Presentation on the Strategic Role of Content, Social & SEO in Integrated Marketing hosted by Crescendo Content Marketing Software and delivered by Lee Odden, CEO of TopRank Marketing.
Leading with Intent: Leveraging the Long Tail and Measuring Content ROIgShift
Exploring intent-based lead generation from organic search and sponsored social ad perspectives. Learn how brands leveraging long tail keywords and mining social conversations for intent-based keywords and questions to more effectively drive their content marketing and social advertising strategies through to their target audiences. Further, find out how to leverage content engagement tracking via smart URLs to provide a feedback loop with insights for ongoing content, distribution and conversion optimization.
Promoting Your Business Through Google - Media Matters at Rawlinsons Business...Laura McGill
This presentation delivered by Laura and Louise from Media Matters at the 2018 Rawlinsons Business Conference. The presentation coveres:
- Why you can’t afford to ignore search – and Google in particular – as part of your marketing mix
- Promoting your business through Google and what your options are
- Measuring performance and making sure your spend is right
Including additional tips for making the most of Google in 2018!
SEJ's audit panel Social Producer, Caitlin Rulien; Features Writer, Anna Crowe; and SEJ's Founder, Loren Baker share recommendations about SEO, social media strategy and on-site content on selected websites.
This document discusses the need for PPC agencies to provide expert-level service across technical, business, and reporting domains in order to avoid wasting clients' budgets. It argues that agencies must have deep technical skills to handle the complexity of platforms like Google Ads, as well as strong business acumen to tie campaigns to business metrics and goals. Agencies are also advised to provide transparent reporting that directly aligns with clients' internal metrics. The document stresses that agencies must work to continually align clients' business processes with digital opportunities and achieve extraordinary results through leveraging internal wins and reconsidering resource allocation. The overall message is that clients should seek agencies that can perform at an expert level across these different areas of expertise.
Lorraine Goldberg - Content Marketing Boom or Bust? Surprising Truths and Myt...Julia Grosman
Content marketing requires understanding the audience and their needs. Data should inform content creation, distribution, and optimization at every stage. Visual storytelling through video and images is key to grabbing attention on social media where audiences have little time. Metrics from multiple sources can demonstrate the impact of content marketing across channels in driving traffic, engagement, and other business goals.
Using Influencer Marketing to Drive Measurable Off-Site Content EngagementgShift
Influencer Marketing is quickly becoming one of the most popular strategies in the marketing mix of many organizations. Digital marketers are realizing the potential off-site reach of using influencers, but often lack full insight into the performance, engagement and impact on their own web presence. Learn how to drive engagement with off-site content through influencer marketing, while maintaining the same level of reporting on metrics you have for all other areas of your marketing strategy.
This document discusses how brands can use participation marketing to scale content creation by co-creating content with subject matter experts and influencers. It provides examples of how brands like REI, FX, Kraft, and Intuit have successfully used this approach. The key advantages are that participation marketing provides authenticity by tapping expertise, allows brands to create more quality content at scale, increases engagement, and inspires greater reach through influencers and their networks.
Why Multichannel is Nothing New & Just Plain Common Sense - Sagittarius 24/7 ...Sagittarius
Speaker Presentation delivered by Josh Whiten of Sagittarius at the Sagittarius 24/7 Multichannel Travel Consumer Masterclass on Tuesday 24th March 2015.
Content marketing show 2013 selling the content marketing story - 29.05.201...Pak Hou Cheung
Selling the Content Marketing Story - Pak Hou Cheung's presentation for the Content Marketing Show in May 2013.
Located at the Institute of Education near Russell Square Station, in London.
#SEJThinkTank Webinar: Webinar 101: Using Webinars to Share, Educate, and Bui...Search Engine Journal
Have you considered hosting webinars and aren’t sure where to start? Or, have you held webinars but didn’t really see the results you were hoping for?
Join Danielle Antosz, Senior Editor of Search Engine Journal in this ‘webinar about webinars’ to discuss the basic elements of a successful webinar, and show you how to use this format to educate your audience and build your brand.
