» How are you different?
» What are your competitive advantages?
Key Objective:
Help us understand how you compare to alternatives and validate your differentiation.
20
NOTES
» Identify direct and indirect competitors.
» Outline competitive landscape - who are the key players, their strengths/weaknesses, funding status.
» Position yourself relative to competitors - where do you play?
» Clearly articulate your differentiation and competitive advantages.
» Address any perceived weaknesses head-on.
» Cite third party reports, analyst coverage to validate your claims about the competitive landscape and
your position within it.
» Discuss barriers to entry for potential new competitors.
- What are
This document provides guidance on creating an effective investor pitch deck. It outlines common mistakes to avoid, such as including too many slides, wordy text-heavy slides, or false assumptions. The document recommends keeping the deck concise and telling a compelling story in 10-13 slides. It provides an outline for the pitch deck, including sections to describe the problem being solved, product/service, business model, team, financial projections, competition, and requesting investment. The purpose of the deck is to pique investors' interest and get them excited to learn more, rather than providing all the answers.
A downloadable template created by VCs for founders looking to raise seed capital. Download here: https://www.dropbox.com/s/pxnyscz93dzjbv8/Nextview_startup_pitch_deck_template.pptx?dl=0
The Ultimate Investor Pitch Deck TemplateCrowdfunder
Great startups don’t fund themselves. Raising money from investors requires a great pitch, even for experienced founders with significant traction in their startup.
There’s a formula for pitching your startup that has helped startup founders raise millions.
In short, this formula involves crafting a larger story / narrative, while speaking directly to what investors are looking for and need to know about you, your company, your market, and your plan.
Customizable pitch deck templates which include two different versions, both built by leading seed investors at NextView Ventures. Entrepreneurs can use them to save time while building a pitch deck to raise seed capital.
investor pitch deck template 2017 is a template pitch deck for you to personalise and customise to help you present your business idea, vision and model to investors, shareholders and stakeholders, more help available at http://www.growyourbusiness.club
investor pitch deck template 2017
investor pitch deck template
investor pitch deck
pitch deck template
pitch deck
business plan template
pitch deck 2017
start-up pitch deck
The Best Startup Investor Pitch Deck & How to Present to Angels & Venture Cap...J. Skyler Fernandes
Take the online video course on Udemy:
https://www.udemy.com/course/the-best-startup-investor-pitch-deck/?referralCode=A5ED0FBD65120A93A16E
3.5+hrs of video content, walking step by step each part of the pitch, with personal VC stories, examples, and advice.
The "Best" Startup Investor Pitch Deck is an aggregation of some of the best pitch decks and wisdom from some of the top angels, VCs, and entrepreneurs including my own person insight/experience. The slide deck includes a template for entrepreneurs to use to present to investors, with details on what should be addressed on each slide. There are also additional slides on how best to pitch to investors effectively, how to design and format slides, and what to do before the pitch.
This document provides an outline for a 10 slide investor pitch deck. It includes suggestions for slide layouts, key questions to answer on each slide, and words of advice. The slides cover introducing the founder and product, defining the problem and solution, traction to date, market opportunity, competitive edge, team, fundraising details, why invest now, and a summary of 3 key points. The goal is to hook the audience, showcase growth and market potential, and make the case for why investors should back the company.
This document provides guidance on creating an effective investor pitch deck. It outlines common mistakes to avoid, such as including too many slides, wordy text-heavy slides, or false assumptions. The document recommends keeping the deck concise and telling a compelling story in 10-13 slides. It provides an outline for the pitch deck, including sections to describe the problem being solved, product/service, business model, team, financial projections, competition, and requesting investment. The purpose of the deck is to pique investors' interest and get them excited to learn more, rather than providing all the answers.
This is the handout from a presentation that I made at a startups workshop in Jakarta, Indonesia. I was amazed at the lack of clarity that most of the participants had in their "pitches" and the lack of understanding of the need to tailor your pitch to the audience, as well as your own objectives.
Of course, the actual presentation was less wordy, and adhered to Guy Kawasaki's 30/20/10 rule as well as the 7 x7 mode of slide presentation
The Best Pitch Deck Format To Attract InvestorsBryce North
**Validated by real investors!**
Based on the Guy Kawaski format, this pitch deck layout has been proven over and over again and has helped many companies raise their investment round.
If you are looking to raise your seed round, impress investors, and build a high-quality investment deck, then make sure you follow this format. This is the best pitch deck template available today.
