What is the Value of Social Media?

Online video ads were once much more effective at increasing brand awareness than other formats, but this advantage has diminished over time. However, online video still drives purchase intent more than rich media or simple flash ads. While awareness for video has declined as its novelty wears off, purchase intent from video ads continues to rise. Custom video ads targeted towards specific audiences can be even more effective at influencing purchasing decisions compared to repurposed television ads.

The document discusses implementing a whole-of-company social media strategy. It recommends securing buy-in by linking social media objectives to business plans and measuring returns. It also suggests identifying long-term game changers and early wins to evaluate success and constantly communicate objectives across business units.

1) The era of the social customer is ending and the era of customer engagement is beginning, driven by the rise of social media which has created a new "nervous system" for the planet. 2) The social customer is savvy in social channels, trusts peer recommendations more than companies, expects immediate responses from companies, and uses social networks to effect change. 3) Customer intimacy is the top priority for CEOs who want to strengthen bonds with customers and continuously learn more about them. Customer engagement is an ongoing, active relationship where the level of engagement can vary depending on the customer's self-selection of channels and involvement.

Presentation by Steve Bowen and Zaheer Nooruddin on social media measurement delivered to Pacific Conferences Social Media & PR Conference 2011

A presentation of the general learnings from the Value of a Fan study conducted for the World Federation of Advertisers (WFA) by Millward Brown.

Yahoo! Canada's research into the facets of better online advertising - and how marketers can use ad size, richness and environment to increase the impact of their ad campaigns.

The document discusses how consumer data and digital interactions have transformed marketing. It notes that consumers now generate vast amounts of data through various online and social media channels, providing marketers unprecedented insights. However, it also notes that data is often siloed within organizations and not utilized to its full potential to understand consumers. The document advocates developing a unified view of consumer data and relationships to improve marketing strategies and conversations with customers.

A presentation from the Salesforce Dreamforce 2012 conference, showing how service is the new marketing. The presentation offers best practices for social support from Deloitte and from Symantec.

The document discusses comScore's business of providing digital marketing intelligence and measurement services. It describes comScore's customer knowledge platform which provides detailed insights into the online behaviors and transactions of 2 million global internet users. The document also analyzes trends in the digital advertising industry and online consumer behavior, finding that online advertising growth slowed in 2008 while consumer internet usage and online shopping increased, especially among lower-income groups. Online sales have begun growing again while retail store sales continue declining.

Salesforce.com’s George Hu and HubSpot’s Brian Halligan discuss how your organization can turn the social revolution into a competitive advantage. View the entire webinar: http://www.hubspot.com/new-webinar-revolutionize-sales-and-marketing/

This document discusses findings from a study on digitally engaged consumers during the holiday shopping season: - The study analyzed data from over 5,800 respondents collected through online surveys, mobile surveys, web behavioral data, and GPS data from November 19-30, 2012. - Key findings include that 55% of respondents typically do the majority of their holiday shopping early to mid-December, and 39% said they would shop during the next two weeks. 70% planned to shop during Black Friday/Cyber Monday sales. - The study found that consumers intend to shop across multiple channels, with 46% planning both online and in-store shopping, and 50% planning to shop online.

Mobile devices are changing how people shop and spend. Smartphone ownership is growing rapidly and most smartphone owners now also own other devices like tablets. Many consumers use multiple devices when shopping or engaging online. Mobile commerce is also growing, with over 25% of online retail visits now coming from smartphones. Consumers are willing to spend on mobile purchases and use their devices to research products, compare prices, and complete transactions both online and in physical stores. Retailers are recognizing the importance of mobile and adapting their online and in-store strategies to engage smartphone and tablet users.

- Interactive marketing and digital promotions are rapidly changing advertising as consumers spend less time with traditional media and more time online. - New technologies have fragmented media and empowered consumers, making it harder for advertisers to engage audiences. Online promotions spending is expected to triple over the next five years. - Digital consumers are shifting from passive to active participants through social media, online contests, and user-generated content, allowing deeper brand engagement through promotions.

Too often people talk about marketing channels within specific silos. The preferred alternative is cross-channel (as opposed to multichannel) marketing. In this webinar, featuring guest commentary from Constant Contact's Michael Karampalas, we unpack exactly how companies can launch an effective cross channel strategy focused on CRM. From the Getting It Right In Mobile series.

The document discusses how the media landscape is shifting towards mobile and online platforms, with mobile internet usage surpassing desktop by 2015. This shift is impacting businesses like cinemas. While cinema spending will remain strong, online DVD/download sales and rentals will increase at the expense of physical rentals. The document advocates that cinemas respond by creating an omni-channel experience and cross-channel touchpoints to engage customers across multiple platforms.

Opportunities in digital media by: Brian Giesen, Regional Director of 360 Digital Influence, Ogilvy Public Relations Australia

The document discusses the importance of social media for companies. It notes that social media has changed communications from one-way conversations to two-way interactions where customers can influence discussions. While this presents challenges, it also creates new opportunities to engage customers and build stronger relationships. The document then provides examples of how the eCairn social media platform can help companies map communities, identify influencers, monitor conversations, perform research, and measure impact.

Burson-Marsteller on changing paradigms in Public Relations and Corporate Communications. Speech at the first somesso in Zurich on October 31st 2008.

Philips developed an online shopping strategy using SAS Social Media Analytics to analyze over 12,000 social media documents and comments from over 1,300 websites and 6,000 call logs. The analysis found that reliability is very important for online retailers, especially for avoiding wrong product information. It also found that ease of use and service are more impacted by consumer sentiments. Philips can use these insights to enhance the online shopping experience and engage in dialogue with consumers through social media.

Presentation made by Sociagility's Niall Cook to the Chartered Institute of Marketing's Levitt Group of senior marketers on Friday 16 March 2012 in London. For more information about Enterprise 2.0: How social software will change the future of work, please go to http://www.enterprise2dot0.com.

Presented at the August 21 2012 Business Marketing Association's Southern California Chapter meeting. The world is changing - becoming more social, even in traditionally conservative B2B. B2B marketing is maturing, with social leading to more measurable successes. But taking b2b social media marketing to the next level is easier than you might think. This presentation hopes to help you: -- Understand how to better align social media marketing with key strategic initiatives -- Learn how to focus on the social metrics that matter -- See applicable examples of real b2b social media marketing benefits These views are my own and do not represent those of my employer.