Presentation on "sales decks for founders" covering the best way to present your new technology product to a business-to-business buyer.
Presentation is an adaption of a chapter from Founding Sales (book on technology sales for founders and other first-time sellers): https://twitter.com/FoundingSales
Chapter excerpt here: http://firstround.com/review/building-your-best-sales-deck-starts-here/
Zero to 100 - Part 5: SaaS Business Model & Metrics
Zero to 100 is a learning program from David Skok. It is a detailed instruction manual for how to take your startup from zero to $100m, with a particular focus on the area of building a go-to-market machine. So many of today’s founders come from a product or technical background, and have never been involved with sales and marketing. Right after starting their venture, they are hit with the huge problem of how to build their go-to-market organization and processes. It breaks the journey down into 9 steps, and explains why it is crucial not to skip steps in this journey in the rush to get ahead. The major emphasis of the course focuses on building a repeatable, scalable and profitable growth machine. Once you have that in place, you are ready to hit the gas and scale like crazy.
To see videos of the presentations, click here: https://www.forentrepreneurs.com/matrix-growth-academy-zero-to-100-videos/
Y Combinator pitch deck designed by Zlides
Want to create a pitch deck that inspires your audience? Get your FREE presentation kit designed by Zlides: http://bit.ly/slideshare_zlides
Success in the Cloud requires 3 things:
1) A Compelling Value Proposition
2) Creating Competitive Separation
3) Strategy vs Execution. Making it happen requires execution
Looking to scale something up? Depending on how you're going after your market/ acquiring users, you may need to build a sales organization that's optimized for a top-down or bottom-up sales process (or perhaps both).
Watch the video overview at http://a16z.com/2015/03/06/go-to-market-bootcamp/ and then check out this slide deck, which shares some concrete tips and tools for accelerating time to market -- from the go-to-market experts at a16z, led by 'sales savant' Mark Cranney.
Because selling to enterprises is a lot like getting a bill passed through Congress: it can get stuck. And getting stuck -- or going down the wrong path -- can mean death to startups in a competitive market. Here's how to avoid that.
Learn how to build the growth engine for your startup. Saas Lifecycle stages. Product Market Fit, Different perspectives for Marketing funnel, AARRR framework, lead generation, lead nurturing & what tools to use
Dave Kellogg SaaStr 2021: A CEO's Guide to Marketing
Slides from Dave Kellogg's presentation at SaaStr Annual 2021, entitled A CEO's Guide to Marketing, where Dave discusses the top 5 things CEOs and C-level startup executives should know about marketing. Includes a 4-slide appendix of background resources.
7 steps for creating the ultimate product-led growth strategy
A practical guide for B2B product leaders
Mickey Alon, Former CEO and co-founder of Insightera, CPO and co-founder of Aptrinsic (Gainsight PX).
The document summarizes the evolution of the author's approach to product development. It describes how the author originally followed traditional Agile and Waterfall methodologies but realized their shortcomings in not directly involving customers. Through his experiences at Performable, where engineers did direct customer support out of necessity, the author discovered that a customer-driven model led to faster response to customer needs and more autonomy and motivation for engineers. The customer-driven approach forms the basis for the Responsive Development framework described in the book.
[500DISTRO] The Scientific Method: How to Design & Track Viral Growth Experim...
The document discusses building a growth process for a company. It advocates focusing first on establishing a repeatable process for experimentation and growth, rather than individual tactics. The process involves setting goals, brainstorming growth ideas, prioritizing experiments, testing hypotheses through minimum viable tests, implementing experiments, analyzing results, and systematizing successful experiments. Establishing this type of process allows a company to continuously run experiments, learn, and scale growth over time through an organized and data-driven approach.
Lean Startup taught the world how to find product/market fit, but in the B2B world that isn’t enough. B2B founders must then find a way to build repeatable, scalable and profitable growth before they are ready to step on the accelerator and grow at high speed. In this talk, five-time serial entrepreneur and author of the ForEntrepreneurs blog, David Skok, breaks this journey down into 9 distinct stages and explains the playbook at each stage. Warning: trying to force growth by skipping a step is the number one mistake entrepreneurs make, and it is often fatal.
Cafetino is an app that allows users to find nearby coffee shops, view menus, place orders, and pay for their coffee without having to wait in line. The app aims to provide a more convenient way for customers to order coffee while reducing contact during the COVID-19 pandemic. It currently has a working MVP and is developing additional features like loyalty rewards before expanding to more coffee shops in Romania and other European countries.
When it comes to growth leaders in the tech industry, there are A LOT of people who can teach you about growth. I curated this list of the most trustworthy, knowledgeable, and helpful growth hackers in the business.
Presentation from Marc Phillips, Managing Partner of Arafura Ventures, and author of "Inside Silicon Valley: How the deals get done," with a slide-by-slide approach to developing your pitch deck -- using examples from real-life winning pitch decks.
Check out sample essential pitch deck slides for: .
- Mission/Vision
- Problem/Solution
- Market size
- IP
- Financial projections
- Management team
- and more!
Sponsored by Early Growth Financial Services and Cooley.
What do you love about sales? We want you to do more of that. At Immediately, we've built a mobile app that enables you to power through administrative (read: snooze-worthy) work so that you can focus on the fun stuff.
This document summarizes the services offered by AdGibbon for creating engaging rich media ads. They provide analytics on user interactions, creatives built to standards using HTML5 and responsive design. Their tool allows drag-and-drop creation of ads with various interactive formats like video, gallery, 360 views. They also offer dynamic ads updated in real-time from data feeds and bespoke builds with developers.
ProdPad Sales Deck - Software for Highly Effective Product Managers
This document introduces a product management software called ProdPad that aims to improve on spreadsheets. It summarizes that spreadsheets are where ideas go to die because they are complicated, siloed, and opaque. This causes sales, development, and support to be uncoordinated and work on poorly defined specs. The document then outlines how ProdPad helps by having everyone write down goals and share them, organize ideas into themes and priorities, capture new ideas that can be voted on, and send clear requirements and use cases to development. This gives a better way to manage products by having everyone involved in planning and decisions.
This document discusses how TalentBin aggregates data on professionals from across the web to build comprehensive profiles for recruiting purposes. It notes that TalentBin crawls a broad set of general and industry-specific sites to find skills, interests, publications and more. This gives recruiters a fuller picture of candidates than platforms like LinkedIn alone. The document also outlines how TalentBin allows automated searches, targeted outreach, and follow up campaigns to improve engagement and hiring outcomes.
This document provides an overview and sales presentation of Splunk software capabilities. Some key points:
- Splunk is a software platform that allows users to search, monitor and analyze machine-generated data for security and operational intelligence.
- It can index and search data from many different sources like servers, applications, networks and more.
- Splunk offers scalability to handle indexing and searching large volumes of data up to terabytes per day across multiple data centers.
- The software provides features like search and investigation, proactive monitoring, operational visibility and real-time business insights.