Find more great resources here --> www.dontbealittlepitch.com
Y Combinator pitch deck designed by Zlides
Want to create a pitch deck that inspires your audience? Get your FREE presentation kit designed by Zlides: http://bit.ly/slideshare_zlides
How To Make The Perfect Startup Pitch DeckBarcinno
Preparing for an investor presentation can be a pretty daunting task. Whether it’s your first time sending a pitch deck to investors or you’re presenting at Techcrunch Disrupt in front of 5.000 people, a solid structure is fundamental for a coherent and commanding presentation.
Communicating your message with clarity is everything. Given that you have limited time to present and captivate investors, presenting with passion, simplicity and power is paramount. We suggest that you organize your pitch deck in the following order as a general guideline. Remember, you only have a short amount of time for this pitch so practice until it’s perfect and stay focused!
Read the Complete Guide To Creating The Perfect Startup Pitch Deck here:
http://www.barcinno.com/10-slides-for-a-perfect-startup-pitch-deck/
This document outlines steps to find product-market fit, including defining early adopters and determining the best segments to target. It introduces the FOCUS framework, which provides concrete steps to validate goals through product delivery at scale. These steps include finding early adopters, offering tests, currency tests, utility tests, and scaling. The document also describes exercises to declare validation victories, generate new product ideas, role-play customer segments, and score segments to determine which to initially target. The overall aim is to provide a clear path and tools to efficiently test ideas and reach product-market fit.
What investors are looking for in your pitch deck Infocrest
For raising money for your business, having an
impressive pitch deck is an essential component. A great pitch deck gets potential investors excited about your idea and
engages them in a conversation about your business,
hopefully leading to investment. What are the key elements investors are looking in your pitch deck? Here is the answer
Pitch Deck-Format-NinzaBiz.com | investment Deck for Fund RaisingShibam Sarbswa 🚀
This fundraising pitch deck outlines the key components to include when pitching investors: the company purpose, the problem it solves for customers, the proposed solution, why the solution is needed now, the size of the target market, competitors, product details, business model, team, and financial projections. The presentation seeks funding to address a customer pain point and make their lives better through a new product or service.
How to Create a Pitch Deck to Impress Investors?SlideTeam
Getting investors is the most difficult task for a startup. This presentation explains how to create a pitch deck or business plan to attract investors or venture capitalists
A pitch deck template with sample copy to help technology startups sell their business concept to angel investors and VCs. Inspired by pitch deck words of wisdom from Dave McClure (500 Startups), AirBnb, Guy Kawasaki and Venture Hacks (the folks behind AngelList).
YOU MIGHT ALSO LIKE THESE PITCH DECK EXAMPLES & TEMPLATES:
> Airbnb pitch deck @ https://pitchdeckcoach.com/airbnb-pitch-deck
> Sequoia Capital pitch deck template @ https://pitchdeckcoach.com/sequoia-capital-pitch-deck
> FREE pitch deck template download @ https://pitchdeckcoach.com/free-pitch-deck-template
> Pitch deck guide with hints, tips, and a worked example @ https://pitchdeckcoach.com/pitch-deck-template
NEED HELP WITH YOUR PITCH DECK?
See how I can help then book a free call @ https://pitchdeckcoach.com/
MORE PITCH DECK RESOURCES @ https://pitchdeckcoach.com/pitch-deck-template#resources
7 Fatal Pitch Deck Mistakes Scaring Away Investors - Don't Be A Little PitchBryce North
Ahh…rejected pitch decks. Having a hard time attracting investors or not sure how to get their attention? Don't waste another minute building investment presentations that are doomed to fail! This presentation is for anyone who has spent hours chasing investors that never close.
Find more great resources here --> www.dontbealittlepitch.com
For many of us, the feeling of inevitable doom when we start writing our investment strategy can be overwhelming. Just how much effort should we put into creating something that might just get shut down? Or worse, ignored. It all feels so defeating and before you know it, you are quickly running out of cash. Major heartburn.
Check out our successful pitch deck master class: https://www.dontbealittlepitch.com/pitch-deck-master-course
A simple investor pitch deck template with examples designed to simplify the process for entrepreneurs develop their investor pitch deck's quickly and easily.
This is part of a series of presentations:
1. One pager
2. 12–15 slide pitch deck
3. 50–60 back-up slides
4. Due diligence
This document is focused on the second part of the series which is just the pitch deck itself.
DocSend Fundraising Research: What we Learned from 200 Startups Who Raised $360MDocSend
Why do some startups get funded? What makes for the best pitch? How does the process work?
