Affiliate Publisher Trends - Who's Growing? Who's Not?

Legacee Systems’ Transactional Clearing House technology will revolutionize traditional merchant loyalty programs better known as buy-one-get-one free offers, coupons, booklets, discount cards, points and airline miles and transform them into consumer capturing, easy to understand mission-based rewards program that is instantly activated through a single swipe of a consumer’s existing credit card.

This document discusses personalizing marketing efforts to target customers more effectively beyond just the landing page. It provides examples of how segmenting visitors into existing customers versus new customers, or high intent versus low intent, can improve conversion rates and sales. The key takeaways are to focus on one or two important segmentation variables, identify where your funnel has the largest conversion drop off for each segment, and prioritize tests that improve conversion at the lowest cost.

The document summarizes an affiliate marketing seminar that covered the key stakeholders in affiliate marketing, how to evaluate merchant programs, different types of affiliate content, ways to monetize blogs through affiliate marketing, and resources for affiliates and merchants. The speakers included representatives from an affiliate network, an affiliate consulting company, and an affiliate blogger who discussed their roles and tips for success. Contact information was provided for following up on topics discussed.