Produced in Q3 2013, Mobile Insights Report is for UK focussed Marketing Departments to understand the smartphone and tablet demographic going into 2014
The way users are consuming content on their mobile devices is always a point of interest for developers and marketers, as it helps them in understanding their audience better.
State of mobile apps in Vietnam Q2 2015Appota Group
Latest updates for Vietnam mobile apps market in Q2/2015.
Globally, Android leads the market with 78% smartphone share, iOS 18.3%.
In Vietnam, Android takes 61% of 22 million smartphone users. iOS takes 31%. iPhone 4 is the most used devices although iPhone 6 is on the rise.
Mobile Game Asia HCM 2015 had been the hottest and biggest mobile game event ever in Vietnam. More and more game studios and publishers export mobile games to the region.
And more.
Questions and inquiries please contact us at sale@appota.com
There’s little doubt that the mobile industry in India is growing at an unprecedented pace. But to put things in perspective, the real question is how fast it’s growing, especially when compared to the previous years? Well, to answer that question we’ve been bringing out comprehensive reports on the state of mobile phone market in India since the past couple of years, and now is time to take a closer look at the happenings in the sector in the year 2015. So, without further ado, let’s see what defined the smartphone market last year.
Umeng 2013 first half insight report of china mobile marketUmeng
The document summarizes mobile internet trends in China based on data from the Umeng Analytics platform. Some key findings include:
- There were over 500 million active mobile devices in China in the second quarter of 2013, with 340 million Android devices and 150 million iOS devices.
- Low and mid-range Android devices saw substantial growth, with Lenovo becoming the second largest brand behind Samsung.
- The average lifecycle for Android devices in China is around 14 months, shorter than Google's anticipated 18 month upgrade cycle.
- Only 30% of mobile users in China try new apps each month, with the top 10% of users downloading 66% of new apps.
The document discusses global smartphone and tablet trends from 2012. It notes that by 2011 there were over 6 billion internet subscribers worldwide, equivalent to 87% of the population. Mobile broadband subscriptions grew 10% from 2010 to 2011. The document also discusses the rapid growth of mobile app downloads on iOS and Android platforms between 2010 and 2011.
In this issue we we gave a short summary of mobilike's 2014, wrote about the mobile trends for 2015, made an interview with Bora Başman.
Bu sayımızda mobilike'ın 2014 yılının bir özetini verdik, 2015 mobil trendlerini öngürdük ve Bora Başman ile bir röportaj gerçekleştirdik.
Mobile device ownership has reached critical mass globally, though there are differences in device types between countries. Smartphones are most popular in places like South Korea, the UK, and US, while feature phones still dominate in India, Brazil, and Russia. Younger consumers are more likely to own smartphones worldwide. The cost of mobile plans, especially data plans, varies significantly between countries, with plans in places like India and Russia being more expensive relative to average incomes. Many consumers in high-growth markets rely on pay-as-you-go data or public WiFi instead of full service plans.
Apple maintained the largest share of mobile devices, while Samsung grew significantly. Smartphones and tablets continued to dominate, comprising 70% and 25% of devices respectively. Android and iOS accounted for 93% of the operating systems. Top categories included games, music, and communications apps, with text messaging being the most popular communication method.
Mobility Usage Statistics & Trends by RapidValue SolutionsRapidValue
This presentation gives a statistical representation on:
1. Mobile Subscription Stats
2. Mobile Penetration
3. Android vs iOS Usage
4. Mobile Advertising Stats
5. Enterprise Mobility Facts, Figures and Trends
6. Enterprise mobility Spend
Vietnam mobile web and mobile app market overviewHien NT
According to a report on Vietnam's mobile advertising market:
- 79% of ad impressions on the InMobi network in Vietnam are on mobile apps, while 21% are on mobile websites.
- Android continues to be the dominant mobile operating system with a 33% share of impressions, followed by Nokia OS at 29% and iOS at 19%.
- Samsung is the top mobile device manufacturer, led by the Galaxy Y phone, while the iPhone and iPad also have strong shares of impressions.
The document provides an overview of the mobile outlook for 2015 based on trends in 2014. Key points include:
1) Messaging apps like WhatsApp, LINE, and Zalo saw huge growth in 2014 and this messaging war is expected to continue raging in 2015.
2) Taxi booking apps also grew rapidly in 2014 with investments in companies like Grab and Uber. Vietnam's government may develop its own taxi booking app.
3) Mobile gaming grew explosively in Vietnam in 2014 and this growth is projected to continue, with revenues reaching $161 million by 2017. More online games are expected to be launched globally.
4) Windows Phone adoption remained small but Windows 10 could help Microsoft's mobile platform
Opera Mediaworks Q2 2013 State of Mobile Advertising report Falguni Bhuta
This quarterly report from Opera Mediaworks, a fully-owned subsidiary of Opera Software, talks about insights and trends in mobile advertising worldwide for Q2 2013.
This document provides a summary of mobile app market trends in Vietnam for Q3 2015. It discusses the state of the global and Vietnam mobile markets, including operating system and device breakdowns. It also summarizes mobile app usage behaviors in Vietnam and the top performing apps on the Appota platform. The document concludes with an overview of the mobile advertising market in Vietnam and some news items from Appota.
State of Mobile Advertising — Insights from Opera Mediaworks from Q2 2013Opera Mobile Store
1) The mobile ad market has grown tremendously in the past year, with Opera Mediaworks serving over 13,000 sites and apps with 60 billion monthly impressions, up from 9,000 sites/apps and 35 billion impressions previously. Revenue has also increased significantly.
2) iOS remains the leader in both ad impressions and revenue, capturing nearly 44% of impressions and almost half of revenue. However, Android and iOS are nearly tied for share of mobile phone impressions.
3) Sports surpassed Music/Video/Media as the top publisher category for revenue this quarter due to the start of the MLB season.
Is the Mobile Revolution already under way? Is Online something we are? A persistent state of constant connectivity? What do marketers think about Mobile Advertising & what does the near future hold for it?
Enjoy this insightful presentation by Vanina Leka, Sales Director of ThinkDigital in Greece, Cyprus & Albania, which was delivered at Mobile Marketing Conference'14 on July 3.
This document summarizes key mobile device and app trends from Q1 2013 based on data from Millennial Media's mobile advertising platform:
- Android surpassed iOS, accounting for 52% of impressions. Samsung was the top manufacturer and the Galaxy S was the most popular device.
