Location via proxy:   [ UP ]  
[Report a bug]   [Manage cookies]                
SlideShare a Scribd company logo
Ad Optimisation in
Multi-Channel Digital Advertising
Sam Fenton-Elstone
iCrossing
Head of Media

London • 10–13 February 2014 • #SESLON @SESConf
London | 10–13 February 2014 | #SESLON | @SESConf
@sjfe
@icrossing_uk

Ad Optimisation in multi-channel
digital advertising
London | 10–13 February 2014 | #SESLON | @SESConf
@sjfe
@icrossing_uk

Complex, marketing headache?
London | 10–13 February 2014 | #SESLON | @SESConf
@sjfe
@icrossing_uk

Search

Premium
Display

Shopping Feeds

Biddable
Media

In Game

Re-targeting

In App

Bought Social

Recommended for you

international paper Q3 2006 10-Q
international paper 	 Q3 2006 10-Qinternational paper 	 Q3 2006 10-Q
international paper Q3 2006 10-Q

1) International Paper Company filed a quarterly report on Form 10-Q with the SEC for the quarter ended September 30, 2006. 2) The report provides International Paper's consolidated financial statements and Management's Discussion and Analysis of Financial Condition and Results of Operations for the three and nine month periods ended September 30, 2006. 3) International Paper reported net earnings of $179 million and $1,005 million for the three and nine month periods ended September 30, 2006, respectively.

goodyear 8K Reports 07/26/07
goodyear 8K Reports 07/26/07goodyear 8K Reports 07/26/07
goodyear 8K Reports 07/26/07

The Goodyear Tire & Rubber Company reported record second quarter sales of $4.9 billion, up 4% from the previous year, driven by sales increases in emerging markets. Segment operating income from continuing operations was $309 million, up 32% year-over-year. Net income was $56 million compared to $2 million in the second quarter of 2006. All five of Goodyear's regional tire businesses saw higher sales and segment operating income versus the prior year period.

500annualbalance
Oec Vernal Pool Programt D. Celebrezze
Oec Vernal Pool Programt D. CelebrezzeOec Vernal Pool Programt D. Celebrezze
Oec Vernal Pool Programt D. Celebrezze

This document summarizes a workshop on monitoring vernal pools held at Wildwood Preserve MetroPark on March 14, 2009. The workshop included presentations on identifying and monitoring invertebrates in vernal pools, protecting Blanding's turtles and other species that use vernal pools, and information on OEC's vernal pool program. The workshop concluded with a field trip to observe vernal pools.

London | 10–13 February 2014 | #SESLON | @SESConf
@sjfe
@icrossing_uk

By 2016 smart TV ownership will rise

From 5% to 66%

MediaTel, February 2013
London | 10–13 February 2014 | #SESLON | @SESConf
@sjfe
@icrossing_uk

75%
Percentage of Brits who watch TV with a second
device (smartphone & tablet) in hand

BSkyB & YouGov research, cited: http://www.guardian.co.uk/technology/appsblog/2012/oct/29/social-tv-second-screenresearch
London | 10–13 February 2014 | #SESLON | @SESConf
@sjfe
@icrossing_uk

48%

Second screeners on social networks
London | 10–13 February 2014 | #SESLON | @SESConf
@sjfe
@icrossing_uk

10.7 hours a day with all forms of media

5.6 hours on digital

http://www.globalwebindex.net/online-time-now-exceeds-offline-media-consumption-globally/

Recommended for you

WordPress Meetup - Top 9 September 2015
WordPress Meetup - Top 9 September 2015WordPress Meetup - Top 9 September 2015
WordPress Meetup - Top 9 September 2015

This document lists the top 9 WordPress resources from September 2015, including a new user dashboard widget plugin, a proposal to overhaul shortcodes, the Twenty Sixteen default theme, tutorials on tuts+, how to create SEO friendly URLs, reviews of the best and worst WooCommerce themes, how to submit a WordPress site to Google News, videos from WordCamp Miami, and information about WordCamp US. The document was written by David Bisset and provides links to and short descriptions of the top resources for that month.

CES 2014 - Over/Underwhelming
CES 2014 - Over/UnderwhelmingCES 2014 - Over/Underwhelming
CES 2014 - Over/Underwhelming

I went to CES 2014 and all you get is this lousy PDF. Here's a quick scouting report of sights and thoughts from CES. It was both overwhelming and underwhelming, but the highlights include: wearables, 3D printing, connected cars, and lots of bluetooth speakers and iPhone cases. OK, those aren't all highlights.

ces 2014innovationconsumer technology
Building and Deploying a Global Intranet with Liferay
Building and Deploying a Global Intranet with LiferayBuilding and Deploying a Global Intranet with Liferay
Building and Deploying a Global Intranet with Liferay

As we all know, Enterprise 2.0 is no longer a hype but a necessity in a new era where more organizations are starting to have a global presence. It has become crucial for global enterprises to provide their employees with an effective means of collaboration, communication and socialization to not just increase productivity, but also strengthen employee loyalty. This presentation will discuss how Liferay Portal facilitates the architecture of global intranets that meets common challenges, along with practical examples of how it can be used to achieve the results expected from an Enterprise 2.0 intranet.

portalsolrliferay
London | 10–13 February 2014 | #SESLON | @SESConf
@sjfe
@icrossing_uk

“If you can't explain it to a six year
old, you don't understand it
yourself.”
– Albert Einstein
London | 10–13 February 2014 | #SESLON | @SESConf

Audiences are the same as they ever were…

@sjfe
@icrossing_uk
London | 10–13 February 2014 | #SESLON | @SESConf
@sjfe
@icrossing_uk

Tip #1
Think Audience, not channel.
London | 10–13 February 2014 | #SESLON | @SESConf
@sjfe
@icrossing_uk

Historic ‘targeting’ focused
on identifying
loudest signal of implied
intent

Context
Where the message is seen

Demographic signifiers
What can be inferred about the audience
based on the context

Recommended for you

international paper Annual Report on Form 10K 2004
international paper Annual Report on Form 10K 2004international paper Annual Report on Form 10K 2004
international paper Annual Report on Form 10K 2004
Engagement Strategies
Engagement StrategiesEngagement Strategies
Engagement Strategies

This document discusses various instructional strategies to enhance student engagement and learning. It summarizes that attention and memory are required for learning, and emotional links and associations to prior knowledge increase retention. The document also notes that boredom is a major reason students drop out, and strategies like novelty, humor, music and personal relevance can help engage students. Some specific strategies discussed include think-pair-share, quick-writes, mind maps and graphic organizers to appeal to different learning styles and improve higher-level thinking. Overall, the document advocates using active, multisensory techniques that connect new content to emotions and prior knowledge to maximize attention and long-term retention.

