This is a presentation I gave last year on the relevance of social media and the power of converting marketers thinking about creating a conversation strategies as opposed to communications strategies for their brands.
Introduction to New Media and Industry trends in IndiaSantosh K Patra
Disclaimer: this presentation is a part of the class room teaching of Introduction to new media and all right reserved with the author. No part of the presentation can be copied or reproduced without the permission of the author. Contact: santosh@micamail.in
Social Media: Tailoring your strategy to a targeted digital audienceCasey Knox
Social media provides the opportunity to reach the consumer at every single touchpoint from trigger to action/purchase/advocacy. Learn valuable insights on where where to find them, and what to do when you get there.
2020 Social Introduction To Social Media In India2020 Social
This document discusses how social technologies are changing media, business, society and individuals. It begins by outlining five questions about how social technologies are impacting these areas. It then provides examples of various social platforms and how they define the relationship between users and the social object. The document discusses how social technologies are giving people more real and persistent online identities and blurring the lines between online and offline relationships. It also explores how social technologies are enabling new models of social change, participatory news and changing traditional media organizations. Finally, it outlines how social technologies are reshaping marketing, advocacy and customer service in business.
The document discusses the rise of visual and paid content on social media. It notes that people spend more time on apps than mobile websites and respond better to visual information than plain text. Short-form video on platforms like Vine, Instagram and YouTube are gaining popularity. The document also emphasizes that brands need to use paid promotion to effectively reach large audiences on social media. It provides examples of how companies like General Electric and Cisco have successfully used different social media platforms and paid promotion to engage audiences.
Media Cloverleaf Presentation to the Asian Marketing Effectiveness Festival, ...David Brain
The document discusses strategies for telling stories across multiple media channels. It outlines the current media landscape, which includes traditional, hybrid, owned and social media. It emphasizes using insights from search and social media to craft stories that are findable and sharable. The goal is to synchronize content across different platforms so the story is amplified to wide audiences and drives high engagement and conversation.
The document discusses using Facebook for business and marketing purposes. It provides information on building a Facebook page, promoting a page, and using social ads. Key topics include how to define goals for a Facebook page, the differences between official pages, community pages, and groups, how to create and manage a page, and tools for monitoring page performance.
The document defines social media as social interaction online through sharing and exchanging information. It traces the origins of social media from the first email in 1969 to platforms today with over a billion users. Examples like Facebook and Twitter are described in detail, with Facebook allowing sharing through a news feed and Twitter enabling short messages. Potential advantages are greater brand recognition and traffic, though disadvantages include risk of hacking and using social media to damage reputation.
The document discusses the rise of social media and its impact on brand management. It shows that consumers now spend more time on social platforms like Facebook and blogs than email. Brands can use social media to gain market insights from continuous consumer feedback and target customers through personalized digital campaigns. However, some brands are reluctant to use social media due to concerns about losing control and not having the resources to properly engage on these new channels. The document advocates for brands to embrace social media but be prepared to listen to consumers and change based on their input in order to build engagement over control.
My thoughts on the future of social media in India, first presented at Adtech India April 2011. This presentation explores how India will change, what impact it will have on social media and what opportunities both brands & people can expect through social media
This document provides an overview of digital marketing training topics including social media, search engine marketing (SEM), and developing a communications plan. It begins with defining social media and providing examples from platforms like Facebook, Twitter, and Digg. Trends in social media usage are presented showing its growth and popularity. The document then shifts to discussing how social media can support broader marketing strategies and engagement with consumers. Specific company uses of social media like Johnson & Johnson, Jeep, and Starbucks are highlighted. The training then covers how to build a social media strategy including setting up brand profiles, creating an editorial calendar, and leveraging tools. It concludes with sections on display advertising and pay-per-click search engine marketing.
Can SMEs ignore social media?
Find out why your organization could not afford to stay out of social networks. Some interesting figures and examples of social media adoption.
This document discusses how social media has evolved through five waves and influenced consumer behavior. In the first two waves, social media allowed users to actively create and share content, becoming "prosumers." By the third wave, social networks supported all internet needs and gave consumers power to influence peers. Advertisers needed to work within social networks by connecting users to branded content. The fourth wave suggested engaging audiences through social media. Now in the fifth wave, social networks are communities and brands can build loyalty by having more social and interactive relationships with consumers, who visit profiles multiple times daily and expect advertisers to interact like friends.
