The Importance of Voice in Social Media Content Strategy
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Many people jump into social media before thinking through what they want to say and why. Figuring out your voice is the first step toward creating a content strategy for your social media marketing.
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The Importance of Voice in Social Media Content Strategy
- 2. There Isn’t One Way to Do Social Media
- 3. VOICE IS AN ESSENTIAL ELEMENT In Social Media you need to be: Consistent Relevant Valuable Personable You You are speaking directly to your audience in a voice that reflects your identity.
- 4. WHY VOICE MATTERS Voice Creates Movements “ I had a dream. ”
- 5. WHY VOICE MATTERS Voice Changes History “ I do. ”
- 6. WHY VOICE MATTERS Voice Identifies Brands “ Just do it. ”
- 7. WHY VOICE MATTERS Voice Sells “ What ’ s in Your Wallet? ”
- 8. WHY VOICE MATTERS Voice Creates Recognition “ I didn’t recognize your voice!”
- 10. WHERE DO YOU USE VOICE? Website Content Blogs News Releases Brochures Emails Facebook Posts Tweets Linked In Profiles
- 14. HOW DO I FIND MY VOICE? * See handouts
- 15. WHAT AM I SAYING? High Quality Best Fastest Most Unique Boring!
- 17. “ Be Yourself, Everyone Else is Already Taken. ” – Oscar Wilde