The ageism of social paltforms
The ageism of social paltformsThe ageism of social paltforms
The ageism of social paltforms

Find out how the users of different social platforms differ and how to target them with social advertising

social mediadigital marketinggoogle
London | 10–13 February 2014 | #SESLON | @SESConf
@sjfe
@icrossing_uk

Your purchases…

Your access …

Your device…

Your likes…

Intent signals are multiplying & becoming readable…

Your sign ups…

Your network…

Your location…

Your browsing…

1
3
London | 10–13 February 2014 | #SESLON | @SESConf
@sjfe
@icrossing_uk
London | 10–13 February 2014 | #SESLON | @SESConf
@sjfe
@icrossing_uk

Display

Social

Search

Retargeting
London | 10–13 February 2014 | #SESLON | @SESConf
@sjfe
@icrossing_uk

Display

Social

Search

Retargeting

Recommended for you

Robust Web APIs with node.js and Express
Robust Web APIs with node.js and ExpressRobust Web APIs with node.js and Express
Robust Web APIs with node.js and Express

The document discusses building robust web APIs with Node.js and Express. It introduces the speaker, Kevin Griffin, an independent consultant and CTO. Griffin will discuss RESTful URLs and building APIs with less slides and more code examples using Node.js and Express.

Schachter_Hedge_Fund_Risk_Management_2015_09_17
Schachter_Hedge_Fund_Risk_Management_2015_09_17Schachter_Hedge_Fund_Risk_Management_2015_09_17
Schachter_Hedge_Fund_Risk_Management_2015_09_17

This document discusses risk management practices for hedge funds. It notes that risk management approaches differ across hedge funds based on their strategies. Common risk management tools discussed include Value at Risk (VaR), stress testing, concentration limits, drawdown management, and liquidity risk monitoring. The document cautions that no single risk management approach is best and that risk measures have limitations but can still provide useful insights if used appropriately.

Challenges facing Ohio's Natural Areas & Preserves
Challenges facing Ohio's Natural Areas & PreservesChallenges facing Ohio's Natural Areas & Preserves
Challenges facing Ohio's Natural Areas & Preserves

1) The Ohio Natural Areas and Preserves Program faces serious challenges to its future, including lack of dedicated funding and staffing as well as threats from invasive species and natural succession going unchecked. 2) Over the decades, the program grew from its beginnings in the 1960s to oversee 124 natural areas by 1999, but budget cuts in the 2000s led to

ohio natural areaohio nature preservesohio environmental council
London | 10–13 February 2014 | #SESLON | @SESConf
@sjfe
@icrossing_uk

There are many in-between…
London | 10–13 February 2014 | #SESLON | @SESConf
@sjfe
@icrossing_uk

Simplfy machine

Tip #2
Simplify the machine.
London | 10–13 February 2014 | #SESLON | @SESConf
@sjfe
@icrossing_uk

Audience

Access
London | 10–13 February 2014 | #SESLON | @SESConf

Spend > £2m
Spend > £1m

Spend < £1m

@sjfe
@icrossing_uk

Recommended for you

What's all the the buzz about mosquitos and wetlands
What's all the the buzz about mosquitos and wetlandsWhat's all the the buzz about mosquitos and wetlands
What's all the the buzz about mosquitos and wetlands

This document summarizes a workshop on monitoring vernal pools and discusses myths and facts about mosquitoes. It dispels myths that wetlands breed tons of mosquitoes, that purple martins and bat houses will control mosquitoes, and that bug zappers and aerial pesticide spraying are effective control methods. Instead, it explains that healthy wetland ecosystems with diverse predator populations naturally keep mosquito numbers in check. It also provides tips for homeowners to reduce mosquitoes near their property.

ohiowetlandsmosquito
Twitter and the Library
Twitter and the LibraryTwitter and the Library
Twitter and the Library

Twitter is a social media platform that saw a huge increase in unique monthly visitors from 1.2 million in May 2008 to 18.2 million in May 2009. The document discusses how Twitter can be used as a conversation tool, for professional networking, sharing resources and breaking news, by government entities, and for searchable and shareable content. It also outlines how libraries can use Twitter to announce programs, send updates to followers' phones, and promote their services to gain followers on the platform.

scienceslibrarieslibrary
Staying Competitive in 2010
Staying Competitive in 2010Staying Competitive in 2010
Staying Competitive in 2010

iCrossing client search event on Friday 4 December at the Institute of Contemporary Arts on 'How to Stay Competitive in Search in 2010.

icrossingtom jonesdoug platts
London | 10–13 February 2014 | #SESLON | @SESConf
@sjfe
@icrossing_uk

Tip #3
Identify the signals that matter
London | 10–13 February 2014 | #SESLON | @SESConf
@sjfe
@icrossing_uk
London | 10–13 February 2014 | #SESLON | @SESConf

Relevant
Efficient
Actionable
Lasting

@sjfe
@icrossing_uk
London | 10–13 February 2014 | #SESLON | @SESConf
@sjfe
@icrossing_uk

Tip #4
Is your business built to deliver this?

Recommended for you

WordPress Meetup (Davie, FL) - Top 9 April 2016
WordPress Meetup (Davie, FL) - Top 9 April 2016WordPress Meetup (Davie, FL) - Top 9 April 2016
WordPress Meetup (Davie, FL) - Top 9 April 2016

This document is a newsletter providing links to 9 WordPress and web development articles, resources, and events. It includes summaries of new features in WordPress 4.5, a plugin for securing WordPress data, favorite emails from March 2016, videos from past conferences, how to set up device previews in the WordPress customizer, a quarterly report on the WordPress community, a tour of the WP_Query class, a one-page theme for profiles, and information on an upcoming WordCamp in Jacksonville. The newsletter is signed off with "That's All folks!" and contact information for the author.

wordpress
The Rapidly Changing Face of Google
The Rapidly Changing Face of GoogleThe Rapidly Changing Face of Google
The Rapidly Changing Face of Google

Google is updating all the time. All its updates have one goal, that is, to make the users search experience as enjoyable and rewarding as possible. In this presentation (which we did for SES London), we talk through a number of Google changes from the last year, and make some bold predictions for the future.

digital marketinggoogle adwordsgoogle
Keyword Datamining & Research - SES London 2014
Keyword Datamining & Research - SES London 2014Keyword Datamining & Research - SES London 2014
Keyword Datamining & Research - SES London 2014

My talk at SES London 2014 covering processes, ideas and tools for keyword data mining, keyword research as well as keyword categorization for additional revenue opportunities.

sestoolsseo
London | 10–13 February 2014 | #SESLON | @SESConf
@sjfe
@icrossing_uk

Budget
Results
Data
Strategy

Head e-Com

CMO

Budget
Results
Data
Strategy

Head Marketing

SEO Manager

Paid Search Manager

Brand Manager

Digital Marketing
Manager

Affiliate Manager

Email Manager

Display Manager

Social Media Manager
London | 10–13 February 2014 | #SESLON | @SESConf
@sjfe
@icrossing_uk

Brand structure with
Audience at its core
Audience
Analysis

Audience
Engagement

Marketing
Brand
Amplification

Audience
Acquisition
London | 10–13 February 2014 | #SESLON | @SESConf
@sjfe
@icrossing_uk

Typical Agency
structure
PPC

SEO

MEDIA

CREATIVE

INSIGHT
London | 10–13 February 2014 | #SESLON | @SESConf
@sjfe
@icrossing_uk

Typical Agency
structure
PPC

SEO

MEDIA

PPCVISIBILITY & AMPLIFICATION
SEO
SEO, PPC, MEDIA, SOCIAL, CRM

INSIGHT
AUDIENCE ANALYTICS

CREATIVE

INSIGHT

CREATIVE
CONTENT, COMMUNITY,
ART & DESIGN

Recommended for you

Integrated Digital Marketing
Integrated Digital MarketingIntegrated Digital Marketing
Integrated Digital Marketing