The document discusses strategies for optimizing content marketing. It covers creating buyer personas to inform content strategy, optimizing content for searchability and shareability, distributing content through various social media channels and measuring performance. The key takeaways are to distribute content across multiple channels, create buyer personas, optimize for search and sharing, and always measure content performance.
Seven Habits of Highly Effective Digital Marketers - Tops Tips for 2015!Digital Annexe
Seven top tips on how to improve your digital marketing for 2015.
First presented at DA University conference in November 2014 by Sean Singleton of Digital Annexe.
Social Media Strategy Development for Publishers, by ACS InfotechACS Infotech Pvt Ltd
We make Social Media add value to your Publishing House. We have experience of what Social Media activities proved valuable to a range of Publishers. We help you effectively manage your online presence.
Social trends, why they are important and why they are not Joe Edwards
As marketing people, there are two things we cannot help doing: making up new-fangled words (e.g. gamification) and following the latest trends. We’ve always loved new shiny things and while trends are important, as social marketers, it’s important to remember that there are some fundamentals we need to get right. In this presentation, Joe highlights some interesting trends in the digital and social space, what they mean for businesses today and how they can be actioned tomorrow. But more importantly why marketers need to be careful in following every trend and forgetting the basics…. How to stay interesting to your audience.
Are you wondering if you are sending the right messages to the right audience? How will you know if your website visitors are really your target customers?
Join Erin Everhart, Lead Manager for Digital Marketing - SEO of The Home Depot for a presentation about strategies on how to rise above the advertising clutter, and ensure that your messages are communicated to the right customers.
Presentation delivered by Bradd Tipler, Digital Media Manager of Global, the media and entertainment group on 23rd March 2017. Sagittarius, Travel Marketing; Know Your Niche Masterclass.
Sitecore - Omnichannel Marketing in the age of the OmniconsumerSagittarius
Presentation delivered by Paul Fennemore, Digital Experience Consultant at Sitecore on 23rd March 2017. Sagittarius, Travel Marketing; Know Your Niche Masterclass.
What is digital personalisation in Travel and why should I care? Travel Techn...Sagittarius
Presentation delivered by Paul Stephen of Sagittarius and Chris Nash of Sitecore at Travel Technology Europe Exhibition 2016, Accelerate Theatre, Wednesday, 24th February 2016
Webinar - Direct to Patient Marketing in the Digital AgeSagittarius
Josh Whiten from Sagittarius Marketing gave a webinar on direct-to-patient marketing in the digital age. He discussed engaging with patients across their healthcare journey, from illness to wellness, through relevant digital content and multiple online channels in an integrated way. Whiten emphasized targeting patients based on their characteristics and needs at each stage. He provided examples of successful digital campaigns that led to increased website traffic, inquiries and positive health outcomes for organizations.
Travel Marketing Trends for 2017 & Beyond WebinarSagittarius
Webinar delivered by Kris Boorman, Digital Marketing Executive at Sagittarius discussing which of 2016's big changes are most important for the future, and what opportunities they present for you and your business.
Life Beyond PPC In The Travel Sector WebinarSagittarius
The document discusses alternatives to paid search marketing (PPC) for travel brands. It outlines challenges with PPC in travel like high costs and competition. It then explores potential new paid digital channels like Facebook ads, native advertising, and programmatic advertising. It also discusses multichannel campaigns that integrate these alternatives across the user journey to reduce reliance on PPC and drive more profitable traffic.
Customer reviews have a significant influence on purchasing decisions, with 89% of customers being influenced by reviews. While unhappy customers were once lost forever, 95% of unhappy customers would now return if their issue was resolved. Machine learning can help analyze large volumes of customer reviews and feedback to provide actionable insights that help businesses understand customer sentiment and engage customers at scale. For one company, machine learning helped analyze over 63,000 monthly reviews across 16 languages with only 10 staff, tagging feedback 2.5 times faster than manual tagging alone.