Social Media for Sustainable Business [Fall 2010 Refresh]Earthsite
[UPDATED with extensive 'applications' section and new 'trends' information]
Social media has changed marketing and sustainable business is perfectly positioned to leverage this technology.
This is a presentation given to the Presidio MBA program by JoeyShepp.com, new media maven. It covers social media trends, principles, case studies, and how-to topics.
Twitter @JoeyShepp your question about new media and sustainability.
- Social media are online platforms that allow people to connect, share content, and have conversations. They include social networks, blogs, wikis, and sites for photos, videos, and bookmarks.
- Social media have become very popular, with over 2/3 of internet users visiting social networks. Time spent on social networks is growing 3 times faster than overall internet use.
- While initially thought to be mostly for younger people, over 80% of Twitter users and the fastest growing demographic on Facebook are over age 25.
- Social media present opportunities for businesses to engage with customers, get feedback, and spread their brand through existing
This presentation discusses how businesses can use social media for effective word-of-mouth marketing. It explains that word-of-mouth marketing is the most trusted form of advertising, as people rely more on recommendations from others than traditional ads. The rise of the internet and social media has allowed word-of-mouth conversations to spread more widely. The presentation provides examples of social media platforms and advises businesses to choose the ones where their target audiences engage most. It also stresses the importance of measuring engagement metrics to understand the return on investment of social media marketing efforts.
El documento describe las características y contenido del portal ElGermenPop.Net, el cual ofrece noticias sobre música pop, rock y cine dirigidas a jóvenes latinoamericanos de 18 a 24 años. Explica la importancia de definir los objetivos de un blog y generar una comunidad entre los lectores mediante la publicación de contenido afín a sus intereses. Asimismo, destaca las etapas de madurez de un blog, incluyendo la consideración, interacción y persuasión.
This document provides instruction on applying the Wunderman Brand Guidelines to PowerPoint presentations. It includes samples and tips for title pages, divider slides, charts, statements, photography and other elements. Sections cover layout options, formatting text, applying colors, positioning images and text. The goal is to help users create presentations that are visually consistent with the Wunderman style.
Este documento describe el concepto de SocialCRM y cómo las empresas pueden aprovechar las redes sociales para mejorar las relaciones con los clientes. Explica que los clientes ahora interactúan con las empresas en cualquier momento y lugar, por lo que es importante recopilar información sobre los clientes a lo largo de su ciclo de vida y proporcionar experiencias personalizadas. También enfatiza la necesidad de una estrategia que integre los datos de los clientes a través de los departamentos de marketing, ventas y servicio al cliente para mejorar las ventas, el servicio y el des
Ecommerce day / Top of the Funnel Automation MarketingENASH
Alejandro Magno murió de fiebre en el 323 a.C. El documento discute cómo el mundo digital está cambiando rápidamente y las empresas deben adaptarse para mantenerse relevantes, con tácticas de atracción en lugar de interrupción. También analiza datos sobre el uso de Internet y comercio electrónico en Colombia, así como las industrias con mayor inversión publicitaria en línea.
Email Marketing, una Actividad Marketing Inbound Más Fuerte que NuncaSoyculto
A pesar del éxito de las redes sociales, el e-mail sigue siendo un medio de marketing muy económico y con una eficiencia formidable.
El marketing directo via el e-mail no conoce la crisis... incluso es uno de los medios más indicados como para superarla.
Se cubrirán objetivos como:
- Entender los beneficios en términos de generación de demanda y de segmentación;
- Contratar un ESP, su socio en tema del e envío de email:
- Crear e-mails que pasan los filtros antispam y generan valor;
- Descubrir las diferencias entre e-mail editoriales y transaccionales;
- Conocer los indicadores claves de rendimientos.
Descubra en esta presentación cómo usar el e-mail marketing en sus actividades. Ademas, participe a un juego muy facil y gane 30 minutos gratis de asesoramiento marketing con Soyculto.
The document discusses the rise of apps and whether they will replace the browser as the main way to access content on mobile devices. It notes that apps have several advantages over mobile browsers, including better integration with devices, usability on small screens, and the ability to monetize content. However, browsers still have advantages in being less dependent on connections and supporting search-based access to content. The conclusion is that consumer demand and how content suppliers monetize will ultimately determine whether apps or browsers are preferred.