Presentation by Kevin Gibbons - delivered at the Content Masterclass in Ravensbourne on 2nd May 2014.

digital marketingintegrating
Breathing New Life Into Your Email Marketing Campaign: SES London / Click Z
Breathing New Life Into Your Email Marketing Campaign: SES London / Click ZBreathing New Life Into Your Email Marketing Campaign: SES London / Click Z
Breathing New Life Into Your Email Marketing Campaign: SES London / Click Z

At SES London, I talked about how marketers can leverage the potential of email marketing through case studies and examples of successful strategies. If you want to see how Lyris can transform the performance of your email marketing strategy, drop me a message

social and emailemail marketingdigital
Bringing personality to your email marketing #seslon @kelvinnewman
Bringing personality to your email marketing #seslon @kelvinnewmanBringing personality to your email marketing #seslon @kelvinnewman
Bringing personality to your email marketing #seslon @kelvinnewman

email really matters but it’s hard to stand out, one of the easiest ways to get noticed is by being different to everyone else

sesseslonemail marketing
London | 10–13 February 2014 | #SESLON | @SESConf
@sjfe
@icrossing_uk

Think Audiences not channels
Unify buying platforms
Keep it REAL
Take advantage of the opportunities
London | 10–13 February 2014 | #SESLON | @SESConf
@sjfe
@icrossing_uk

Audience engagement across multiple
customer moments
London | 10–13 February 2014 | #SESLON | @SESConf
@sjfe
@icrossing_uk

Thank you.
@sjfe
@icrossing_uk
01273 827 700

More Related Content

Viewers also liked

tesoro 2005 Q2
tesoro 	2005 Q2tesoro 	2005 Q2
tesoro 2005 Q2
finance12
 
Basics of VC Securities
Basics of VC SecuritiesBasics of VC Securities
Basics of VC Securities
Lucas Nelson
 
international paper Annual Report on Form 10K 2003
international paper Annual Report on Form 10K 2003international paper Annual Report on Form 10K 2003
international paper Annual Report on Form 10K 2003
finance12
 
international paper Q3 2006 10-Q
international paper 	 Q3 2006 10-Qinternational paper 	 Q3 2006 10-Q
international paper Q3 2006 10-Q
finance12
 
goodyear 8K Reports 07/26/07
goodyear 8K Reports 07/26/07goodyear 8K Reports 07/26/07
goodyear 8K Reports 07/26/07
finance12
 
Oec Vernal Pool Programt D. Celebrezze
Oec Vernal Pool Programt D. CelebrezzeOec Vernal Pool Programt D. Celebrezze
Oec Vernal Pool Programt D. Celebrezze
Ohio Environmental Council
 
WordPress Meetup - Top 9 September 2015
WordPress Meetup - Top 9 September 2015WordPress Meetup - Top 9 September 2015
WordPress Meetup - Top 9 September 2015
David Bisset
 
CES 2014 - Over/Underwhelming
CES 2014 - Over/UnderwhelmingCES 2014 - Over/Underwhelming
CES 2014 - Over/Underwhelming
Mark Logan
 
Building and Deploying a Global Intranet with Liferay
Building and Deploying a Global Intranet with LiferayBuilding and Deploying a Global Intranet with Liferay
Building and Deploying a Global Intranet with Liferay
rivetlogic
 
international paper Annual Report on Form 10K 2004
international paper Annual Report on Form 10K 2004international paper Annual Report on Form 10K 2004
international paper Annual Report on Form 10K 2004
finance12
 
Engagement Strategies
Engagement StrategiesEngagement Strategies
Engagement Strategies
Educational Collaborators
 
The ageism of social paltforms
The ageism of social paltformsThe ageism of social paltforms
The ageism of social paltforms
iCrossing
 
Robust Web APIs with node.js and Express
Robust Web APIs with node.js and ExpressRobust Web APIs with node.js and Express
Robust Web APIs with node.js and Express
Kevin Griffin
 
Schachter_Hedge_Fund_Risk_Management_2015_09_17
Schachter_Hedge_Fund_Risk_Management_2015_09_17Schachter_Hedge_Fund_Risk_Management_2015_09_17
Schachter_Hedge_Fund_Risk_Management_2015_09_17
Barry Schachter
 
Challenges facing Ohio's Natural Areas & Preserves
Challenges facing Ohio's Natural Areas & PreservesChallenges facing Ohio's Natural Areas & Preserves
Challenges facing Ohio's Natural Areas & Preserves
Ohio Environmental Council
 
What's all the the buzz about mosquitos and wetlands
What's all the the buzz about mosquitos and wetlandsWhat's all the the buzz about mosquitos and wetlands
What's all the the buzz about mosquitos and wetlands
Ohio Environmental Council
 
Twitter and the Library
Twitter and the LibraryTwitter and the Library
Twitter and the Library
Eric Schnell
 
Staying Competitive in 2010
Staying Competitive in 2010Staying Competitive in 2010
Staying Competitive in 2010
iCrossing
 
WordPress Meetup (Davie, FL) - Top 9 April 2016
WordPress Meetup (Davie, FL) - Top 9 April 2016WordPress Meetup (Davie, FL) - Top 9 April 2016
WordPress Meetup (Davie, FL) - Top 9 April 2016
David Bisset
 

Viewers also liked (19)

tesoro 2005 Q2
tesoro 	2005 Q2tesoro 	2005 Q2
tesoro 2005 Q2
 
Basics of VC Securities
Basics of VC SecuritiesBasics of VC Securities
Basics of VC Securities
 
international paper Annual Report on Form 10K 2003
international paper Annual Report on Form 10K 2003international paper Annual Report on Form 10K 2003
international paper Annual Report on Form 10K 2003
 
international paper Q3 2006 10-Q
international paper 	 Q3 2006 10-Qinternational paper 	 Q3 2006 10-Q
international paper Q3 2006 10-Q
 
goodyear 8K Reports 07/26/07
goodyear 8K Reports 07/26/07goodyear 8K Reports 07/26/07
goodyear 8K Reports 07/26/07
 
Oec Vernal Pool Programt D. Celebrezze
Oec Vernal Pool Programt D. CelebrezzeOec Vernal Pool Programt D. Celebrezze
Oec Vernal Pool Programt D. Celebrezze
 
WordPress Meetup - Top 9 September 2015
WordPress Meetup - Top 9 September 2015WordPress Meetup - Top 9 September 2015
WordPress Meetup - Top 9 September 2015
 
CES 2014 - Over/Underwhelming
CES 2014 - Over/UnderwhelmingCES 2014 - Over/Underwhelming
CES 2014 - Over/Underwhelming
 
Building and Deploying a Global Intranet with Liferay
Building and Deploying a Global Intranet with LiferayBuilding and Deploying a Global Intranet with Liferay
Building and Deploying a Global Intranet with Liferay
 
international paper Annual Report on Form 10K 2004
international paper Annual Report on Form 10K 2004international paper Annual Report on Form 10K 2004
international paper Annual Report on Form 10K 2004
 
Engagement Strategies
Engagement StrategiesEngagement Strategies
Engagement Strategies
 
The ageism of social paltforms
The ageism of social paltformsThe ageism of social paltforms
The ageism of social paltforms
 
Robust Web APIs with node.js and Express
Robust Web APIs with node.js and ExpressRobust Web APIs with node.js and Express
Robust Web APIs with node.js and Express
 