The document summarizes research conducted to understand how to better visualize user behavior and traffic on clients' websites for conversion directors. User interviews found it is difficult to explain the value of services and to see campaign impact. Comparative research on analytics tools showed popular features include funnel analysis, filters, and timelines. Job stories identified pain points such as a lack of visualizing lift over control and user journeys. Features like custom reports, funnels, and segmentation were prioritized. Prototypes of a dashboard with a site funnel and timeline views were created with the goal of giving a simple, informative way to visualize data.
AppsFlyer Mobile App Tracking | Campaign & Engagement Analytics
Mobile marketing measurement platform AppsFlyer provides attribution, analytics and retargeting tools for mobile app advertisers in a single SDK. It offers real-time campaign reporting, cross-channel attribution, and advanced features like cohort analysis, ROI measurement, and retargeting capabilities. AppsFlyer works across platforms and has over 1,500 integrated partners to help advertisers optimize mobile user acquisition campaigns.
This document provides an overview of Office 365 productivity tools for small and medium-sized businesses. It discusses how the modern workforce relies on mobile devices and collaboration tools. Office 365 offers solutions like instant messaging, video conferencing, file sharing and storage to help businesses work more easily and securely across devices. Brief customer stories are provided about companies that improved productivity and business results by using Office 365.
Most sales pitches suck. Why? Because they are all about you instead of focusing on the client and their needs. Here is what you can do to change and make them better. Be a Blue Lobster and stand out.
The document summarizes the history and growth of SEOmoz, an SEO software company founded in 2001 by Rand Fishkin and his mother Gillian. It details how SEOmoz grew from a small consultancy into a profitable software company with over 10,000 subscribers. The document outlines SEOmoz's plans to raise $20-25 million in funding to expand its product suite, team, and marketing in order to serve a wider audience and become the leading software for organic marketers. The goal is for SEOmoz to become Seattle's next billion dollar company.
What Would Steve Do? 10 Lessons from the World's Most Captivating Presenters
The document provides 10 tips for creating captivating presentations based on lessons from famous presenters like Steve Jobs, Scott Harrison, and Gary Vaynerchuk. The tips include crafting an emotional story with a beginning, middle, and end; creating slides that answer why the audience should care, how it will improve their lives, and what they must do; using simple language without jargon; using metaphors; ditching bullet points; showing rather than just telling through images; rehearsing extensively; and that excellence requires hard work with no shortcuts.
The Best Way to Outline a Sales Deck - Example for The Slideshare Blog
"The Best Way to Outline a Sales Deck," was created as an exampled for an article featured on The Official SlideShare Blog. Once you review the example sales presentation, check out the SlideShare blog for more behind-the-scenes details on this presentation.
If you want more presentation tips and tricks, visit the Ethos3 blog at: http://www.ethos3.com/blog/
If you need help creating professional presentations, email us at: info@ethos3.com
Ethos3 is a presentation design agency with premier PowerPoint and presentation designers. We can create the perfect presentation for you: www.ethos3.com
The Gift BundleSM is a gifting service that provides personalized gifts for various occasions throughout the year at a discounted price. Customers choose how many gifts they need and purchase a Gift Bundle package, which provides the gifts for 15% less than retail price. Customers provide the gift occasions and dates, and the service arranges delivery of unique, high-quality gifts 10 days in advance. The Gift Bundle also offers corporate gifting packages for companies.
Inilah pitch deck dari raksasa media digital, Buzzfeed. Bagi kamu yang memiliki model bisnis yang serupa dengan BuzzFeed, mungkin kamu dapat terinspirasi dari pitch deck ini.
Zero to 100 - Part 3: Founder-led Selling - Pete Kazanjy
Zero to 100 is a learning program from David Skok. It is a detailed instruction manual for how to take your startup from zero to $100m, with a particular focus on the area of building a go-to-market machine. So many of today’s founders come from a product or technical background, and have never been involved with sales and marketing. Right after starting their venture, they are hit with the huge problem of how to build their go-to-market organization and processes. It breaks the journey down into 9 steps, and explains why it is crucial not to skip steps in this journey in the rush to get ahead. The major Zero to 100 is a learning program from David Skok. It is a detailed detailed instruction manual for how to take your startup from zero to $100m, with a particular focus on the area of building a go-to-market machine. So many of today’s founders come from a product or technical background, and have never been involved with sales and marketing. Right after starting their venture, they are hit with the huge problem of how to build their go-to-market organization and processes. It breaks the journey down into 9 steps, and explains why it is crucial not to skip steps in this journey in the rush to get ahead. The major emphasis of the course focuses on building a repeatable, scalable and profitable growth machine. Once you have that in place, you are ready to hit the gas and scale like crazy.
To see videos of the presentations, click here: https://www.forentrepreneurs.com/matrix-growth-academy-zero-to-100-videos/
Harlan T. Beverly explains how Sales and Marketing should be done for Startups. The lean start-up method is assumed; including the Minimum Viable Product, and a new idea: The Minimum Viable Marketing.
A ready to use Template for pitching your Business for funding! See updated v...
This document provides a template and sample pitch for entrepreneurs seeking funding for their business. The template includes sections for key elements of a funding pitch such as stating the problem being addressed, the solution or business proposition, market opportunity, competition, financial projections, and founding team. The sample pitch uses this template to present a hypothetical mobile gaming startup. The document emphasizes keeping the pitch concise while demonstrating traction, market size, revenue modeling, and risks to investors. It aims to help first-time entrepreneurs structure and practice their funding pitches.
The document describes a technique called Feature Injection for lean business analysis, which involves collaboratively exploring business value, user needs, and potential product capabilities through examples in order to incrementally evolve everyone's understanding and deliver solutions in small increments. Feature Injection advocates understanding value, roles, behaviors, and incentives before exploring potential features through examples and user stories to discover the real problems and ensure solutions will provide benefits. Resources for learning more about Feature Injection are provided.
This document discusses strategies for successful startups. It contrasts the traditional approaches used by startups, such as hiring marketing, sales, business development, and engineering teams early on, with a more effective customer-focused approach. Rather than making assumptions about customer needs and developing products without validation, startups should search for a repeatable business model through customer interaction and iteration. The document advocates focusing first on understanding customer segments, value propositions, and revenue streams before scaling operations.
The document provides 10 tips for pitching a venture capital firm, including keeping the elevator pitch short at 30 seconds, focusing on the problem rather than the solution, demonstrating the solution, showing the size of the target market, outlining the business model and revenue sources, discussing any proprietary technology, comparing competitors, explaining the marketing plan, introducing the founding team, and detailing funding needs and milestones. Additional resources for startup metrics, sample pitches, and blogs are also referenced.
The document discusses the technique of feature injection for lean business analysis, which helps incrementally discover business value, explore the problem domain, and evolve everyone's understanding of the solution as more examples are explored. Feature injection facilitates collaboration through modelling business value, roles, behaviors, incentives and examples to develop user stories that can be delivered incrementally. Resources and ways to further discuss feature injection are provided at the end.
Conversion optimization is a process. Amateurs follow best practices and don’t know where to begin. Experts follow frameworks and processes.
This expert guide will teach you the process of optimization.
