Twitter 101

This document outlines a five step social media strategy for clients: 1) Listen to conversations on social media platforms related to your brand and sector, 2) Prepare your brand's presence on key social media platforms and identify spokespeople, 3) Engage on social media by posting content and starting conversations, 4) Go offline by inviting meetups and sharing product samples, and 5) Measure the strategy's success by learning about customers and engagement and monitoring key metrics like blog posts and brand comments. If done effectively, social media can provide enormous benefits by helping companies understand how stakeholders perceive their brand.

This document provides guidelines for brands considering using Facebook pages. It discusses the advantages of Facebook which include its large user base, access to data to help with advertising, and that it is free. It also notes potential disadvantages like lack of personalization and always including the Facebook logo. Ethical guidelines prevent harassment, scamming, or abusing personal information. Practical guidelines suggest optimizing content length, format, and ensuring high quality, relatable content. Recommended best practices include regularly updating the page, fast responses, and interactive content while avoiding too frequent updates or inappropriate content. Examples of brand successes and failures on Facebook are also mentioned. The document concludes with assigning students to groups for a final exam involving a case study company.

The document provides guidance for students on evaluating their advanced media portfolio. It discusses the meaning of evaluation and outlines the assessment weighting for different components. It also details the four questions that must be addressed in the evaluation, focusing on how the student's media products used or challenged conventions, the effectiveness of combining the main product with ancillary texts, what was learned from audience feedback, and how new media technologies were used in different stages of production. Specific advice and examples are given for analyzing each question.

Social media tools offer unprecendented marketing and reputational development opportunities for professionals who depend on building their business through trust and referrals. This presentation offers background on social media and practical tactics for using SM tools.

This deck is what we used to host a LIVE Twitter chat and webinar on Twitter for those wondering how to use it effectively for business and marketing. Enjoy!

Workshop delivered to the Kitchener-Waterloo Chamber of Commerce by Cheryl Mckinnon, CMO of Nuxeo - January 26, 2010. How to use social media to achieve business goals: lead/demand generation, customer service, competitive & market intelligence, recruiting & talent acquisition