Este documento discute por qué el marketing por correo electrónico es importante para los negocios. Explica que el correo electrónico permite comunicarse de manera efectiva con clientes y prospectos de manera viral, adaptable, medible y rentable. Incluye un estudio de caso de una compañía de envío que utiliza el correo electrónico para confirmaciones, notificaciones, promociones e información valiosa para los clientes, lo que ha aumentado las membresías, la fidelización de clientes y las ventas. También cubre temas como el contenido,
Chris McLaren, Director, Strategy | Wunderman Minneapolis, February 2014.
McLaren presented insights into best practices in ROI tracking. To ascertain the relative effectiveness of social media versus other marketing channels, he advised mapping social metrics to marketing KPIs and assigning comparative values using “known” media costs specific to clients.
No solo hay que pensar en el tamaño el contexto, la adaptabilidad de las piezas en los diferentes dispositivos. Hoy la experiencia del email marketing es 360° no todo se termina en la casilla de email. El circuito de comunicación es continuo en diferentes plataformas y la respuesta es única, medible y presenta un buen retorno de la inversión (ROI).
Este documento ofrece recomendaciones para la redacción en redes sociales. Explica que la redacción debe identificar el léxico y tendencias del público meta, y ser breve, atractiva y usar imágenes. Para Facebook recomienda posts de 5 líneas máximo y cuidar la ortografía; para Twitter texto, enlace y hashtag; e Instagram 3 líneas de texto y hashtags adecuados a la imagen. En general, aconseja usar tendencias diarias y escuchar a la audiencia.
Notas del Workshop de Marketing Digital de ATTACHMEDIALorena Vega
El documento presenta las principales tendencias digitales discutidas en el MozCon 2013, incluyendo la importancia de la experiencia de usuario, el video marketing, el uso de métricas en redes sociales, y la anatomía de una campaña viral exitosa. Se enfatiza que las empresas deben enfocarse en ofrecer experiencias significativas, placenteras y fáciles de usar para los usuarios, y que el contenido debe ser relevante y compartible para alcanzar un mayor alcance orgánico.
Cuadro de Mando Integral para medir nuestra actividad en Redes Sociales. Estadísticas de seguimiento de nuestra presencia en Social Media
www.maytevs.com/el-cuadro-de-mando-integral-para-medir-nuestra-actividad-en-redes-sociales
Taller Community Management - Contenidos para redes socialesHashtag
El documento ofrece consejos para crear contenido efectivo para redes sociales, incluyendo definir el objetivo y público objetivo, conocer a la audiencia, inspirar, informar, enseñar o entretener. Recomienda contar historias atrayentes sobre productos o servicios, usar contenido más visual que textual, optimizar el posicionamiento web, generar ideas de manera creativa y usar infografías. También advierte no generar contenido difícil de leer, saturado visualmente, vanal o con errores ortográficos.
Identifying new target markets and improving existing marketing strategies and content are both important parts of a good digital marketing strategy. Monitoring key performance indicators allows marketers to evaluate progress and optimize their strategies over time. Regular reporting and analysis of analytics data provides insights to inform strategic decisions.
CURSO DE EMAIL MARKETING. EL EMAIL HA MUERTO, LARGA VIDA AL EMAILENASH
Este documento presenta una charla sobre estrategia de email marketing. El orador, Alejandro López A, explica los tres pilares clave para una estrategia exitosa de conexión digital: conocer a los usuarios en cada punto de contacto, entender su lugar en el proceso de compra, y enfocarse en la relevancia para atraer su atención. También enfatiza la importancia de integrar diferentes canales como email, redes sociales y datos para comprender mejor a los clientes y brindarles contenido valioso.
50 great reasons and creative examples for brands to use branded entertainmen...nous sommes vivants
Branded entertainment is not only "fun" brand content it's all the types of brand content that can satisfy the centers of interest of an audience on TV or on line : sports, music, films, ... It's not editorial content however it embodies the brand values and communicates on it's products.
1- Brands as fun destinations
Firstly, we're all used to seeing brands sponsoring entertainment as a means to get their logo and messaging in front of consumer eyeballs now brands are becoming destination sites and platforms for entertainment, in and of themselves.
