Session 4 - Blogging 101 & Concept a Compelling Website

This document discusses personal branding and strategies for developing an effective personal brand. It provides tips on creating a personal brand strategy with goals and objectives, defining one's vision and persona. It emphasizes the importance of selecting a consistent name and profile, building social media presences on key networks like Facebook, Twitter, LinkedIn and blogs. It also discusses content strategies like storytelling and thought leadership to engage others and build communities and networks.

This document provides advice for using Twitter effectively for sales purposes. It recommends establishing expertise by reading and commenting on customers' and prospects' tweets and blogs. Retweeting others' content is an easy way to curate information and get their attention. Subscribing to others' blogs allows reading them in batches and scheduling relevant tweets. Comments on blogs and tweets should include the other person's Twitter handle to ensure they notice. The goal is to engage others in conversation and move interactions to a phone or email discussion where actual sales can occur. Social media should supplement but not replace traditional outreach methods like phone calls and emails.

Guest Lectured at New York University Presenting best practices in Social Media Strategy and Content Marketing, copyrighting and blogging

Learn 4 ways publishing blog posts on LinkedIn helps you grow your business and build your personal brand. Plus why LinkedIn is the very easiest place to start blogging, and how ProResource makes it even easier.

This document provides tips for using Twitter effectively in a social media strategy. It outlines several benefits of Twitter, including its focus on time relevance, ability to post frequently, and support for external links and images. It then lists 15 tips for creating successful Twitter communication, such as sharing quality content in your own voice, using keywords, engaging your audience, being helpful and transparent, and taking advantage of tools to optimize tweets. The overall message is that Twitter should focus on serving your audience rather than self-promotion.

This document discusses why blogging is important for businesses and individuals. It notes that blogs allow you to showcase yourself as a thought leader and connect with audiences. The key aspects of blogging success are passion, presence, and people. For passion, the document advises focusing on topics you genuinely care about. For presence, it recommends blogging across multiple platforms tailored to each audience. And for people, it emphasizes building a community around your content and caring about your readers.

This document provides guidance for vendors at the Whistler Farmers Market on using social media to promote their businesses. It discusses the basics of social media and key platforms like Facebook, Twitter, blogs, and Flickr. It emphasizes engaging and relevant content over hard sales and recommends starting with one platform done well. Facebook is highlighted for its large user base, and setting up a business page is demonstrated. Twitter is presented as having a low barrier to entry. Blogs are suggested to deepen customer relationships. Campaign ideas are outlined to promote all vendors through aggregation on social media.

This document provides an overview of social media marketing presented by Robyn Cavallaro. It discusses the basics of social media marketing, key social media platforms like Facebook, Twitter, Pinterest, and LinkedIn. Tips are provided for using each platform effectively for business purposes. The document emphasizes using social media to engage customers, build brand awareness through sharing valuable content, and driving traffic back to a company's website and email list. Overall, it promotes an integrated social media strategy across multiple channels to grow a business.

The document discusses the importance of online lead generation for MLM businesses. It states that attending educational seminars is not an effective way to learn lead generation strategies and that the author wasted time and money doing this. It then explains that online lead generation through tactics like article writing is needed to generate an endless supply of quality leads. Article writing in particular positions oneself as a leader, allows pre-selling prospects, helps with search engine optimization, and drives traffic to a capture page to build a pipeline of leads. Consistency is key when writing and publishing articles over time.

This document provides information about the business and services offered by DeDiv, including ebooks, podcasts, videos, products on Etsy, programs and tutorials. It also discusses various ways to generate income including affiliate marketing by promoting products and earning a commission, paid banner ads through affiliate networks, and sponsored blog posts. Specific networks and platforms are mentioned for each type of opportunity. Tips are provided on different aspects of blogging as a business like building an audience, attracting advertisers, branding, and using social media.

Social network marketing done right can increase your credibility and exposure. any people say that social media marketing is the key to success in the marketing arena in the 21st century. While social

This presentation offers tips for small businesses, freelancers and entrepreneurs about how to get the most out of Facebook, LinkedIn, Yelp, Twitter, BizSugar and other social media voting sites.

A slideshow on how to take advantage of PINTEREST for your business http://www.lorrainetappermarketing.com

The document provides 14 rules for social media communications for businesses. The rules are to be positive, respond to followers, get involved in discussions, create original content and give credit when using others' work, do not always sell, respect competitors, handle negative comments positively, be modest about praise, thoughtfully react to comments, promote others' work occasionally, keep messages short and simple, be consistent in posting, provide value to followers, and include visual content like images or videos.

