World Bank Multi Donor Fund

This is class material from the 3rd session about understanding the importance of audience and storytelling, for KKI UI.

This session highlights the benefits of infographic for PR and conveying message to the audience, as well as how to develop one.

This session covers some basics on developing PR strategy by first creating needs and followed by the strategy.

The document provides an Instagram 101 guide for brands, outlining key reasons to use Instagram, advantages like high reach and easy engagement, potential disadvantages like unclear targeting, and ethical and practical guidelines for content. It recommends best practices like using hashtags and organizing competitions, and cautions against over-promotion or irrelevant posts. Examples of both a Facebook success story and fiasco on Instagram are provided to illustrate effective versus ineffective strategies.

This document provides guidance on using Twitter for brands. It discusses why brands should consider Twitter, the advantages such as reaching a large audience cost effectively and building communities, and disadvantages like ads clutter and character limits. It also outlines ethical guidelines around not posting about other brands, practical guidelines like knowing internet culture and being interactive, and dos and don'ts such as avoiding provocation. Examples of brands that succeeded and failed on Twitter are provided to illustrate best practices.

This document provides guidelines for brands considering using Facebook pages. It discusses the advantages of Facebook which include its large user base, access to data to help with advertising, and that it is free. It also notes potential disadvantages like lack of personalization and always including the Facebook logo. Ethical guidelines prevent harassment, scamming, or abusing personal information. Practical guidelines suggest optimizing content length, format, and ensuring high quality, relatable content. Recommended best practices include regularly updating the page, fast responses, and interactive content while avoiding too frequent updates or inappropriate content. Examples of brand successes and failures on Facebook are also mentioned. The document concludes with assigning students to groups for a final exam involving a case study company.

This session highlights the brief development of corporate communication & the importance of corporate identity, and further prompts students to discuss abour elements in a company profile