The document discusses social media and its use for public relations. It provides statistics on the growth of users on major social media platforms like Facebook, LinkedIn, and Twitter. It also discusses different types of social media like blogs, social networking sites, social media sharing services, social news and bookmarking services, location-based services, and community building services. The document emphasizes that social media allows direct communication with consumers and that people want participation over interruption in marketing and public relations.
On Disability and Tourism in Nepal: Article by Scott Rains and Interview with...
The document summarizes an article written by Dr. Scott Rains about the challenges and promise of inclusive tourism in Nepal. Some key points:
- Dr. Rains visited Nepal to evaluate the accessibility of tours for wheelchair users and build capacity of tourism suppliers to assist people with disabilities.
- Nepal faces significant challenges to becoming fully accessible and disability-friendly but has potential to grow its tourism industry by serving the large market of travelers with disabilities.
- Universal design principles that make places accessible to all could help Nepal's tourism if adopted, such as accessible hotels, transportation, and public facilities.
- Other experts like Ms. Paula Sotnik also see potential in Nepal's disability rights movement despite limited
Engaging communities – talking about mental health online
Mind is a UK mental health charity that provides support and challenges discrimination against those with mental health problems. It is facing funding cuts and falling donations, so it is turning to social media to engage communities and supporters. Social media allows Mind to personally connect with thousands quickly and cost-effectively. It uses social networks like Facebook and Twitter to share stories of those helped by Mind, recruit volunteers, and fundraise. While social media poses risks like reputation damage, Mind finds that being transparent, responsive and thanking supporters helps to maximize benefits and minimize risks of using these new channels.
This document contains information about Yen Yun Liu's education, skills, and design projects. It includes details about her undergraduate studies in psychology in Taiwan, research experience, and skills in design software and languages. Several of her past design projects are summarized, including an accessible communication device called BiCube for deafblind individuals, a public design project called HealthTrails aimed at improving well-being for foreign caregivers, and a service design project called PACKMON focused on reducing packaging waste from online shopping.
GI Net 11 - The Global Indonesian Surviving The Crisis in Global Talent
11th Roundtable Discussion of Global Indonesian Network
Dr. Hana Panggabean
Director, School of Graduate Program Atma Jaya Catholic University of Indonesia
July, 1st 2013
This is a guidebook about AIESEC's Global Volunteer Program. If you are young person looking to volunteer abroad then this guidebook provides you information on why, how and what of volunteering.
FUNDOR is a platform that allows users to earn social credit by playing games like crosswords and quizzes, with winnings going to support NGOs. It aims to connect lesser-known but deserving organizations in India with socially-minded youth in a fun way. Users, NGOs, and students have expressed support for the platform as a way to get involved in volunteering or donating through games played for enjoyment. The founders were inspired by former Indian President Dr. A.P.J. Abdul Kalam's support for youth initiatives and innovation for societal betterment.
This document discusses strategies for using Pinterest effectively. It notes that Pinterest excels at content discovery and recommends establishing niche communities through focused boards. It suggests making blog posts visually appealing and useful for pinners to engage discovery. Unique uses of Pinterest mentioned include creating a gift registry, reading the news, sending messages through pins, and designing a car for fun. The overall message is to think differently and be useful to encourage discovery through Pinterest.
Indonesia Millennial Report 2020 (by IDN Research Institute)
The document analyzes 7 types of Indonesian millennials based on a study of over 5,500 individuals. One of the types is "The Adventurer", who make up 19% of millennials. Adventurers are curious, driven individuals who pursue many interests and hobbies. They define their own success and constantly seek new challenges and experiences rather than comparing themselves to others. The summary provides a high-level overview of one of the 7 millennial types identified in the research.
The document analyzes 7 types of Indonesian millennials based on a study of over 5,500 individuals. One of the types is "The Adventurer", who make up 19% of millennials. Adventurers are curious, driven individuals who pursue many interests and hobbies. They define their own success and constantly seek new challenges and experiences rather than comparing themselves to others. The summary provides a high-level overview of one of the 7 millennial types identified in the research.