2- Branded fun for new brand fans
Secondly, branded entertainment challenges brands to deliver a more enriching experience that consumers want yet communicate effectively what the brand values or the product benefits. Therefore it requires brands to create high quality branded contents, and not just sponsor an event, advertise within the programs, or create an ephemeral buzz.
3- Fun campaigns to promote fun contents
Brands investing in branded entertainment don‘t simply advertise on line. They use the tools that are available to best promote their content : paid media, owned media, earned media.
4- The new brand to fans relationship
Brands are able to develop an enduring direct-to-consumer relationship thanks to the quality content, however their potential fan base is much wider than their brand fans and they need to animate the extended fan community.
5- Live events for real time experiences
Communication enters a new era of real time marketing and brands come to life when people access their content all together at the same time and share their experience.
6- Data to spot fun insights on consumers
Trust me you are going to need it to do all the above !
Use this hashtag to participate in this document, join the conversation, or have a 5 mn laught at work #entertain_me
A Social Media Primer Driving Better Engagement For Your EventsLumen Consulting
Events are by definition social, yet many companies are hesitant or uncertain how to leverage social media in their portfolio. Social media is transforming the way we network and communicate personally and in business. In this interactive session, we'll consider what differentiates this technology trend from other fads and look at the demographics of who is using social media. See how any size organization can use social media to build awareness, foster word of mouth, and deepen attendee engagement.
J'ai rédigé ce document qui collecte des faits et des exemples internationnaux dans la perspective du prochain PARIS 2.0 qui aura lieu fin Février début Mars et au cours duquel les profesionnels francais partagerons leur exemples de branded entertainment francais. La conversation à déjà lieu sur twitter via le hashtag #entertain_me. Tout le monde peut partager ses liens les plus amusant pour qu'on s'amuse 2 minutes au travail.
A l'instar de COCA COLA ZERO qui fait jouer ses consommateurs sur son site corporate, certaines marques proposent à leurs consommateurs de les amuser.
Ces marques qui marchent dans les pas Disney, la marque préfèrée des américains ne cherchent pas être des acteurs du marché du divertissement. Elles utilisent le branded entertainment pour interesser les consommateurs à leurs produits, capter leur attention et peut être gagner leur affection, voire pour mieux les connaitre pour
mieux les satisfaire.
En effet comme le montre GOOGLE qui annonce que 77% des americains consultent un autre écran pendant qu'ils regardent la TV, si les consommateurs sont de plus en plus connectés, ils sont de moins en moins disponibles pour les marques.
Produire des contenus divertissant apparait comme la solution la plus appropriée aux usages des americains qui passent 9 minutes par heure à se divertir en ligne (Experian). D'autant plus que les marques ne cherchent plus seulement à augmenter leur couverture avec un coup de buzz, elles cherchent à obtenir des retombées sur leur marque et au premier rang desquelles l'incitation à recommander
comme le révèlle une étude de OGILVY SOCIAL selon laquelle les marques ne parviennent pas à mobiliser leurs fans en ligne.
Si le branded entertainment est relativement bien accepté par les consommateurs, les annonceurs ont encore beaucoup de chemin à parcourir avec leurs agences pour arriver au niveau d'attractivité des contenus diffusés par BUDWEISER sur sa plateforme "made for music".
Ces annonceurs sollicitent leurs agences medias pour promouvoir leurs contenus transmedia. Ainsi quand MITSUBISHI sponsorise une émission diffusée à la TV, Absolut monte un partenariat éditorial avec VICE et NT1 diffuse son hashtag #walkingdeadNT1 via des ecards sur Twitter.
Divertir permet à ces marques de prendre vie dans le quotidien de leurs consommateurs en étant vraiment fédèrateur, utile et directement activables comme AMERICAN EXPRESS qui permet aux gens de partager leurs passions, L'Oreal qui aide à reproduire les looks vus à la TV ou IKEA qui donne accès à des contenus additionnels au fil de son catalogue.
Elles peuvent aller jusqu'à engager leurs consommateurs en temps réel, dans des moments forts en émotion comme DELL avec #DELLLIVE qui permet aux festivaliers de vivre des expériences augmentées ou tout simplement comme COCA COLA qui ajoute le WIFI à ses fontaines à soda.
Pour y parvenir les marques ont besoin de collecter de nouvelles donné
Social media is always changing, which sometimes makes it hard to implement successfully.