Schachter_Hedge_Fund_Risk_Management_2015_09_17
Schachter_Hedge_Fund_Risk_Management_2015_09_17Schachter_Hedge_Fund_Risk_Management_2015_09_17
Schachter_Hedge_Fund_Risk_Management_2015_09_17
 
Challenges facing Ohio's Natural Areas & Preserves
Challenges facing Ohio's Natural Areas & PreservesChallenges facing Ohio's Natural Areas & Preserves
Challenges facing Ohio's Natural Areas & Preserves
 
What's all the the buzz about mosquitos and wetlands
What's all the the buzz about mosquitos and wetlandsWhat's all the the buzz about mosquitos and wetlands
What's all the the buzz about mosquitos and wetlands
 
Twitter and the Library
Twitter and the LibraryTwitter and the Library
Twitter and the Library
 
Staying Competitive in 2010
Staying Competitive in 2010Staying Competitive in 2010
Staying Competitive in 2010
 
WordPress Meetup (Davie, FL) - Top 9 April 2016
WordPress Meetup (Davie, FL) - Top 9 April 2016WordPress Meetup (Davie, FL) - Top 9 April 2016
WordPress Meetup (Davie, FL) - Top 9 April 2016
 

Similar to Audience engagement across multiple customer moments - SES 2014

The Rapidly Changing Face of Google
The Rapidly Changing Face of GoogleThe Rapidly Changing Face of Google
The Rapidly Changing Face of Google
Wolfgang Digital
 
Keyword Datamining & Research - SES London 2014
Keyword Datamining & Research - SES London 2014Keyword Datamining & Research - SES London 2014
Keyword Datamining & Research - SES London 2014
Bastian Grimm
 
Integrated Digital Marketing
Integrated Digital MarketingIntegrated Digital Marketing
Integrated Digital Marketing
DigitalMarketingShow
 
Breathing New Life Into Your Email Marketing Campaign: SES London / Click Z
Breathing New Life Into Your Email Marketing Campaign: SES London / Click ZBreathing New Life Into Your Email Marketing Campaign: SES London / Click Z
Breathing New Life Into Your Email Marketing Campaign: SES London / Click Z
Philip Storey
 
Bringing personality to your email marketing #seslon @kelvinnewman
Bringing personality to your email marketing #seslon @kelvinnewmanBringing personality to your email marketing #seslon @kelvinnewman
Bringing personality to your email marketing #seslon @kelvinnewman
Kelvin Newman
 
Your PPC Masterplan - SES London 2014
Your PPC Masterplan - SES London 2014Your PPC Masterplan - SES London 2014
Your PPC Masterplan - SES London 2014
Arianne Donoghue
 
Ses london2014 markmitchell
Ses london2014 markmitchellSes london2014 markmitchell
Ses london2014 markmitchell
Mark Mitchell
 
Ses london2013 markmitchell
Ses london2013 markmitchellSes london2013 markmitchell
Ses london2013 markmitchell
Mark Mitchell
 
Foundations for Search and Social Strategies, SES London 2014
Foundations for Search and Social Strategies, SES London 2014Foundations for Search and Social Strategies, SES London 2014
Foundations for Search and Social Strategies, SES London 2014
Jonathan Beeston
 
Embrace the chaos of integrated search and content strategies
Embrace the chaos of integrated search and content strategiesEmbrace the chaos of integrated search and content strategies
Embrace the chaos of integrated search and content strategies
Dave Freeman
 
UK Mobile Insights Report
UK Mobile Insights ReportUK Mobile Insights Report
UK Mobile Insights Report
We Are Apps
 
Presentation: 10 Hot Consumer Trends 2015
Presentation: 10 Hot Consumer Trends 2015Presentation: 10 Hot Consumer Trends 2015
Presentation: 10 Hot Consumer Trends 2015
Ericsson Latin America
 
Search Keyword & Social Data Mining by @Aleyda from @WooRank at #SESLON
Search Keyword & Social Data Mining by @Aleyda from @WooRank at #SESLONSearch Keyword & Social Data Mining by @Aleyda from @WooRank at #SESLON
Search Keyword & Social Data Mining by @Aleyda from @WooRank at #SESLON
Aleyda Solís
 
The 10 hot consumer trends for 2016 - Presentation
The 10 hot consumer trends for 2016 - PresentationThe 10 hot consumer trends for 2016 - Presentation
The 10 hot consumer trends for 2016 - Presentation
Ericsson
 
Consumers and the Internet of Things
Consumers and the Internet of ThingsConsumers and the Internet of Things
Consumers and the Internet of Things
Ericsson
 
Real World April 2014
Real World April 2014Real World April 2014
Real World April 2014
Posterscope
 
Monchu Local Authority and Third Sector Client Portfolio
Monchu Local Authority and Third Sector Client PortfolioMonchu Local Authority and Third Sector Client Portfolio
Monchu Local Authority and Third Sector Client Portfolio
Monchü
 
VODAFONE CUSTOMER SATISFACTION SURVEY project Blackbook
VODAFONE CUSTOMER SATISFACTION SURVEY project Blackbook VODAFONE CUSTOMER SATISFACTION SURVEY project Blackbook
VODAFONE CUSTOMER SATISFACTION SURVEY project Blackbook
Vikas Gupta
 
When Mobile MR Makes You Go Topsy Turvy - Ericsson
When Mobile MR Makes You Go Topsy Turvy - EricssonWhen Mobile MR Makes You Go Topsy Turvy - Ericsson
When Mobile MR Makes You Go Topsy Turvy - Ericsson
Merlien Institute
 
Is student induction 2013 instructor hr
Is student induction 2013 instructor hrIs student induction 2013 instructor hr
Is student induction 2013 instructor hr
UOPITtraining
 

Similar to Audience engagement across multiple customer moments - SES 2014 (20)

The Rapidly Changing Face of Google
The Rapidly Changing Face of GoogleThe Rapidly Changing Face of Google
The Rapidly Changing Face of Google
 
Keyword Datamining & Research - SES London 2014
Keyword Datamining & Research - SES London 2014Keyword Datamining & Research - SES London 2014
Keyword Datamining & Research - SES London 2014
 
Integrated Digital Marketing
Integrated Digital MarketingIntegrated Digital Marketing
Integrated Digital Marketing
 
Breathing New Life Into Your Email Marketing Campaign: SES London / Click Z
Breathing New Life Into Your Email Marketing Campaign: SES London / Click ZBreathing New Life Into Your Email Marketing Campaign: SES London / Click Z
Breathing New Life Into Your Email Marketing Campaign: SES London / Click Z
 
Bringing personality to your email marketing #seslon @kelvinnewman
Bringing personality to your email marketing #seslon @kelvinnewmanBringing personality to your email marketing #seslon @kelvinnewman
Bringing personality to your email marketing #seslon @kelvinnewman
 
Your PPC Masterplan - SES London 2014
Your PPC Masterplan - SES London 2014Your PPC Masterplan - SES London 2014
Your PPC Masterplan - SES London 2014
 
Ses london2014 markmitchell
Ses london2014 markmitchellSes london2014 markmitchell
Ses london2014 markmitchell
 
Ses london2013 markmitchell
Ses london2013 markmitchellSes london2013 markmitchell
Ses london2013 markmitchell
 
