HELLO by Lucy Wiryono
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This document summarizes the marketing strategies of Steak Hotel by Holycow!, a steak restaurant in Indonesia. It discusses how the company uses social media, particularly Twitter, to interact with customers in a fun way through various contests and promotions. Some of its unique campaigns highlighted include "Be a King or Queen!" which offers free steak for birthdays, and "#THRdiTKP" where customers collect flags from menus to win prizes. The company believes this lighthearted approach helps its social media presence grow faster than other brands in its industry.
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HELLO by Lucy Wiryono
- 2. Lucy Wiryono Owner, Marketing and Social Media Manager @holycowsteak @lucywiryono
- 3. Who are we? Founded in March 2010, Steak Hotel by Holycow! Are known for its premium quality wagyu steaks with a bargain price........... Why? take a look at this picture....
- 4. Steak Hotel by Holycow! Is also known for its unique marketing ideas. Especially social media area. And we do it on.... @holycowsteak
- 5. What so unique about it? Some people called it “marketing 2.0”, others called it “citizen jurnalism” we called it…. “HAVING FUN!” Does it work? Comparison to other brand @gap_indonesia @nikeindonesia @holycowsteak 2,5 yrs running 2,5 yrs running 1,5 yrs running 5,036 followers 34,754 followers 23,063 followers
- 6. What is “HAVING FUN”? To us, “HAVING FUN” is a way to interact with our customer with one condition : to have fun! Example: • “Be a King or Queen!” free wagyu steaks for the birthday boy or girl in one condition : they should wear a throne. • “Holycow! Quiz” A quiz held monthly to win our wagyu steaks. • “Holycow! Gives Back!” We’re giving 2,5% from our sales for our friends in need. • “sweets for your tweets” mention @holycowsteak via twitter, get a free tiramisu or red velvet cupcake 4 dessert • #THRdiTKP collect our flags and you might win ipad 2
- 7. What we do on #THRdiTKP? Teaser Gather Participants The Draw BUZZ! SPREAD THE WORD! AND THE WINNER IS…… Give followers Use our loyal carnivores to spread the Make them wait and curious A tiny pic of the word between their peers. prize! At Holycow! We believe a subtle message spread faster than the shouting one!
- 8. What our carnivores should do? t Just collect the flags from every our menu as much as they can And They only have to tweet bla...bla...bla... #THRdiTKP And the next thing they have to do is wait….
- 9. And You Know How Many FLAGS Did The Winner Collect ??!?
- 10. 645 flags!
- 11. Supporting a communities positive movements
- 12. HOT News! Our #TKPBaru....
- 13. TKP Radio Dalam, TKP Senopati, TKP Orchard Road
- 14. A very simple way to becoming the talk of the town . Let’s Discuss…