This book is about my journey forward. This is my heart in written words binded into pages of a book.
It is filled with a collection of my thoughts and views on design, the world and life itself - through words, photographs and films. The photos you see in this book are from my journeys around the world and also of my other works and projects that I have done over the past years.
I do hope that this book will give you a glimpse into what I believe in, my passion and drive, as I share a little bit of myself with you.
This document provides instructions for building a school in the cloud on the talkUBUNTU platform. It outlines the registration, login, and profile setup process. Key steps include registering the school, filling out the community profile with information and pictures, and adding pages to publish additional details about courses, programs, and projects. Help resources are available to assist with setting up the profile and content.
This document discusses the iGCDP (international Global Citizenship Development Program), which focuses on leadership development, social impact, and financial sustainability through cross-cultural living and international volunteer experiences. It outlines iGCDP values like personal development and addressing world issues. Sections provide information on iGCDP products and issues, and how SIM (social impact model) is used to measure strategies and impact. Tables of content, national project timelines, and group discussion topics are also included.
Cross Cultural Skills: A Training Handbook for the Tourism & Hotel Industry
A handbook/guide/manual on cross cultural skills released in 2012 for London's hotel and tourism sectors to assist them in dealing with foreign guests.
Write a response to this answer posted below. 1 full pageQuest.docx
Write a response to this answer posted below. 1 full page
Question
:
Review the Global Mindset model in our materials this week. Look at each of the 9 dimensions and 35 underlying capabilities. Reflect on your level of readiness for global leadership using these as a point of reference.
Answer:
The article “Developing a Global Mindset” provides a roadmap for skills that one can build upon to prepare for leading global organizations (The Thunderbird School of Global Management, n.d.). I am using this article as a backdrop for discussing my personal readiness for global leadership. Developing a global mindset can be done by:
Developing self-awareness or cultural acumen – It is vital for a leader to develop their global mindset by being aware of their own cultural biases (Javidan et al., 2010). I believe that I am a very self-aware person; however, unfortunately, I am sure that I have unconscious biases. I am cognizant of my “American-ness” in working with colleagues across the globe. I have developed this skill over 29 years of working for a British-based company.
Being curious, practicing thinking globally, and never stopping learning – develop intellectual and psychological capital through exposure to different cultures via travel or developing relationships with people in other countries (Javidan et al., 2010; Mendenhall et al., 2018; The Thunderbird School of Global Management, n.d). I have been fortunate to travel to over 70 countries and visit all the continents where I have had so many personal and professional learning experiences. Furthermore, I love learning which is what brought me to Indiana Tech.
Being adaptable with an open mind – “intellectual flexibility” is the ability to adapt or adjust one’s behaviors to fit different circumstances even when they might be uncomfortable (Mendenhall et al., 2018, p. 138). I did significant work with a Japanese company. They needed information far in advance of any meetings to consider options, have meetings before the larger global meeting, and interpret the content in Japanese. The “American” way of jumping into meetings with little preparation was not successful in working with the Japanese.
Learning a new language – develop social capital by greeting people in their local language (Javidan & Walker, 2013; The Thunderbird School of Global Management, n.d.). I wish I could turn back time and learn to speak another language fluently. I traveled to Mexico regularly for several years, and I was able to attend meetings without translators. However, I lost much of what I learned when I stopped traveling there.
I am a global leader – I have employees in the U.S., Ireland, Norway, Germany, and Thailand. Nevertheless, I am highly aware that I can and should continue to develop my global leadership skills.
References:
Javidan, M., Hough, L., & Bullough, A. (2010). Conceptualizing and measuring global mindset®: Development of the global mindset inventory.
Thunderbird School of Global M.