In this presentation we give a basic understanding of what's happening in the social media world and what this means for businesses. We also take a look at what brands are doing social right and how you can start planning your social strategy.
Social media platforms are increasingly incorporating video and social viewing features to aggregate content from multiple sources like YouTube, Facebook, and podcasts. This allows users to view videos together from different sites in a synchronized experience. Brands are leveraging these new social capabilities through tactics like webisodes, which expand their audience and integrate products. Measuring the impact of these various social media video platforms is important for selecting the right tactics in an integrated campaign.
The document discusses how social media is redefining many aspects of modern life and business. It notes that social media allows information to be shared more widely and quickly than ever before, reaching massive audiences in short periods of time. The document also provides tips for businesses on developing a successful social media strategy, including establishing goals, learning about target audiences, choosing appropriate channels, engaging communities, and analyzing results. The overall message is that social media represents a major shift and that businesses need to actively participate to take advantage of the opportunities it presents.
The document discusses how to build a social media footprint for marketing purposes. It defines social media and social media marketing. It then outlines the major social media platforms like Facebook, Twitter, Google+, LinkedIn, YouTube, and blogs and how businesses can leverage each one. The document also discusses how social media marketing can be packaged and priced for businesses and how its impact can be measured through engagement, guidance, and brand ambassadors. It emphasizes the importance of participating in online conversations to build communities and generate new customers.
Viral marketing in social media can be an inexpensive method in reaching millions of people quickly and almost effortlessly. To capture and convert your target audience you’ll need a sustainable campaign built on layers of traditional and internet media components to make it work.
This is my final year project on Social media Marketing for BBA examination under MAKAUT
Disclaimer-
This all facts are collected data from various new sportal and social sites
Robert Phillips Future Trends In Digital Deck 2PR Council
Robert Philips, Digital strategist, Marsteller Interactive presentation from "Thriving and Surviving in Uncertain Times: Digital Marketing Techniques for Non-Profits" in Dallas, TX
The document provides an overview of various social media platforms that can be used for free marketing, including blogs, social networking sites, video sharing sites, and publishing platforms. It discusses how each platform can be used as a marketing tool to build brands, drive traffic, gain customer insights, and engage with low costs. The benefits of social media marketing are highlighted as well as tips for maximizing engagement and going viral with content on these various platforms.
A presentation on developing effective websites and social media marketing strategy to the rural sector. Presented at the marketing to the rural sector conference, Auckland NZ in September 2010
Amplify your social media with great visualsElon iMedia
It's a fact that social media posts with pictures and other visual elements get more engagement. Learn best practices with this white paper from Elon University's Masters in Interactive Media
This document discusses various social media marketing strategies and tools. It begins with an overview of the shift from Web 1.0 to Web 2.0 and the rise of social media. It then provides details on specific social media platforms and tactics, including blogs, microblogging, social networking, video sharing, and more. The document emphasizes using social media to engage with customers, build community, and listen to audiences.
Similar to Social Media 101: Creating Conversations In Social Circles (20)
Inside the mirror world, AI assistants like Siri and Alexa will take on 3D forms that can see, be seen, and interact more naturally with people. They will be able to observe people's gestures, microexpressions, and moods by watching virtual avatars, allowing for more nuanced interactions beyond just voice. The mirror world will provide a badly needed interface for meeting AI's, which currently exist as abstract entities in the cloud.
Generation Z has arrived, and they expect intelligently designed brand experiences. Gen Z’s 44 billion dollars of disposable income has triggered a tsunami of change as industry races towards 2020. In a recent C-suite study, 68 percent of C-suite executives expect their enterprise organizations to emphasize customer experience over products. During industry’s dance with disruption, design has elevated itself to a new seat of power at the table and in the boardroom. That seat comes with expectations that design will act as a conductor of a symphonic enterprise.
The intelligence revolution has begun. We are at an historic inflection point again. For those of you that believe in the theory of eternal recurrence or eternal return - This idea states that the universe and all existence has been recurring, and will continue to recur, in an infinite number of times across infinite time or space. So what that means is that if you study human history you know that history doesn’t repeat itself like a broken record — it does tend to rhyme if you know how to listen to the signals. This presentation gives you a way to look at framing a data driven future with art and science of design.