DocSend recently teamed up with Professor Tom Eisenmann from Harvard Business School. Together, we conducted research that gave us the answers to those questions. We studied the fundraising of 200 startup companies as they went through their Series Seed and Series A rounds. Altogether, these companies raised more than $360 million.
Why this data is awesome:
Fundraising is a historically opaque endeavor. There’s very little data available and most advice tends to be anecdotal. DocSend is in the unique position of being able to quantitatively analyze the interaction between founders and investors, and tie that to fundraising outcomes in a statistically meaningful way.
Why we built this report:
DocSend aims to help companies share documents in a smarter, safer, and more impactful way. We believe this research is in service of that mission and can help push the startup ecosystem forward as a whole.
Background on DocSend:
DocSend helps sales people track and control documents they send to clients. We’ve also become very popular amongst founders in the fundraising process. Hundreds of startups have used our platform to circulate pitch decks to investors.
Ready to ditch email attachments and put your pitch materials to work for you?
Sign up for a free plan at docsend.com
The document summarizes the history and growth of SEOmoz, an SEO software company founded in 2001 by Rand Fishkin and his mother Gillian. It details how SEOmoz grew from a small consultancy into a profitable software company with over 10,000 subscribers. The document outlines SEOmoz's plans to raise $20-25 million in funding to expand its product suite, team, and marketing in order to serve a wider audience and become the leading software for organic marketers. The goal is for SEOmoz to become Seattle's next billion dollar company.
The 7 Key Components of a Perfect Elevator Pitch by @noahparsonsPalo Alto Software
Whether you are trying to raise money for your business or just want to perfect your business strategy, a solid elevator pitch is an essential tool for achieving your goals.
An elevator pitch can be delivered either verbally, ideally in 60 seconds or less, or as a one-page overview of your business.
Think of the elevator pitch as an executive summary that provides a quick overview of your business and details why you are going to be successful.
The document summarizes research conducted to understand how to better visualize user behavior and traffic on clients' websites for conversion directors. User interviews found it is difficult to explain the value of services and to see campaign impact. Comparative research on analytics tools showed popular features include funnel analysis, filters, and timelines. Job stories identified pain points such as a lack of visualizing lift over control and user journeys. Features like custom reports, funnels, and segmentation were prioritized. Prototypes of a dashboard with a site funnel and timeline views were created with the goal of giving a simple, informative way to visualize data.
This document discusses how TalentBin aggregates data on professionals from across the web to build comprehensive profiles for recruiting purposes. It notes that TalentBin crawls a broad set of general and industry-specific sites to find skills, interests, publications and more. This gives recruiters a fuller picture of candidates than platforms like LinkedIn alone. The document also outlines how TalentBin allows automated searches, targeted outreach, and follow up campaigns to improve engagement and hiring outcomes.
This document provides an overview and sales presentation of Splunk software capabilities. Some key points:
- Splunk is a software platform that allows users to search, monitor and analyze machine-generated data for security and operational intelligence.
- It can index and search data from many different sources like servers, applications, networks and more.
- Splunk offers scalability to handle indexing and searching large volumes of data up to terabytes per day across multiple data centers.
- The software provides features like search and investigation, proactive monitoring, operational visibility and real-time business insights.
AppsFlyer Mobile App Tracking | Campaign & Engagement AnalyticsAppsFlyer
Mobile marketing measurement platform AppsFlyer provides attribution, analytics and retargeting tools for mobile app advertisers in a single SDK. It offers real-time campaign reporting, cross-channel attribution, and advanced features like cohort analysis, ROI measurement, and retargeting capabilities. AppsFlyer works across platforms and has over 1,500 integrated partners to help advertisers optimize mobile user acquisition campaigns.
This document summarizes the services offered by AdGibbon for creating engaging rich media ads. They provide analytics on user interactions, creatives built to standards using HTML5 and responsive design. Their tool allows drag-and-drop creation of ads with various interactive formats like video, gallery, 360 views. They also offer dynamic ads updated in real-time from data feeds and bespoke builds with developers.
Sales Decks for Founders - Founding Sales - December 2015 Peter Kazanjy
Presentation on "sales decks for founders" covering the best way to present your new technology product to a business-to-business buyer.
Presentation is an adaption of a chapter from Founding Sales (book on technology sales for founders and other first-time sellers): https://twitter.com/FoundingSales
Chapter excerpt here: http://firstround.com/review/building-your-best-sales-deck-starts-here/
What do you love about sales? We want you to do more of that. At Immediately, we've built a mobile app that enables you to power through administrative (read: snooze-worthy) work so that you can focus on the fun stuff.
