Video team adv_socmedmarketing

China has seen rapid growth with new, innovative mobile social applications in the past few years. Lofter, NICE, Meipai, Weishi ...among others are leading the way. Despite this competition, Lofter has defined itself as the choice for designer interests groups (where NICE is more fashion driven). A light blog launched by NetEase in 2011, Lofter provides audiences with a user-friendly UI and high-quality user-generated contents. With Instagram and other foreign apps blocked in China, Lofter has enjoyed rapid growth recently. It currently has 10m users ...and is growing quickly, especially among early adopters. With this presentation we look at how the application works, who uses it ...and how brands in China are using it for marketing purposes (with case studies from Cadillac, Xiaomi, IWC, among others).

Training for NYU students and administrators on best practices to engage digital community. Trainings were given from 2013-2017 (has not been updated and does not comprehensively reflect the current social media landscape).

An overview of creating an ecosystem which enables organic growth for emerging Social Media Apps. Taking an example of Likee (can also be applied to TikTok) to look at some ways

Warren Knight is a speaker, author and consultant with 20 years of retail experience and 5 years of social media experience. He is the CEO and co-founder of Gloople. In his presentation, he discusses social media techniques for small and medium enterprises, including listening to social conversations, socializing your CRM, tracking social-driven sales, engaging customers on social media, and developing a content marketing strategy using blogging, video, email marketing and more. He also provides tips on online and offline integration, making content digital, tracking social media ROI, search engine optimization, mobile compatibility and using video.

Committing mistake is normal behavior of human being but sometimes it can create trouble. See how social media agencies and brands met up with mistakes and try to learn from those.

With more than one billion active users, it is one of the fastest-growing social media networks. Several Brands are already experimenting on the platform. Learn how to use TikTok for business and what kind of strategy should you adopt on the platform.

This document helps you to analyze all the amount of data you can get by listening to your audience. It helps you build your campaigns’ messages, content and conversations around the insights you are able to get.. Build a successful social media campaign requires a good deal of involvement, this document gives you the tools and steps to create a social media campaign that works. Learn to create a compelling social media campaign that prospects will want to engage and share.

This document provides insights and statistics about video and brands on YouTube. Some key points: - 3 in 4 YouTube users agree they tell others about brands they love. More consumers now watch YouTube than cable TV. - Brands can engage fans on YouTube by participating in communities and sharing in fans' passions. Top YouTube channels have millions of subscribers. - Generations C and Z are more likely to watch brand videos on YouTube than TV ads and influence others through social sharing. Deeper connections are built through participation on YouTube. - Top brands are on YouTube but many of their videos have low views. Telling authentic stories that don't feel like ads can help brands succeed and be remembered on YouTube. Participation campaigns

Whether you're already executing on an influencer strategy or are just getting started, optimizing influencer relationships will be key to a successful digital program. Join TapInfluence and Jay Baer as we discuss types of influencers, relationship building, and real world influencer marketing examples.

Social media a luat locul mediilor tradiționale de marketare iar ZMOT, cunoscut și ca Zero Moment of Truth este cunoscut ca barometrul care dicteaza noile trenduri, kilometrul zero decizional.

This document provides information about Facebook pages and tips for using them effectively. Facebook pages are public profiles created for businesses, brands, and organizations to engage fans rather than friends. The document outlines key metrics like page likes and fan demographics. It also shares examples of successful brand pages like Oreo, Banana Republic, and Wendy's. Engagement strategies discussed include contests, questions, mobile optimization, and sharing fan content. Tools for scheduling posts, creating contests and tabs, and measuring analytics are also reviewed.

Presenting a case study on how IntelliAssist used social media and other digital platforms to promote Rev0lver Rani, a Bollywood film starring Kangana Ranaut and Vir Das. Ten unique campaigns were rolled out on Facebook and Twitter to foster conversations and active engagements. Additionally, audience gratification via contests helped in spreading positive WoM. Seeding content and advertising on prominent websites further increased visibility of the film. Your feedback is welcome on sales@intelliassist.in

Toby Beresford from Nudge Social Media outlines a few key learnings from his experience running marketing campaigns on Facebook

This document provides an analysis of social media strategies used by various brands. It discusses Pepsi Max's on-pack promotion supporting a Top Gear sponsorship which allowed entries online or via SMS. It also discusses Coca-Cola's "Secret Formula" campaign across multiple platforms and applications to reward fans. Skittles' campaign to get over 100k Facebook likes in exchange for a scholarship prize is summarized. Solo's promotion during the World Cup to have fans pledge support virtually or via lucky undies, Budweiser's Facebook app allowing fans to customize photos, and Old Spice's viral video responses are briefly outlined. Finally, Ford's 100% social media launch of the new Explorer via insights and influencers on Facebook is mentioned.

A lot of social marketers only pay attention to paid and owned social marketing. But earned social is too important to ignore! Find out why, as well as 5 ways to generate more of it!

This document discusses branding strategies and how brands can leverage social media. It advocates that brands should listen to customer conversations, befriend customers, solve their problems, share valuable content, and customize offerings to meet customer needs. The document provides examples of how brands like Audi, Mayo Clinic, and Threadless have successfully implemented social media strategies to engage customers through content, collaboration, conversations and addressing their needs.

This document outlines a proposed social media campaign for the Energizer Bunny brand. It begins with an analysis of the brand's current social media presence and opportunities for growth. Key objectives of the campaign are to increase brand engagement by 20% and exposure by 10% within 12 months. The target audience is identified as female millennials between ages 18-35. A strategy is proposed for platforms like Facebook, Twitter, Instagram and others, along with sample creative content and an editorial calendar. Measurement metrics include brand engagement, exposure and SEO improvements.

In 2012, more companies will use blogs and Twitter as (1) a customer service tool to quickly solve problems for large audiences, (2) a source of information that will rank highly in search results, and (3) an increasingly important form of B2B communication. User demands will include a focus on privacy settings while sharing personal information online, targeting local audiences with relevant information, and improving the formats of Twitter and blogs to be more user-friendly across different devices.

Aeromexico upgraded its reservation and check-in platform to the Sabre system to improve the customer experience. However, during the launch many issues arose as the new system had problems and not all employees were properly trained. This led to widespread flight delays and cancellations. Angry passengers flooded Aeromexico's social media channels with complaints as no information was provided about the problems. Aeromexico's directors realized they were unprepared for such a crisis and struggled to develop an effective response plan to communicate with passengers and address the issues in a timely manner.

The document discusses various gaming platforms and how brands can engage with them. It covers social games, MMORPGs, console games, and mobile games. It analyzes the opportunities for brands within each platform, such as in-game advertising and branded games. The focus is on how social and mobile gaming are growing in relevance for marketing due to their large audiences and opportunities for engagement and monetization.