This presentation includes five takeaways about the importance of social media in the PR industry and five takeaways about how the days of "old school PR" are gone.

Instagram is the leader in photo sharing social networks. It's a channel that offers marketers a great chance to connect with their target audience and tell their story in a compelling way. This is the ultimate guide to Instagram marketing and will give you the insights you need to get started and ultimately stand out. If you like this guide, you should check out http://www.adhutmedia.com/

This is the presentation material for my class at UI International Program - PR Media Production. Session 2 - Understanding the Audience and The Importance of Storytelling

The document provides an overview of a PR media production course. It defines the key roles and responsibilities of a PR professional, including program planning, writing and editing, media relations, corporate identity, public speaking, production, special events, and research and evaluation. It outlines essential PR skills such as analyzing management needs, counseling management, researching public opinion, planning and coordinating tasks, setting goals and objectives, motivating others, and working with journalists. It also discusses stakeholders, media, platforms, channels and how the class will explore best practices and campaign management through discussion, blogging, and sharing current events.

The document discusses social media and its use for public relations. It provides statistics on the growth of users on major social media platforms like Facebook, LinkedIn, and Twitter. It also discusses different types of social media like blogs, social networking sites, social media sharing services, social news and bookmarking services, location-based services, and community building services. The document emphasizes that social media allows direct communication with consumers and that people want participation over interruption in marketing and public relations.

This document discusses the importance of understanding audiences and using storytelling in PR media production. It emphasizes developing buyer personas to understand customer needs and profiling personas by considering their goals, problems, media habits, and interests. The document advocates telling authentic stories about a company's origins, customers, employees, and values to humanize the brand and build emotional connections with audiences. It provides examples of how companies like Chase and Blue Bird Group use stories to inspire customers and build word-of-mouth promotion through social media and offline materials.

This presentation provides an overview on of how digital and social media plays a key role in communication during risk brand reputation management

Identify how Financial Advisors can use social networking technology to supplement their existing professional networks. Includes the latest information on SEC and FINRA compliance. Please note that this is the first part of the presentation and Sheri Fitts did an extensive tour through LinkedIn.

The document proposes using XML web services and a "discovery on demand" approach to create an Airborne Internet and Collaborative Information Environment (CIE). This would allow aircraft to access decision-quality information in real-time through a distributed, peer-to-peer network. XML web services expose data and applications over the Internet using open standards like XML, SOAP, WSDL and UDDI. This would enable disparate systems to work together and provide a universal way for pilots to find critical information to make decisions. The goal is an end state where every aircraft is a network node sharing information to transform aviation and allow the right data to be accessed at the right time.

This document is a resolution that amends some provisions of an earlier resolution regulating the registration and use of radio frequencies and equipment in Oman. It makes changes to articles 3, 4, 8, 9 and some tables in the attached regulation. It replaces the text of some articles and tables with new text. It also adds some definitions to article 1 and replaces annexes A, B and C. The changes aim to update the regulations organizing the registration and use of frequencies and radio equipment and their pricing.

The document provides an overview of blogging, including its history and benefits. It discusses how blogging democratized publishing and allowed everyone to be a publisher through self-publishing and self-marketing on social media. Blogging helps monitor conversations, shape discussions, and build trust and leads and sales. The document recommends reading blogs to gain insight and then starting your own blog, participating in blog conversations, and working with other bloggers by providing interesting experiences or content.

The document discusses the benefits of blogging for businesses, including using blogging as a way to share expertise, build customer relationships, and improve search engine rankings. It provides tips for starting a business blog, such as defining the target audience, finding a niche, being passionate about the topic, and maintaining the blog regularly. Examples of successful business blogs are also included to illustrate how blogging can help build a brand and represent large companies.

This article provides tips for using article marketing to grow your business at little to no cost. It recommends writing high-quality, helpful articles on topics relevant to your customers and their problems. The articles should be unique and avoid duplicate content across sites. Submit articles to directories and blogs to increase exposure. Add personality and examples to make articles more engaging. An RSS feed can help syndicate articles to interested readers. With the right approach, article marketing can be done for free and lead to increased traffic and potential customers.