New Revenue Models for Digital Publishers

This document summarizes the results of a multi-platform study on the effectiveness of newsbrand campaigns. The study found that campaigns using multiple platforms, such as print and digital, had a multiplier effect and were more effective at building brand responses than single platform campaigns. Specifically, print plus digital campaigns produced a 3.4 times multiplier effect on average brand health measures compared to print-only campaigns. Additionally, campaigns using print along with computer and tablet produced the strongest multiplier effects. The findings suggest print is effective for brand building and primes readers for multi-platform consumption, while different platforms impact different brand metrics.

The document summarizes the results of several studies that analyzed the impact of online advertising when used in conjunction with other traditional media channels like television, print, radio and outdoor advertising. Some key findings from the studies include: 1) Using online advertising together with television and print for a Dove campaign resulted in lifts of 9.1-46.7% for brand awareness, ad awareness and purchase intent. 2) Adding online to a Canadian Tire campaign with radio led to lifts of 5.8-16.7% for ad awareness, brand favorability and purchase intent. 3) A GM campaign combining online with magazine ads saw lifts of 8-30% for brand awareness and ad awareness, particularly

This is the 2nd edition of DAMUS. Pug Life has summarised a very busy month of training & research for marketers in Australia in under 20 slides. This includes key-points from over 8 hours of research and training across: 1) Google Partners Master Class Workshop, 2) Sales Force 1 World Tour, 3) Roy Morgan State of The Nation, 4) Nielsen Digital Landscape and finally 5) Sizmek's Global Digital Benchmarks for 2013. If you require a digital expert to help you run your digital campaigns, please contact me on damus@puglifeadsolutions.com.au or follow me on Facebook, LinkedIn, Twitter or Google+. Thanks for visiting.

Analysis of the IPA Effectiveness Awards – a bank of campaigns with proven commercial success – shows that including newsbrands in the media mix improves business performance and boosts the business effectiveness of other media.

Sourcepoint and comScore have worked together to research and measure the growing ad blocking trend. This document highlights some initial findings and is focused on the incidence of ad blocking from several perspectives.

The document discusses how mobile connectivity is changing brand marketing to consumers. It finds that consumers, especially younger generations, are spending more time on their smartphones and tablets than desktop computers or TV. As a result, brands are changing their marketing strategies to focus more on mobile platforms. The document presents research showing that integrated multi-screen campaigns across TV and digital are more effective than campaigns using individual channels alone. It recommends that brands mobilize their owned media, include mobile advertising in all plans, and experiment with new forms of mobile connected marketing to leverage the opportunities of mobile and avoid falling behind competitors.

Presented at the European Parliament, by Roi Carthy (www.twitter.com/roi), on behalf of Shine Technologies (www.twitter.com/getshine). Questions? Contact: roi@getshine.com

Dr. Carl Marci, chief neuroscientist at Nielsen's presentation from the WTF Ad Blocking event in NYC, January 14, 2016.

Interact 2017 Keynote speech: Delivering Value in a mobile-first world by Nicola Mendelsohn, VP EMEA Facebook

1) The document discusses priorities and trends for digital marketing in 2009, according to a survey of digital agencies. 2) Maintaining digital infrastructure like websites and tools was considered the top priority, along with search optimization and social networks. Digital advertising, mobile, and email marketing were also seen as important. 3) Technologies like Flash, Dreamweaver, and WordPress were commonly used. Demand was expected for skills in these programs as well as in areas like search engine optimization, social media, and mobile.

This document summarizes research from a study on reaching high income consumers with mobile brand advertising. The key findings are: 1) Affluent consumers are highly engaged with mobile devices, accessing the internet at least once an hour from their phones at higher rates than the general population. 2) They are also more likely to use their mobile phones extensively for both personal and work purposes compared to the general population. 3) Mobile advertising is an effective way to reach affluent consumers, with formats like interstitials and mobile banner ads seen more positively than desktop ads. Mobile campaigns have been found to be twice as effective overall and four times as effective among affluents compared to desktop. 4)

Presented by Gian Fulgoni, Co-Founder and Chairman Emeritus, comScore at AdExchanger's Omni.Digital conference on September 10, 2015.

The document discusses the results of a study on mobile shopping behaviors. It found that 50% of smartphone owners in the US have searched for product information on Google from their phone. 40% have scanned barcodes or QR codes with their phone. The study also found that behaviors of early adopters, or "innovators", tend to foreshadow future mainstream adoption of mobile shopping practices.

This document analyzes ad blocking rates and the impact on video monetization globally based on a study of 1 billion devices from April to June 2015. Some key findings include: 62% of desktop video time in Germany is not monetized due to ad blocking, compared to 26% in the US and 43% in Canada. Time spent watching digital video is increasing rapidly across all ages and devices. The rise of ad blocking threatens significant lost revenue for publishers, estimated at 35% in Germany and 25% in the US. Ad blocking is highest in developed markets but is expected to grow substantially in emerging economies.

Blacklisting is defined as a publisher block that disallows particular brands or apps from advertising within that publisher’s apps. Blacklists are typically created for one of two reasons: preventing inappropriate content from being seen users or preventing competing apps from appealing to high value users. For instance, a publisher might blacklist a vodka ad in their apps that are popular among teens. Alternatively, a publisher of a match 3 puzzle game might block other puzzle games from running app install campaigns within their game. When blacklisting is used to prevent potentially competing apps, ad demand sources are limited. This often leads to lower eCPMs for the app and lower overall ad revenue for the publisher. Often, publishers are wary of removing or lessening blacklisting settings for fear of cannibalization of their user base if users install competing apps that are advertised. To ascertain the validity of these concerns, this study examines the effect of removing blacklists via five unique case studies.