This document summarizes the results of a multi-platform study on the effectiveness of newsbrand campaigns. The study found that campaigns using multiple platforms, such as print and digital, had a multiplier effect and were more effective at building brand responses than single platform campaigns. Specifically, print plus digital campaigns produced a 3.4 times multiplier effect on average brand health measures compared to print-only campaigns. Additionally, campaigns using print along with computer and tablet produced the strongest multiplier effects. The findings suggest print is effective for brand building and primes readers for multi-platform consumption, while different platforms impact different brand metrics.
A cross-media brand strategy provides greater benefits than a single-channel approach. Research shows that integrating television, digital, and print advertising leads to higher brand awareness, message association, favorability, and purchase intent. While television delivers the greatest reach, digital media provides additional incremental gains and is the most efficient at increasing consideration relative to spending. An effective cross-media campaign leverages the strengths of different channels to drive various brand perceptions.
Consumers are in charge, and brands are in charge of ensuring they remain front and center along the consumer journey. To do that, they must understand the touchpoints that matter, enhance the targeting triple play, and ensure that the process is working properly. This requires understanding and quantifying consumer behavior. Thankfully, consumers in charge also means that consumers reveal a great deal—if you know where to look and don’t shy away from big data. This presentation looks across industries to reveal key tenets for how to make marketing remarkable.
A compelling business case for tablet marketing in Australia. Contents: - Executive Summary. - Online Snapshot. - Nascent Tablets Growing Rapidly. - Multi-device usage for Tablets. - More News Consumed Digitally. - Next-generation using tablets. - Tablets are used in lean-back settings. - Greater demand in automotive industry. - Bigger sessions on web/apps.
This year, a 30-second TV commercial during the Super Bowl cost about $4.5 million. And with that hefty, record-setting price tag comes a question we hear every year: which ad did the best? Which brand made the greatest impact with their Super Bowl investment? We’d like to help answer those questions. In this study, we’ve compiled insights that reveal which brands ran the most effective Super Bowl ads based on brand lift data. We've analyzed the responses from the audience as a whole and looked at specific demographic segments as well.
As millions of people across the United States prepare for Super Bowl VI this Sunday, so advertisers are ramping up. Whether they are finalizing their cross-screen campaigns to supplement their television buy or otherwise looking for additional ways to engage with viewers, there’s one important question: where will consumer eyes truly be during the game? To answer, we surveyed over 900 consumers across the AdColony platform to understand both their interest in the game and what they’ll be doing Sunday afternoon. Check out the results!
Gathered from audience studies across digital and TV media, these insights will help you learn how to optimize your video campaigns for maximum brand effectiveness before they launch and while they're still running.
The document discusses new revenue models for digital publishers and opportunities for brands. It notes that (1) digital advertising models are flawed by focusing only on direct response rather than branding benefits, (2) quality content and trusted platforms can strengthen brand association, and (3) platform evolution allows new ways to engage audiences and generate revenue through innovative apps and customized experiences. The document advocates considering these broader opportunities beyond direct click metrics.
Digital Australia Monthly Update Session written by Damus Chu, owner of Pug Life Ad Solutions. He has worked in corporate media across several industries in the last 7 years, managed over $20m worth of media and familiar with the Sydney and Melbourne markets. Every month he will collate digital ad opportunities collected from the media owners in Australia and present them to you on Slide Share.
1) Market research is shifting its focus from asking consumers to better anticipating their needs and behaviors by integrating multiple data sources. 2) A case study showed that while a marketing campaign increased brand awareness, it fell short of goals, and online behavioral data revealed some marketing confusion. 3) Listening to online discussions found the brand led in buzz but overall levels were still low; however, users affirmed the product reformulation worked. 4) By combining survey, observation, and listening data, researchers concluded the product was effective but marketing needed refreshing with more online and print elements.
- LinkedIn had approximately 147 million members as of January 2012, with the majority (57.9%) being male and between the ages of 25-54 (67.7%). - The top 10 countries by number of users were the US, India, UK, Brazil, Canada, France, Netherlands, Italy, Australia, and Spain, making up 79% of total members. - Between January 2011-2012, LinkedIn saw a 45% growth in members worldwide, with the strongest growth in Indonesia, Turkey, and Brazil and weaker growth in Denmark, Finland, and Netherlands.
This document provides a summary of key insights from the Insight Valley Asia 2013 conference held on May 16-17 in Bangkok, Thailand. The conference discussed optimizing integrated marketing campaigns through the effective use of multiple communication channels including television, print, radio, outdoor and online. Presentations showed that while television remains important for awareness, online and other channels are more effective for brand engagement. An optimal integrated marketing strategy uses multiple channels to maximize reach beyond television alone and deliver additional synergistic benefits. Getting the online creative element right also significantly impacts campaign performance.
This is the 2nd edition of DAMUS. Pug Life has summarised a very busy month of training & research for marketers in Australia in under 20 slides. This includes key-points from over 8 hours of research and training across: 1) Google Partners Master Class Workshop, 2) Sales Force 1 World Tour, 3) Roy Morgan State of The Nation, 4) Nielsen Digital Landscape and finally 5) Sizmek's Global Digital Benchmarks for 2013. If you require a digital expert to help you run your digital campaigns, please contact me on damus@puglifeadsolutions.com.au or follow me on Facebook, LinkedIn, Twitter or Google+. Thanks for visiting.