles, and coloring books on social media to promote the launch. The document emphasizes aligning visual stories and establishing Spring as a platform that brings all parties together through compelling narratives.
Nail & Bone is a cruelty-free and vegan nail polish company that donates 20% of proceeds to pet rescue organizations. It empowers young girls to become social entrepreneurs by selling nail polish and supporting their favorite pet charities. Girls can set up sales at events, do door-to-door sales, host parties, and use social media to drive sales. The company was co-founded by Steve Wiseman and Melissa Bowden to provide a socially conscious nail polish line that supports pet adoption.
Several companies experienced social media failures by lacking authenticity and transparency in their campaigns. Walmart paid a couple to blog positively about staying in Walmart parking lots, without disclosing this. Skittles' live Twitter feed displayed offensive messages. GM's viral video campaign allowed critics to create negative ads about the company. These examples show that companies must thoughtfully plan social media campaigns, avoid fake interactions, and be transparent about relationships to maintain credibility.
The document discusses social media marketing. It provides an introduction to social media and its importance for online business. It then lists some famous social media sites like Twitter, LinkedIn, Facebook, Google+, Instagram, Pinterest and MySpace. It also outlines some laws of social media marketing focusing on listening, quality over quantity, and adding value. Finally, it provides examples of social media marketing strategies and case studies of companies that have used social media successfully.
Social media advertising strategies aim to add value to users' experiences rather than simply interrupting them. Brands can sponsor popular applications or create custom apps to reach engaged audiences in contextually relevant ways. While traditional media metrics like installs and daily users are important, engagement metrics around user activities and brand lift from social sharing provide a better measure of success. Best practices include leveraging existing popular apps rather than reinventing wheels, and ensuring ads are relevant, useful and fun for communities.
The document discusses how applications can provide better experiences than standalone sites by leveraging platforms. It provides examples of popular applications on Facebook and mobile devices and discusses how brands can best leverage applications through partnerships that provide relevant experiences for users. It also provides statistics on monthly active users for various social applications.
Engaging your most profitable customers - Mobile and Social Product Management Suhail Pothigara
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Keynote Presentation at Webit Congress, Istanbul 2012. By Suhail Pothigara.
Omni-Channel Product Strategies :http://webitexpo.com/en/webit/2012/webit_congress_2012_-_program.html
Game horizon 28.07.2011, renate nyborg edelmanPleo
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Renate Nyborg is a director at Edelman Digital who focuses on digital, social media, and mobile campaigns. She has experience in mobile business development and publishing smartphone apps and games. Her presentation discusses trends in mobile gaming, whether developers should self-publish or work with a publisher, and smart marketing strategies. She emphasizes the importance of developing apps that can be shared, testing apps thoroughly, and analyzing usage data to iterate apps. Monetization strategies discussed include premium, free, and ad-supported models. Renate predicts the future of mobile gaming will involve cross-platform, multiplayer, location-based features and more integration of gamification and smart marketing.
This document highlights five brands - American Airlines, Red Bull, Tiffany & Co., Ford, and Nike - that have successfully incorporated visual storytelling and social curation on Instagram into their broader digital strategies. Each brand offers a different value proposition to followers through Instagram campaigns that drive user engagement by encouraging user-generated content through hashtags and contests. Brands that understand how to connect visually with consumers and leverage user content will reap higher engagement levels.
2013 IAB Australia Awards - Case StudiesIAB Australia
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Congratulations to all the winners at the 2013 IAB Australia Awards 2013 held in Sydney on 11 July 2013 at The Star Event Centre. Take a look at these one page case studies to learn a little bit more about the award-winning campaigns.
Empathy Entertainment is distributing the My Community Cookbook app. In year one, they will distribute through the Apple App Store and focus marketing efforts on social media. Their target market is females aged 30-35 in Texas. In year two, they plan to expand distribution to Amazon and attend conferences to find a larger distributor like Amazon. They project $14,351 in sales in year one from subscriptions, purchases, merchandise, and events.