Muhammad Ridlwan was born in 1991 in Jepara, Indonesia. He received a Bachelor's Degree in International Relations from the University of Pembangunan Nasional (UPN) "Veteran" Yogyakarta in 2014, graduating with a GPA of 3.86. His previous work experience includes working as a Program Coordinator at Brightstar Chinese Education Center from 2015 to 2016. He is currently seeking new opportunities and provides his contact information and a detailed curriculum vitae highlighting his education history, skills, experiences, and accomplishments.
The document provides an Instagram 101 guide for brands, outlining key reasons to use Instagram, advantages like high reach and easy engagement, potential disadvantages like unclear targeting, and ethical and practical guidelines for content. It recommends best practices like using hashtags and organizing competitions, and cautions against over-promotion or irrelevant posts. Examples of both a Facebook success story and fiasco on Instagram are provided to illustrate effective versus ineffective strategies.
This document provides guidance on using Twitter for brands. It discusses why brands should consider Twitter, the advantages such as reaching a large audience cost effectively and building communities, and disadvantages like ads clutter and character limits. It also outlines ethical guidelines around not posting about other brands, practical guidelines like knowing internet culture and being interactive, and dos and don'ts such as avoiding provocation. Examples of brands that succeeded and failed on Twitter are provided to illustrate best practices.
This document provides guidelines for brands considering using Facebook pages. It discusses the advantages of Facebook which include its large user base, access to data to help with advertising, and that it is free. It also notes potential disadvantages like lack of personalization and always including the Facebook logo. Ethical guidelines prevent harassment, scamming, or abusing personal information. Practical guidelines suggest optimizing content length, format, and ensuring high quality, relatable content. Recommended best practices include regularly updating the page, fast responses, and interactive content while avoiding too frequent updates or inappropriate content. Examples of brand successes and failures on Facebook are also mentioned. The document concludes with assigning students to groups for a final exam involving a case study company.
This session highlights the brief development of corporate communication & the importance of corporate identity, and further prompts students to discuss abour elements in a company profile
This sessions go through blogging dos & don'ts, with regard to public relations practices, as well as some explanation about why blogging is important for PR. Following that, website is also an important part of a company's communication strategy, and as such, require good content that has high possibility to be distributed virally.
Session 3 - Understanding the Audience & The Importance of Storytelling
This document discusses the importance of understanding audiences and using storytelling in PR media production. It emphasizes developing buyer personas through profiling goals, problems, media habits, and interests. Stories humanize brands by creating emotional connections with customers. The document provides questions to help companies identify their own stories about how they started, overcame challenges, helped customers, and supported charitable causes. Telling authentic stories through text, pictures and videos can build word of mouth by inspiring passionate customers and fans to share their experiences.
This is the first session for the PR Media Production Class for UI International Class. This covers overview of the PR industry, what it entails to be a PR person.
The document discusses newsletters, their purpose, structure, and best practices for creating effective newsletters. A newsletter is a regularly distributed publication about a main topic of interest to subscribers. The key elements of a newsletter include the email subject, headline, content, links, and calls to action. Newsletters should be concise, relevant to the audience, and aim to get their attention, trigger actions, market products or events, and inform or educate readers. Analytics can then measure a newsletter's effectiveness to help improve future newsletters.
This document discusses corporate identity and corporate communication. It provides definitions of corporate communication as managing all internal and external communication to establish favorable reputations with stakeholders. It lists the key aspects of corporate communication including public relations, media relations, corporate design, and issues management. The document also discusses the importance of company profiles in communicating with stakeholders and provides tips for writing concise, accurate company profiles that highlight a company's mission, achievements, and employees.
The document provides an overview of blogging, including its history and benefits. It discusses how blogging democratized publishing and allowed everyone to be a publisher through self-publishing and self-marketing on social media. Blogging helps monitor conversations, shape discussions, and build trust and leads and sales. The document recommends reading blogs to gain insight and then starting your own blog, participating in blog conversations, and working with other bloggers by providing interesting experiences or content.