Everything You Knew About Startups is Wrong, And How to Make it Right
- Traditional startup models assume the customer problem and product features are known, but they are actually hypotheses that need to be tested
- Startups should focus on customer development from the beginning through customer discovery, validation, and creation to learn about customers and iterate the product
- The lean startup methodology emphasizes rapid iteration and minimal viable products to get customer feedback quickly rather than lengthy waterfall development processes
This document discusses agile business analysis and feature injection. Feature injection helps incrementally discover business value, explore problems and solutions, and evolve everyone's understanding. It involves understanding the business value, roles, behaviors, incentives and providing examples. These are modeled as user stories to define increments of capability. Discussing examples helps elaborate the models and potential solutions. The goal is to incrementally deliver value through these solutions.
The document provides an overview of Customer Development, which is the process startups use to search for a business model. It discusses how startups should test hypotheses about their problem, customer, product, and other business model components by getting out of the building and talking to customers. The Lean LaunchPad process of building a minimum viable product and continuously pivoting based on customer feedback is highlighted. An example is given of a team that conducted customer interviews over 8 weeks and pivoted from an autonomous mowing idea to focus on weeding for organic farmers after determining a bigger problem and opportunity.
BridgeKnowle Conference - Managing Training & Development Workshop
The document discusses various topics related to training and development functions, including:
- The importance of training functions in human resource development.
- Managing expectations for training workshops.
- How training used to be conducted versus modern approaches focused on innovation, market leadership, and competitive differentiation.
- Different business models like McDonald's and their focus on customers.
- Aligning training with business strategies, market disciplines, and key performance indicators.
- Common problems with training and development as well as mistakes made.
- The role of training officers/managers in supporting companies, employees, and leaders.
This document discusses how to successfully spin off a product from an agency. Some key challenges include assembling a dedicated product team separate from the agency with its own P&L, developing a marketing and sales plan to find customers beyond existing agency clients, and giving the product sufficient time and independence to gain traction. It notes that agencies are low-risk cash cows while products require more investment upfront for potentially higher rewards but also higher risk of failure. Setting the right cap table to motivate the product team is important to avoid the new venture still relying too much on the agency.
Stealing advice from the developers: how to make your small marketing team more prolific, less stressed, and able to knock out deadlines like Holly Holm did to Ronda Rousey.
This document summarizes the differences between startups and large companies. It explains that startups are focused on searching for a business model through customer development and validating hypotheses, while large companies focus on executing an established business model. Startups use agile development and metrics to guide their search, rather than traditional accounting and planning used by large companies. The transition between startup and large company occurs when a startup finds product/market fit and a repeatable sales process.
This document discusses agile business analysis and feature injection. Feature injection helps incrementally discover business value, explore problems and potential solutions. It involves understanding value, roles, behaviors, incentives and generating examples. Examples are discussed and modeled to evolve understanding. User stories are then developed to describe solutions that address the business value. Feature injection facilitates collaboration and conversation to continuously learn and improve the shared understanding of the problem and potential solutions.
This document discusses different types of startups and businesses. It begins by distinguishing between small businesses, which serve known customers with known products to generate revenue under $1 million, and scalable startups, which aim to solve unknown customer problems and build large companies generating over $100 million annually.
It then describes the three types of markets that startups can enter: existing markets with known customers and products, new or emerging markets with unknown customer needs, and disruptive markets that require new technologies or business models. Depending on the market type, startups must approach customer development, sales, marketing, and business development differently.
The document emphasizes that startups are temporary organizations that search for a scalable and repeatable business
The document discusses six ways startups can fail and provides tips for success. It begins by outlining traditional models that implicitly assume the customer problem and product features are already known. However, the document argues startups should not assume they know these things and should instead search for an unknown business model. It recommends using customer development to test hypotheses about the problem, customer, and solution through interviews and iteration. The document advocates developing minimum viable products and being willing to pivot based on what is learned from customers.
The document outlines six common ways startups can fail and provides advice on how to succeed instead. It discusses how startups should not try to operate like large companies by following traditional models. Startups need to search for an unknown business model rather than execute a known one. The key is getting out of the building to test hypotheses through customer development, building minimal viable products, and pivoting based on feedback.
Here’s The Deck Andy Raskin Called “The Greatest Sales Pitch I’ve Seen All Year”Drift
Andy Raskin has led strategic story training at Uber, Intel, Yelp, General Assembly and Stanford and called this the greatest sales pitch he's seen all year. Have a look.
Zero to 100 - Part 7: The Role of the CEODavid Skok
Zero to 100 is a learning program from David Skok. It is a detailed instruction manual for how to take your startup from zero to $100m, with a particular focus on the area of building a go-to-market machine. So many of today’s founders come from a product or technical background, and have never been involved with sales and marketing. Right after starting their venture, they are hit with the huge problem of how to build their go-to-market organization and processes. It breaks the journey down into 9 steps, and explains why it is crucial not to skip steps in this journey in the rush to get ahead. The major emphasis of the course focuses on building a repeatable, scalable and profitable growth machine. Once you have that in place, you are ready to hit the gas and scale like crazy.
To see videos of the presentations, click here: https://www.forentrepreneurs.com/matrix-growth-academy-zero-to-100-videos/
Zero to 100 - Part 5: SaaS Business Model & MetricsDavid Skok
Zero to 100 is a learning program from David Skok. It is a detailed instruction manual for how to take your startup from zero to $100m, with a particular focus on the area of building a go-to-market machine. So many of today’s founders come from a product or technical background, and have never been involved with sales and marketing. Right after starting their venture, they are hit with the huge problem of how to build their go-to-market organization and processes. It breaks the journey down into 9 steps, and explains why it is crucial not to skip steps in this journey in the rush to get ahead. The major emphasis of the course focuses on building a repeatable, scalable and profitable growth machine. Once you have that in place, you are ready to hit the gas and scale like crazy.
To see videos of the presentations, click here: https://www.forentrepreneurs.com/matrix-growth-academy-zero-to-100-videos/
Y Combinator pitch deck designed by Zlides
Want to create a pitch deck that inspires your audience? Get your FREE presentation kit designed by Zlides: http://bit.ly/slideshare_zlides
Success in the Cloud requires 3 things:
1) A Compelling Value Proposition
2) Creating Competitive Separation
3) Strategy vs Execution. Making it happen requires execution
Looking to scale something up? Depending on how you're going after your market/ acquiring users, you may need to build a sales organization that's optimized for a top-down or bottom-up sales process (or perhaps both).
Watch the video overview at http://a16z.com/2015/03/06/go-to-market-bootcamp/ and then check out this slide deck, which shares some concrete tips and tools for accelerating time to market -- from the go-to-market experts at a16z, led by 'sales savant' Mark Cranney.
Because selling to enterprises is a lot like getting a bill passed through Congress: it can get stuck. And getting stuck -- or going down the wrong path -- can mean death to startups in a competitive market. Here's how to avoid that.