Foundations for Search and Social Strategies, SES London 2014
Foundations for Search and Social Strategies, SES London 2014Foundations for Search and Social Strategies, SES London 2014
Foundations for Search and Social Strategies, SES London 2014
 
Embrace the chaos of integrated search and content strategies
Embrace the chaos of integrated search and content strategiesEmbrace the chaos of integrated search and content strategies
Embrace the chaos of integrated search and content strategies
 
UK Mobile Insights Report
UK Mobile Insights ReportUK Mobile Insights Report
UK Mobile Insights Report
 
Presentation: 10 Hot Consumer Trends 2015
Presentation: 10 Hot Consumer Trends 2015Presentation: 10 Hot Consumer Trends 2015
Presentation: 10 Hot Consumer Trends 2015
 
Search Keyword & Social Data Mining by @Aleyda from @WooRank at #SESLON
Search Keyword & Social Data Mining by @Aleyda from @WooRank at #SESLONSearch Keyword & Social Data Mining by @Aleyda from @WooRank at #SESLON
Search Keyword & Social Data Mining by @Aleyda from @WooRank at #SESLON
 
The 10 hot consumer trends for 2016 - Presentation
The 10 hot consumer trends for 2016 - PresentationThe 10 hot consumer trends for 2016 - Presentation
The 10 hot consumer trends for 2016 - Presentation
 
Consumers and the Internet of Things
Consumers and the Internet of ThingsConsumers and the Internet of Things
Consumers and the Internet of Things
 
Real World April 2014
Real World April 2014Real World April 2014
Real World April 2014
 
Monchu Local Authority and Third Sector Client Portfolio
Monchu Local Authority and Third Sector Client PortfolioMonchu Local Authority and Third Sector Client Portfolio
Monchu Local Authority and Third Sector Client Portfolio
 
VODAFONE CUSTOMER SATISFACTION SURVEY project Blackbook
VODAFONE CUSTOMER SATISFACTION SURVEY project Blackbook VODAFONE CUSTOMER SATISFACTION SURVEY project Blackbook
VODAFONE CUSTOMER SATISFACTION SURVEY project Blackbook
 
When Mobile MR Makes You Go Topsy Turvy - Ericsson
When Mobile MR Makes You Go Topsy Turvy - EricssonWhen Mobile MR Makes You Go Topsy Turvy - Ericsson
When Mobile MR Makes You Go Topsy Turvy - Ericsson
 
Is student induction 2013 instructor hr
Is student induction 2013 instructor hrIs student induction 2013 instructor hr
Is student induction 2013 instructor hr
 

More from iCrossing

Improv Your Content with Comedy - Using the principles of comedy to improve y...
Improv Your Content with Comedy - Using the principles of comedy to improve y...Improv Your Content with Comedy - Using the principles of comedy to improve y...
Improv Your Content with Comedy - Using the principles of comedy to improve y...
iCrossing
 
Brandwatch Masterclass - Monitoring Beyond Owned Platforms
Brandwatch Masterclass - Monitoring Beyond Owned PlatformsBrandwatch Masterclass - Monitoring Beyond Owned Platforms
Brandwatch Masterclass - Monitoring Beyond Owned Platforms
iCrossing
 
Constructive Collaboration - How Agency and Procurement Leaders Can Collabora...
Constructive Collaboration - How Agency and Procurement Leaders Can Collabora...Constructive Collaboration - How Agency and Procurement Leaders Can Collabora...
Constructive Collaboration - How Agency and Procurement Leaders Can Collabora...
iCrossing
 
Taking advantage of mobile display
Taking advantage of mobile displayTaking advantage of mobile display
Taking advantage of mobile display
iCrossing
 
Managing your data: How to move from gathering data to processing and applyin...
Managing your data: How to move from gathering data to processing and applyin...Managing your data: How to move from gathering data to processing and applyin...
Managing your data: How to move from gathering data to processing and applyin...
iCrossing
 
The last 12 months in display advertising
The last 12 months in display advertisingThe last 12 months in display advertising
The last 12 months in display advertising
iCrossing
 
How to make money from paid social
How to make money from paid socialHow to make money from paid social
How to make money from paid social
iCrossing
 
How reed.co.uk broke YouTube click through rates - iCrossing Display Day
How reed.co.uk broke YouTube click through rates - iCrossing Display DayHow reed.co.uk broke YouTube click through rates - iCrossing Display Day
How reed.co.uk broke YouTube click through rates - iCrossing Display Day
iCrossing
 
Audience-Based Search Targeting: How Google RLSA Can Work for Your Brand
Audience-Based Search Targeting: How Google RLSA Can Work for Your BrandAudience-Based Search Targeting: How Google RLSA Can Work for Your Brand
Audience-Based Search Targeting: How Google RLSA Can Work for Your Brand
iCrossing
 
10 connections to make in 2014
10 connections to make in 201410 connections to make in 2014
10 connections to make in 2014
iCrossing
 
Scoring Inside and Outside The Box: World Cup Insights in Search Marketing
Scoring Inside and Outside The Box: World Cup Insights in Search MarketingScoring Inside and Outside The Box: World Cup Insights in Search Marketing
Scoring Inside and Outside The Box: World Cup Insights in Search Marketing
iCrossing
 
Visit Wales #blogwales. Joining search, social and content together
Visit Wales #blogwales. Joining search, social and content togetherVisit Wales #blogwales. Joining search, social and content together
Visit Wales #blogwales. Joining search, social and content together
iCrossing
 
Measuring Content Marketing - iCrossing - DMA 2013 Conference
Measuring Content Marketing - iCrossing - DMA 2013 ConferenceMeasuring Content Marketing - iCrossing - DMA 2013 Conference
Measuring Content Marketing - iCrossing - DMA 2013 Conference
iCrossing
 
How marketing can dominate natural search
How marketing can dominate natural search How marketing can dominate natural search
How marketing can dominate natural search
iCrossing
 
Location-Based Marketing on Facebook - An iCrossing and west elm webinar
Location-Based Marketing on Facebook - An iCrossing and west elm webinarLocation-Based Marketing on Facebook - An iCrossing and west elm webinar
Location-Based Marketing on Facebook - An iCrossing and west elm webinar
iCrossing
 
The Next Round and the Last Call: Creating Connectedness with Lifestyle and P...
The Next Round and the Last Call: Creating Connectedness with Lifestyle and P...The Next Round and the Last Call: Creating Connectedness with Lifestyle and P...
The Next Round and the Last Call: Creating Connectedness with Lifestyle and P...
iCrossing
 
Let Me Tell You a Visual Story - iCrossing
Let Me Tell You a Visual Story - iCrossingLet Me Tell You a Visual Story - iCrossing
Let Me Tell You a Visual Story - iCrossing
iCrossing
 
Building a Global Brand in the Digital Age
Building a Global Brand in the Digital AgeBuilding a Global Brand in the Digital Age
Building a Global Brand in the Digital Age
iCrossing
 
Your big data audience insight big data show 24 apr 2013
Your big data audience insight big data show 24 apr 2013Your big data audience insight big data show 24 apr 2013
Your big data audience insight big data show 24 apr 2013
iCrossing
 
How to Build a Connected Brand with Google Enhanced Campaigns - iCrossing
How to Build a Connected Brand with Google Enhanced Campaigns - iCrossingHow to Build a Connected Brand with Google Enhanced Campaigns - iCrossing
How to Build a Connected Brand with Google Enhanced Campaigns - iCrossing
iCrossing
 

More from iCrossing (20)

Improv Your Content with Comedy - Using the principles of comedy to improve y...
Improv Your Content with Comedy - Using the principles of comedy to improve y...Improv Your Content with Comedy - Using the principles of comedy to improve y...
Improv Your Content with Comedy - Using the principles of comedy to improve y...
 