The document discusses the changing rules of PR and marketing in the digital age. It defines key terms like Web 2.0, PR 2.0, and Marketing 3.0. The old rules focused on one-way communication through press releases and advertising to mainstream media and consumers. However, the new rules are driven by consumer participation online and the long tail effect. There is now a convergence of PR and marketing through content that builds relationships and trust. Under the new rules, everyone can be a publisher and companies communicate directly with customers.
This document outlines the topics that will be covered in an introductory course on public relations (PR) media production. It discusses what PR professionals do, including program planning, writing, media relations, corporate identity, speaking, production, special events, and research. It also lists the essential skills needed for a PR career, such as analyzing needs, counseling, researching, planning, writing, and working with stakeholders. Finally, it sets expectations for the course, which will involve active participation, using social media and writing, as well as a class blog where students will publish and comment on articles.
Pecha Kucha Jakarta Vol. 5 was an event organized by Maverick Indonesia to raise funds for Text For Haiti. It was devised and shared by Klein Dytham architecture and followed the Pecha Kucha Night Foundation format. Imron Fauzi from the Yayasan Air Putih foundation spoke at the event.
Pecha Kucha Jakarta Vol. 5 held an event to raise funds for relief efforts in Haiti. The event was organized by Klein Dytham architecture and Maverick Indonesia under the Pecha Kucha Night Foundation. Safriza Sofyan from the World Bank spoke at the event.
Pecha Kucha Jakarta Vol. 5 was an event organized by Maverick Indonesia to raise funds for relief efforts in Haiti. The event featured short presentations by architects and designers using the Pecha Kucha format of 20 slides shown for 20 seconds each. Sri Adi Bramasetia gave a presentation on behalf of PKPU, a humanitarian organization providing aid to those affected by disasters.
This document announces Pecha Kucha Jakarta Vol. 5 which is being organized by Maverick Indonesia to raise funds for Text For Haiti. It will feature a presentation by Candy Sihombing from Habitat for Humanity on their work. The event is following the format devised by Klein Dytham architecture and is part of the global Pecha Kucha Night Foundation initiative.
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Keynote on digital citizenship, that explores how to see it, plan for it, involve students in policy development, how to help student frame ethical issues related to living a digital lifestyle.
The document is the annual progress report of the Indian Centre for Development and Rights (iCFDR) for the year 2017-2018. It summarizes iCFDR's activities over the year, which included awareness campaigns on environmental protection, health issues like HIV/AIDS, gender equality, and water conservation. It also describes winter clothes donation drives, educational and fun activities conducted with children in orphanages and old age homes, and an easy classes program to provide academic support to underprivileged children.
This document provides an agenda and logistical information for a pre-program session on January 14th, 2012 in Tokyo for the Exploring Social Innovation program. The schedule includes icebreakers, introductions to social innovation and the ESI program, guest speakers, and travel information. Ground rules are outlined which encourage participants to go beyond limits, be creative, and use English. Book recommendations are provided on topics like social entrepreneurship, design thinking, and Japanese social ventures. Finally, an overview is given of the 2012 ESI team project goals and timeline.
On Disability and Tourism in Nepal: Article by Scott Rains and Interview with...Scott Rains
The document summarizes an article written by Dr. Scott Rains about the challenges and promise of inclusive tourism in Nepal. Some key points:
- Dr. Rains visited Nepal to evaluate the accessibility of tours for wheelchair users and build capacity of tourism suppliers to assist people with disabilities.
- Nepal faces significant challenges to becoming fully accessible and disability-friendly but has potential to grow its tourism industry by serving the large market of travelers with disabilities.
- Universal design principles that make places accessible to all could help Nepal's tourism if adopted, such as accessible hotels, transportation, and public facilities.