“Any sufficiently advanced technology is indistinguishable from magic.” – Arthur C. Clarke
Most of my creations have been inspired by the belief that there is a unique dialog between fiction and invention. The comics of Trina Robbins, Wendy Pini, Louise Simonson, Charles Moulton, Arthur C. Clarke and the Classic Tales of the Brothers Grim have shaped my imagination and my quest to design enchanting experiences that use the Internet of Things (IoT) as a canvas, data as a paint and enduring stories to create unique customer experiences that go from science fiction to magical reality.
EarthThinx: Designing The Solutions That Empower People To Act To Heal Spaces...Joanna Peña-Bickley
EarthThinx™ empowers every person to act daily to heal our Spaceship Earth in one decade. This platform not only realizes Buckminster Fuller's vision of an operating manual for Spaceship Earth, it uses cognitive computing and self-learning systems that apply data mining, pattern recognition and natural language processing to monitor Earth's pulse, accelerate real-time understanding, scale expert earth and climate scientist skills and insights from zettabytes of Earth’s open source data from its four subsystems, oceans, land, atmosphere, and near space, and provide ubiquitous accessibility across all connected nomadic devices.
Read More at: https://medium.com/@jojobickley/earththinx-designing-the-solutions-that-empower-people-to-act-to-heal-spaceship-earth-6b635fa31864
The document discusses the concept of post-digital and how digital experiences are blending with physical spaces. Key points include:
1) The physical world is becoming the new interface as digital experiences overlap with the real world.
2) Everything and everywhere can become a purchase platform, changing expectations of experiences.
3) Infrastructure, services, and how physical spaces are coded will determine experience blending digital with physical.
A talk on our role, as modern marketers and innovators, at the frontline of global change as every aspect of business, as we know it, undergoes a tectonic shift, from an industrial age to the next. The next evolution of human and machine, discovering how artificial intelligence can be used in so many different ways, from trading mundane tasks for quality moments in every industry, to understanding and connecting to our audiences and customers in unique and individual ways.
This upheaval in business creates an exciting opportunity of the proportions that made history’s most famous industrialists, just a century ago -- men, and even a few women, who understood the nature of change, saw the future and made it a reality. Back then, fortune was granted to an elite few. Today, disruption can easily come from the largest enterprise lab or a garage workshop in the burbs.
The stakes have never been higher, customer attention span is minimal, and the need to engage it and retain it, is greater than ever. Such times come round once in a century, if that, so I feel incredibly fortunate, as a woman of the 21st century and a post-digital player, to have a seat at the table of global reinvention of business and brands, and by definition, a hand forward thinkers shaping the future. When we bring together Data Scientists, Innovators, Advertisers, Marketers and Makers like me - United, we can redefine the metrics for success and then notion of what it means to be a post-digital industrialist in the cognitive era.
Talk: Cognitive Storytelling In The 4th Dimension - How Would Orson Welles Ta...Joanna Peña-Bickley
Halloween 1938: The Panic Broadcast Hallowe’en night in 1938 Orson Welles transformed radio from a storytelling medium to a medium that delivered an experience. ------- he created national hysteria as listeners reacted to what they believed was an alien invasion. The consummate disrupter - Welles knew the entire world was his stage!
#WWWD What Would Wells Do? As story maker I wonder--- how would Welles tell his stories today? how would he recapture a distracted audience from their devices and screens with immersive interactive technologies? What experience would he create? We are today’s Story Making pioneers — rewriting and inventing new rules in code -- every single day.
Listen In: https://soundcloud.com/joanna-pe-a-bickley/tribeca-film-festival-talk-cognitive-storytelling-in-the-4d-how-would-orson-welles-tackle-it
Making Magic with IBM Watson - Designing Enchanting Experiences In The Cogni...Joanna Peña-Bickley
From Dick Tracy’s watch to Wonder Woman’s Bracelets to Bat Girls total recall and technopathy, fiction has a intriguing dialog with invention. This dialog and inspiration can serve designers and engineers alike when creating for brands in the cognitive era.
When we design customer and employee experiences for brands, we have an opportunity to supercharge a brand by empowering employees and customers with superhuman powers with IBM Watson. Watson is a self-learning system that uses data mining, pattern recognition and natural language processing to mimic the way our human brain works. With Watson in your arsenal of design tools we are able to outthink, outsmart and out do the competition in extraordinary ways.
Welcome To Mobility in a Post-Digital Era.