Pomellato is an Italian luxury jewelry brand that wants to increase its market share in the US. However, its Facebook page has attracted few fans and lacks engagement. A social media specialist was hired to develop a strategy to heighten brand awareness on Facebook. Through research, the specialist found luxury brands struggle with encouraging engagement while maintaining an exclusive brand image. The specialist must determine how Pomellato can create an engaging Facebook presence without compromising its prestige, and develop a strategy that brings additional value to fans.
The document discusses various gaming platforms and how brands can engage with them. It covers social games, MMORPGs, console games, and mobile games. It analyzes the opportunities for brands within each platform, such as in-game advertising and branded games. The focus is on how social and mobile gaming are growing in relevance for marketing due to their large audiences and opportunities for engagement and monetization.
Social media platforms are increasingly incorporating video and social viewing features to aggregate content from multiple sources like YouTube, Facebook, and podcasts. This allows users to view videos together from different sites in a synchronized experience. Brands are leveraging these new social capabilities through tactics like webisodes, which expand their audience and integrate products. Measuring the impact of these various social media video platforms is important for selecting the right tactics in an integrated campaign.
In 2012, more companies will use blogs and Twitter as (1) a customer service tool to quickly solve problems for large audiences, (2) a source of information that will rank highly in search results, and (3) an increasingly important form of B2B communication. User demands will include a focus on privacy settings while sharing personal information online, targeting local audiences with relevant information, and improving the formats of Twitter and blogs to be more user-friendly across different devices.
The document discusses expert content campaigns on blogs and Twitter that have been successful. It provides two case studies: 1) A 2010 campaign by Pink Pony Foundation that formed a coalition of 100 women's lifestyle blogs to promote breast cancer awareness, which was effective due to uniting social causes with trendy blogs and creative coverage. 2) Jeep's Twitter campaigns that engaged followers by asking questions and promoting brand experiences, videos, and events, increasing engagement and new followers. The document also provides best practices for blog and Twitter content, focusing on building relationships and sharing exclusive timely information.
Key bloggers are seen as authorities and tastemakers who can reach potential consumers on a personal level. PR and marketing professionals work with influential bloggers to promote brands through product placements and sponsored content. Over time, some blogs have become more like online catalogs that blend editorial content with e-commerce functions. In the future, bloggers may focus more on their personal brand and image rather than content quality, and the lines between blogs and online magazines could become blurred.
Foursquare is a location-based social networking app that allows users to check-in to places, connect with friends, and discover new places and recommendations. It has over 10 million users worldwide who have checked into over 1 billion venues. The latest version includes new features like time-sensitive recommendations, list discovery, push notifications when nearby friends check in, and adding songs to check-ins. Businesses can offer special deals to nearby Foursquare users and gain insights from user check-in data.
The document discusses various social media platforms and how to measure analytics on LinkedIn and Facebook. It provides details on LinkedIn profile analytics such as Profile Stats and Trends that are available to free and premium accounts. It also discusses analytics available for LinkedIn Groups, Company Pages, and subscriptions plans. For Facebook, it outlines metrics available in the old vs new Insights including reach, engagement, people talking about the page, and virality. Limitations of analytics on both platforms are also mentioned.
GQ is a 360-degree brand with platforms across print, online, tablet, and social media. While the editorial team actively uses social media like Facebook and Twitter to promote GQ's content, the advertising team's social media presence is essentially nonexistent. The document proposes integrating a social media strategy director to formalize GQ's social media strategy and increase engagement on platforms like Facebook and Twitter to the benefit of both readers and advertisers.
Anthony Weiner, a Democratic Congressman, was involved in a sexting scandal in 2011 when he sent a sexually suggestive photo of himself over Twitter. Weiner initially denied sending the photo and claimed his account was hacked. After more photos emerged, Weiner admitted on June 6, 2011 to sending photos and messages to several women over social media. While some polls found New Yorkers divided on whether he should resign, political pressure increased, with President Obama saying he would resign if he was Weiner. On June 16, 2011, Weiner announced his resignation from Congress, which took effect on June 21, 2011.