Building the business case for personalisation in Travel - Travel Technology ...Sagittarius
Presentation delivered by Nick Towers of Sagittarius, Chris Nash of Sitecore and Alexis Sitraropoulos of Contiki Holidays at Travel Technology Europe Exhibition 2016, Accelerate Theatre, Thursday 25th February 2016
The document discusses the power of reviews and user-generated content in search and for businesses. It notes that video reviews receive more views than brand owned content and that 25% of search results for large brands link to user-generated content. The document encourages businesses to take simple text reviews and bring them to life through adding relevant images and video to increase engagement. It provides examples of viral video reviews and stats on how video and visual content is processed faster than text and increases views and sharing. The conclusion emphasizes thinking video and involving customers to bring reviews to life.
O jogo se passa no planeta Two-em, dividido entre humanos e demônios após uma longa guerra. O objetivo é entreter o jogador fazendo-o esquecer seus problemas e derrotar o rei inimigo de sua raça escolhida. As cores e designs do jogo refletem um mundo devastado pela guerra entre as raças.
Provoke: Case study - digital transformation for Robinsons Brewery Mando
Robinsons Brewery recently invested heavily in rebranding and improving its brewery, pubs, and brands. However, when new and returning customers visited the website, the digital system fell short. The websites were difficult to manage, not mobile optimized, fragmented across different technologies, and inconsistently branded. Two web agencies went bust, leaving the website unsecure and suffering hacks. Ultimately, the website had to be closed down. Robinsons implemented a new coherent and integrated digital marketing platform using Sitecore to better serve customers online and drive objectives such as awareness, revenue, and loyalty. Since launching the new platform, unique users increased 160%, total sales increased 120%, and Black Friday sales increased 690%.
Costa Farms Case Study : Azure IoT Hub, Azure FunctionsJoe Raio
Overview of the case study we worked on with Costa Farms. This included capturing PH Data, sending it to Azure IoT hub, then taking intelligent action using Azure Functions.
Intelligent Digital Marketing In Travel - Focus On The CustomerSagittarius
The document outlines an agenda for an event on intelligent digital marketing and focusing on the customer. It includes presentations on customer profiling, social retention strategies, and conversion optimization. There will be a Q&A panel and drinks reception. Various hashtags and Twitter handles are included related to the event hosted by Sagittarius Marketing and focusing on understanding customer journeys and improving conversion rates through a mobile-first approach.
Digital Strategy And storytelling - District32 business leaders - doyle buehl...Doyle Buehler
Isn’t it cool - it’s the greatest time in history, as we have access to literally billions of people around the world.
Yet, it’s also the worst time in history because we have access to… literally billions of other people around the world.
Competition is fierce; you’re essentially 1-click away from disaster.
It’s never been easier to get your story out there, but it’s also the hardest time because there is so much more noise out there. Isn't business fun?
In the Digital Age, story matters now more than ever. If you have a strategy you can tell your true story. If you don't, you get lost in the noise of everything else.
We were born to tell stories & we know how to listen to them, but rarely how to tell them. The story is what gives your customer clarity & certainty.
It’s not a story about how awesome you are. Nor even how you might be the next “amazing” founder.
Nor how you are going to “change the world”. They’ve heard it all before.
Nothing seems to work in marketing? Can’t figure out who to blame?
Ask yourself, what’s your strategy & how are you telling your story?
Story matters in creating your own certainty, your own future for the real hero, your customers.
This is your strategy. Welcome to digital storytelling.
#digitaltransformation #strategy #leadership
On September 19th, Magnet 360's Director of Marketing, Jennifer Zick spoke about how to create a Rockin social business strategy for B2B businesses. In this presentation learn about techniques, platforms, and content you need to build a successful social marketing strategy.
This document provides 10 tips for artists to market themselves using social media. It advises artists to discover their brand by defining their goals, passions, and niche. It also suggests shaping their tone for each platform, growing a following through consistent posting, and curating their work without overselling themselves. The document aims to help artists strategically promote themselves online to build their audience and brand.
Oh...you thought there were four? Maybe, but there are just two that can unlock growth and investment...Purpose and Position.