- iOS remained the #2 OS with impressions growing 6% year-over-year. The iPhone was still the most popular device and iPad the top tablet.
- Tablet impressions grew as more consumers used multiple mobile devices. While iOS tablets led, Android tablet impressions grew 96% led by Samsung and Amazon devices.
- Games remained the top app category though music and entertainment rose as people streamed more on mobile. News
Industry updates on key mobile trends 2 22 13Performics
According to a new report, 42.3% of mobile users prefer SMS coupons over other methods, and over 60% redeem grocery or retail goods coupons. Women ages 35-54 are increasingly using mobile coupons. A report also predicts that by 2014, 1.4 billion people will use location-based mobile services. It forecasts that in 2013, OpenStreetMap and Apple Maps will improve their data but Google Maps will lose some popularity as companies explore other mapping options. Partnerships and differentiation between mapping services is also expected to increase as competition grows.
As we approach the 30th anniversary of the first ever mobile phone call made in the UK, our collective dependency on mobile services continues to rise.
Our fourth annual edition of the UK Mobile Consumer survey analyses the five key sub trends that we see happening in the mobile industry. Some key findings include:
35 million people have a smartphone in the UK
One in six UK adults look at their smartphone more than 50 times a day
Over 30% of UK adults look at their smartphone within 5 minutes of waking
The average Instant Message (IM) user sends over 55 IMs a day
4G subscriber numbers expected to exceed 10 million by the end of the year
Only a fifth (20%) of mobile consumers with 4G have watched more video since subscribing to 4G, compared to 49% in 2013
App downloads down on last year
Mobile is a rapidly growing sector and forecast to be a key driver for the UK economy - the app development market alone is forecast to be worth £31bn by 2025.
This QuickView highlights some of the lesser known and potentially more interesting stats about the state of the industry, details the top in-demand development skills and lists 300 of the hottest companies involved in the development, design and delivery of mobile solutions in the UK.
In this QuickView:
- 10 Mobile Stats Global Perspective European Market
- UK Developer Market Top Skills
- Future Predictions
- 300 creative agencies you
- Should be working with in 2015
- Top Independent Development Companies
Mobile retail is growing rapidly in the UK, with 9% of UK web users buying goods or services via mobile in 2011. 20% of UK smartphone users found retail store locations on their phones, and 15% took photos of products while in stores. Young males are driving mobile retail the most. One in five UK smartphone users searched for a retail store location on their phone in 2011. SMS is the dominant mobile payment system in the UK.
This document provides an overview of mobile trends and best practices for marketers. It finds that mobile penetration continues to grow globally, with smartphones becoming the dominant mobile device. Tablet usage is also increasing rapidly and becoming an important secondary screen. The key insights are:
- Mobile and tablet ownership is now mainstream, with over half of populations in major markets owning smartphones.
- Tablets are replacing PCs as the primary digital device and are often used for "second screening" alongside TV viewing.
- Most consumer journeys now span multiple devices, with mobile often the starting point for online activities.
- Marketers need to develop consistent omnichannel experiences optimized for different mobile contexts to cater to fluid, multidevice
The document provides a global snapshot of mobile consumers and device usage. It finds that while smartphone ownership is rising globally, feature phones remain dominant in some markets like India where infrastructure is still developing. Younger consumers are more likely to own smartphones worldwide. Usage varies between countries, with games and social media being popular on smartphones globally, while mobile shopping is still emerging. Mobile video habits also differ between countries. The report is based on Nielsen surveys from 2012 in 10 countries.
Mobile device ownership has reached high levels globally, though smartphone adoption varies significantly between countries. While smartphones are the majority in places like the US and UK, feature phones remain dominant in India, Brazil, and Russia due to less developed network infrastructure outside major cities. Younger consumers are more likely to own smartphones almost everywhere, suggesting smartphone ownership will likely continue increasing as these users age.
This document summarizes key findings from Deloitte's 2016 Global Mobile Consumer Survey regarding smartphone usage in the UK. Some of the main points covered include:
- Four out of five UK adults now own a smartphone, with adoption among 18-44 year olds at 91%. Smartphones have become an ever-present companion for most owners.
- People frequently check their phones first thing in the morning and last thing at night. Less than a quarter leave over an hour between their last phone check and sleep.
- Younger people are more likely to check their phones during the night, including for social media and messages.
- One third of 18-24 year olds say their excessive phone
This document provides a summary of mobile device usage around the world based on data from 10 countries. It finds that:
1) Smartphone ownership varies widely, with over 65% of users in South Korea and China owning smartphones, compared to only 10% in India where feature phones dominate.
2) Younger users are more likely to own smartphones globally, while older users prefer feature phones.
3) The cost of mobile plans, especially data plans, varies significantly between countries and impacts smartphone adoption. Countries like India and Russia have higher smartphone bills and more limited networks.
This document provides a summary of mobile device usage around the world based on data from 10 countries. It finds that:
1) Smartphone ownership varies widely, with over 65% of users in South Korea and China owning smartphones, compared to only 10% in India where feature phones dominate.
2) Younger users are more likely to own smartphones globally, while older users prefer feature phones.
3) The cost of mobile plans, especially data plans, varies significantly between countries and impacts smartphone adoption. Countries like India and Russia have higher smartphone bills and more limited networks.
2016 Mid Year State of the Mobile IndustryJudd Wheeler
The 2016 Mid-Year State of the Mobile Industry Report dives into stats and reports from January to June 2016. It takes a look at mobile devices, mobile user behaviors, mobile apps, mobile video, mobile advertising, ad blocking, SMS, social media, OTT messaging, email, mobile search, mobile couponing, mobile commerce and payments, mobile's influence in retail, the Internet of Things and wearables.
This document provides a summary of mobile device usage around the world based on Nielsen's 2013 Mobile Consumer Report. Some key findings include:
- Smartphone ownership varies significantly by country, with over 65% of users in Australia, China, and South Korea owning smartphones, compared to only 10% in India.
- Younger users are more likely to own smartphones globally, while older users prefer feature phones. However, smartphone adoption is expected to increase as younger users age.
- Most countries have gender differences in device ownership, typically with males more likely to own smartphones and females more likely to own feature phones.
- Data plan ownership and costs vary widely between countries, with users in places like India and Russia more likely to
Enabling best practice Web experiences for today's increasingly Mobile world: This white paper explores why a Web Content Management solution that’s not optimized for ‘customers in motion,’ could be the deal breaker for customer engagement. Find out how innovative approaches to WCM can keep your company aligned with customer expectations in a mobile world.