The document discusses social games and their integration with brand marketing campaigns. It notes that games should align with a brand's promise and target behaviors. Games can either be the main campaign or contribute to a larger campaign. The document outlines various moving parts of social games like technology, features, platforms and monetization strategies. It states that social media optimization is often the linchpin element of social games. Finally, it provides criteria and variations for selecting appropriate marketing tactics using social games.
Social Media Integration for Youtube/Socialviewing/podcastadvancedsocialmedia
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Social viewing allows multiple users to watch online videos together in a synchronized experience. Pepsi Sound Off is a social TV platform that allows fans to connect and discuss shows using the #pepsisoundoff hashtag. While social viewing is not yet the linchpin of social media strategies, it contributes significantly. Webisodes are short video episodes initially released online to promote brands. They can drive traffic and expand audiences. Video sharing sites like YouTube allow anyone to upload and share videos, and are major platforms used in integrated social media campaigns.
American Express launched a campaign on Foursquare in 2011 that allows users to find nearby deals, check in at locations to unlock deals, and have discounts automatically applied to their credit card accounts. The campaign was expanded to Facebook in 2012, with deals personalized based on what users and their friends have liked. Merchants can manage deals on both Foursquare and Facebook to reach new customers without the need for paper coupons.
The document describes a social media campaign between NASA and Gowalla from October 2010. The campaign aimed to honor the Discovery Space Shuttle's mission and inspire discovery by allowing users to virtually collect NASA items by checking into related locations. Users could find virtual moon rocks by checking into places with real moon rocks on display, and could collect a NASA patch, spacesuit, or shuttle by checking into NASA centers. Those who collected three of the four items would receive a pin, and the first 100 to complete it received a poster. The campaign was a success in generating interest for both NASA and Gowalla.
The document discusses Google+ and its features. It provides background information on Google+ such as its launch in 2011 as a social networking service integrated with other Google services. It describes new features added in 2011 like Circles, Hangouts, and Sparks. It also discusses Google+ brand pages for businesses and issues like discontinuing other Google social services and requiring real name use. Statistics provided include its user base of 26-40 million users, a majority being male, and its costs and top countries and occupations represented on the platform.
This document discusses key platforms in games including social games, MMORPGs, consoles, and mobile games. It provides details on top performers, core audiences, reach, business models, and opportunities for brands for each platform. While social and mobile gaming is growing in relevance for marketing, console and MMORPG games are better designed products and gamers of these genres are less tolerant of advertising that disrupts gameplay.
How RPA Help in the Transportation and Logistics Industry.pptxSynapseIndia
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Revolutionize your transportation processes with our cutting-edge RPA software. Automate repetitive tasks, reduce costs, and enhance efficiency in the logistics sector with our advanced solutions.
INDIAN AIR FORCE FIGHTER PLANES LIST.pdfjackson110191
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These fighter aircraft have uses outside of traditional combat situations. They are essential in defending India's territorial integrity, averting dangers, and delivering aid to those in need during natural calamities. Additionally, the IAF improves its interoperability and fortifies international military alliances by working together and conducting joint exercises with other air forces.
“Intel’s Approach to Operationalizing AI in the Manufacturing Sector,” a Pres...Edge AI and Vision Alliance
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For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/07/intels-approach-to-operationalizing-ai-in-the-manufacturing-sector-a-presentation-from-intel/
Tara Thimmanaik, AI Systems and Solutions Architect at Intel, presents the “Intel’s Approach to Operationalizing AI in the Manufacturing Sector,” tutorial at the May 2024 Embedded Vision Summit.
AI at the edge is powering a revolution in industrial IoT, from real-time processing and analytics that drive greater efficiency and learning to predictive maintenance. Intel is focused on developing tools and assets to help domain experts operationalize AI-based solutions in their fields of expertise.
In this talk, Thimmanaik explains how Intel’s software platforms simplify labor-intensive data upload, labeling, training, model optimization and retraining tasks. She shows how domain experts can quickly build vision models for a wide range of processes—detecting defective parts on a production line, reducing downtime on the factory floor, automating inventory management and other digitization and automation projects. And she introduces Intel-provided edge computing assets that empower faster localized insights and decisions, improving labor productivity through easy-to-use AI tools that democratize AI.