The document is a sales deck for LeadCrunch, which uses AI to help companies predict and personalize B2B sales. It argues that companies that leverage data insights to personalize experiences own their markets, as seen with Amazon, Google, and Facebook. However, most companies resort to diminishing strategies like hiring more people or adding more filters. LeadCrunch assembles data on millions of companies and uses AI to extract deep insights, target the best prospects, and deliver qualified leads tailored for each customer's needs.
This document introduces a product management software called ProdPad that aims to improve on spreadsheets. It summarizes that spreadsheets are where ideas go to die because they are complicated, siloed, and opaque. This causes sales, development, and support to be uncoordinated and work on poorly defined specs. The document then outlines how ProdPad helps by having everyone write down goals and share them, organize ideas into themes and priorities, capture new ideas that can be voted on, and send clear requirements and use cases to development. This gives a better way to manage products by having everyone involved in planning and decisions.
This document provides an overview of Office 365 productivity tools for small and medium-sized businesses. It discusses how the modern workforce relies on mobile devices and collaboration tools. Office 365 offers solutions like instant messaging, video conferencing, file sharing and storage to help businesses work more easily and securely across devices. Brief customer stories are provided about companies that improved productivity and business results by using Office 365.
The document provides guidance for entrepreneurs pitching their business ideas to venture capitalists (VCs). It was created by Canaan Partners, a venture capital firm, to help entrepreneurs structure their pitches. The workbook explains that the goal is to help entrepreneurs clearly communicate their business idea, think through it as VCs will, and effectively sell the idea to investors, employees, customers and other key stakeholders. It also aims to help entrepreneurs avoid becoming perpetual fundraisers and instead focus on building their business.
Canaan Entrepreneur Pitch Workbook - To provide entrepreneurs with just the actionable, tactical guidance you need to clearly communicate your business idea.
The document provides an outline for a 12 slide business plan presentation. It includes suggestions for the content of each slide, including an overview of the business, defining the problem, presenting the solution, discussing the target market and financial projections, management team, and a request for funding. The overall purpose is to convince investors or audiences that the business idea solves an important problem and has a strong team and strategy for success.
The document provides guidance on creating an effective seed funding pitch in 12 steps:
1. Introduce your product/service with "the grab" in 1 concise statement.
2. Identify a big problem your customers face and how you will solve it.
3. Explain your specific solution - the product/service and how it solves the problem.
4. Describe the market opportunity - size, growth, potential customers.
5. Outline your competitive advantage over similar solutions.
6. Highlight your qualified founding team's relevant experience and passion.
7. Detail your revenue model and how your business can scale globally.
8. Review accomplishments and upcoming milestones.
Ultimate Pitch Deck Template for High Growth Startups Noelle Baquiche
SeedLegals and Sparkup proudly present the ultimate pitch deck template powerpoint guide for high growth startups. Everything you need to cover when looking to raise funding from Angel Investors and early stage VC funds.
The document provides guidance on how to effectively pitch an idea or business to investors. It recommends preparing a concise pitch deck that summarizes the key points of the business plan, products/services, financial projections, and funding needs. The pitch deck should tell the story of the idea/business and spark investor interest to obtain further meetings. The goal is not necessarily to raise funds, but to get to the next stage of evaluation. The document outlines 11 essential components to include in the pitch deck, such as the value proposition, problem, solution, target market, revenue model, and competition. It also notes important presentation tips like keeping the pitch simple, telling a compelling story, and being prepared to provide additional documentation if requested.
This document provides guidance on pitching to PVS Raju TiE Hyderabad Incubator. It recommends including 8-10 slides covering: introduction with company, product, value proposition and target market; team; opportunity and problem; solution; competition; business model; and request ("the ask"). Key points are to define the company in one sentence, identify talent, establish market need, demonstrate differentiation, identify competitors, explain revenue generation, and request the needed amount. The perfect pitch is recommended to sell rather than explain, tell a clear story with customer-focused use cases, include relevant metrics, and mind the time limit.
This document provides tips for pitching and networking successfully. It discusses the key components of an effective pitch, including focusing on the customer's pain, market opportunity, solution, business model, and team. It warns against common networking mistakes like name dropping or talking too much about oneself. The document emphasizes the importance of genuinely listening to others during networking. It also outlines the typical structure of a pitch, with sections on problem, solution, traction, and timeline. Overall, the document offers guidance on crafting and delivering concise, impactful pitches and maximizing the benefits of networking interactions.
A brief presentation I gave to companies participating in the DFAIT AIM Bootcamp here in Calgary. Focused on the "elevator pitch" but includes some info on how to deliver a solid 10 minute pitch.