From the first wheel to our first footsteps on the moon, our quest to move further and faster has been limited only by the technology to power our dreams. Now, speeding into a post-digital era, the forces of sustainability, urbanization, and new technologies that defy the very concept of time and space are reshaping how we move all over again. Join us on a journey to explore the innovations and ideas - once relegated to science fiction - coming to life today. The future of mobility is the ongoing present.
5 Things You Should Experience This Week: 5.26.2015 by #ZakKubertJoanna Peña-Bickley
Zak Kubert's weekly update highlights five experiences to check out that week: 1) Google Tone, which analyzes voice to share how you speak; 2) a KFC Bluetooth keyboard; 3) a bat-inspired sonar drone; 4) an aroma app called Ode that stimulates appetite for dementia patients; and 5) an imagination machine project from IBM. The update provides links to learn more about each experience and encourages sharing designs on Behance.
As we contemplate how to manage a tsunami of data, wearable devices are rendering technology invisible. Smaller, faster computers and microchips, tracking and measuring metrics in real-time are revolutionizing how we connect with the world.
Fashion-forward designs, developed to crunch and interpret the numbers faster than we are able to collect them, are analyzing biometrics through everything, from our eyewear to our underwear.
The wearable computing market is expected to hit $19 billion by 2018. And it’s no surprise that our co-evolution with technology is becoming the bridge between mobile communication and the Internet of Things.
Data’s ubiquity – whether push, pull or ambient – can be harnessed for efficiency, knowledge, and utility. This enables us to reframe the least renewable of all elements, time itself.
The Internet of Everything and The Quantified Self
By 2020, analysts predict that we’ll be digitally connected to everything around us. Microchips, sensors, and batteries are shifting devices from our desks, out of our hands and pockets, onto our bodies.
The ongoing capture and analysis of data enhances our self-knowledge, informing The Quantified Self, and drives The Internet of Everything, an evolving digital ecosystem. In the future objects will receive data and respond seamlessly ...the refrigerator that delivers a glass of water based on your hydration level; rooms that self-control their energy output based on who is in them; locks that open as you approach, and smart slippers that detect a fall.
In this shifting paradigm of the observer and the observed, traditional industry verticals, such as health telecommunications, automotive, and entertainment will merge into cross-functional, user-centric innovations.
Author Jeremy Rifkin describes this change as the powerful Third Industrial Revolution. People, machines and every aspect of our work and social lives are connected by big data, advanced analytics and predictive algorithms. If we stay on track, we are headed towards economies powering smarter cities, efficient business, streamlined manufacturing, and renewable energy sources. It began with the Internet and continues with the promise of our wearable future, realized by some of the following innovations.
The Internet of Things: Designing for Magical Moments of TruthJoanna Peña-Bickley
Designing for magical moments of truth has never been more important with the rapid rate of growth of the internet of things. Radically simple design is what makes enchanting experiences.
Joanna Peña-Bickley, Global Chief Creative Officer at IBM, provides a weekly update on April 13, 2015 highlighting five interactive experiences for the week - Smartstones, unSend.it, PizzaTime, a smart mirror from Neiman Marcus, and Bluesmart - and encourages the creative community to share their work on Behance. She concludes by wishing everyone a great week and emphasizing the importance of making co-creation fun.
Five Things You Should Experience This Week: 3.23.2015 #OpenMicMondays #5TYSEJoanna Peña-Bickley
The document provides a weekly update with five things to experience that week: 1) Nintendo releasing Super Mario games for mobile devices, 2) a Game of Thrones portrait painting exhibit at SXSW, 3) the ability to type with emojis on laptops, 4) an eyewear subscription service, and 5) a documentary on Lego and architecture. It also discusses the history of Nintendo innovating gaming platforms, the large number of Lego pieces in existence, and encourages having a great week.
Five Things You Should Experience This Week: 3.9.2015 #OpenMicMondaysJoanna Peña-Bickley
The document provides a weekly update from Joanna Peña-Bickley, Global Chief Creative Offer at IBM. It includes 5 experiences to check out this week related to payments via Twitter handles, the Humans of New York social network, the Apple Watch event, self-driving Mercedes, and projection mapping of an ancient Greek statue. It also shares information about the IBM Creative Community on Behance and announces that submissions will open next week for work to be entered into a competition.