Smartphone- Revolutionary Application Development in AustraliaMobilePundits
The smartphone market in Australia is growing rapidly, with over 50% of Australian adults expected to use smartphones by the end of 2012. Australians are relatively new to smartphone technology, with most users still on their first smartphone purchased within the last six months. However, smartphone adoption is projected to increase significantly across Australia. The introduction of 4G networks and new smartphone models are expected to further drive growth in the Australian smartphone market.
- Mobile device ownership in the UK has grown significantly, with smartphone ownership reaching 67% in 2013. Tablet ownership has also doubled in the last year.
- Mobile advertising spend in the UK has grown strongly, with £1 in every £10 of digital ad spend now on mobile. Mobile display advertising, in particular, saw large growth between 2011-2012.
- Major publishers are seeing nearly half of their online content consumption on mobile and tablet devices. Many brands are seeing a significant portion of online sales and traffic coming from mobile.
- Examples are shown of mobile campaigns that integrated with other channels like outdoor, print, and in-store to drive awareness and purchases.
- By 2013, the majority of search
Mobile Device: Trend, Growth and Future ProspectVivek K. Singh
Report on impact of mobile devices on businesses and learn about mobile usage statistic, mobile marketing, Mobile phone users worldwide, Mobile technology, Mobile app usages, Mobile Internet Access, Mobile devices statistics, Mobile App Statistics and Mobile Marketing Facts & Statistics that are affecting consumer behaviors and driving sales around the world.
The document summarizes key findings from Deloitte's 2014 Global Mobile Consumer Survey on devices, connectivity, and usage among Dutch consumers:
1) While smartphone ownership continues growing, consumers are becoming more price sensitive, benefiting new budget-friendly brands. Tablet growth is slowing as smartphones get larger.
2) Free Wi-Fi remains the main internet connection due to cheaper data costs. 4G adoption will rise with affordable devices and plans. Bundle price and SIM-only contracts are growing in popularity.
3) Usage of basic services like social media is ubiquitous while newer services see slower adoption. Banks remain trusted for mobile payments despite popularity among all ages.
M-commerce is growing rapidly as mobile device usage increases. Smartphones and tablets are now widely used for many daily activities, including shopping. Tablets currently lead the way in mobile commerce, with over half of m-commerce revenue coming from tablets and over two-thirds of tablet owners making monthly purchases on their devices. However, smartphone commerce is growing fast, with over a third of smartphone owners now making purchases through their mobile. Retailers are recognizing the importance of m-commerce and many are improving their mobile websites and apps to better engage mobile shoppers.
Over 50 million people in the UK own a mobile phone, with smartphones making up 71% of the market. Samsung is the largest mobile phone manufacturer and Google Android the most popular smartphone operating system. The majority of mobile usage and time spent occurs via apps rather than browsers. Newsbrands such as MailOnline and The Guardian reach over 25 million smartphone users, more than the BBC, with younger people particularly likely to access newsbrands on their phones. Men have a slightly higher tendency than women to read news on smartphones.
- Mobile device ownership in the UK has grown significantly, with smartphone ownership reaching 67% in 2013. Tablet ownership has also doubled in the last year.
- Mobile advertising spend in the UK has grown strongly, with over £1 in every £10 of digital advertising now being spent on mobile. Mobile display advertising saw particularly strong growth between 2011-2012.
- Major publishers are seeing nearly half of their online content being consumed via mobile devices. Many companies also report a significant portion of online sales coming through mobile.
- Successful mobile marketing examples demonstrate using mobile to enhance other media like print, outdoor, and driving in-store purchases. The future will require completely adjusting strategies to focus on mobile.
Nielsen Research: Mobile consumer report 2013Thierry Pires
This document analyzes mobile device usage and consumer behavior across 10 countries. It finds that while smartphone ownership is rising globally, feature phones remain dominant in India, Brazil, and Russia due to lack of infrastructure outside major cities. Younger consumers are more likely to own smartphones. Data plan costs vary significantly by country, with consumers in places like India relying more on pay-as-you-go options due to higher smartphone bills and less widespread 3G/4G networks. Games and social media are the most popular mobile activities worldwide, though mobile shopping is still nascent in many markets. Mobile video habits also differ, with some Asian countries watching more on mobile while it has little impact on TV viewing elsewhere.
Join us for an inspiring session where we delve into the transformative power of Artificial Intelligence (AI) and Extended Reality (XR) in digital marketing. In today's rapidly evolving landscape, staying ahead requires more than just awareness—it demands proactive engagement and strategic implementation. Leslie Marshall, CMO, Mesmerise Group, will share insights into how emerging technologies like AI and spatial computing are fueling the next generation of marketing. Leslie's journey exemplifies how embracing new technologies can empower marketers to better understand and attract the right customers, ultimately supporting exceptional experiences. In this session, Leslie will highlight how marketers can adopt an explorer's mindset, encouraging them to ask probing questions and navigate through the intricacies of new tech fearlessly. Leslie believes that curiosity is not only a tool for understanding emerging technologies but also a driver for long-term success and innovation in any marketing career. Attendees will leave the session with a 5-step plan for marketers to leverage new technologies to revolutionize their marketing strategies. Looking ahead, let's ask the right questions, define precise metrics, and embrace a forward-thinking approach that aligns with the evolving needs of both the market and the customer. The future of digital marketing awaits—are you ready to seize it?
Key Takeaways:
Attendees will leave the session with a 5-step plan for marketers to leverage new technologies to revolutionize their marketing strategies. Looking ahead, let's ask the right questions, define precise metrics, and embrace a forward-thinking approach that aligns with the evolving needs of both the market and the customer.
Training devistation provides quality training in digital marketing.
ChatGPT
Digital marketing encompasses a wide range of online strategies and tactics designed to connect businesses with their target audiences, increase brand awareness, drive traffic, and ultimately generate leads and sales. Here’s a comprehensive description:
Digital marketing leverages various online channels and platforms such as search engines (Google, Bing), social media (Facebook, Instagram, LinkedIn), email, websites, and mobile apps to reach consumers. Unlike traditional marketing, which often relies on print ads, billboards, or TV commercials, digital marketing allows for precise targeting and measurement of campaigns in real time. also know about benefits of digital marketing
click here -
https://training.devinstances.com/
address - industrial area, phase 8, F7, MOHALI, PUNJAB
10 Advantages and Disadvantages of Social Media Marketing in 2024Markonik
Explore the dynamic landscape of social media marketing in 2024 with our comprehensive presentation. Delve into the top 10 advantages and disadvantages that digital marketers face in leveraging social media platforms. Understand the opportunities for growth, engagement, and brand visibility, as well as the challenges and potential pitfalls that come with navigating the ever-evolving digital ecosystem. This presentation will provide valuable insights and actionable strategies for maximizing the benefits of social media marketing while mitigating its drawbacks, tailored specifically for the needs of Markonik.