This document provides information on developing an effective business pitch. It defines different types of pitches, including elevator pitches lasting 1-1.5 minutes, rocket pitches for large audiences lasting 3-5 minutes, and longer pitch deck presentations of 30-35 minutes. Key recommendations for a successful pitch include having a compelling vision, telling a relevant story, knowing the audience, keeping it simple, backing claims with data, demonstrating passion and competence, and preparing financial details. The document also outlines elements that should be included in a 7-slide pitch deck, such as the problem, solution, team, market size, and call to action.
The document provides tips and advice for starting a new organization across 11 chapters. It discusses making meaning and mantras in chapter 1, positioning in chapter 2, pitching in chapter 3, writing business plans in chapter 4, bootstrapping in chapter 5, recruiting in chapter 6, raising capital in chapter 7, partnering in chapter 8, branding in chapter 9, rainmaking in chapter 10, and being ethical in chapter 11. The overall guidance emphasizes focusing on customers, building the business first before fundraising, hiring for strengths over weaknesses, and conducting oneself with integrity.
This document provides guidance on starting, growing, and sustaining a business. It discusses developing a vision and mission statement to guide business decisions. It emphasizes determining customer needs and defining the business's core competencies. The document advises segmenting the market and evaluating strengths, weaknesses, opportunities, and threats. It recommends setting goals and strategic options to achieve key success factors. Finally, it stresses the importance of developing a strategic plan and turning strategies into actionable projects.
This document provides tips and strategies for delivering a smooth pitch, including preparing with thorough research and practice. It emphasizes the importance of logos (logic), pathos (emotion), and ethos (credibility) when convincing an audience. Specific advice includes choosing 3 strong arguments supported by evidence, sharing anecdotes and success stories to connect emotionally, and establishing expertise or authority on the topic. Overall, the document stresses the value of rehearsing extensively to feel confident presenting ideas.
The executive summary is meant to sell investors on your company, not just describe it. It should grab their interest within 30 seconds with a compelling problem-solution statement. It then needs to briefly explain the problem being solved, your unique solution, the market opportunity and size, your competitive advantages, your business model and projections, the funding request, and why your team can succeed. The summary should be 2-3 pages maximum with clear, simple sentences focusing on the most important points for investors.
The document provides guidance on the key elements to include in a 10 slide pitch deck for investors. It recommends including: a tagline, problem description, solution, team, market size, customer, competition, business model, customer acquisition strategy, and deal terms. Tips are provided for each element on how to effectively communicate the information to investors in a clear and concise way. The goal is to help startup founders understand what investors are looking for in a pitch so they can successfully raise funding.
The document provides guidance on developing an effective 12-slide pitch deck to attract investors. It outlines the key slides to include such as an introduction, problem statement, market opportunity, team, solution, customers, go-to-market strategy, competition, financials, milestones, and summary. The presentation should tell a compelling story that shows the problem being solved, market size, solution, team qualifications, business model, and path to success in order to pique the investor's interest. Presenters are advised to practice their pitch and be prepared to discuss the business knowledgeably.
The art of the pitch: Pitching angels, corporate venture, VC's for investment Gregory Phipps
Some advice and tips on content and approach to "pitching" potential angel investors, corporate investors, or venture capitalists for equity investment.
4. Canaan has developed tight relationships with its partners,
entrepreneurs, and companies they fund. We hold tight to the
idea of not giving up, and being in it for the long haul.
4
5. Our Promises to Entrepreneurs
Access
Need an introduction? Just ask.
Value
We are active board members. We are here to give you the actionable tools
and resources you need to make your business a success.
Operational Guidance
Need help? You have our entire team to draw on, not only the Canaan partner
on your board.
Partnership
We invest in one company per category and back that company.
Intellectual Honesty and Fairness
That’s the only way we do business.
5
6. BEFORE WE START...
Pitch DNA
Mind the
time
Story
+ Execution
= Valuation
Tell a good,
clear, easyto-repeat
story
Convey
a clear
differentiator
Provide
use cases
from the
perspective of
a customer
Metrics
matter
Pitch Perfect
Showing is
better than
telling
Sell, don’t
explain
Cite reports
to give
credibility
to your
claims
Assemble
the right
team
Focus
Focus
Focus!
6
7. NOTES
The essence of a good pitch is encapsulated at-a-glance on this page.
» Have a hook – keep our attention.
Focus!
» Position your company as a perfect fit with other investments the firm is chartered to make – but not
competitive. Check the VC’s website to see how they categorize their companies. Also check out the
team pages to get a sense for which partners specialize in your space.
