Session1 - PR Media Production

This document outlines the event planning lifecycle in 5 stages: 1) Strategy & Planning, 2) Design & Development, 3) Marketing & Promotion, 4) Event Execution, and 5) Follow-Up & Measurement. It also lists the top 5 things event professionals are doing to improve events, which include creating events for smaller budgets, broadening client/user base, marketing more aggressively, forming partnerships, and demonstrating value/ROI. Additionally, it notes that incorporating technology faster through video and mobile apps is seen as the next big thing in events.

This document provides a framework for developing a social media plan. It outlines 5 steps: 1) Doing homework on business strategy, existing media and resources. 2) Brainstorming objectives, audiences, and value propositions. 3) Developing a strategy by identifying audiences, channels, activities, and calls-to-action. 4) Implementing the plan with a content calendar and utilization notes. 5) Monitoring progress, results, and key performance indicators like budget used, reaches, engagement, and leads. The goal is to support business strategies by identifying target audiences and the incentives that will keep them engaged across social media channels.

This document provides guidance on event planning in 3 main sections. It outlines 5 design principles to follow when planning an event. It then discusses the D.R.I.V.E method for defining objectives, researching vision, innovating experience, visualizing steps, and executing with precision. Finally, it covers essential elements like establishing a budget, creating estimates and checklists, selecting a venue, and evaluating the event's success.

The document provides guidance on creating an effective media kit, including discussing the goals of highlighting issues, establishing authority, and providing expert contacts. It outlines the key elements of a media kit such as a cover letter, fact sheet, backgrounder, and additional materials. Instructions are given for writing each element and expectations are shared around being creative, using proper grammar, being promotional, and making the kit presentable.

The document outlines an Appleseed Art of Fundraising Workshop held from January 26-28 that will teach participants how to craft a public relations and communications plan. It provides information on what public relations is and its benefits. The workshop will cover how to create a PR plan, including establishing goals, identifying target markets, developing key messages, creating a timeline and schedule, planning tactics, and measuring success. Attendees will learn how to enhance their organization's reputation and visibility through an effective PR strategy.

Press kits aren't just for multi-national corporations; every company--large or small--can use press kits to introduce themselves to the media with the goal of getting the coveted coverage only a few receive. Most companies don't take full advantage of press kits, leaving the door wide open for those that do.

Improving the effectiveness of communications webinar APM People Specific Interest Group, Stakeholder Engagement Focus Group (APM SEFG People SIG) Tuesday 11 July 2017 presented by James Francis hosted by Fran Bodley-Scott

This document outlines a presentation about developing public relations and marketing skills for promoting library services and programs. The presentation covers understanding the community and target audiences, developing marketing messages, and brainstorming PR plans. Attendees are encouraged to join library listservs and use various marketing resources and tools to effectively promote their workshops and services. Sample marketing strategies are provided, including different types of advertisements, social media use, and community outreach partnerships.

This session covers some basics on developing PR strategy by first creating needs and followed by the strategy.