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Social Media 101: Creating Conversations In Social Circles
1. Developing Social Media Strategies : The Social Net 101 By: Joanna Pe ña-Bickley Vice President, Interactive | Group Creative Director DIGITAL MARKETING +
2. CONSUMER ENGAGEMENT IN THE ONLINE COMMUNITES The interactive media channels are filled with noise of marketers, bloggers, traditional media outlets, shoppers and retailers. The key to successfully developing an idea that will encourage brand engagement online is utilizing the many online outlets in a respectful, fun and engaging way. A combination of these interactive tactics will allow us to begin conversations in the larger social circles in online communities. Social Media Broadband content Gaming Social Networking Consumer generated media Mobile content or gaming access
3. SOCIAL MEDIA & BROADBAND FACTS TO CONSIDER 45,000 Videos are uploaded to YouTube a day The “C”-Generation is harsh critic of TV advertising if it is not relevant to them The consumer we seek wants to be heard and strives for creative input According to Arbitron the majority of homes with broadband connections are watching more original content in the form of online videos Television usage is lower in homes with broadband connections In 2004, 30 million households have broadband connections Every major social networking site has developed mobile functionality to access your social network when you are on the go via your phone According to a study done by the MMA(Mobile Marketing Assoc.), 22% of mobile phone users were open to receiving and engaging with products via their mobile phone. 61% of the respondents were in the female/male 16 to 24 age range.
4. BRANDED SOCIAL NETWORKING THAT WORKS Many brands have ventured into the social networking space to augment their offline marketing activities. The brands that have done well are brands that used a combination of community passion points, in conjunction with a mix of moderated interactive media that allowed users to: Create Contribute Share Post to other sites
5. THE SOCIAL NETWORK SCENE 1% of the user population might start a group (or a thread within a group) 10% of the user population might participate actively, and actually author content whether starting a thread or responding to a thread-in-progress 100% of the user population benefits from the activities of the above groups (lurkers)
6. HOW DO WE BREAK THROUGH? Honesty Relevant lifestyle content Embrace their contributions Respect their input Give them conversation starters Let them finish our sentences
7. THE FIVE BEST SOCIAL MEDIA MySpace Beebo FaceBook Friendster My Yearbook
8. THE WORLD OF ONLINE COMMUNITES MUSIC VIDEO SPORTS ART FASHION GAMING SECOND LIFE
9. TAPPING THE SOCIAL SCENE FOR CONTAGOIUS RESULTS Think Big - Start Big Seeding - Seeding is placing , posting and promotion of the campaign material and original content in high traffic content sections of numerous websites, blogs, forums and entertainment sites - or connection points i.e.Develop one main social community on My Space and plant seeds in parallel and intersecting communities on Bebo, Facebook and Friendster Go Local To Be Global Seed locally to reach a global audience Seeding press and multimedia widgets in local online journals and blogs will be enough to fuel the flames for a national presence Keep it Simple & Short Serving content to our target audience wherever they are in their own language makes it significantly easier to interact with the campaign material. Its more than your :30 second spot, its content that entices the user to play more. The net allows you to have :45 to :60 seconds to tell a story that is relevant to their life. Content must be easy to access, share and easy to use. Widgets that broadcast Ice Breakers content on personal home pages help spread the brand. Content Is King Respecting the audience includes having a focus on high quality content Contagious content uses the audience to propagate itself Be relevant, entertaining and be at the right place with the right content. Track, evaluate, benchmark and optimize your online media Track your people connections Track your widget reposts Tag your content Track the number of streams Track the click paths Cookie users
10. A GENTLE BLEND ON ONLINE SOCIAL TACTICS Rich Media that allows the consumer to interact, play and aggregate their own point of view Widgets that are compatible with all online communities and social networking sites will allow users to repost our content for maximum exposure Real Simple Syndications (RSS) and live feeds to the program allow us to deliver rich content and updates to multiple devices Computers, IPods, mobile phones, online communities, personalized web pages and participating blogs and message boards. In store engagement Connect people to the Ice Breakers community at store locations Ask the consumer to participate offline and take the fun online. Encourage and reward users who get offline and recommend your product to others
11. By: Joanna Pe ña-Bickley Vice President, Interactive | Group Creative Director ON : DIGITAL MARKETING + MORE AT: http://joannapenabickley.typepad.com