Start strong - have a hook!
Make sure you tell a good, clear,
repeatable, exciting story.
Big problem, big market.
Showing is better than telling!
7
8. BEFORE WE START...
Get Your Bearings
Number of Slides:
12-20 slides is ideal – most pitches can be boiled down to
this number of slides. You can include an appendix for backup information. Your final pitch
should stand alone as a leave-behind piece that does not require explanation.
Practice:
Nail down the flow, timing and coherence of your pitch. At Canaan, we have
partners from various offices sit in on pitches via video conference – don’t let it throw you to
have to pitch to multiple locations.
Attire:
Business casual is fine. No need to wear a suit unless that’s what you are
comfortable wearing.
Arrival: Try to arrive 10 minutes early. We’ll usually try to set up your computer before the meeting
starts.
Time:
Confirm the amount of time you have before you begin. The typical time slot for
an introductory meeting is about 1 hour. Plan on 45 minutes for your pitch and 15 minutes
for questions.
8
9. NOTES
» Submit your pitch in PowerPoint.
» Drop names early and often.
» Be prepared to discuss key assumptions.
Mind the time!
Be prepared
to discuss key
assumptions.
FOCUS!
No more than 20 slides.
9
10. ENTREPRENEUR PITCHBOOK
K
AS
E
TH
BU
S
M INE
OD SS
EL
ON
TI
TI
CO
M
PE
IO
N
SO
LU
T
OR
TU
OP
P
AM
TE
IN
TR
O
NI
TY
Structure of the Pitch (12-20 pages total)
Intro: Define the company, business, service or product in a single sentence.
Team: Identify a core group of talent that can execute on the next set of milestones.
Opportunity:
Establish the need for your company’s solution and the size of the market.
Solution: Demonstrate how you will solve the problem and validate your differentiation.
Competition: Identify your competitors, validate your differentiator.
Business Model: Explain how you will generate revenue, what you’ve accomplished to date,
and make forecasts.
The Ask:
Ask for the order and outline what you need from us to make your business a success.
10
11. NOTES
» If real estate is about “location, location, location”
then pitching is about “focus, focus, focus.”
» The success of your pitch depends on the clear & defendable presentation of an opportunity (big problem + big
market), your plan for addressing it (your solution) and identifying the team that is uniquely positioned to do so.
Make sure you have
and convey ONE key
take-away per slide!
11
12. ENTREPRENEUR PITCHBOOK
K
AS
E
TH
BU
S
M INE
OD SS
EL
ON
TI
TI
CO
M
PE
IO
N
SO
LU
T
OR
TU
OP
P
AM
TE
ININT
TRR
O
O
NI
TY
Introduction (1 page)
Tell Us:
» Give a brief history of the company, when it was started, how it’s been funded.
» Define the company, business or product in a single sentence.
» Concisely state your core value proposition, including the target market.
» What unique benefit will you provide to what customers to address what need?
Key Objective:
Everyone should know the basic idea and value proposition of the company.
12
13. NOTES
» Start by introducing yourself and your team, if they are present. Then clearly
introduce your company so that everyone in the room knows what your
company does and the market you are targeting. The only questions that
should remain are the details of how you are going to do it.
t you do
State wha nce.
te
in ONE sen
» Before you go on to the next slide, you should make certain that everyone
in the room knows what your company does and for whom.
» Give credibility indicators such as high-profile clients or mentions in top
media publications.
Make sure your statement clarifies
why you are unique and necessary.
13
14. ENTREPRENEUR PITCHBOOK
K
AS
E
TH
BU
S
M INE
OD SS
EL
ON
TI
TI
CO
M
PE
IO
N
SO
LU
T
OR
TU
OP
P
T
TE EA
AM
M
IN
TR
O
NI
TY
Team (1 page)
Tell Us:
».
Management - crisp & relevant experience on key players
. Prior companies/startups
. Educational backgrounds
Prior exits IPOs
&
» Board of Directors
» Board of Advisors
» Key future hires
Key Objective:
Make us confident that there is a core group that believes in the company and
can execute the next set of milestones.
14
15. NOTES
» Why you?
» Describe team and advisors – their role relative to the plan, their relevant experience achieving
similar results.
» Focus on significant, relevant accomplishments for each person.
» Who’s missing in the team? Discuss hiring plans. We understand that few companies have the
perfect team from the start and can leverage our network to help you recruit and assemble the
right team.
Tell us who’s missing in the
team and discuss hiring
plans.
?