Learn how to build the growth engine for your startup. Saas Lifecycle stages. Product Market Fit, Different perspectives for Marketing funnel, AARRR framework, lead generation, lead nurturing & what tools to use
Dave Kellogg SaaStr 2021: A CEO's Guide to MarketingDave Kellogg
Slides from Dave Kellogg's presentation at SaaStr Annual 2021, entitled A CEO's Guide to Marketing, where Dave discusses the top 5 things CEOs and C-level startup executives should know about marketing. Includes a 4-slide appendix of background resources.
7 steps for creating the ultimate product-led growth strategy
A practical guide for B2B product leaders
Mickey Alon, Former CEO and co-founder of Insightera, CPO and co-founder of Aptrinsic (Gainsight PX).
The document summarizes the evolution of the author's approach to product development. It describes how the author originally followed traditional Agile and Waterfall methodologies but realized their shortcomings in not directly involving customers. Through his experiences at Performable, where engineers did direct customer support out of necessity, the author discovered that a customer-driven model led to faster response to customer needs and more autonomy and motivation for engineers. The customer-driven approach forms the basis for the Responsive Development framework described in the book.
[500DISTRO] The Scientific Method: How to Design & Track Viral Growth Experim...500 Startups
The document discusses building a growth process for a company. It advocates focusing first on establishing a repeatable process for experimentation and growth, rather than individual tactics. The process involves setting goals, brainstorming growth ideas, prioritizing experiments, testing hypotheses through minimum viable tests, implementing experiments, analyzing results, and systematizing successful experiments. Establishing this type of process allows a company to continuously run experiments, learn, and scale growth over time through an organized and data-driven approach.
WebSummit 2018 - 9 Secrets for Startup SuccessDavid Skok
Lean Startup taught the world how to find product/market fit, but in the B2B world that isn’t enough. B2B founders must then find a way to build repeatable, scalable and profitable growth before they are ready to step on the accelerator and grow at high speed. In this talk, five-time serial entrepreneur and author of the ForEntrepreneurs blog, David Skok, breaks this journey down into 9 distinct stages and explains the playbook at each stage. Warning: trying to force growth by skipping a step is the number one mistake entrepreneurs make, and it is often fatal.
Cafetino is an app that allows users to find nearby coffee shops, view menus, place orders, and pay for their coffee without having to wait in line. The app aims to provide a more convenient way for customers to order coffee while reducing contact during the COVID-19 pandemic. It currently has a working MVP and is developing additional features like loyalty rewards before expanding to more coffee shops in Romania and other European countries.
When it comes to growth leaders in the tech industry, there are A LOT of people who can teach you about growth. I curated this list of the most trustworthy, knowledgeable, and helpful growth hackers in the business.
Presentation from Marc Phillips, Managing Partner of Arafura Ventures, and author of "Inside Silicon Valley: How the deals get done," with a slide-by-slide approach to developing your pitch deck -- using examples from real-life winning pitch decks.
Check out sample essential pitch deck slides for: .
- Mission/Vision
- Problem/Solution
- Market size
- IP
- Financial projections
- Management team
- and more!
Sponsored by Early Growth Financial Services and Cooley.
What do you love about sales? We want you to do more of that. At Immediately, we've built a mobile app that enables you to power through administrative (read: snooze-worthy) work so that you can focus on the fun stuff.
This document summarizes the services offered by AdGibbon for creating engaging rich media ads. They provide analytics on user interactions, creatives built to standards using HTML5 and responsive design. Their tool allows drag-and-drop creation of ads with various interactive formats like video, gallery, 360 views. They also offer dynamic ads updated in real-time from data feeds and bespoke builds with developers.
This document introduces a product management software called ProdPad that aims to improve on spreadsheets. It summarizes that spreadsheets are where ideas go to die because they are complicated, siloed, and opaque. This causes sales, development, and support to be uncoordinated and work on poorly defined specs. The document then outlines how ProdPad helps by having everyone write down goals and share them, organize ideas into themes and priorities, capture new ideas that can be voted on, and send clear requirements and use cases to development. This gives a better way to manage products by having everyone involved in planning and decisions.
This document discusses how TalentBin aggregates data on professionals from across the web to build comprehensive profiles for recruiting purposes. It notes that TalentBin crawls a broad set of general and industry-specific sites to find skills, interests, publications and more. This gives recruiters a fuller picture of candidates than platforms like LinkedIn alone. The document also outlines how TalentBin allows automated searches, targeted outreach, and follow up campaigns to improve engagement and hiring outcomes.
This document provides an overview and sales presentation of Splunk software capabilities. Some key points:
- Splunk is a software platform that allows users to search, monitor and analyze machine-generated data for security and operational intelligence.
- It can index and search data from many different sources like servers, applications, networks and more.
- Splunk offers scalability to handle indexing and searching large volumes of data up to terabytes per day across multiple data centers.
- The software provides features like search and investigation, proactive monitoring, operational visibility and real-time business insights.
The document summarizes research conducted to understand how to better visualize user behavior and traffic on clients' websites for conversion directors. User interviews found it is difficult to explain the value of services and to see campaign impact. Comparative research on analytics tools showed popular features include funnel analysis, filters, and timelines. Job stories identified pain points such as a lack of visualizing lift over control and user journeys. Features like custom reports, funnels, and segmentation were prioritized. Prototypes of a dashboard with a site funnel and timeline views were created with the goal of giving a simple, informative way to visualize data.
AppsFlyer Mobile App Tracking | Campaign & Engagement AnalyticsAppsFlyer
Mobile marketing measurement platform AppsFlyer provides attribution, analytics and retargeting tools for mobile app advertisers in a single SDK. It offers real-time campaign reporting, cross-channel attribution, and advanced features like cohort analysis, ROI measurement, and retargeting capabilities. AppsFlyer works across platforms and has over 1,500 integrated partners to help advertisers optimize mobile user acquisition campaigns.
This document provides an overview of Office 365 productivity tools for small and medium-sized businesses. It discusses how the modern workforce relies on mobile devices and collaboration tools. Office 365 offers solutions like instant messaging, video conferencing, file sharing and storage to help businesses work more easily and securely across devices. Brief customer stories are provided about companies that improved productivity and business results by using Office 365.
Most sales pitches suck. Why? Because they are all about you instead of focusing on the client and their needs. Here is what you can do to change and make them better. Be a Blue Lobster and stand out.
The document summarizes the history and growth of SEOmoz, an SEO software company founded in 2001 by Rand Fishkin and his mother Gillian. It details how SEOmoz grew from a small consultancy into a profitable software company with over 10,000 subscribers. The document outlines SEOmoz's plans to raise $20-25 million in funding to expand its product suite, team, and marketing in order to serve a wider audience and become the leading software for organic marketers. The goal is for SEOmoz to become Seattle's next billion dollar company.
What Would Steve Do? 10 Lessons from the World's Most Captivating PresentersHubSpot
The document provides 10 tips for creating captivating presentations based on lessons from famous presenters like Steve Jobs, Scott Harrison, and Gary Vaynerchuk. The tips include crafting an emotional story with a beginning, middle, and end; creating slides that answer why the audience should care, how it will improve their lives, and what they must do; using simple language without jargon; using metaphors; ditching bullet points; showing rather than just telling through images; rehearsing extensively; and that excellence requires hard work with no shortcuts.