- Other experts like Ms. Paula Sotnik also see potential in Nepal's disability rights movement despite limited
Engaging communities – talking about mental health onlineKlaxon
Mind is a UK mental health charity that provides support and challenges discrimination against those with mental health problems. It is facing funding cuts and falling donations, so it is turning to social media to engage communities and supporters. Social media allows Mind to personally connect with thousands quickly and cost-effectively. It uses social networks like Facebook and Twitter to share stories of those helped by Mind, recruit volunteers, and fundraise. While social media poses risks like reputation damage, Mind finds that being transparent, responsive and thanking supporters helps to maximize benefits and minimize risks of using these new channels.
This document contains information about Yen Yun Liu's education, skills, and design projects. It includes details about her undergraduate studies in psychology in Taiwan, research experience, and skills in design software and languages. Several of her past design projects are summarized, including an accessible communication device called BiCube for deafblind individuals, a public design project called HealthTrails aimed at improving well-being for foreign caregivers, and a service design project called PACKMON focused on reducing packaging waste from online shopping.
GI Net 11 - The Global Indonesian Surviving The Crisis in Global TalentHora Tjitra
11th Roundtable Discussion of Global Indonesian Network
Dr. Hana Panggabean
Director, School of Graduate Program Atma Jaya Catholic University of Indonesia
July, 1st 2013
This is a guidebook about AIESEC's Global Volunteer Program. If you are young person looking to volunteer abroad then this guidebook provides you information on why, how and what of volunteering.
FUNDOR is a platform that allows users to earn social credit by playing games like crosswords and quizzes, with winnings going to support NGOs. It aims to connect lesser-known but deserving organizations in India with socially-minded youth in a fun way. Users, NGOs, and students have expressed support for the platform as a way to get involved in volunteering or donating through games played for enjoyment. The founders were inspired by former Indian President Dr. A.P.J. Abdul Kalam's support for youth initiatives and innovation for societal betterment.
This document discusses strategies for using Pinterest effectively. It notes that Pinterest excels at content discovery and recommends establishing niche communities through focused boards. It suggests making blog posts visually appealing and useful for pinners to engage discovery. Unique uses of Pinterest mentioned include creating a gift registry, reading the news, sending messages through pins, and designing a car for fun. The overall message is to think differently and be useful to encourage discovery through Pinterest.
Indonesia Millennial Report 2020 (by IDN Research Institute)William Utomo
The document analyzes 7 types of Indonesian millennials based on a study of over 5,500 individuals. One of the types is "The Adventurer", who make up 19% of millennials. Adventurers are curious, driven individuals who pursue many interests and hobbies. They define their own success and constantly seek new challenges and experiences rather than comparing themselves to others. The summary provides a high-level overview of one of the 7 millennial types identified in the research.
The document analyzes 7 types of Indonesian millennials based on a study of over 5,500 individuals. One of the types is "The Adventurer", who make up 19% of millennials. Adventurers are curious, driven individuals who pursue many interests and hobbies. They define their own success and constantly seek new challenges and experiences rather than comparing themselves to others. The summary provides a high-level overview of one of the 7 millennial types identified in the research.
This book is about my journey forward. This is my heart in written words binded into pages of a book.
It is filled with a collection of my thoughts and views on design, the world and life itself - through words, photographs and films. The photos you see in this book are from my journeys around the world and also of my other works and projects that I have done over the past years.
I do hope that this book will give you a glimpse into what I believe in, my passion and drive, as I share a little bit of myself with you.
This document provides instructions for building a school in the cloud on the talkUBUNTU platform. It outlines the registration, login, and profile setup process. Key steps include registering the school, filling out the community profile with information and pictures, and adding pages to publish additional details about courses, programs, and projects. Help resources are available to assist with setting up the profile and content.
This document discusses the iGCDP (international Global Citizenship Development Program), which focuses on leadership development, social impact, and financial sustainability through cross-cultural living and international volunteer experiences. It outlines iGCDP values like personal development and addressing world issues. Sections provide information on iGCDP products and issues, and how SIM (social impact model) is used to measure strategies and impact. Tables of content, national project timelines, and group discussion topics are also included.