What's Next Web Development Trends to Watch.pdfSeasiaInfotech2
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Explore the latest advancements and upcoming innovations in web development with our guide to the trends shaping the future of digital experiences. Read our article today for more information.
Quantum Communications Q&A with Gemini LLM. These are based on Shannon's Noisy channel Theorem and offers how the classical theory applies to the quantum world.
GDG Cloud Southlake #34: Neatsun Ziv: Automating AppsecJames Anderson
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The lecture titled "Automating AppSec" delves into the critical challenges associated with manual application security (AppSec) processes and outlines strategic approaches for incorporating automation to enhance efficiency, accuracy, and scalability. The lecture is structured to highlight the inherent difficulties in traditional AppSec practices, emphasizing the labor-intensive triage of issues, the complexity of identifying responsible owners for security flaws, and the challenges of implementing security checks within CI/CD pipelines. Furthermore, it provides actionable insights on automating these processes to not only mitigate these pains but also to enable a more proactive and scalable security posture within development cycles.
The Pains of Manual AppSec:
This section will explore the time-consuming and error-prone nature of manually triaging security issues, including the difficulty of prioritizing vulnerabilities based on their actual risk to the organization. It will also discuss the challenges in determining ownership for remediation tasks, a process often complicated by cross-functional teams and microservices architectures. Additionally, the inefficiencies of manual checks within CI/CD gates will be examined, highlighting how they can delay deployments and introduce security risks.
Automating CI/CD Gates:
Here, the focus shifts to the automation of security within the CI/CD pipelines. The lecture will cover methods to seamlessly integrate security tools that automatically scan for vulnerabilities as part of the build process, thereby ensuring that security is a core component of the development lifecycle. Strategies for configuring automated gates that can block or flag builds based on the severity of detected issues will be discussed, ensuring that only secure code progresses through the pipeline.
Triaging Issues with Automation:
This segment addresses how automation can be leveraged to intelligently triage and prioritize security issues. It will cover technologies and methodologies for automatically assessing the context and potential impact of vulnerabilities, facilitating quicker and more accurate decision-making. The use of automated alerting and reporting mechanisms to ensure the right stakeholders are informed in a timely manner will also be discussed.
Identifying Ownership Automatically:
Automating the process of identifying who owns the responsibility for fixing specific security issues is critical for efficient remediation. This part of the lecture will explore tools and practices for mapping vulnerabilities to code owners, leveraging version control and project management tools.
Three Tips to Scale the Shift Left Program:
Finally, the lecture will offer three practical tips for organizations looking to scale their Shift Left security programs. These will include recommendations on fostering a security culture within development teams, employing DevSecOps principles to integrate security throughout the development
Quality Patents: Patents That Stand the Test of TimeAurora Consulting
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Is your patent a vanity piece of paper for your office wall? Or is it a reliable, defendable, assertable, property right? The difference is often quality.
Is your patent simply a transactional cost and a large pile of legal bills for your startup? Or is it a leverageable asset worthy of attracting precious investment dollars, worth its cost in multiples of valuation? The difference is often quality.
Is your patent application only good enough to get through the examination process? Or has it been crafted to stand the tests of time and varied audiences if you later need to assert that document against an infringer, find yourself litigating with it in an Article 3 Court at the hands of a judge and jury, God forbid, end up having to defend its validity at the PTAB, or even needing to use it to block pirated imports at the International Trade Commission? The difference is often quality.
Quality will be our focus for a good chunk of the remainder of this season. What goes into a quality patent, and where possible, how do you get it without breaking the bank?
** Episode Overview **
In this first episode of our quality series, Kristen Hansen and the panel discuss:
⦿ What do we mean when we say patent quality?
⦿ Why is patent quality important?
⦿ How to balance quality and budget
⦿ The importance of searching, continuations, and draftsperson domain expertise
⦿ Very practical tips, tricks, examples, and Kristen’s Musts for drafting quality applications
https://www.aurorapatents.com/patently-strategic-podcast.html
How Netflix Builds High Performance Applications at Global ScaleScyllaDB
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We all want to build applications that are blazingly fast. We also want to scale them to users all over the world. Can the two happen together? Can users in the slowest of environments also get a fast experience? Learn how we do this at Netflix: how we understand every user's needs and preferences and build high performance applications that work for every user, every time.