Rand Fishkin of Sparktoro broke the news about the Google API Leaks in May 2023. Mike King from iPullRank did what he does best—dissected everything from the leaks. How big was the leak? Around 2,600 pages of leaked internal documentation describing different components of Google's ranking systems and 14,000 attributes or features represented in the documentation.
Here’s why this is important
SEO has evolved dramatically over the last 27 years. Companies like Google have built entire businesses around search, and Google has become the unquestioned leader in search. All
this is starting to change—thanks to GenAI.
Ever since Google started building a search engine, it has shared best practices. But it has never revealed anything more—no algorithms or APIs. That changed recently with this leak.
This matters to you
This checklist matters to entrepreneurs, content creators, website owners, brand managers,
PR professionals, marketing analysts, and SEO professionals.
Understanding how the algorithm works today can help you maintain your competitive edge, optimize opportunities, mitigate risks due to these changes, and make informed decisions on your digital strategy.
This checklist is based on everything I learned from listening to two hour-long webinars Rand and Mike hosted recently.
The continued disappearance of the third party cookie has both targeting and tracking implications for open-web advertising and marketing. We'll discuss where context, identity graphs and first party data are being used to substitute for third-party cookies. We'll also discuss where CTV and other newer media channels are maturing to allow for household or personal targeting.
Key Takeaways:
Learn how to effectively target prospects and consumers at various stages using a combinations of targeting types across channels.
TRAINING OUTLINES
Build Dashboard and Admin Panel for the Client
Adding Auto Pagination Script to control content on the PHP result page
Upload and Publish Files, Images and Video Dynamically
Configure a payment gateways API for accepting online payment
Embedding Google and Social Media APIs like Google Direction Maps, Charts
Adding Ajax to generate elastic search and auto suggestion list
Enabled Refine Search like Colors, Size, Price for a e-commerce website
Write Mails and Alert Notification Scripts for Users
SMS Integrations for Payment, OTP and account confirmation
Various verifications, captcha and approval ways to automate account
User Controls like Login, Signup, Manage Profile, Logout, Get Password etc
Collecting and displaying data from SQL using Joins and procedures
Enabling dynamic data ready for the JSON So we could parse it for other APIs
Manage a Hosting account, Uploading Backup and SQL, panel Management.
NIMA2024 | Hoe Danone Trends vertaalt naar Strategie voor het versterken van ...BBPMedia1
Develop a category & retail vision to drive business impact today
Join Arnoud from Danone and Tris from Ipsos Strategy3 as they guide you on a journey through the art of leveraging trends and foresights to craft a category and retail vision. Discover the crucial need of future readiness, and understand how the future can lead to new opportunities, here and now. Be prepared to unlock the future potential of your enterprise!
In today's digital age, German auto repair shops can leverage digital marketing to enhance visibility, engage customers through personalized interactions, and reach targeted demographics effectively. By optimizing online presence, managing reputation, and analyzing performance data, shops can achieve cost-efficient growth and competitive advantage in the market.
Step-by-Step Guide to Social Media Advertising.pdfnivedhithas9
A Step-by-Step Guide to Social Media Advertising involves creating a strategic plan that includes identifying your target audience, choosing the right platforms, crafting engaging content, setting a budget, and analyzing performance metrics to optimize future campaigns. This approach ensures effective and efficient promotion of products or services on social media platforms.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Revolutionizing Advertising with Billion Broadcaster Standee Screen MediaVikasYadav194549
Billion Broadcaster's standee screen media is revolutionizing the advertising landscape with innovative digital screens placed in high-traffic areas such as malls, airports, and residential complexes. These dynamic screens capture attention with vibrant multimedia content, offering a visually engaging platform for advertisers.
Lately, it’s been feeling a little Terminator-y out there, huh? But the future of paid media isn’t an employment battle between AI and humans like some believe. Instead, it’s about collaboration and another powerful tool to add to the digital marketer’s tool belt. In fact, the best digital marketers have been integrating AI-elements into their work for years… with one caveat - there’s still an industry professional driving the bus.
Join Curtiss Gulash, Director of Paid Media, at Be Found Online, to explore the strengths and weaknesses of AI (as well as humans), and how those qualities can complement one another to develop stronger, more informed, and more efficient paid media campaigns. It’s time to turn and embrace the machine to carve out a path for improving efficiency across your accounts with your new AI companions!
Much like Odysseus's fabled journey, the venture of an organization into creating compelling websites, easy-to-use digital solutions, and flawless user experience is laden with trials and triumphs. This session explores a BizStream customer case study that demonstrates how crafting composable digital solutions with headless CMS and headless commerce is possible. The result now serves as a modern-day Athena, navigating the customer through the stormy seas of digital transformation. Attendees can expect to learn how to embrace modern composable solutions, understand the benefits they bring, and identify which of Odysseus's conflicts to avoid.
Key Takeaways:
What makes up a composable digital solution.
Why content is still king in a composable world.
How Headless CMS and Headless Commerce are different.
Nick will present his "best of" findings from reviewing and testing more than 200 generative AI platforms over the last three years. While some programs will save you more than half the time, you can bet to save at least 50% of your time creating content if you begin using these tools.
Key Takeaways:
Attendees will walk away with a comprehensive list of generative AI programs that will make their lives easier. From blogging to video production and even AI marketing assistants, you will learn about nearly 20 AI platforms that are guaranteed to make your life easier in some way.
Chembur @Call @Girls Whatsapp 9930687706 With High Profile Offer
UK Mobile Insights Report
1. UK Mobile Insights Report
2013 Q4
An overview of recent research and data on smartphone and tablet
ownership in the UK, November 2013
2. Introduction
The
end
of
2012
marked
a
milestone
for
mobile
device
ownership.
For
the
first
<me
ever,
smartphone
penetra<on
in
all
major
European
markets
surpassed
50%.