Brandwatch Masterclass - Monitoring Beyond Owned Platforms
Brandwatch Masterclass - Monitoring Beyond Owned PlatformsBrandwatch Masterclass - Monitoring Beyond Owned Platforms
Brandwatch Masterclass - Monitoring Beyond Owned Platforms
 
Constructive Collaboration - How Agency and Procurement Leaders Can Collabora...
Constructive Collaboration - How Agency and Procurement Leaders Can Collabora...Constructive Collaboration - How Agency and Procurement Leaders Can Collabora...
Constructive Collaboration - How Agency and Procurement Leaders Can Collabora...
 
Taking advantage of mobile display
Taking advantage of mobile displayTaking advantage of mobile display
Taking advantage of mobile display
 
Managing your data: How to move from gathering data to processing and applyin...
Managing your data: How to move from gathering data to processing and applyin...Managing your data: How to move from gathering data to processing and applyin...
Managing your data: How to move from gathering data to processing and applyin...
 
The last 12 months in display advertising
The last 12 months in display advertisingThe last 12 months in display advertising
The last 12 months in display advertising
 
How to make money from paid social
How to make money from paid socialHow to make money from paid social
How to make money from paid social
 
How reed.co.uk broke YouTube click through rates - iCrossing Display Day
How reed.co.uk broke YouTube click through rates - iCrossing Display DayHow reed.co.uk broke YouTube click through rates - iCrossing Display Day
How reed.co.uk broke YouTube click through rates - iCrossing Display Day
 
Audience-Based Search Targeting: How Google RLSA Can Work for Your Brand
Audience-Based Search Targeting: How Google RLSA Can Work for Your BrandAudience-Based Search Targeting: How Google RLSA Can Work for Your Brand
Audience-Based Search Targeting: How Google RLSA Can Work for Your Brand
 
10 connections to make in 2014
10 connections to make in 201410 connections to make in 2014
10 connections to make in 2014
 
Scoring Inside and Outside The Box: World Cup Insights in Search Marketing
Scoring Inside and Outside The Box: World Cup Insights in Search MarketingScoring Inside and Outside The Box: World Cup Insights in Search Marketing
Scoring Inside and Outside The Box: World Cup Insights in Search Marketing
 
Visit Wales #blogwales. Joining search, social and content together
Visit Wales #blogwales. Joining search, social and content togetherVisit Wales #blogwales. Joining search, social and content together
Visit Wales #blogwales. Joining search, social and content together
 
Measuring Content Marketing - iCrossing - DMA 2013 Conference
Measuring Content Marketing - iCrossing - DMA 2013 ConferenceMeasuring Content Marketing - iCrossing - DMA 2013 Conference
Measuring Content Marketing - iCrossing - DMA 2013 Conference
 
How marketing can dominate natural search
How marketing can dominate natural search How marketing can dominate natural search
How marketing can dominate natural search
 
Location-Based Marketing on Facebook - An iCrossing and west elm webinar
Location-Based Marketing on Facebook - An iCrossing and west elm webinarLocation-Based Marketing on Facebook - An iCrossing and west elm webinar
Location-Based Marketing on Facebook - An iCrossing and west elm webinar
 
The Next Round and the Last Call: Creating Connectedness with Lifestyle and P...
The Next Round and the Last Call: Creating Connectedness with Lifestyle and P...The Next Round and the Last Call: Creating Connectedness with Lifestyle and P...
The Next Round and the Last Call: Creating Connectedness with Lifestyle and P...
 
Let Me Tell You a Visual Story - iCrossing
Let Me Tell You a Visual Story - iCrossingLet Me Tell You a Visual Story - iCrossing
Let Me Tell You a Visual Story - iCrossing
 
Building a Global Brand in the Digital Age
Building a Global Brand in the Digital AgeBuilding a Global Brand in the Digital Age
Building a Global Brand in the Digital Age
 
Your big data audience insight big data show 24 apr 2013
Your big data audience insight big data show 24 apr 2013Your big data audience insight big data show 24 apr 2013
Your big data audience insight big data show 24 apr 2013
 
How to Build a Connected Brand with Google Enhanced Campaigns - iCrossing
How to Build a Connected Brand with Google Enhanced Campaigns - iCrossingHow to Build a Connected Brand with Google Enhanced Campaigns - iCrossing
How to Build a Connected Brand with Google Enhanced Campaigns - iCrossing
 

Recently uploaded

Know about what is digital marketing.pptx
Know about what is digital marketing.pptxKnow about what is digital marketing.pptx
Know about what is digital marketing.pptx
cricketworld24
 
SEO for Revenue, Grow Your Business, Not Just Your Rankings - Dale Bertrand
SEO for Revenue, Grow Your Business, Not Just Your Rankings - Dale BertrandSEO for Revenue, Grow Your Business, Not Just Your Rankings - Dale Bertrand
SEO for Revenue, Grow Your Business, Not Just Your Rankings - Dale Bertrand
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
campaign ads for fostanak local brand in egypt
campaign ads for fostanak local brand in egyptcampaign ads for fostanak local brand in egypt
campaign ads for fostanak local brand in egypt
shahdmahmoudattia
 
10 Advantages and Disadvantages of Social Media Marketing in 2024
10 Advantages and Disadvantages of Social Media Marketing in 202410 Advantages and Disadvantages of Social Media Marketing in 2024
10 Advantages and Disadvantages of Social Media Marketing in 2024
Markonik
 
Top 10 Cases of Amnesia A Journey through Memory Loss.pptx
Top 10 Cases of Amnesia A Journey through Memory Loss.pptxTop 10 Cases of Amnesia A Journey through Memory Loss.pptx
Top 10 Cases of Amnesia A Journey through Memory Loss.pptx
elizabethella096
 
@Call @Girls Tiruchirappalli 🚒 XXXXXXXXXX 🚒 Priya Sharma Beautiful And Cute ...
@Call @Girls Tiruchirappalli  🚒 XXXXXXXXXX 🚒 Priya Sharma Beautiful And Cute ...@Call @Girls Tiruchirappalli  🚒 XXXXXXXXXX 🚒 Priya Sharma Beautiful And Cute ...
@Call @Girls Tiruchirappalli 🚒 XXXXXXXXXX 🚒 Priya Sharma Beautiful And Cute ...
kantakumariji156
 
Chemical Industry- Rashtriya Chemical Fertilizers (RCF) .pptx
Chemical Industry- Rashtriya Chemical Fertilizers (RCF) .pptxChemical Industry- Rashtriya Chemical Fertilizers (RCF) .pptx
Chemical Industry- Rashtriya Chemical Fertilizers (RCF) .pptx
mayurparate000
 
What Does a Social Media Manager‎ ‎ ‎ Do?
What Does a Social Media Manager‎ ‎ ‎  Do?What Does a Social Media Manager‎ ‎ ‎  Do?
What Does a Social Media Manager‎ ‎ ‎ Do?
Jomer Gregorio
 
