Gulf Coast HUG Meetup June 2015

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SPROUT Content recently hosted the first meetup for #GulfCoast HUG. HUGs are HubSpot User Groups, located across the world, for HubSpot users and Agency Partners and anyone interested in learning more about inbound marketing methodologies and tactics. Here's the presentation from the meeting: THE MARKETING MINDSHIFT – How To Grow your Business and Generate Leads through Content and Inbound Marketing.

@GulfCoastHUG • @sproutcontent
The Marketing Mindshift

AGENDA
① What is a HUG?
② The Shift to Inbound Marketing
③ How You Change the Game
④ Tools to Get Started
@GulfCoastHUG • @sproutcontent

1 What is a HUG?
@GulfCoastHUG • @sproutcontent

What is a HUG?
HUGs are a quarterly meeting for inbound marketing
professionals, Hubspot customers and non-customers to:
• Share ideas
• Learn about best practices
• Enjoy snacks
• Meet other inbound practitioners
• Share the Hubspot love
@GulfCoastHUG • @sproutcontent

@GulfCoastHUG • @sproutcontent
Over 100
HUGs
Worldwide

Why Now?
Why not?
• Growing pool of inbound marketers in the area
• Hubspot Gold Agency
@GulfCoastHUG • @sproutcontent

2 The Shift to Inbound Marketing
@GulfCoastHUG • @sproutcontent

@GulfCoastHUG • @sproutcontent
The Old Marketing Playbook is Broken

@GulfCoastHUG • @sproutcontent
People Have Changed How They Live
Marketers
must adapt

@GulfCoastHUG • @sproutcontent
More Cost Effective

@GulfCoastHUG • @sproutcontent
More Impactful

@GulfCoastHUG • @sproutcontent
Creates Long Term Relationships

@GulfCoastHUG • @sproutcontent
Makes Marketing that People Love
By publishing the right content in
the right place at the right time,
your marketing becomes relevant
and helpful to your customers,
not interruptive.

3 How You Change the Game
@GulfCoastHUG • @sproutcontent

@GulfCoastHUG • @sproutcontent
How You Change the Game
“Screw ‘sexy.’ Be helpful.” – Dan Moyle

@GulfCoastHUG • @sproutcontent
Solve Problems
When your
customer has a
problem, they
should find you.

@GulfCoastHUG • @sproutcontent
Be a Giver
There is no such
thing as “secret
sauce.”

@GulfCoastHUG • @sproutcontent
Speak P2P

@GulfCoastHUG • @sproutcontent
Gain Trust
• Facts and stories builds
more trust than flash and
flare
• Trust builds relationships.

@GulfCoastHUG • @sproutcontent
Use Data to Measure Success
Goal Progress Feb March April
Visitors 2000/mo. 125% 2,626 2,997 3,342
Social 500 visits/yr. 105% 32 42 55
Leads 25/mo. 167% 37 49 53
Customers 8 38% 4 3 4
Revenue $29,760/mo. 85% $53,431 $15,689 $34,315

4 Tools to Get Started
@GulfCoastHUG • @sproutcontent

@GulfCoastHUG • @sproutcontent
Create Personas

@GulfCoastHUG • @sproutcontent
Develop SEO Strategy

@GulfCoastHUG • @sproutcontent
Create a Strategic Content Calendar
www.hubspot.com/blog-topic-generator

@GulfCoastHUG • @sproutcontent
Get Your Tracking in Place

@GulfCoastHUG • @sproutcontent
Save the Date
Save the Date for our Next HUG
West Florida Main Library
Wednesday, August 26
5:30pm-7pm

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Gulf Coast HUG Meetup June 2015

1. @GulfCoastHUG • @sproutcontent The Marketing Mindshift

2. AGENDA ① What is a HUG? ② The Shift to Inbound Marketing ③ How You Change the Game ④ Tools to Get Started @GulfCoastHUG • @sproutcontent

3. 1 What is a HUG? @GulfCoastHUG • @sproutcontent

4. What is a HUG? HUGs are a quarterly meeting for inbound marketing professionals, Hubspot customers and non-customers to: • Share ideas • Learn about best practices • Enjoy snacks • Meet other inbound practitioners • Share the Hubspot love @GulfCoastHUG • @sproutcontent

5. @GulfCoastHUG • @sproutcontent Over 100 HUGs Worldwide

6. Why Now? Why not? • Growing pool of inbound marketers in the area • Hubspot Gold Agency @GulfCoastHUG • @sproutcontent

7. 2 The Shift to Inbound Marketing @GulfCoastHUG • @sproutcontent

8. @GulfCoastHUG • @sproutcontent The Old Marketing Playbook is Broken

9. @GulfCoastHUG • @sproutcontent People Have Changed How They Live Marketers must adapt

12. @GulfCoastHUG • @sproutcontent More Cost Effective

13. @GulfCoastHUG • @sproutcontent More Impactful

14. @GulfCoastHUG • @sproutcontent Creates Long Term Relationships

15. @GulfCoastHUG • @sproutcontent Makes Marketing that People Love By publishing the right content in the right place at the right time, your marketing becomes relevant and helpful to your customers, not interruptive.

16. 3 How You Change the Game @GulfCoastHUG • @sproutcontent

17. @GulfCoastHUG • @sproutcontent How You Change the Game “Screw ‘sexy.’ Be helpful.” – Dan Moyle

18. @GulfCoastHUG • @sproutcontent Solve Problems When your customer has a problem, they should find you.

19. @GulfCoastHUG • @sproutcontent Be a Giver There is no such thing as “secret sauce.”

20. @GulfCoastHUG • @sproutcontent Speak P2P

21. @GulfCoastHUG • @sproutcontent Gain Trust • Facts and stories builds more trust than flash and flare • Trust builds relationships.

22. @GulfCoastHUG • @sproutcontent Use Data to Measure Success Goal Progress Feb March April Visitors 2000/mo. 125% 2,626 2,997 3,342 Social 500 visits/yr. 105% 32 42 55 Leads 25/mo. 167% 37 49 53 Customers 8 38% 4 3 4 Revenue $29,760/mo. 85% $53,431 $15,689 $34,315

23. 4 Tools to Get Started @GulfCoastHUG • @sproutcontent

24. @GulfCoastHUG • @sproutcontent Create Personas

25. @GulfCoastHUG • @sproutcontent Develop SEO Strategy

26. @GulfCoastHUG • @sproutcontent Create a Strategic Content Calendar www.hubspot.com/blog-topic-generator

27. @GulfCoastHUG • @sproutcontent Get Your Tracking in Place

28. @GulfCoastHUG • @sproutcontent Save the Date Save the Date for our Next HUG West Florida Main Library Wednesday, August 26 5:30pm-7pm

Gulf Coast HUG Meetup June 2015

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Gulf Coast HUG Meetup June 2015