Smartphone
and
tablet
growth
has
con<nued
to
rise
at
a
startling
pace
in
2013,
and
has
remoulded
the
way
people
absorb
news
and
engage
with
brands,
as
well
as
causing
a
drama<c
shiG
in
the
way
we
communicate
with
each
other.
Tablets
and
mobile
are
forever
changing
the
consumer
landscape,
and
with
Google
Glass
and
smart-‐
watches
on
the
horizon,
shopping
and
searching
on
the
move
is
now
becoming
an
everyday
norm.
Add
to
the
mix
the
steely
rise
in
tablet
ownership
and
the
ubiquity
of
mobile
broadband
connec<vity
and
we
are
witnessing
the
consump<on
of
digital
media
in
ever
greater
amounts
across
an
increasingly
diverse
range
of
devices.
With
mobile
central
to
people’s
daily
lives,
its
place
as
an
indispensable
part
of
the
marke<ng
mix
cannot
be
stressed
enough.
Ian
Malone
Managing
Director
We
Are
Apps
have
collated
the
most
up
to
date
research
and
figures
to
get
an
overview
of
the
current
state
of
the
UK
mobile
market,
in
this,
our
Q4
2013
UK
Mobile
Usage
round
up.
2
3. We Are Apps
We
Are
Apps
is
an
award-‐winning,
London-‐based
full
service
mobile,
tablet
and
app
media
agency.
We
have
developed
apps
for
leading
brands
such
as
WesWield,
Ford,
Cadbury,
Avon
Cosme<cs,
Great
Bri<sh
Chefs
and
News
Interna<onal.
Our
apps
have
won
the
following
accolades:
•
Best
of
the
App
Store
2012,
Apple
•
Best
500
Apps
in
the
World,
Sunday
Times
•
100
Greatest
Ever
Apps,
Apps
Magazine
•
Silver
Lovie
Award
2012
and
2013
–
Lifestyle
Tablets,
Great
Bri7sh
Chefs
•
Featured
in
Apple’s
TV
adver<sing
for
the
iPad
With
years
of
experience
in
digital
marke<ng
and
adver<sing,
we
help
brands
and
crea<ve
agencies
plan,
produce
and
promote
the
most
effec<ve
mobile
execu<on.
We
specialise
in:
•
Mul<screen
development
•
Crea<ve,
award-‐winning
design
•
App
marke<ng
and
promo<on
We
are
always
looking
for
new
opportuni<es
to
work
with
clients
to
create
the
apps
they
want
so
if
you
are
interested,
call
us
on
020
7100
9318
or
email
us
at
enquiries@weareapps.com.
Contact:
Tel:
020
7100
9318
Email:
enquiries@weareapps.com
Website:
hep://www.weareapps.com
Contact:
Tel:
020
7100
9318
Address:
Email:
enquiries@weareapps.com
2nd
Floor
Website:
wHouse
Magdalen
ww.weareapps.com
136
–
148
Tooley
Street
Address:
London
2nd
F2TU
SE1
loor
Magdalen
House
136-‐148
Tooley
Street
London
SE1
2TU
3
4. Table of contents
IntroducFon
2
We
Are
Apps
3
14
Where
are
they
using
them
How
are
tablets
being
used
15
16
Making
apps
The
UK
smartphone
market
5
Mobile
app
or
website
17
Who
uses
smartphones
6
7
How
businesses
are
making
the
most
of
their
apps
in
2014
18
Conclusion
Smartphone
devices
being
used
The
UK
tablet
market
8
Who
uses
tablets
9
Tablet
devices
being
used
10
The
decline
of
the
PC
19
20
12
How
are
smartphones
being
used
11
13
Sources
Device
purchase
4
5. The UK smartphone market
The
UK
smartphone
audience
currently
stands
at
31.7
million
users
(60.4%).
This
number
is
expected
to
con<nue
to
rise
whereby
2017,
smartphone
users
will
account
for
nearly
81%
of
all
mobile
users
and
two-‐thirds
of
all
people
in
the
UK.
UK
smartphone
users
and
penetra<on,
2011-‐2017
*Individuals
who
own
at
least
one
smartphone
and
use
the
smartphone
at
least
once
per
month
Source:
eMarketer,
April
2013
5
6. Who uses smartphones?
UK
smartphone
user
penetra<on,
by
age
2011-‐2017
2011
2012
2013
2014
2015
2016
2017
0-11
29%
37%
45%
54%
61%
67%
72%
12-17
61%
74%
81%
87%
91%
94%
96%
18-24
68%
78%
84%
89%
92%
95%
98%
25-34
66%
75%
81%
86%
90%
93%
95%
35-44
58%
67%
76%
83%
88%
91%
94%
45-54
41%
50%
62%
71%
78%
85%
89%
55-64
15%
24%
37%
45%
52%
60%
68%
65+
6%
9%
13%
19%
26%
33%
41%
Total
44%
53%
60%
67%
72%
77%
While
earlier
smartphone
adopters
tended
to
be
male,
females
are
now
much
more
likely
to
own
a
smartphone.
2013
saw
58%
of
smartphone
owners
being
female,
compared
with
42%
of
males.
81%
*Individuals
who
own
at
least
one
smartphone
and
use
the
smartphone
at
least
once
per
month
0-59%
60-79%
Smartphone
ownership
by
gender
Source:
eDigitalResearch,
The
Explosion
of
Mobile
80-100%
Source:
eMarketer,
April
2013
Research
carried
out
by
eMarketer
shows
that
over
8
in
10
(84%)
users
aged
18
–
24
have
smartphones.
This
is
closely
followed
by
81%
of
25-‐34
year
olds.
By
2017
those
numbers
are
expected
to
rise
to
98%
and
95%
respec<vely,
proving
that
the
consumers
of
tomorrow
will
be
even
more
mobile.
6
7. Smartphone devices being used
The
increase
in
smartphone
adop<on
may
be
aeributed
to
the
influx
of
varied
handsets
on
the
market
like
the
Samsung
Galaxy
range
and
HTC’s
award-‐winning
One
series.
This
has
led
manufacturers
to
reduce
the
price
of
their
first
genera<on
smartphones,
which
has
aeracted
first-‐<me
users.
Android
has
also
seen
a
steady
increase
in
ownership
since
2010,
with
a
30%
hold
on
the
UK
smartphone
market.
iOS
con<nues
to
dominate
the
smartphone
market
however,
hiong
just
under
50%
of
the
smartphone
market.