How to Avoid Learning the Linux-Kernel Memory ModelScyllaDB
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The Linux-kernel memory model (LKMM) is a powerful tool for developing highly concurrent Linux-kernel code, but it also has a steep learning curve. Wouldn't it be great to get most of LKMM's benefits without the learning curve?
This talk will describe how to do exactly that by using the standard Linux-kernel APIs (locking, reference counting, RCU) along with a simple rules of thumb, thus gaining most of LKMM's power with less learning. And the full LKMM is always there when you need it!
Video traffic on the Internet is constantly growing; networked multimedia applications consume a predominant share of the available Internet bandwidth. A major technical breakthrough and enabler in multimedia systems research and of industrial networked multimedia services certainly was the HTTP Adaptive Streaming (HAS) technique. This resulted in the standardization of MPEG Dynamic Adaptive Streaming over HTTP (MPEG-DASH) which, together with HTTP Live Streaming (HLS), is widely used for multimedia delivery in today’s networks. Existing challenges in multimedia systems research deal with the trade-off between (i) the ever-increasing content complexity, (ii) various requirements with respect to time (most importantly, latency), and (iii) quality of experience (QoE). Optimizing towards one aspect usually negatively impacts at least one of the other two aspects if not both. This situation sets the stage for our research work in the ATHENA Christian Doppler (CD) Laboratory (Adaptive Streaming over HTTP and Emerging Networked Multimedia Services; https://athena.itec.aau.at/), jointly funded by public sources and industry. In this talk, we will present selected novel approaches and research results of the first year of the ATHENA CD Lab’s operation. We will highlight HAS-related research on (i) multimedia content provisioning (machine learning for video encoding); (ii) multimedia content delivery (support of edge processing and virtualized network functions for video networking); (iii) multimedia content consumption and end-to-end aspects (player-triggered segment retransmissions to improve video playout quality); and (iv) novel QoE investigations (adaptive point cloud streaming). We will also put the work into the context of international multimedia systems research.
What's New in Copilot for Microsoft365 May 2024.pptx
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Advanced socialmedia apps
1. How Brands Are Marketing With Apps
Branded Apps
Companion Apps
Revenue Apps
Mobile Ads on Apps: current debate on the topic
Suggested App of the Week
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2. Branded Apps
A mobile application that is created by or sponsored by a company to
increase its brand awareness, drive consumer interest and to market a
brand
Different types of branded app:
o Those that let the user engage with or purchase their product
(Starbucks, Zipcar)
o Those that provide a useful or entertaining service associated with the brand -
can "live" on its own but putting your brand on it brings an advantage to overall
brand equity (Nike+iPod, Stanley Level)
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3. Companion Apps
An app that can isn't your brand but can drive users to your brand
o Location-based service apps (Yelp, Urbanspoon, Layar)
o Product and Price Comparison apps (Amazon Price Check, Google Goggles)
o Entertainment and Lifestyle (Virtual Mirror)
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4. Revenue Apps
An app that the user pays for
The app itself is what's being marketed
Games are the most common type of revenue app
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5. Mobile Ads on Apps
iAd is the mobile version of Google Adwords and it’s owned by Apple Inc.
iAd can reach millions of iphone, ipad and ipod touch users around the
world in their favorite apps. Each ad is shown only to the right customers
that will be potentially interested in a specific brand.
iAd can be applied to both free and paid app.
iAd is not as much developed as internet advertising because it’s still at its
early stages.
The sure thing is that iAd is growing but it’s not certain yet what the destiny
of this platform is going to look like.
The most skeptical people about iAd are the developers because they don’t
see a ROI on free app.
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6. Debate on iAd
The entry barriers are very high, Apple set a very high price to be
considered as a iAd user ($1million). This cuts out a big portion of small
developers.
Beside the high entry barriers the debate that developers raised is that they
don’t want the App space to become like the internet (where users get
bombarded of unwanted advertising) since an app is an isolated portion of
web that provides info only of a specific topic users downloaded the app for.