The Best Way to Outline a Sales Deck - Example for The Slideshare BlogEthos3
"The Best Way to Outline a Sales Deck," was created as an exampled for an article featured on The Official SlideShare Blog. Once you review the example sales presentation, check out the SlideShare blog for more behind-the-scenes details on this presentation.
If you want more presentation tips and tricks, visit the Ethos3 blog at: http://www.ethos3.com/blog/
If you need help creating professional presentations, email us at: info@ethos3.com
Ethos3 is a presentation design agency with premier PowerPoint and presentation designers. We can create the perfect presentation for you: www.ethos3.com
The Gift BundleSM is a gifting service that provides personalized gifts for various occasions throughout the year at a discounted price. Customers choose how many gifts they need and purchase a Gift Bundle package, which provides the gifts for 15% less than retail price. Customers provide the gift occasions and dates, and the service arranges delivery of unique, high-quality gifts 10 days in advance. The Gift Bundle also offers corporate gifting packages for companies.
Inilah pitch deck dari raksasa media digital, Buzzfeed. Bagi kamu yang memiliki model bisnis yang serupa dengan BuzzFeed, mungkin kamu dapat terinspirasi dari pitch deck ini.
Zero to 100 - Part 3: Founder-led Selling - Pete KazanjyDavid Skok
Zero to 100 is a learning program from David Skok. It is a detailed instruction manual for how to take your startup from zero to $100m, with a particular focus on the area of building a go-to-market machine. So many of today’s founders come from a product or technical background, and have never been involved with sales and marketing. Right after starting their venture, they are hit with the huge problem of how to build their go-to-market organization and processes. It breaks the journey down into 9 steps, and explains why it is crucial not to skip steps in this journey in the rush to get ahead. The major Zero to 100 is a learning program from David Skok. It is a detailed detailed instruction manual for how to take your startup from zero to $100m, with a particular focus on the area of building a go-to-market machine. So many of today’s founders come from a product or technical background, and have never been involved with sales and marketing. Right after starting their venture, they are hit with the huge problem of how to build their go-to-market organization and processes. It breaks the journey down into 9 steps, and explains why it is crucial not to skip steps in this journey in the rush to get ahead. The major emphasis of the course focuses on building a repeatable, scalable and profitable growth machine. Once you have that in place, you are ready to hit the gas and scale like crazy.
To see videos of the presentations, click here: https://www.forentrepreneurs.com/matrix-growth-academy-zero-to-100-videos/
Harlan T. Beverly explains how Sales and Marketing should be done for Startups. The lean start-up method is assumed; including the Minimum Viable Product, and a new idea: The Minimum Viable Marketing.
A ready to use Template for pitching your Business for funding! See updated v...Alok Rodinhood Kejriwal
This document provides a template and sample pitch for entrepreneurs seeking funding for their business. The template includes sections for key elements of a funding pitch such as stating the problem being addressed, the solution or business proposition, market opportunity, competition, financial projections, and founding team. The sample pitch uses this template to present a hypothetical mobile gaming startup. The document emphasizes keeping the pitch concise while demonstrating traction, market size, revenue modeling, and risks to investors. It aims to help first-time entrepreneurs structure and practice their funding pitches.
The document describes a technique called Feature Injection for lean business analysis, which involves collaboratively exploring business value, user needs, and potential product capabilities through examples in order to incrementally evolve everyone's understanding and deliver solutions in small increments. Feature Injection advocates understanding value, roles, behaviors, and incentives before exploring potential features through examples and user stories to discover the real problems and ensure solutions will provide benefits. Resources for learning more about Feature Injection are provided.
This document discusses strategies for successful startups. It contrasts the traditional approaches used by startups, such as hiring marketing, sales, business development, and engineering teams early on, with a more effective customer-focused approach. Rather than making assumptions about customer needs and developing products without validation, startups should search for a repeatable business model through customer interaction and iteration. The document advocates focusing first on understanding customer segments, value propositions, and revenue streams before scaling operations.
10 Tips on How to Pitch a VC (FOWA, London)Dave McClure
The document provides 10 tips for pitching a venture capital firm, including keeping the elevator pitch short at 30 seconds, focusing on the problem rather than the solution, demonstrating the solution, showing the size of the target market, outlining the business model and revenue sources, discussing any proprietary technology, comparing competitors, explaining the marketing plan, introducing the founding team, and detailing funding needs and milestones. Additional resources for startup metrics, sample pitches, and blogs are also referenced.
Feature injection - Antony Marcano & Andy PalmerAGILEMinds
The document discusses the technique of feature injection for lean business analysis, which helps incrementally discover business value, explore the problem domain, and evolve everyone's understanding of the solution as more examples are explored. Feature injection facilitates collaboration through modelling business value, roles, behaviors, incentives and examples to develop user stories that can be delivered incrementally. Resources and ways to further discuss feature injection are provided at the end.
Master the essentials of conversion optimizationArnas Rackauskas
Conversion optimization is a process. Amateurs follow best practices and don’t know where to begin. Experts follow frameworks and processes.
This expert guide will teach you the process of optimization.
Everything You Knew About Startups is Wrong, And How to Make it RightStanford University
- Traditional startup models assume the customer problem and product features are known, but they are actually hypotheses that need to be tested
- Startups should focus on customer development from the beginning through customer discovery, validation, and creation to learn about customers and iterate the product
- The lean startup methodology emphasizes rapid iteration and minimal viable products to get customer feedback quickly rather than lengthy waterfall development processes
This document discusses agile business analysis and feature injection. Feature injection helps incrementally discover business value, explore problems and solutions, and evolve everyone's understanding. It involves understanding the business value, roles, behaviors, incentives and providing examples. These are modeled as user stories to define increments of capability. Discussing examples helps elaborate the models and potential solutions. The goal is to incrementally deliver value through these solutions.
The document provides an overview of Customer Development, which is the process startups use to search for a business model. It discusses how startups should test hypotheses about their problem, customer, product, and other business model components by getting out of the building and talking to customers. The Lean LaunchPad process of building a minimum viable product and continuously pivoting based on customer feedback is highlighted. An example is given of a team that conducted customer interviews over 8 weeks and pivoted from an autonomous mowing idea to focus on weeding for organic farmers after determining a bigger problem and opportunity.
BridgeKnowle Conference - Managing Training & Development WorkshopKenny Ong
The document discusses various topics related to training and development functions, including:
- The importance of training functions in human resource development.
- Managing expectations for training workshops.
- How training used to be conducted versus modern approaches focused on innovation, market leadership, and competitive differentiation.
- Different business models like McDonald's and their focus on customers.
- Aligning training with business strategies, market disciplines, and key performance indicators.
- Common problems with training and development as well as mistakes made.
- The role of training officers/managers in supporting companies, employees, and leaders.