Cross Cultural Skills: A Training Handbook for the Tourism & Hotel IndustryNeil Payne
A handbook/guide/manual on cross cultural skills released in 2012 for London's hotel and tourism sectors to assist them in dealing with foreign guests.
Write a response to this answer posted below. 1 full pageQuest.docxtroutmanboris
Write a response to this answer posted below. 1 full page
Question
:
Review the Global Mindset model in our materials this week. Look at each of the 9 dimensions and 35 underlying capabilities. Reflect on your level of readiness for global leadership using these as a point of reference.
Answer:
The article “Developing a Global Mindset” provides a roadmap for skills that one can build upon to prepare for leading global organizations (The Thunderbird School of Global Management, n.d.). I am using this article as a backdrop for discussing my personal readiness for global leadership. Developing a global mindset can be done by:
Developing self-awareness or cultural acumen – It is vital for a leader to develop their global mindset by being aware of their own cultural biases (Javidan et al., 2010). I believe that I am a very self-aware person; however, unfortunately, I am sure that I have unconscious biases. I am cognizant of my “American-ness” in working with colleagues across the globe. I have developed this skill over 29 years of working for a British-based company.
Being curious, practicing thinking globally, and never stopping learning – develop intellectual and psychological capital through exposure to different cultures via travel or developing relationships with people in other countries (Javidan et al., 2010; Mendenhall et al., 2018; The Thunderbird School of Global Management, n.d). I have been fortunate to travel to over 70 countries and visit all the continents where I have had so many personal and professional learning experiences. Furthermore, I love learning which is what brought me to Indiana Tech.
Being adaptable with an open mind – “intellectual flexibility” is the ability to adapt or adjust one’s behaviors to fit different circumstances even when they might be uncomfortable (Mendenhall et al., 2018, p. 138). I did significant work with a Japanese company. They needed information far in advance of any meetings to consider options, have meetings before the larger global meeting, and interpret the content in Japanese. The “American” way of jumping into meetings with little preparation was not successful in working with the Japanese.
Learning a new language – develop social capital by greeting people in their local language (Javidan & Walker, 2013; The Thunderbird School of Global Management, n.d.). I wish I could turn back time and learn to speak another language fluently. I traveled to Mexico regularly for several years, and I was able to attend meetings without translators. However, I lost much of what I learned when I stopped traveling there.
I am a global leader – I have employees in the U.S., Ireland, Norway, Germany, and Thailand. Nevertheless, I am highly aware that I can and should continue to develop my global leadership skills.
References:
Javidan, M., Hough, L., & Bullough, A. (2010). Conceptualizing and measuring global mindset®: Development of the global mindset inventory.
Thunderbird School of Global M.
Muhammad Ridlwan was born in 1991 in Jepara, Indonesia. He received a Bachelor's Degree in International Relations from the University of Pembangunan Nasional (UPN) "Veteran" Yogyakarta in 2014, graduating with a GPA of 3.86. His previous work experience includes working as a Program Coordinator at Brightstar Chinese Education Center from 2015 to 2016. He is currently seeking new opportunities and provides his contact information and a detailed curriculum vitae highlighting his education history, skills, experiences, and accomplishments.
The document provides an Instagram 101 guide for brands, outlining key reasons to use Instagram, advantages like high reach and easy engagement, potential disadvantages like unclear targeting, and ethical and practical guidelines for content. It recommends best practices like using hashtags and organizing competitions, and cautions against over-promotion or irrelevant posts. Examples of both a Facebook success story and fiasco on Instagram are provided to illustrate effective versus ineffective strategies.