Developers are also saying that there’s no short-term ROI on free app since
the company is paying to advertise an app that users can download for free.
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7. Suggested App of the Week
Bowers & Wilkins challenged Aurnhammer to develop a mobile experience that
would enhance the launch of their new product; the Zeppelin Air. Utilizing
Apple's AirPlay(R) technology, Aurnhammer designed and developed the
Zeppelin Air App. Now you can air your tunes, share your tunes and hear your
tunes like never before. The Zeppelin Air App creates a shared wireless playlist
between iOS devices, allowing users to build a social music community for the
Zeppelin Air. Although the Zeppelin Air App was built to extend the enjoyment of
the Zeppelin Air, the social music playlist works with most audio players.
http://www.aurnhammerllc.com/home.html
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8. Integrated Social Media Campaign:
Macy’s “Believe”
Annual “Believe” campaign runs in stores across the country during the
holiday season to support the Make-A-Wish Foundation ®
Inspired by the editorial “Yes, Virginia, there is a Santa Claus,” and the
animated holiday movie, “Yes, Virginia.”
Children bring letters to Santa Claus to Macy’s to drop into Santa letterbox
at special Believe Stations and Macy’s donates $1 to the Make-A-Wish
Foundation for each letter (up to $1,000,000).
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9. History of Macy’s “Believe”
and Social Media
Year Media Used Features of the campaign
Electronic Believe Meter, Downloadable
TV spots, print ads, full
letter kit with Santa letterhead, "Be
page reprints of the
2008 Claus" widget that allowed customers to
"Yes, Virginia" editorial,
upload a photo and design themselves as
Macy’s microsite.
Santa.
“Tell Us Why You Believe” short essay
contest where participants could enter in
TV spots, print ads,
2009 the form of letter, photo or video. Macy’s
Macy’s microsite
also gave gift cards to several parenting
blogs to award their readers.
Macy’s Facebook page fans could play an
online game (to raise funds for the Make-
TV spots, print ads,
A-Wish fundation). On the Macy’s
2010 Macy’s microsite
“Believe” microsite, they posted celebrity
+ FB page
letters to Santa which could be shared
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10. Appy Holidays:
Macy’s “Believe-o-Magic” App
This year’s campaign’s primary social media focus is an augmented reality
holiday app for smartphones and iPad
Lets you pose with fully-animated, life-size characters from Macy’s animated
holiday classic “Yes, Virginia” at in-store Believe Stations
Choose characters, take photos and customize a virtual Christmas card
Share your photos and greeting cards to Facebook and Twitter and via email.
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11. Macy’s Believe Video Campaign
The featured video on Macy’s YouTube channel promotes the “Believe-o-
Magic” app
Partnered with YouTube-launched celebrity Justin Bieber who Macy’s
partnered with for Black Friday events, donating $2 to the Make-A-Wish
Foundation for every Justin Bieber Someday perfume set sold
Media videos about the “Believe-o-Magic” app are reposted on blogs and
YouTube
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13. Macy’s “Believe” Facebook Campaign
The 2011 campaign uses Facebook to support The “Believe-o-Magic” app
with a photo contest
Users who like Macy’s FB page can upload their Believe-o-Magic image to
the Facebook wall
Each week users will vote on their favorite image (by liking the photo).
The winning photo will be featured as Macy’s profile picture for the week
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14. Macy’s “Believe” Location-Based
Check-In Campaign
The “Believe” campaign’s Santa Tour kicks off at the Macy’s Thanksgiving
Day Parade
Foursquare users that follow Macy’s and check in at the Thanksgiving
Parade unlock a Macy’s Parade badge and specials
This year Macy’s partnered with Aflac, who will sponsor the Santa Tour and
mobile check-ins.
For every consumer who checks-in at Macy’s via foursquare through Dec.
24, Aflac will donate $1 to The Aflac Cancer Center and Blood Disorders
Service of Children’s Healthcare of Atlanta.
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15. Suggested App of the Week
http://itunes.apple.com/us/app/macys-believe-o-magic/id473331010?mt=8
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