15
16. ENTREPRENEUR PITCHBOOK
BU
TH
E
AS
K
S
M INE
OD SS
EL
ON
TI
TI
CO
M
PE
IO
N
SO
LU
T
OPP
O
PPO
OR
RT
U
TU N
NIITY
TY
AM
TE
IN
TR
O
Opportunity (2-5 pages)
Tell Us:
» State the problem; describe the pain.
» . does the problem persist?
Why
.
.
Define recent trends that make your
solution possible.
How is it currently addressed?
Why are we at an inflection point now?
» Identify the market size.
» How does this market change and grow over time?
+
=
Problem
(Large) Market
(Clear)
(Great)
Opportunity
Key Objective:
Establish the need for your company’s solution and
convince us that solving the problem is worth the effort.
16
17. NOTES
Problem:
» What is the compelling problem to be solved – describe the pain of the customer.
Describe the problem,
» How is it solved today - outline how the customer addresses the issue today.
convey the pain.
» Identify/profile the customer you cater to.
» Set-up the historical evolution of your category – explain why we are at an inflection point now.
Market:
» Emerging/fast growing market - including global markets
» How much is being spent on the problem today:
. Start with the economics of 1 customer (# of customers) x (% who buy each year) x (avg amount spent annually) = market
size
. Calculate the TAM (top down), SAM (bottom up)
. Define addressable market share
Show how there is a
big market for your
solution.
17
18. ENTREPRENEUR PITCHBOOK
K
AS
E
TH
BU
S
M INE
OD SS
EL
ON
TI
TI
CO
M
PE
S
SOO
LLUT
UT IO
IO N
N
OR
TU
OP
P
AM
TE
IN
TR
O
NI
TY
Solution (2-6 pages)
Tell Us:
» Demonstrate your solution.
» Validate your differentiation.
» Explain your IP / technology.
» How is the new solution better?
Key Objective:
Live Demo
Video
Help us understand how you will solve the problem.
Description / Mock Up
18
19. NOTES
» The Offering - What specifically are you offering to whom? Software, hardware, services, a combination?
» What’s your differentiator or unique competitive advantage? Team, relationships, IP, new insight,
domain expertise?
» Clearly quantify three or four key benefits you provide, and who specifically realizes these benefits.
» Highlight the elements of your technology that give you potential for leverage and scale as you grow.
» Explain how your solution is a company, not just a feature.
» Highlight patents or the status of key regulatory approvals (FDA, NSA, industry standards).
– What is your differentiator?
>
– What is your competitive advantage?
>
ue
What is your Uniq
Selling Proposition
(USP)?
Explain how your solution is a company not just a feature.
19
20. ENTREPRENEUR PITCHBOOK
K
AS
E
TH
S
M INE
OD SS
EL
BU
OM
M
PPE
E
CO
C
IO
N
SO
LU
T
OR
TU
OP
P
AM
TE
IN
TR
O
NI
TY
T
TIIT
TIIO
ON
N
Competition (1-2 pages)
Tell Us:
».
Competitive matrix with:
. Strengths weaknesses
. Metrics of competitors
Investors
&
» Where do you play in the environment outlined above?
» How does this market change over time?
Key Objective:
Help us understand who you compete with, why you have
a better product or solution and how you can win.
20
21. NOTES
» Use a competitive quadrant matrix to reflect the
market’s requirements, and where you are positioned
compared to your competitors.
feature A
feature B
feature C
your company
yes
yes
yes
competitor 1
no
no
yes
competitor 2
no
yes
yes
competitor 3
yes
no
no
» Where does your solution fit in the value chain or
ecosystem of your target market? Do you complement
or displace commonly used technologies? Do you
change business processes or do them the same but
better, faster and cheaper? Do you disrupt the current
value chain or fit into established channels?
» Summarize the three or four key reasons why
customers prefer your solution to other solutions.
Show how you are better than current
solutions and explain why people will switch.
est
Remember, your bigg
quo!
competitor is status
21
22. ENTREPRENEUR PITCHBOOK
K
AS
E
TH
BU
BU
SSI
IN
MMONE S
ODD E S
SS
EEL
L
ON
TI
TI
CO
M
PE
IO
N
SO
LU
T
OR
TU
OP
P
AM
TE
IN
TR
O
NI
TY
Business Model (2-4 pages)
Tell Us:
» . will you make money?
How
model metrics
. Revenueaverage &account size, lifetime value, churn, views, uniques, registered users,
Pricing,
. sub base, etc. model, customer pipeline, wins and metrics
Sales & distribution
» What milestones are you going to realistically hit with the new capital?