Google Algorithm Leaks Checklist for SEO
Google Algorithm Leaks Checklist for SEOGoogle Algorithm Leaks Checklist for SEO
Google Algorithm Leaks Checklist for SEO
Karthik Vijayakumar
 
Chembur @Call @Girls Whatsapp 9930687706 With High Profile Offer
Chembur @Call @Girls Whatsapp 9930687706 With High Profile OfferChembur @Call @Girls Whatsapp 9930687706 With High Profile Offer
Chembur @Call @Girls Whatsapp 9930687706 With High Profile Offer
polfer9823
 
BLOG ISSUE 46- Balmer Lawrie Quarterly Gazette
BLOG ISSUE 46- Balmer Lawrie Quarterly GazetteBLOG ISSUE 46- Balmer Lawrie Quarterly Gazette
BLOG ISSUE 46- Balmer Lawrie Quarterly Gazette
BalmerLawrie
 
Brand Repositioning & Communication Presentation
Brand Repositioning & Communication PresentationBrand Repositioning & Communication Presentation
Brand Repositioning & Communication Presentation
Rajesh Math
 
Powering Up Your Digital Strategy, Amplifying the Potential of Performance-Ba...
Powering Up Your Digital Strategy, Amplifying the Potential of Performance-Ba...Powering Up Your Digital Strategy, Amplifying the Potential of Performance-Ba...
Powering Up Your Digital Strategy, Amplifying the Potential of Performance-Ba...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Unlocking the power of long-tail keywords: a comprehensive guide for digital ...
Unlocking the power of long-tail keywords: a comprehensive guide for digital ...Unlocking the power of long-tail keywords: a comprehensive guide for digital ...
Unlocking the power of long-tail keywords: a comprehensive guide for digital ...
Reversed Out Creative
 
Step-by-Step Guide to Social Media Advertising.pdf
Step-by-Step Guide to Social Media Advertising.pdfStep-by-Step Guide to Social Media Advertising.pdf
Step-by-Step Guide to Social Media Advertising.pdf
nivedhithas9
 
PHP IT Training Institute In Gurgaon
PHP  IT  Training  Institute  In GurgaonPHP  IT  Training  Institute  In Gurgaon
PHP IT Training Institute In Gurgaon
bhatiarohit1999
 
Digital Marketing Trends Experts Insights on How to Gain a Competitive Edge -...
Digital Marketing Trends Experts Insights on How to Gain a Competitive Edge -...Digital Marketing Trends Experts Insights on How to Gain a Competitive Edge -...
Digital Marketing Trends Experts Insights on How to Gain a Competitive Edge -...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Tools, Systems, & Websites to Grow a Profitable Business on Social Media - Ta...
Tools, Systems, & Websites to Grow a Profitable Business on Social Media - Ta...Tools, Systems, & Websites to Grow a Profitable Business on Social Media - Ta...
Tools, Systems, & Websites to Grow a Profitable Business on Social Media - Ta...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Free Healthcare Marketing Plan for Healthcare professionals
Free Healthcare Marketing Plan for Healthcare professionalsFree Healthcare Marketing Plan for Healthcare professionals
Free Healthcare Marketing Plan for Healthcare professionals
Mazhar Shah
 

Recently uploaded (20)

Know about what is digital marketing.pptx
Know about what is digital marketing.pptxKnow about what is digital marketing.pptx
Know about what is digital marketing.pptx
 
SEO for Revenue, Grow Your Business, Not Just Your Rankings - Dale Bertrand
SEO for Revenue, Grow Your Business, Not Just Your Rankings - Dale BertrandSEO for Revenue, Grow Your Business, Not Just Your Rankings - Dale Bertrand
SEO for Revenue, Grow Your Business, Not Just Your Rankings - Dale Bertrand
 
campaign ads for fostanak local brand in egypt
campaign ads for fostanak local brand in egyptcampaign ads for fostanak local brand in egypt
campaign ads for fostanak local brand in egypt
 
10 Advantages and Disadvantages of Social Media Marketing in 2024
10 Advantages and Disadvantages of Social Media Marketing in 202410 Advantages and Disadvantages of Social Media Marketing in 2024
10 Advantages and Disadvantages of Social Media Marketing in 2024
 
Top 10 Cases of Amnesia A Journey through Memory Loss.pptx
Top 10 Cases of Amnesia A Journey through Memory Loss.pptxTop 10 Cases of Amnesia A Journey through Memory Loss.pptx
Top 10 Cases of Amnesia A Journey through Memory Loss.pptx
 
@Call @Girls Tiruchirappalli 🚒 XXXXXXXXXX 🚒 Priya Sharma Beautiful And Cute ...
@Call @Girls Tiruchirappalli  🚒 XXXXXXXXXX 🚒 Priya Sharma Beautiful And Cute ...@Call @Girls Tiruchirappalli  🚒 XXXXXXXXXX 🚒 Priya Sharma Beautiful And Cute ...
@Call @Girls Tiruchirappalli 🚒 XXXXXXXXXX 🚒 Priya Sharma Beautiful And Cute ...
 
Chemical Industry- Rashtriya Chemical Fertilizers (RCF) .pptx
Chemical Industry- Rashtriya Chemical Fertilizers (RCF) .pptxChemical Industry- Rashtriya Chemical Fertilizers (RCF) .pptx
Chemical Industry- Rashtriya Chemical Fertilizers (RCF) .pptx
 
What Does a Social Media Manager‎ ‎ ‎ Do?
What Does a Social Media Manager‎ ‎ ‎  Do?What Does a Social Media Manager‎ ‎ ‎  Do?
What Does a Social Media Manager‎ ‎ ‎ Do?
 
Google Algorithm Leaks Checklist for SEO
Google Algorithm Leaks Checklist for SEOGoogle Algorithm Leaks Checklist for SEO
Google Algorithm Leaks Checklist for SEO
 
Chembur @Call @Girls Whatsapp 9930687706 With High Profile Offer
Chembur @Call @Girls Whatsapp 9930687706 With High Profile OfferChembur @Call @Girls Whatsapp 9930687706 With High Profile Offer
Chembur @Call @Girls Whatsapp 9930687706 With High Profile Offer
 
BLOG ISSUE 46- Balmer Lawrie Quarterly Gazette
BLOG ISSUE 46- Balmer Lawrie Quarterly GazetteBLOG ISSUE 46- Balmer Lawrie Quarterly Gazette
BLOG ISSUE 46- Balmer Lawrie Quarterly Gazette
 
Brand Repositioning & Communication Presentation
Brand Repositioning & Communication PresentationBrand Repositioning & Communication Presentation
Brand Repositioning & Communication Presentation
 
Powering Up Your Digital Strategy, Amplifying the Potential of Performance-Ba...
Powering Up Your Digital Strategy, Amplifying the Potential of Performance-Ba...Powering Up Your Digital Strategy, Amplifying the Potential of Performance-Ba...
Powering Up Your Digital Strategy, Amplifying the Potential of Performance-Ba...
 
Unlocking the power of long-tail keywords: a comprehensive guide for digital ...
Unlocking the power of long-tail keywords: a comprehensive guide for digital ...Unlocking the power of long-tail keywords: a comprehensive guide for digital ...
Unlocking the power of long-tail keywords: a comprehensive guide for digital ...
 
