Current trends and future evolution of new media

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This document discusses the evolution of media from traditional radio to digital and internet-based formats. It describes the rise of technologies like smartphones, tablets, ebooks, and social media that have enabled new forms of interactive media consumption. The document also predicts that internet radio listenership will continue growing substantially while terrestrial radio listeners will decline somewhat, and that advertising spending will continue shifting to digital and mobile formats. Overall it outlines the ongoing convergence of traditional and new digital media.

 Evolution transformation
 Interactive power of computer and
communications technology
 Computer-enabled consumer devices
 Internet
 Interactive relationship with the media
consumer

 Ebooks (kindles, Sony reader)
 Ipad
 Smartphone's
 Social Media (Twitter, Facebook)
 Sharing content
 Apps

 Advertising- eMarketer estimates social
network advertisement will grow to $1.3 billion
next year
 Media Engagement- how to engage the
community
 Social media- 94% of busineses will continue or
increase their investment in online social media

 Convergence between the radio and Internet
 Radio content transmitted via Internet
 Internet content transmitted via radio (on
notes, “radio program in which broadcasters
take the internet to the community by surfing
the web in search of answers to listener
queries”)

 Podcasts
 National Public Radio
 Satellite Radio
 HD Radio
 Ipod, Itunes

 Traditional radio ad revenues fall
 More Internet radio

 XM Satellite Radio
 Sirius Satellite Radio
 Worldspace
 4 million current subscribers
 20 million projected increase
 Video streaming through satellite radios in the future
 (Allow listeners to roam across the entire continent,
listening to the same audio programming anywhere
they go. Other satellite delivered content require a
fixed location receiver and a dish antenna. The
antenna must have a clear view to the satellites. Talk
about satellite in cars)

 Google TV
 Hulu
 Channel131
 Netflix
 Streaming

 Digital radio technology used by AM and FM
radio stations to transmit audio and data
through digital signal with analog signals.
 Apple to add HD radio in future devices
 Microsoft's Zune’s have HD radio

 Internet radio (Pandora, Podcasts)
 Radio stations on the Internet
 Streamies and Simuls two sets of Internet
streamers increasing their use of the Internet Radio



 185 million listeners by 2020
 250 million will still listen to terrestrial radio
 Less than 10 million will listen to HD radio
 In 2009 $260 million was spent on Internet
radio advertisements
 $28 million on podcasts
 ZenithOptimedia predicts that in 2011 it will be
$394

 Smartphone usage will continue to increase.
 Mobile payments will become the one of the
preferred venues for payments

 http://www.radiostreamingnews.com/2010/04/inter
net-radio-traditional-radios.html
 http://www.masternewmedia.org/top-internet-
trends-2010-a-guide-to-the-best-predictions-from-the-
web-part-1/
 http://www.emarketer.com/Reports/All/Emarketer_
2000409.aspx
 http://satelliteradiousa.com/satellite_radio_future.ht
ml

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Current trends and future evolution of new media

1. Priscilla M. Chavez

2.  Evolution transformation  Interactive power of computer and communications technology  Computer-enabled consumer devices  Internet  Interactive relationship with the media consumer

3.  Ebooks (kindles, Sony reader)  Ipad  Smartphone's  Social Media (Twitter, Facebook)  Sharing content  Apps

4.  Advertising- eMarketer estimates social network advertisement will grow to $1.3 billion next year  Media Engagement- how to engage the community  Social media- 94% of busineses will continue or increase their investment in online social media

5.  Convergence between the radio and Internet  Radio content transmitted via Internet  Internet content transmitted via radio (on notes, “radio program in which broadcasters take the internet to the community by surfing the web in search of answers to listener queries”)

6.  Podcasts  National Public Radio  Satellite Radio  HD Radio  Ipod, Itunes

7.  Traditional radio ad revenues fall  More Internet radio

8.  XM Satellite Radio  Sirius Satellite Radio  Worldspace  4 million current subscribers  20 million projected increase  Video streaming through satellite radios in the future  (Allow listeners to roam across the entire continent, listening to the same audio programming anywhere they go. Other satellite delivered content require a fixed location receiver and a dish antenna. The antenna must have a clear view to the satellites. Talk about satellite in cars)

9.  Google TV  Hulu  Channel131  Netflix  Streaming

10.  Digital radio technology used by AM and FM radio stations to transmit audio and data through digital signal with analog signals.  Apple to add HD radio in future devices  Microsoft's Zune’s have HD radio

11.  Internet radio (Pandora, Podcasts)  Radio stations on the Internet  Streamies and Simuls two sets of Internet streamers increasing their use of the Internet Radio  

12.  185 million listeners by 2020  250 million will still listen to terrestrial radio  Less than 10 million will listen to HD radio  In 2009 $260 million was spent on Internet radio advertisements  $28 million on podcasts  ZenithOptimedia predicts that in 2011 it will be $394

13.  Smartphone usage will continue to increase.  Mobile payments will become the one of the preferred venues for payments

14.  http://www.radiostreamingnews.com/2010/04/inter net-radio-traditional-radios.html  http://www.masternewmedia.org/top-internet- trends-2010-a-guide-to-the-best-predictions-from-the- web-part-1/  http://www.emarketer.com/Reports/All/Emarketer_ 2000409.aspx  http://satelliteradiousa.com/satellite_radio_future.ht ml

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