Mobile
Opera<ng
System
Used
UK,
2009
–
2013
(%)
Source:
clickymedia,
June
2013
The
last
few
years
have
been
tough
for
Blackberry,
with
ownership
sharply
decreasing
since
2011.
The
company
has
been
struggling
to
stay
relevant
and
their
Q10
Smartphone
doesn’t
appear
to
be
selling
the
way
they
expected.
AGer
a
reported
loss
of
$965
million
(£600m)
in
the
second
quarter,
the
future
for
Blackberry
is
looking
bleak.
7
8. The UK tablet market
Tablet
sales
are
the
fastest-‐growing
part
of
the
mobile
device
market,
with
sales
climbing
106.1%
over
the
past
year.
The
ini<al
apprehension
when
Apple
first
released
the
iPad
in
2010
was
that
it
was
a
cross
between
an
oversized
iPhone
and
a
newsreader.
Since
then
however,
hundreds
of
millions
have
been
shipped
as
well
as
numerous
alterna<ves
from
rival
companies
lieering
the
market.
One-‐third
of
the
UK
popula<on
now
uses
tablets,
with
predic<ons
that
by
2017
the
tablet
will
become
a
mass-‐market
device
with
more
than
half
the
UK
popula<on
using
one
regularly.
UK
tablet
users,
2011-‐2017
millions
and
%
change
Source::
eMarketer,
May
2013
8
9. Who uses tablets?
UK
tablet
user
penetra<on,
by
age
2011-‐2017
0-11
12-17
18-24
25-34
35-44
45-54
55-64
65+
2012
7%
7%
12%
22%
20%
20%
9%
4%
2013
9%
7%
12%
21%
20%
18%
9%
5%
2014
9%
7%
12%
20%
18%
17%
9%
6%
2015
10%
7%
12%
20%
17%
17%
10%
8%
2016
10%
7%
12%
20%
17%
16%
10%
9%
2017
10%
7%
11%
19%
16%
16%
10%
10%
The
adop<on
rate
between
genders
has
also
shiGed
from
males
leading
the
uptake
at
57%
in
2012
to
52%
female
in
2013.
This
reflects
similar
figures
of
the
gender
distribu<on
of
UK
mobile
owners.
Now
at
the
end
of
2013,
women
are
now
domina<ng
the
mobile
market,
both
in
smartphone
and
tablet
adop<on.
Tablet
ownership
by
gender
*Individuals
who
use
a
tablet
at
least
once
per
month
0-9%
10-19%
20-30%
Source:
eMarketer,
April
2013
Adop<on
rates
are
highest
among
the
25-‐34
category,
with
21.8%
of
the
market
share
in
2012,
with
figures
slightly
dipping
in
2013
with
21.1%.
The
35-‐44
and
45-‐54
groups
are
close
behind,
with
numbers
dropping
from
19.5%
in
2012
to
17.5%
in
2013.
Source:
YouGov,
July
2013
9
10. Tablet devices being used
Apple
dominates
the
tablet
market,
with
the
iPad
and
iPad
mini
making
up
63%
of
all
tablets
sold.
Their
numbers
have
fallen
since
2012,
however,
as
cheaper
alterna<ves
and
quality
compe<tors
have
hit
the
market.
Like
the
smartphone
market,
Android
has
slowly
worked
its
way
up
to
be
a
worthy
compe<tor
in
the
tablet
sector.
Amazon
Kindle
Fire
and
the
Samsung
Galaxy
tab
series
have
had
a
posi<ve
adop<on
uptake.
The
Nexus
7
and
Tesco’s
Hudl
also
look
to
offer
s<ff
compe<<on
as
they
are
not
only
cheaper,
but
smaller
too.
The
threat
of
these
devices
was
one
of
the
factors
which
led
Apple
to
release
their
own
smaller
version,
the
iPad
mini,
which
has
seen
great
adop<on
rates.
As
people
adjust
to
using
tablets
in
their
everyday
life,
the
need
for
portability
whilst
s<ll
being
func<onal
and
on
trend
is
key.
UK
tablet
ownership
market
Source:
YouGov,
April
2013
10
11. The decline of the PC
In
contrast
to
rising
tablet
and
smartphone
sales,
PC
sales
have
slumped.
Laptop
sales
have
dropped
13%
in
2013,
with
50.5
million
sold.
Users
are
turning
to
tablets
instead
of
geong
a
cheap
laptop
or
netbook.
PC
sales
usually
see
a
boost
come
September,
as
students
head
back
to
school
and
new
starters
enter
University.
The
younger
market
is
crucial
for
digital
sales,
and
more
and
more
are
turning
to
tablets
as
a
more
aerac<ve
and
cheaper
alterna<ve
to
laptops
and
desktop
PCs.
PC
companies
will
need
to
adjust
the
consumer
demand
for
products
that
meet
consumer
desires
for
mobility
and
touch.
MicrosoG’s
Surface
2
is
aeemp<ng
to
break
into
that
market,
aGer
the
weak
performance
of
the
Surface
1.
Tablets
are
set
to
surpass
PC
sales
One
contribu<ng
factor
to
this
are
by
the
end
of
2013,
with
an
that
parents
find
tablets
a
more
es<mated
84.1million
to
be
sold
in
‘family-‐friendly”
device.
Businesses
the
Christmas
rush
against
83.1
should
take
this
into
account
when
million
PCs.
This
has
come
as
a
marke<ng
apps
and
services
to
the
huge
boost
for
manufacturers
such
younger
market.
Tablets
have
as
Samsung
and
Apple,
while
developed
as
a
device
with
crea<ng
trouble
for
PC
giants
exceedingly
broad
appeal.
It
MicrosoG
and
Dell.
appeals
to
crea<ve
designers,
business
moguls,
students,
parents
and
kids.
It
will
by
no
means
leave
Tablets
are
also
expected
to
see
a
mobile
obsolete,
as
they
are
not
78.9%
growth
from
2013
–
2017,
only
a
communica<on
tool
but
while
desktop
PCs
are
expected
to
becomingly
increasingly
used
as
see
a
8.4%
drop
in
growth
during
gaming
devices
and
money
transfer
the
same
period.
tools.
Smart
connected
device
market
%
growth
by
product
category,
2013-‐2017
Source:
IDC,
September
2013
11
12. Device Purchase
With
the
ever-‐expanding
market
of
touch-‐screen
devices,
it’s
interes<ng
to
see
how
consumers
select
their
devices.
Consumers
are
far
more
likely
to
buy
their
smartphone
in
store
or
in
person
than
by
any
other
method
at
68%.