How to spin off the product from the agencyDivante
This document discusses how to successfully spin off a product from an agency. Some key challenges include assembling a dedicated product team separate from the agency with its own P&L, developing a marketing and sales plan to find customers beyond existing agency clients, and giving the product sufficient time and independence to gain traction. It notes that agencies are low-risk cash cows while products require more investment upfront for potentially higher rewards but also higher risk of failure. Setting the right cap table to motivate the product team is important to avoid the new venture still relying too much on the agency.
Stealing advice from the developers: how to make your small marketing team more prolific, less stressed, and able to knock out deadlines like Holly Holm did to Ronda Rousey.
This document summarizes the differences between startups and large companies. It explains that startups are focused on searching for a business model through customer development and validating hypotheses, while large companies focus on executing an established business model. Startups use agile development and metrics to guide their search, rather than traditional accounting and planning used by large companies. The transition between startup and large company occurs when a startup finds product/market fit and a repeatable sales process.
This document discusses agile business analysis and feature injection. Feature injection helps incrementally discover business value, explore problems and potential solutions. It involves understanding value, roles, behaviors, incentives and generating examples. Examples are discussed and modeled to evolve understanding. User stories are then developed to describe solutions that address the business value. Feature injection facilitates collaboration and conversation to continuously learn and improve the shared understanding of the problem and potential solutions.
This document discusses different types of startups and businesses. It begins by distinguishing between small businesses, which serve known customers with known products to generate revenue under $1 million, and scalable startups, which aim to solve unknown customer problems and build large companies generating over $100 million annually.
It then describes the three types of markets that startups can enter: existing markets with known customers and products, new or emerging markets with unknown customer needs, and disruptive markets that require new technologies or business models. Depending on the market type, startups must approach customer development, sales, marketing, and business development differently.
The document emphasizes that startups are temporary organizations that search for a scalable and repeatable business
The document discusses six ways startups can fail and provides tips for success. It begins by outlining traditional models that implicitly assume the customer problem and product features are already known. However, the document argues startups should not assume they know these things and should instead search for an unknown business model. It recommends using customer development to test hypotheses about the problem, customer, and solution through interviews and iteration. The document advocates developing minimum viable products and being willing to pivot based on what is learned from customers.
The document outlines six common ways startups can fail and provides advice on how to succeed instead. It discusses how startups should not try to operate like large companies by following traditional models. Startups need to search for an unknown business model rather than execute a known one. The key is getting out of the building to test hypotheses through customer development, building minimal viable products, and pivoting based on feedback.
Similar to Sales Decks for Founders - Founding Sales - December 2015 (20)
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2. This slide is here because SlideShare doesn’t allow hyperlinks in the first three slides.
https://twitter.com/foundingsales
Enjoy this cat picture while I increment the slide count….
3. As is this one….sorry...don’t know why they do that...
https://twitter.com/foundingsales
Sorry. The links are important, which is why I’m doing this....
4. Pete Kazanjy - Product Marketer / Product Manager turned Sales Leader
Twitter: @kazanjy
(Find me on LinkedIn too.)
Founder of
Acquired (‘14) by
Writing
@foundingsales
- First “rep” (founder turned rep)
- First “sales manager”
- First “VP of Sales”
- 20 sales reps ; 20 CS reps
- New Product Sales Leader
- 800 sales reps
5. Want to watch Pete present this deck live? Video below...
https://twitter.com/foundingsales
Link to video recording of live presentation.
6. There are a bunch of ways founders screw up their sales decks.
Sales Decks are Broken!
(Not really)
This presentation is an adaption of a chapter on Sales Decks
from Founding Sales. (As excerpted on First Round Review)
https://twitter.com/foundingsales
7. Your fundraising pitch is not your sales pitch.
Fundraising materials are for selling a piece of your company.
Sales materials are for selling your solution to a prospect who cares.
https://twitter.com/foundingsales
8. Demos are great, but not sufficient.
Demos are great...for demonstrating features. But they’re just one part of the sales presentation.
“We just do demos.”
https://twitter.com/foundingsales
9. What is the sales deck for?
Goal of a sales deck: Visually
and textually present your sales
narrative to your ideal customer
in a way that convinces them to
buy your solution.
https://twitter.com/foundingsales
10. Responses to Common Founder Objections
https://twitter.com/foundingsales
● It doesn’t have to be beautiful.
● It doesn’t have to be comprehensive.
● It doesn’t have to take a ton of time.
12. Founding Sales Decks - Your Sales Narrative, Weaponized
https://twitter.com/foundingsales
● The Problem and who has it
● Cost of the Problem
● Existing Solutions & their Challenges
● What has changed
● How your solution works
● Quantitative Proof
● Qualitative Proof
● Company-centric Proof
● Why this will be so easy
(Customer Success)
● Pricing
● Appendix
http://firstround.com/review/To-Build-An-Amazing-Sales-Team-Start-Here-First/
(Google “First Round sales narrative - put it in Pocket ; )
(Also, example TalentBin master deck here)
The major components of your deck
13. Founding Sales Decks - Some examples we’ll use
https://twitter.com/foundingsales
Recruiting automation software
for technical recruiters.
Simple financing for eCommerce
providers and their customers.
Job-posting optimization software.
Sales-centric mobile email and
CRM client.
Recruiting branding automation
and SEO software.
Recruiting agency revenue
acceleration.
14. Founding Sales Decks - The Problem and Who Has It
https://twitter.com/foundingsales
● Start at the beginning. Helps with qualification.
● Can be “fractal” structured - subcomponents.
● Teeing up the issues your solution addresses (via features)
● Can address multiple types of pains (user vs. managers)
● Can be inductive or deductive in approach. I like to go both ways.
The Problem and Who Has It
15. Founding Sales Decks - The Problem and Who Has It
https://twitter.com/foundingsales
That’ll get your attention!
● Very clear. Sales people not
selling.
● Includes sub-pains: CRM
updates, prep, follow up.
● Hints at opportunity cost: close
rates, etc.
● Could have a sales manager
slide to follow this (Pain points
of another constituency).
16. Founding Sales Decks - The Problem and Who Has It
https://twitter.com/foundingsales
● Frame all the issues that could be
addressed in a holistic manner.
● Teeing up the specific
subcomponents we’re going to
address. (Top, middle, bottom)
● Fractal approach to slide creation:
zoom in, zoom out.
Overarching example of business pain.
17. Founding Sales Decks - The Problem and Who Has It
Subcomponents of business
pain, “zoomed in.”
https://twitter.com/foundingsales
● Detail of the second layer of
the problem statement -
crappy jobs page.
● Problem statement call out.
● This should probably be the
second detail slide, not first.
18. Founding Sales Decks - The Problem and Who Has It
Subcomponents of business
pain, “zoomed in.”
https://twitter.com/foundingsales
● Takes the broader framing,
and dives in.
● This is a detail problem
case from the first layer in
the first slide.
● Calls out the pain point -
prevent click through, drag
on recruiting spend.
● Probably should be the
first “detail” slide, right?
19. Founding Sales Decks - The Problem and Who Has It
“Zoomed in” unit pain
https://twitter.com/foundingsales
● Another detail pain, on the other
side of the Google results.