This document provides guidance on using Twitter for brands. It discusses why brands should consider Twitter, the advantages such as reaching a large audience cost effectively and building communities, and disadvantages like ads clutter and character limits. It also outlines ethical guidelines around not posting about other brands, practical guidelines like knowing internet culture and being interactive, and dos and don'ts such as avoiding provocation. Examples of brands that succeeded and failed on Twitter are provided to illustrate best practices.
This document provides guidelines for brands considering using Facebook pages. It discusses the advantages of Facebook which include its large user base, access to data to help with advertising, and that it is free. It also notes potential disadvantages like lack of personalization and always including the Facebook logo. Ethical guidelines prevent harassment, scamming, or abusing personal information. Practical guidelines suggest optimizing content length, format, and ensuring high quality, relatable content. Recommended best practices include regularly updating the page, fast responses, and interactive content while avoiding too frequent updates or inappropriate content. Examples of brand successes and failures on Facebook are also mentioned. The document concludes with assigning students to groups for a final exam involving a case study company.
This session highlights the brief development of corporate communication & the importance of corporate identity, and further prompts students to discuss abour elements in a company profile
This sessions go through blogging dos & don'ts, with regard to public relations practices, as well as some explanation about why blogging is important for PR. Following that, website is also an important part of a company's communication strategy, and as such, require good content that has high possibility to be distributed virally.
Session 3 - Understanding the Audience & The Importance of StorytellingNena Brodjonegoro
This document discusses the importance of understanding audiences and using storytelling in PR media production. It emphasizes developing buyer personas through profiling goals, problems, media habits, and interests. Stories humanize brands by creating emotional connections with customers. The document provides questions to help companies identify their own stories about how they started, overcame challenges, helped customers, and supported charitable causes. Telling authentic stories through text, pictures and videos can build word of mouth by inspiring passionate customers and fans to share their experiences.
This is the first session for the PR Media Production Class for UI International Class. This covers overview of the PR industry, what it entails to be a PR person.
The document discusses newsletters, their purpose, structure, and best practices for creating effective newsletters. A newsletter is a regularly distributed publication about a main topic of interest to subscribers. The key elements of a newsletter include the email subject, headline, content, links, and calls to action. Newsletters should be concise, relevant to the audience, and aim to get their attention, trigger actions, market products or events, and inform or educate readers. Analytics can then measure a newsletter's effectiveness to help improve future newsletters.
This document discusses corporate identity and corporate communication. It provides definitions of corporate communication as managing all internal and external communication to establish favorable reputations with stakeholders. It lists the key aspects of corporate communication including public relations, media relations, corporate design, and issues management. The document also discusses the importance of company profiles in communicating with stakeholders and provides tips for writing concise, accurate company profiles that highlight a company's mission, achievements, and employees.
The document provides an overview of blogging, including its history and benefits. It discusses how blogging democratized publishing and allowed everyone to be a publisher through self-publishing and self-marketing on social media. Blogging helps monitor conversations, shape discussions, and build trust and leads and sales. The document recommends reading blogs to gain insight and then starting your own blog, participating in blog conversations, and working with other bloggers by providing interesting experiences or content.
The document discusses the changing rules of PR and marketing in the digital age. It defines key terms like Web 2.0, PR 2.0, and Marketing 3.0. The old rules focused on one-way communication through press releases and advertising to mainstream media and consumers. However, the new rules are driven by consumer participation online and the long tail effect. There is now a convergence of PR and marketing through content that builds relationships and trust. Under the new rules, everyone can be a publisher and companies communicate directly with customers.
This document outlines the topics that will be covered in an introductory course on public relations (PR) media production. It discusses what PR professionals do, including program planning, writing, media relations, corporate identity, speaking, production, special events, and research. It also lists the essential skills needed for a PR career, such as analyzing needs, counseling, researching, planning, writing, and working with stakeholders. Finally, it sets expectations for the course, which will involve active participation, using social media and writing, as well as a class blog where students will publish and comment on articles.