While
in
person
is
also
the
main
method
of
purchase
for
tablets,
the
varia<on
between
other
forms
of
purchase
are
much
narrower.
Method
of
mobile
purchase
by
device
Source:
:
IDC,
September
2013
28%
of
tablet
purchases
are
done
via
their
mobile
device,
with
26%
purchasing
via
their
PC.
It’s
significant
to
note
that
more
users
purchase
tablets
online
via
their
smartphone
rather
than
a
PC.
Although
the
difference
is
small,
it
highlights
users
becoming
more
comfortable
with
using
their
mobiles
to
make
transac<ons
and
buy
products,
as
well
as
showing
that
mobile
and
tablet
are
quickly
becoming
interlinked
for
some
users.
12
13. How are smartphones being used?
Brits
spend
on
average
2
hours
a
day
on
their
smartphone;
what
exactly
are
they
doing
in
this
<me?
Taking
photos
and
videos,
playing
games,
using
apps
and
social
networking
are
s<ll
some
of
the
most
popular
ac<vi<es
carried
out
on
smartphones.
75%
also
carrying
out
general
searches,
looking
for
product
informa<on
and
making
purchases.
eDigital
Research
and
IMRG
reported
more
than
half
of
UK
smartphone
owners
shop
via
their
device,
and
more
than
a
third
made
purchases
at
the
beginning
of
2013.
This
emphasises
the
importance
of
having
a
mobile
presence
for
businesses.
The
importance
of
op<mised
email
campaigns
are
also
underlined
as
75%
of
smartphone
owners
use
their
devices
to
send
and
receive
emails.
According
to
clicky
media,
25%
of
all
emails
are
being
read
on
a
smartphone,
while
90%
of
smartphone
owners
access
the
same
email
account
on
both
mobile
and
desktop.
General
smartphone
ac<vi<es
UK
2013
(%)
Source:
clickymedia,
June
2013
13
14. How are tablets being used?
In
contrast,
tablet
users
spend
50%
of
their
<me
for
entertainment
uses,
such
as
watching
videos,
playing
games
and
reading.
The
contras<ng
size
of
mobiles
and
tablets
mean
that
ac<vi<es
such
as
taking
photographs
are
more
beneficial
on
a
mobile
phone,
whereas
diges<ng
visual
media
beeer
suits
a
larger
screen.
Produc<on
ac<vi<es
and
communica<on
are
significantly
less
common
on
tablets,
at
15%
and
26%
respec<vely.
Studies
suggest
that
tablets
are
predominantly
used
in
the
evening
when
people
are
at
home.
This
is
having
a
huge
impact
on
retailers
as
consumers
are
shopping
via
these
devices
and
driving
sales
at
unusual
<mes
of
the
day.
Early
mornings
and
Sunday
nights
have
become
important
sales
periods
for
retailers,
so
much
so
that
many
are
reviewing
their
sales
strategies
and
even
offering
online
‘discounted
events’
during
these
high
traffic
<mes.
M&S
have
stated
that
some
of
the
most
popular
products
on
its
mobile
site
are
for
school
uniforms,
with
one
of
its
peak
sales
periods
being
3.30pm
as
mums
are
wai<ng
for
their
kids
at
the
school
gate.
Tablets
are
used
mainly
for
entertainment
%
of
device
<me
tablet
owners
spend
on
the
following
kinds
of
ac<vi<es
Entertainment
50%
Games, e-books, videos & music
Communication
26%
Social media, email, messaging
Production activities
15%
Editing videos, writing blogs
Finding information
9%
Weather, news, product information
0%
10%
20%
30%
40%
50%
60%
*726
tablet
owners
from
the
US,
UK
and
Australia
Source:
Gartner
14
15. Where are they using them?
With
tablets
becoming
even
smaller
and
lighter,
there
are
no
limita<ons
as
to
where
they
can
be
used.
According
to
the
Tech
Tracker
report
Q2
2013,
people
are
using
their
tablets
everywhere;
during
their
morning
commute,
whilst
at
work
during
the
day,
even
when
they’re
at
home
watching
TV.
Loca<on
usage
of
tablets
in
the
UK
Source:
Tech
Tracker,
Q2
2013
15
16. Mobile Apps
With
this
dras<c
increase
in
mobile
devices
and
mobile
innova<on,
it
is
no
surprise
that
mobile
app
downloads
are
also
on
the
rise.
By
the
end
of
this
year,
the
total
number
of
apps
downloaded
worldwide
will
reach
102
billion,
more
than
doubling
last
year’s
total
of
49
billion.
Google
Play
and
Apple’s
App
Store
account
for
85%
of
all
app
purchases.
The
majority
of
this
revenue
comes
from
game-‐
related
apps,
such
as
Clash
of
Clans
and
Candy
Crush,
which
are
consistently
at
the
top
of
the
most
downloaded
list.
17%
of
all
app
revenue
comes
from
in-‐app
purchases
rather
than
paid
downloads,
and
91%
of
downloads
will
be
free
this
year,
so
the
free-‐to-‐download
and
in-‐app
purchase
business
model
is
the
most
preferred
among
developers.
By
2017,
annual
app
downloads
are
expected
to
reach
268.7
billion,
by
which
point
over
94%
of
apps
will
be
free
to
download,
and
in-‐app
purchases
will
generate
48%
of
revenue.
Global
app
downloads
to
pass
100
billion
this
year
*Es<mated
mobile
app
downloads
worldwide
(in
billions)
Source:
Gartner
UK Mobile App Revenue
Smartphone
users
are
predicted
to
spend
nearly
£10
billion
on
apps
by
the
end
of
2013.
Smartphone
and
tablet
app
expenditure
is
expected
to
reach
£9.7
billion,
which
is
more
than
the
figures
for
2010,
2011
and
2012
combined.
16
17. Mobile App or Website?
The
need
for
businesses
to
have
a
mobile
presence
is
evident,
however
many
are
not
clear
on
the
best
route
for
them.
Develop
an
app,
create
a
mobile
op<mised
website
or
both?
The
first
considera<on
should
be
to
fully
understand
the
experience
they
are
looking
to
provide
for
their
customers,
and
secondly
to
recognise
the
best
way
to
achieve
that.
The
chart
below
shows
that
more
UK
consumers
use
apps
to
navigate
specific
content
but
a
mobile
Internet
browser
is
s<ll
the
preferred
method
to
carry
out
a
search.