Key Objective:
Tell us how you will generate revenue; show us what you will accomplish in a
given period of time.
22
23. NOTES
» Make sure you understand the key assumptions underlying your plan and be
prepared to defend them.
» The most important thing to convey is that you understand the economics and
evolution of a growing, dynamic company, and that your vision is grounded in an
understanding of practical reality. Caveat: Seed and Series A deals will have less
financial model data; later stage companies will be expected to have more details.
Tell us how you
will make money.
Financials:
» How do you make money?
» P&L
Be prepared to discuss
» Balance sheet - focus spending only on what’s critical.
» Cash flow, burn rate
key assumptions.
» Cap table
» Revenue model
» Pricing + average account size and/or lifetime value
» Who are the key customers? How and what do they buy?
» Explain your pricing, your costs, and how you will achieve profitability.
» Key metrics that drive revenues, expenses and growth (such as customers, unit
sales, new products, expansion sales, new markets, user stats, page views,
global reach, uniques, registered users, subscription base).
» Marketing, sales & distribution model
» Pipeline of customers and strategic/channel partners that have expressed interest
in your solution and/or are referenceable.
Show us what you’ve
accomplished to date.
23
24. ENTREPRENEUR PITCHBOOK
T
THHE
E AS
AS K
K
BU
S
M INE
OD SS
EL
ON
TI
TI
CO
M
PE
IO
N
SO
LU
T
OR
TU
OP
P
AM
TE
IN
TR
O
NI
TY
The Ask (1 page)
Tell Us:
» Financials, including prior backers, date(s) and amount of investments
» Valuation expectations
» Amount you are looking to raise
» Milestones you will hit with the new capital
» Your burn rate
» How much runway will the new money buy (pro forma burn)
» Post-money of the last round
Key Objective:
Outline what you need from us to make your business a success
and what you are looking for in a venture capital partner.
24
25. NOTES
The amount you’re raising shouldn’t be arbitrary - tell your story in numbers. Investors want to see that you’re hitting
milestones and that you are asking for the right amount of money to get the company to a meaningful next step.
» How much are you raising?
» What milestone will it get you to? Why is this milestone the right milestone?
» Why is this the right amount?
» Post-money of last round.
» Amount of cash in the bank.
» How much runway the new money will buy (pro forma burn).
$
The amount you’re raising
shouldn’t be arbitrary
- tell your story in
numbers.
What milestone will it get you to?
Why is this milestone the right
milestone?
25
26. ENTREPRENEUR PITCHBOOK
K
AS
E
TH
BU
S
M INE
OD SS
EL
ON
TI
TI
CO
M
PE
IO
N
SO
LU
T
OR
TU
OP
P
AM
TE
IN
TR
O
NI
TY
What Happens Next
?
The Black Box Explained
Introductory Meeting
Due Diligence + 2nd Meeting
After the pitch, we discuss the merits and potential challenges in
the business and determine whether to pursue a second meeting.
Conduct our own assessment of the marketplace, the
effectiveness of your solution and the merits of your team.
Present to Global Partnership
Once the evaluation process is complete, your team will be
invited to make a final presentation to the global partnership.
Term Sheet Negotiation
Typically, the entire investment process takes anywhere from
2-6 weeks, but can vary depending on the circumstances.
26
27. NOTES
» 2-6 week process
» First meeting introductory meeting
» 2nd meeting – deep dive + due diligence
» Conduct our own assessment of the marketplace, the
Due diligence phase!
effectiveness of the solution and the merits of the team
» Diligence – references (personal and customer)
» Global partnership presentation
» Term sheet negotiation
» Close – Welcome to the Canaan family of companies!
27
28. ENTREPRENEUR PITCHBOOK
Workbook
KEY OBJECTIVE
Intro
Define the company, business, service or product in a single sentence.
Team
Identify a core group of talent that can execute on the next set of milestones.
Opportunity
Establish the need for your company’s solution and the size of the
market.
Solution
Demonstrate how you will solve the problem and validate your
differentiation.
Competition
Identify your competitors, validate your differentiator.
Biz Model
Explain how you will generate revenue, show us what you’ve accomplished
to date and make future forecasts.
The Ask
Ask for the order and outline what you need from us to make your business a
success.
28
30. It’s Who You Know...
They say life is about “who you know,” which can mean it is
valuable to be well-networked. In practice, acquaintances hardly
do us any special favors; and it’s “who you know” and surround
yourself with that shapes your thoughts and helps create you.
Partnership matters.
Good Luck!