Step-by-Step Guide to Social Media Advertising.pdf
Step-by-Step Guide to Social Media Advertising.pdfStep-by-Step Guide to Social Media Advertising.pdf
Step-by-Step Guide to Social Media Advertising.pdf
 
PHP IT Training Institute In Gurgaon
PHP  IT  Training  Institute  In GurgaonPHP  IT  Training  Institute  In Gurgaon
PHP IT Training Institute In Gurgaon
 
Digital Marketing Trends Experts Insights on How to Gain a Competitive Edge -...
Digital Marketing Trends Experts Insights on How to Gain a Competitive Edge -...Digital Marketing Trends Experts Insights on How to Gain a Competitive Edge -...
Digital Marketing Trends Experts Insights on How to Gain a Competitive Edge -...
 
Tools, Systems, & Websites to Grow a Profitable Business on Social Media - Ta...
Tools, Systems, & Websites to Grow a Profitable Business on Social Media - Ta...Tools, Systems, & Websites to Grow a Profitable Business on Social Media - Ta...
Tools, Systems, & Websites to Grow a Profitable Business on Social Media - Ta...
 
Free Healthcare Marketing Plan for Healthcare professionals
Free Healthcare Marketing Plan for Healthcare professionalsFree Healthcare Marketing Plan for Healthcare professionals
Free Healthcare Marketing Plan for Healthcare professionals
 
The Authenticity Lie - Eric S. Thomas, Invest Detroit
The Authenticity Lie - Eric S. Thomas, Invest DetroitThe Authenticity Lie - Eric S. Thomas, Invest Detroit
The Authenticity Lie - Eric S. Thomas, Invest Detroit
 

Audience engagement across multiple customer moments - SES 2014

  • 1. Ad Optimisation in Multi-Channel Digital Advertising Sam Fenton-Elstone iCrossing Head of Media London • 10–13 February 2014 • #SESLON @SESConf
  • 2. London | 10–13 February 2014 | #SESLON | @SESConf @sjfe @icrossing_uk Ad Optimisation in multi-channel digital advertising
  • 3. London | 10–13 February 2014 | #SESLON | @SESConf @sjfe @icrossing_uk Complex, marketing headache?
  • 4. London | 10–13 February 2014 | #SESLON | @SESConf @sjfe @icrossing_uk Search Premium Display Shopping Feeds Biddable Media In Game Re-targeting In App Bought Social
  • 5. London | 10–13 February 2014 | #SESLON | @SESConf @sjfe @icrossing_uk By 2016 smart TV ownership will rise From 5% to 66% MediaTel, February 2013
  • 6. London | 10–13 February 2014 | #SESLON | @SESConf @sjfe @icrossing_uk 75% Percentage of Brits who watch TV with a second device (smartphone & tablet) in hand BSkyB & YouGov research, cited: http://www.guardian.co.uk/technology/appsblog/2012/oct/29/social-tv-second-screenresearch
  • 7. London | 10–13 February 2014 | #SESLON | @SESConf @sjfe @icrossing_uk 48% Second screeners on social networks
  • 8. London | 10–13 February 2014 | #SESLON | @SESConf @sjfe @icrossing_uk 10.7 hours a day with all forms of media 5.6 hours on digital http://www.globalwebindex.net/online-time-now-exceeds-offline-media-consumption-globally/
  • 9. London | 10–13 February 2014 | #SESLON | @SESConf @sjfe @icrossing_uk “If you can't explain it to a six year old, you don't understand it yourself.” – Albert Einstein
  • 10. London | 10–13 February 2014 | #SESLON | @SESConf Audiences are the same as they ever were… @sjfe @icrossing_uk
  • 11. London | 10–13 February 2014 | #SESLON | @SESConf @sjfe @icrossing_uk Tip #1 Think Audience, not channel.
  • 12. London | 10–13 February 2014 | #SESLON | @SESConf @sjfe @icrossing_uk Historic ‘targeting’ focused on identifying loudest signal of implied intent Context Where the message is seen Demographic signifiers What can be inferred about the audience based on the context
  • 13. London | 10–13 February 2014 | #SESLON | @SESConf @sjfe @icrossing_uk Your purchases… Your access … Your device… Your likes… Intent signals are multiplying & becoming readable… Your sign ups… Your network… Your location… Your browsing… 1 3
  • 14. London | 10–13 February 2014 | #SESLON | @SESConf @sjfe @icrossing_uk
  • 15. London | 10–13 February 2014 | #SESLON | @SESConf @sjfe @icrossing_uk Display Social Search Retargeting
  • 16. London | 10–13 February 2014 | #SESLON | @SESConf @sjfe @icrossing_uk Display Social Search Retargeting
  • 17. London | 10–13 February 2014 | #SESLON | @SESConf @sjfe @icrossing_uk There are many in-between…
  • 18. London | 10–13 February 2014 | #SESLON | @SESConf @sjfe @icrossing_uk Simplfy machine Tip #2 Simplify the machine.
  • 19. London | 10–13 February 2014 | #SESLON | @SESConf @sjfe @icrossing_uk Audience Access
  • 20. London | 10–13 February 2014 | #SESLON | @SESConf Spend > £2m Spend > £1m Spend < £1m @sjfe @icrossing_uk
  • 21. London | 10–13 February 2014 | #SESLON | @SESConf @sjfe @icrossing_uk Tip #3 Identify the signals that matter
  • 22. London | 10–13 February 2014 | #SESLON | @SESConf @sjfe @icrossing_uk
  • 23. London | 10–13 February 2014 | #SESLON | @SESConf Relevant Efficient Actionable Lasting @sjfe @icrossing_uk
  • 24. London | 10–13 February 2014 | #SESLON | @SESConf @sjfe @icrossing_uk Tip #4 Is your business built to deliver this?
  • 25. London | 10–13 February 2014 | #SESLON | @SESConf @sjfe @icrossing_uk Budget Results Data Strategy Head e-Com CMO Budget Results Data Strategy Head Marketing SEO Manager Paid Search Manager Brand Manager Digital Marketing Manager Affiliate Manager Email Manager Display Manager Social Media Manager
  • 26. London | 10–13 February 2014 | #SESLON | @SESConf @sjfe @icrossing_uk Brand structure with Audience at its core Audience Analysis Audience Engagement Marketing Brand Amplification Audience Acquisition
  • 27. London | 10–13 February 2014 | #SESLON | @SESConf @sjfe @icrossing_uk Typical Agency structure PPC SEO MEDIA CREATIVE INSIGHT
  • 28. London | 10–13 February 2014 | #SESLON | @SESConf @sjfe @icrossing_uk Typical Agency structure PPC SEO MEDIA PPCVISIBILITY & AMPLIFICATION SEO SEO, PPC, MEDIA, SOCIAL, CRM INSIGHT AUDIENCE ANALYTICS CREATIVE INSIGHT CREATIVE CONTENT, COMMUNITY, ART & DESIGN
  • 29. London | 10–13 February 2014 | #SESLON | @SESConf @sjfe @icrossing_uk Think Audiences not channels Unify buying platforms Keep it REAL Take advantage of the opportunities
  • 30. London | 10–13 February 2014 | #SESLON | @SESConf @sjfe @icrossing_uk Audience engagement across multiple customer moments
  • 31. London | 10–13 February 2014 | #SESLON | @SESConf @sjfe @icrossing_uk Thank you. @sjfe @icrossing_uk 01273 827 700