Mobile
device
usage
preference
Source:
The
Deloiee
Consumer
Review
Beyond
the
hype:
The
true
poten<al
of
mobile
17
18. How businesses are getting the
most from their apps in 2014
If
an
organisa<on
does
decide
to
go
down
the
route
of
developing
an
app,
they
should
ensure
they
get
the
most
out
of
their
app,
provide
the
best
customer
experience
and
generate
the
most
revenue
by
using
the
latest
smartphone
and
tablet
technology.
18
19. Conclusion
The
facts
and
figures
shown
in
this
report
emphasise
the
impact
of
portable
devices
in
our
daily
lives.
Smartphone
sales
show
no
signs
of
slowing
and
tablets
have
proven
to
be
a
hit
with
all
ages.
Compe<<on
looks
to
be
fierce
over
the
next
year
with
Android
set
to
overtake
Apple
for
the
first
<me
in
the
UK
smartphone
market.
Tablets
look
to
be
no
different
with
the
smaller,
cheaper
devices
expected
to
dominate
this
Christmas.
The
younger
age
groups
con<nue
to
be
the
highest
adopters
of
these
devices,
meaning
that
tomorrow’s
consumers
will
be
even
more
mobile.
One
of
the
more
surprising
trends
of
this
year
is
the
rise
of
female
users,
as
they
overtake
men
for
the
first
<me
in
both
tablet
and
smartphone
ownership.
Will
this
trend
con<nue
in
2014?
How
and
where
we
are
using
these
devices
is
having
a
huge
impact
on
not
only
the
way
we
interact
with
each
other
but
also
how
we
engage
with
brands.
Organisa<ons
will
need
to
increasingly
consider
their
mobile
strategy
in
order
to
stay
ahead
of
their
compe<tors.
In
most
cases,
mobile
apps
are
s<ll
the
best
way
to
engage
with
customers.
The
benefits
are
becoming
ever
more
apparent
as
new
smartphone
and
tablet
technology
con<nues
to
be
released.
As
we
begin
to
take
these
devices
for
granted,
we
will
be
looking
for
the
next
level
of
convenience.
With
wearable
technology
such
as
smartwatches
and
Google
Glasses
looking
to
enter
the
market
next
year,
they
have
the
poten<al
to
reshape
how
we
interact
and
use
portable
technology.
It
will
be
interes<ng
to
see
where
the
market
is
at
the
end
of
2014.
19
20. Sources
All
copyrights
for
sta<s<cs
and
their
graphic
representa<ons
are
acknowledged
to
be
owned
by
the
following
organisa<ons:
Source:
We
Are
Apps,
hep://www.weareapps.com/blog/
Source:
Mobile
In
Focus
Report,
Mobile
Marke<ng
Associa<on
Source:
hep://www.clicky.co.uk/2013/06/uk-‐mobile-‐sta<s<cs-‐2013/
Source:
hep://www.emarketer.com/Ar<cle/Nearly-‐Half-‐of-‐UK-‐Consumers-‐Will-‐Use-‐
Smartphones-‐This-‐Year/1009956
Source:
hep://stakeholders.ofcom.org.uk/binaries/research/cmr/cmr13/UK_4.pdf
Source:
Future
in
Focus,
Mobile
Landscape
Source:
hep://www.kantarworldpanel.com/global/News/Samsung-‐nears-‐50-‐share-‐
across-‐Europe-‐as-‐Apple-‐powers-‐back-‐in-‐the-‐US
Source:
hep://www.kantarworldpanel.com/global/News/Record-‐share-‐for-‐Windows-‐
phone
Source:
hep://www.idc.com/getdoc.jsp?containerId=prUS24314413
Source:
hep://www.telegraph.co.uk/finance/newsbysector/
mediatechnologyandtelecoms/electronics/10305093/Tablets-‐forecast-‐to-‐overtake-‐PC-‐
sales-‐at-‐end-‐of-‐year.html
Source:
hep://techcrunch.com/2013/09/30/with-‐weak-‐back-‐to-‐school-‐sales-‐the-‐pc-‐
market-‐is-‐now-‐microsoGs-‐to-‐save/?ncid=tcdaily
Source:
hep://www.ons.gov.uk/ons/rel/rdit2/internet-‐access-‐-‐-‐households-‐and-‐
individuals/2013/stb-‐ia-‐2013.html#tab-‐Mobile-‐Internet
Source:
hep://crave.cnet.co.uk/mobiles/windows-‐8-‐sees-‐pc-‐sales-‐plummet-‐as-‐tablets-‐
replace-‐laptops-‐50010912/
Source:
hep://yougov.co.uk/news/2012/09/11/tablets-‐nearly-‐double-‐2013/
Source:
hep://cdn.yougov.com/cumulus_uploads/document/5ro76zquus/TabletTrac
%20chart.pdf
Source:
hep://research.yougov.co.uk/news/2013/07/18/most-‐tablets-‐uk-‐owned-‐
women/
Source:
hep://www.themarke<ngblog.co.uk/2013/10/emarketer-‐one-‐third-‐of-‐
uk-‐
popula<on-‐now-‐use-‐tablets/
Source:
hep://yougov.co.uk/news/2013/04/18/quality-‐android-‐tablets/
Source:
hep://www.trustedreviews.com/news/smartphones-‐uses-‐will-‐spend-‐nearly-‐10-‐
billion-‐on-‐apps-‐this-‐year
Source:
hep://www.theguardian.com/business/2013/oct/20/christmas-‐shopping-‐by-‐
mobile-‐phone-‐and-‐tablet
Source:
hep://www.computerweekly.com/news/2240113752/PC-‐shipments-‐drop-‐as-‐
consumers-‐opt-‐for-‐tablets
Source:
hep://venturebeat.com/2013/07/29/na<ve-‐v-‐web-‐chart/
Source:
hep://mashable.com/2013/01/16/mobile-‐app-‐revenue/
Source:
JWTs
report:
10
trends
shaping
consumer
mindset
and
behaviour
in
2013
Source:
hep://www.deloiee.com/assets/Dcom-‐Ireland/Local%20Assets/Documents/
Consumer%20business/2013/ConsumerReview5thMobileReport.pdf
Source:
hep://news.o2.co.uk/?press-‐release=making-‐calls-‐has-‐become-‐fiGh-‐most-‐
frequent-‐use-‐for-‐a-‐smartphone-‐for-‐newly-‐networked-‐genera<on-‐of-‐users
20