● OK callout.
● Probably could speak to user
frustration here, “Why be held
hostage?”
● Could probably speak to the
implications of “letting worst
employees tell story” =>
reduced applies, misplaced job
expectations.
20. Founding Sales Decks - The Problem and Who Has It
https://twitter.com/foundingsales
“Zoomed Out” Rollup pain
● Roll up the implications of
these unit pains. “Let’s bring it
all home.”
● Summary of implications of unit
pains. “Call and response”
approach. Very gospel-style ; )
● Beginning indications of ROI
metrics at bottom of rollup pain.
21. Founding Sales Decks - The Problem and Who Has It
Core driver of the problem case - varied per case.
https://twitter.com/foundingsales
22. Founding Sales Decks - The Problem and Who Has It
“Zoomed in” implications of problem
case.
https://twitter.com/foundingsales
● Detail proof of the abstract problem
root cause described in prior slide.
● Explanation in sub-headline.
● Good specific comparison of good
and bad cases.
● Add a little comedy. Why not!
23. Founding Sales Decks - The Problem and Who Has It
“Zoomed in” implications of problem.
https://twitter.com/foundingsales
● Knock-on implication of previous
pain.
● Good callouts of bad, worse, worst
implications
● Both rollup stats and unit examples.
24. Founding Sales Decks - The Problem and Who Has It
https://twitter.com/foundingsales
Extension of first type of business pain.
● Proof of the implications of one of
the core pains.
● “Do you find you have this issue?”
● Could have better callouts. Relies
a lot on presenter comment.
25. Founding Sales Decks - The Problem and Who Has It
Extension of first type of business pain.
https://twitter.com/foundingsales
● Rollup “zoom out” of that previous
implication.
● Third party data source as
validator / benchmark.
● Sneaky color usage.
26. Founding Sales Decks - The Problem and Who Has It
Anecdata can be helpful too.https://twitter.com/foundingsales
27. Founding Sales Decks - The Cost of the Problem
https://twitter.com/foundingsales
● Get to the nuts and bolts, dollars and cents.
● Document the costs or opportunity costs of the pain point.
● Should correlate to the pain points you discussed - cost per each.
● Generalities can be good, but per-unit costs can be good too.
● In the absence of costs, can use proxies.
● Make it as easy as possible to make personal to prospect.
The Cost of the Problem
28. Founding Sales Decks - The Cost of the Problem
https://twitter.com/foundingsales
● This is where we frame the pain
points we will say our solution
fixes.
● Make sure to tease out the
individual pain points.
● Later we’ll correlate our solution
and its features to resolving
these costs (or opportunity
costs).
29. Founding Sales Decks - The Cost of the Problem
https://twitter.com/foundingsales
Indicating the magnitude of pain and likelihood of resolution.
30. Founding Sales Decks - Existing solutions and their challenges
https://twitter.com/foundingsales
● Touchy topic. Don’t want to bring in competitors per se.
● But helpful to frame off of industry standards.
● “X is broken” does not count. That’s lazy.
● Can be actual products that are in-market, but can be services /
internal behaviors, too.
Existing Solutions and their Challenges
31. Founding Sales Decks - Existing solutions and their challenges
https://twitter.com/foundingsales
Quantitative indicators.
● Enumerate quantitative measures of
the shortfall. (e.g., search results,
response rates, etc.)
● Correlate those quantitative /
qualitative shortfalls to the buckets of
pain points.
● Can do so for each of the “standards”
or a rollup of them.
32. Founding Sales Decks - Existing solutions and their challenges
https://twitter.com/foundingsales
Qualitative indicators.
33. Founding Sales Decks - What has changed
https://twitter.com/foundingsales
● What changed to create and scale this problem?
● What changed to enable this new sorcery?
● Visualization / data / etc.
● Helps with “Why now?”
What has changed?
34. Founding Sales Decks - What has changed
Overarching Change Examples
https://twitter.com/foundingsales
35. Founding Sales Decks - How the solution works
https://twitter.com/foundingsales
● Fractal model of messaging buckets & supporting features.
● Tie to messaging buckets of pain.
● Not a demo (do the demo), but can stand in.
● Conceptual visualizations. Feature Visualizations.
● Screenshots / Animated Gifs of actual product.
● Features and correlated proof points.
How our Solution Works
36. Founding Sales Decks - How the Solution Works
Concept Visualization
https://twitter.com/foundingsales
● Conceptual representation of how
the solution works.
● Nail the concept so everything else
that follows has a solid bedrock.
● Visual and textual explanation.
● Visual unit proof example.
37. Founding Sales Decks - How the Solution Works
Current World v. New World
https://twitter.com/foundingsales
● Visual comparison to something that
the user likely already knows.
● “See, we’re like this well known and
solid thing, but in this different way!”
38. Founding Sales Decks - How the Solution Works
Overarching “story” and chapters Sub-chapter (“Zoomed in”)
https://twitter.com/foundingsales
“Fractal” approach
39. Founding Sales Decks - How the Solution Works
“Chapter” detail with value props.
https://twitter.com/foundingsales
● Aggregation of screenshots that tell a
story.
● Good value prop callouts.
● ROI arguments.
● Conceptual visual, too. “Oh, I get it.
Multiple mails. Nice.”
40. Founding Sales Decks - How the Solution Works
Chapter detail (mediocre value prop use!)
https://twitter.com/foundingsales
● Can be as simple as a screenshot and
header.
● Though probably better handled in
Demo.
● But in a pinch, and can be used in
Appendix.
41. Founding Sales Decks - How the Solution Works
Concept Visualization
https://twitter.com/foundingsales
● Flow charting can cut two ways.
Avoid too much complexity, but with
simplicity can be great.
● Great call out at the top “Looks like a
credit card” (comparison to something
that is well known and known-good.)
42. Founding Sales Decks - How the Solution Works
https://twitter.com/foundingsales
Feature Visualization
● Conceptual visualization of a
feature.
● Hybrid of screenshot approach
and conceptual approach (nice if
you have design resources!)
● But could be done in a more
MVP way too, and be ok.
43. Founding Sales Decks - How the Solution Works
Quasi-demo
https://twitter.com/foundingsales
● If your product is fairly simple, you
can have a quasi demo.
● Better of course to do a true demo,
but good for a takeaway (show the
boss), or if your product craps out
during demo.
44. Founding Sales Decks - How the Solution Works
https://twitter.com/foundingsales
● Demo that is heavily customized to the
client.
● “Offline demo” slides if you are without
network / don’t have time.
● But don’t do both! Hooboy, that would be
repetitive and boring! : )
● More on demo scripts here: http:
//firstround.com/review/here-are-the-
scripts-for-sales-success-emails-calls-
and-demos-that-close-deals/
Google “First Round Demo Script”
Demo
45. Founding Sales Decks - Quantitative Proof of a Better Solution
https://twitter.com/foundingsales
● ROI proof (in dollars and cents), tying back to cost of
business pain (prior section)
● ROI precursors if $$$ ROI proof isn’t there.
● Correlate to your features (which were correlated to pain
points, right?)
