If you don't have a visual storytelling strategy, then you don't have a storytelling strategy. We now live in an era when visual stories generate more engagement and reach than written content. In "Let Me Tell You a Visual Story," iCrossing's David Deal shares how a visual storytelling strategy has helped iCrossing improve engagement, reach, and visibility in the digital world. His presentation focuses on how iCrossing, a business-to-business brand, shares its culture through visual stories.
The document discusses Ideatoons, a visual thinking tool using pattern language and graphic symbols instead of words. It breaks challenges down into attributes, represents each with a symbol card, and mixes them up to link into new ideas. An example task has participants use Ideatoons to brainstorm ideas for a first date based on attributes like budget, dining, entertainment, and communication. The process is meant to provoke ideas in a non-verbal, visual way by finding relationships between the mixed-up symbol cards.
"Real-time Search 101" as presented by Rob Garner (@robgarner), Strategy Director, iCrossing, at the Search Marketing Expo (SMX) in Toronto, Canada on Thursday, April 8, 2010.
This document summarizes interviews with three Dutch photographers about their work photographing landscapes in the Netherlands. Ron Ter Burg discusses how important preparation and patience are for landscape photography, and that he enjoys photographing sunsets, especially in September. Anton Corbijn notes that he began photographing with his father's camera and was drawn to photographing musicians because he wanted to be involved with music in some way. Robin Utrecht uses high-end Nikon cameras and notes that as a professional photographer, he still must prove himself with each new project to remain competitive.
This document is a top 10 list for December 2013 that summarizes WordPress plugins, tools, and news. It provides links to the WordPress 3.8 release candidate, a WordPress glossary for beginners, a plugin profiler called P3, the Media Ally plugin, a plugin to add IDs to header tags, the AppPresser mobile app framework, WordSesh 2, the Barley inline content editor, 7 tips to improve WordPress content management, and ends with the author's signature.
This graph shows different fruit flavors and their popularity based on a taste test, with grape being the most popular at 50, followed by honey at 45, strawberry at 20, and banana being the least popular at 15. The text expresses surprise at the results by saying "WOW!" and indicates that this concludes the information with "The End".
The document discusses Ohio's transportation budget and calls for increased funding for public transit and other transportation options. It notes that Ohio currently allocates about 1% of its transportation budget to public transit, ranking 47th nationally, and that overreliance on cars is expensive and relies on imported fossil fuels. It proposes that Ohio create a "Transportation Choice Fund" set aside $75 million annually for alternatives like public transit, biking, walking, and rail to reduce emissions and costs and create more sustainable transportation.
The document discusses using Alfresco and Crafter Rivet for real-world web experience management (WEM) solutions. It describes capabilities of WEM like multi-channel content, social engagement, analytics, marketing automation integration, and eCommerce. The document promotes taking an integration-based approach, favoring open standards and open source, and decoupling authoring from delivery. It also provides details on the high-performance Crafter Engine and its use for personalized mobile app content management.
This document summarizes a presentation on jQuery from the ground up. It introduces jQuery as a JavaScript library for document traversal, event handling, animations and AJAX. It discusses how to get jQuery, set it up, use basic selectors and the ready method. It also provides an overview of jQuery UI and plugins, and invites questions.
Hoe twitter ik nou eigenlijk ? Waar begin ik ? Wat zijn de eerste stappen, de kansen en de risico's ?
ikki blogworkshop, met mooie voorbeelden, powertips en motivaties om te (blijven) bloggen
This document discusses how to prove the success of social media marketing efforts. It acknowledges that [1] investment has traditionally followed measurable sales results rather than true returns, and [2] digital journeys are complex so data should help understand user behavior. The document recommends [3] conducting a STOP analysis of social media's strategic, tactical, and organizational impacts and developing an engagement framework and measurement models aligned with objectives to prove social media's value.
The document discusses link building basics and provides tips for getting links through various methods. It covers why links are important for search engine ranking, useful tools for link analysis, and ways to obtain links such as submitting to directories, reconfiguring existing links, optimizing press releases, and creating great content. Directories are still worth pursuing if the site is relevant and has page rank. The document emphasizes the importance of quality over quantity and suggests ways to politely request link changes or additions from other sites.
The document discusses using tones and textures in artwork. It recommends using 6 grays of varying lightness and darkness, plus white and black, for a total of 8 tones. It also suggests using 6 pairs of light and dark grays to create textures. The document concludes by stating the key elements of tone sketches are texture, tone, and black.
Each with notable campaigns, these eight creative directors share what makes compelling creative. Some share their definition of creativity, others tell how challenges made them more creative, still others give strategy behind how to create share-worthy content.