Pecha Kucha Jakarta Vol. 5 was an event organized by Maverick Indonesia to raise funds for Text For Haiti. It was devised and shared by Klein Dytham architecture and followed the Pecha Kucha Night Foundation format. Imron Fauzi from the Yayasan Air Putih foundation spoke at the event.
Pecha Kucha Jakarta Vol. 5 held an event to raise funds for relief efforts in Haiti. The event was organized by Klein Dytham architecture and Maverick Indonesia under the Pecha Kucha Night Foundation. Safriza Sofyan from the World Bank spoke at the event.
Pecha Kucha Jakarta Vol. 5 was an event organized by Maverick Indonesia to raise funds for relief efforts in Haiti. The event featured short presentations by architects and designers using the Pecha Kucha format of 20 slides shown for 20 seconds each. Sri Adi Bramasetia gave a presentation on behalf of PKPU, a humanitarian organization providing aid to those affected by disasters.
This document announces Pecha Kucha Jakarta Vol. 5 which is being organized by Maverick Indonesia to raise funds for Text For Haiti. It will feature a presentation by Candy Sihombing from Habitat for Humanity on their work. The event is following the format devised by Klein Dytham architecture and is part of the global Pecha Kucha Night Foundation initiative.
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7. THE WORLD: 6 BILLION PEOPLE
And more than 250,000,000 are
using Facebook connect every
month.
In Jun 2011, there are
750,000,000 monthly active
users in Facebook,
compared to only 500,000,000
the previous year
During the average 20 minute in 2010,
there are 1,587,000 wall posts,
2,716,000 photos uploaded and
10,208,000 comments posted
There are 100,000,000
users on LinkedIn
There are 20,000,000
Google+ users
Snezana SwasD Brodjonegoro 2011. Intellectual property right is protected.
Until Mar 2011, there are
200,000,000 users on
Twitter
21. Social media disaster can strike even when you’re not
marketing in social media!
!
Respond quickly and humbly!
!
Clarify how a poor decision was reached!
!
Show that you’re learning from the experience and committed
to do better!
Snezana SwasD Brodjonegoro 2011. Intellectual property right is protected.
23. The coffin campaign.
Does it work??
Snezana SwasD Brodjonegoro 2011. Intellectual property right is
protected.
24. People are smarter than they are before.
PR is about reputation building &
management – and it is public
People tend to tune out to advertising in
conventional media due to clutter or lack of
free time
PEOPLE TRUST PEOPLE – even those
they don’t know
You can now communicate directly to your
consumers
Snezana SwasD Brodjonegoro 2011. Intellectual property right is protected.
25. Chris Anderson’s The Long Tail
Snezana SwasD Brodjonegoro 2011. Intellectual property right is protected.
43. 5,331,093 listed blog
Appr. 25 new blogs
registered every 24
hours
Top 5 blog category:
general, personal,
computer&internet,
knowledge, hobby
Snezana SwasD Brodjonegoro 2011. Intellectual property right is protected.
54. Identifying your target market = think
niche!
“high-income couples within 20 miles
of your destination who visit wine
and classical music sites”
Focus your resources on
one niche, and after you
succeeded, invest your
profits in the next niche
Influence the influentials
Specify your message to
the needs and wants of
your specific target market
Snezana SwasD Brodjonegoro 2011. Intellectual property right is protected.
57. “What’s the goal?”
“What problems do you
solve for your buyers?”
Clearly defined
business goals
Content that effec=vely
drives ac=on
The ac=on is
easy to find
Snezana SwasD Brodjonegoro 2011. Intellectual property right is protected.
59. Don’t be intrusive!
Listen & talk back
Appreciate &
let them know
Do crowdsourcing
Snezana SwasD Brodjonegoro 2011. Intellectual property right is protected.
64. 75,000 ideas submitted
50 ideas implemented until 2010
is it really that great?
Snezana SwasD Brodjonegoro 2011. Intellectual property right is protected.