Quantitative Proof of a Better Solution
46. Founding Sales Decks - Quantitative Proof of a Better Solution
● Points back to the numbers that your
narrative framed caring about.
● Ideally closest to the money.
● Can be blinded, but nice if it has a
name on it.
● In this case, could be nice to tie to
value outputs. Reduced media
spend, reduced staffing agency fees.
https://twitter.com/foundingsales
47. Founding Sales Decks - Quantitative Proof of a Better Solution
● Example of pure monetary outcomes,
with specifics.
● Great ROI callouts.
● Humanizes it. Can be blinded or can be
identified. You can speak to more info.
● Make it easy for them to model that ROI
proof onto their situation. (“OK, so I have
X many widgets…”)
● This could be better with “HIRABL will
drive around $10k in recovered fees per
recruiter, per year.”
https://twitter.com/foundingsales
Blinded ROI proof points
48. Founding Sales Decks - Quantitative Proof of a Better Solution
https://twitter.com/foundingsales
Can be ROI precursor data, too.
● What are the precursors to ROI for
you solution?
● Compare the status quos / industry
standards.
49. Founding Sales Decks - Quantitative Proof of a Better Solution
https://twitter.com/foundingsales
Richer ROI precursor “Model”
● This is a little busy, but it’s detailed.
● An “ROI model” addressing key
business actions taken by users.
● Great for sending along later for “the
boss” to read.
● Good “Greek” and “Russian” material.
50. Founding Sales Decks - Quantitative Proof of a Better Solution
https://twitter.com/foundingsales
Aggregated customer results can
be good too.
● Show them what will happen for
them, based on the aggregation of
what has happened to those who
have come before.
● Again, boil it down to the units of
output. Ideally with a rough takeaway
metric.
● E.g., “For every million dollars in
annual revenue, Affirm will drive
around $100k of additional spend.”
51. Founding Sales Decks - Qualitative Proof of a Better Solution
https://twitter.com/foundingsales
● Stories
● Reputation issuers
● Appeal to authority
Qualitative Proof of a Better Solution
52. Founding Sales Decks - Qualitative Proof of a Better Solution
● Testimonials correlated to value
props. Ideally with #s.
● Focus on your key segments and
verticals.
● Write it for them. Make them sound
awesome. Send them a gift card.
● Doesn’t have to be a “success story”,
but can be.
● Pull out the $$$. This one would be
better with that information.
https://twitter.com/foundingsales
Customer “stories”
53. Founding Sales Decks - Qualitative Proof of a Better Solution
https://twitter.com/foundingsales
Anecdata!
54. Founding Sales Decks - Qualitative Proof of a Better Solution
● Press Mentions: These folks pay
attention to you.
● Analyst Coverage: They pay
attention to you.
● Investors: You’re not going away.
● Awards: You can apply for these.
https://twitter.com/foundingsales
Company Reputation
55. Founding Sales Decks - Qualitative Proof of a Better Solution
● Organizational Gravitas: Not the
common case, but maybe.
● Funding / Investors: You’re not
going away anytime soon.
https://twitter.com/foundingsales
Founding Narrative
56. Founding Sales Decks - Qualitative Proof of a Better Solution
● Have all manner of segments and
verticals
● Careful: They may know some of
these folks.
● Don’t worry about permission to
start. But bake it into MSA.
● But you can’t send it.
● Be careful of disappearing logos.
https://twitter.com/foundingsales
The “Logo” slide
57. Founding Sales Decks - Why this will be so easy
https://twitter.com/foundingsales
● Make it easy for them.
● Make it clear there is a roadmap.
● WIFM (What’s in it for me?)
Why this will be so easy.
58. Founding Sales Decks - Why this will be so easy
● Skepticism: They’ve seen
these promises before.
● Work: Are you creating work
for me?
● Systematized: Is this already
solved?
https://twitter.com/foundingsales
Follow the yellow brick road
59. Founding Sales Decks - Why this will be so easy
● Skepticism: They’ve seen
these promises before.
● Work: Are you creating work
for me?
● Systematized: Is this already
solved?
https://twitter.com/foundingsales
Follow the yellow brick road
60. Founding Sales Decks - Why this will be so easy
● Human face: Take advantage
of your staff.
● WIFM: What’s in it for staff and
decisionmakers?
https://twitter.com/foundingsales
Follow the yellow brick road
61. Founding Sales Decks - Why this will be so easy
https://twitter.com/foundingsales
MVP!“Features” of “Why so easy!”
62. Founding Sales Decks - Pricing
https://twitter.com/foundingsales
● They’re going to ask. So have it.
● Keep It Simple, Stupid
● Peak “rack rate” - you’re going to discount
Pricing Slides
64. Founding Sales Decks - Appendices
https://twitter.com/foundingsales
● Objection slides.
● “Choose your own adventure” slides.
● Edge case slides.
Appendices & General Points
65. Founding Sales Decks - Appendices
https://twitter.com/foundingsales
Objection Handling
● Have an answer to every question.
(Like with fundraising)
● Second time you hear it, make a
slide.
● Great for time of presentation, pulling
together into “custom deck”, and later
for one-off emails.
66. Founding Sales Decks - Appendices
https://twitter.com/foundingsales
Edge case features
● You will have questions / features
that apply to 10% of user base.
● Don’t have to be in the main
deck, but have available.
67. Founding Sales Decks - Structured for Extensibility
Bare bones vs. Fractal vs. Rich.
https://twitter.com/foundingsales
68. Founding Sales Decks - Structured for Extensibility
Bare bones vs. Fractal vs. Rich
https://twitter.com/foundingsales
69. Founding Sales Decks - Structured for Extensibility
Bare bones vs. Fractal vs. Rich
https://twitter.com/foundingsales
70. Founding Sales Decks - Production Value of Slides
Production Value of Your Slides: Don’t worry about it, never gate content on production value.
https://twitter.com/foundingsales
71. Founding Sales Decks - Production Value of Slides
Production Value of Your Slides: A little bit of shine can be nice.
https://twitter.com/foundingsales Template Slides
72. Founding Sales Decks - Content Management and Deployment
Content Management and Deployment: Janky PPT Github; Clearslide / Docsend; Deck for Presenting, Deck for sending
https://twitter.com/foundingsales
73. Founding Sales Decks - Your Sales Narrative, Weaponized
https://twitter.com/foundingsales
● The Problem and who has it
● Cost of the Problem
● Existing Solutions & their Challenges
● What has changed
● How your solution works
● Quantitative Proof
● Qualitative Proof
● Company-centric Proof
● Why this will be so easy
(Customer Success)
● Pricing
● Appendix
http://firstround.com/review/To-Build-An-Amazing-Sales-Team-Start-Here-First/
(Google “First Round sales narrative - put it in Pocket ; )
(Also, example TalentBin master deck here)
The major components of your deck
74. Pete Kazanjy - Product Marketer / Product Manager turned Sales Leader
@kazanjy on Twitter
(Find me on LinkedIn too /
petekazanjy@stanfordalumni.org )
Writing
@foundingsales