Your company didn’t start by accident - there is a reason why you do what you do. You solve a problem others cannot. You hold a core value that others ignore. But do your potential customers and investors know it? Your next customer encountered thousands of advertisements last month. Your next investor considered hundreds of pitches last year. Are you offering them a succinct summary of why you matter?
If you can’t articulate why you are worth buying from...fast...investors and customers move on.
So why are "Purpose" and "Position" so important?
1) Shows customers why they should pick you over a competitor.
2) Helps you raise capital because by explaining how you can win in the marketplace.
3) Connects with your customers in a meaningful way that will drive loyalty and word of mouth.
This document provides guidance on branding and positioning from Robert Wallace of Tallwave LLC. It emphasizes that branding and messaging will become more important as competition increases for startups. The document outlines the "2 P's framework" - Purpose and Positioning. For Purpose, it recommends defining the company's mission, vision, values and brand story. For Positioning, it recommends identifying customer segments, differentiators, value propositions and developing a positioning statement, tagline and proofs to believe the value proposition. The goal is to help startups win customers' hearts and minds by clearly communicating what problem they solve and their unique benefits.
This document discusses positioning and branding for tourism destinations. It defines what branding is and is not, explaining that a brand is a promise of the experience that will be delivered. Positioning describes how an offering is presented. Successful brands differentiate themselves, focus on a niche, and are built through performance rather than marketing. The document provides tips for developing an experiential tourism brand and evaluating brand feasibility. It analyzes Angels Camp, CA as a case study, positioning it as a hub for mountain sports in the Sierra Nevada mountains.
With over 67% of internet users worldwide using a social network, the era of social selling is here. Organizations should be using this powerful, proven strategy to help establish relationships with buyers and boost credibility. Join Jill Rowley, social selling evangelist with over twenty years in management consulting and sales, to learn how best-in-class marketing and sales teams can work together on social selling techniques to identify target buyers, deepen authentic connections, and meet company revenue goals.
At our recent partnership event with Bench and Microsoft, Paul Stephen (Agency CEO) discussed how 'knowing your niche' can set you apart from the competition and help you achieve a 'customer-centric' mindset.
This document provides an overview and analysis of luxury brands' social media presence and consumer sentiment. It begins with introducing the agenda and importance of leveraging social media for brands. It then shares findings from NetBase's 2016 Brand Passion Report on luxury brands, including which brands have the most social mentions and conversations. The presentation does a deep dive on 4 top luxury brands - Burberry, Chanel, Louis Vuitton, and Prada - analyzing their brand passion index, top attributes mentioned, sentiment, target audiences, influential forums/blogs, and top influencers. The goal is to help brands understand how to grow and protect their value on social media.
The document discusses strategies for creating destinations where people want to be through place branding and exceptional customer experiences. It provides examples of projects that delivered on this promise, such as transforming a sterile site into a community hub (Kaleidoscope) and leveraging the name power of an iconic brand (OZ). The changing consumer landscape and rise of social media are also addressed as both a challenge and opportunity to engage customers in new ways.
The Evolving Travel Shopping Journey: Traveling & Sharing The ExperienceLeonardo
In the final part of our Digital Marketing Summit for Hoteliers, Ed St. Onge, President of Flip.to and Charlie Osmond, Chief Tease of Triptease discuss the traveling & sharing the experience phase of the travel shopping journey and its impact on driving direct bookings.
This presentation and workshop was part of the Brutal Pixie offering at the Majoran Distillery's 2014 Summer School. It focuses on audience, personas, and strategic elements you can apply to your content.
The document summarizes a workshop about creating content that focuses on the audience rather than the creator. It discusses developing personas to represent the ideal audience members, creating scenarios from the personas' perspectives to test content, and reframing all content to address the audiences' problems and use their language. The goal is to understand audiences deeply and address their needs rather than self-promote, to build connections between audiences and content.
The document discusses how being remarkable in marketing can transform a business. It provides examples of remarkable marketing campaigns, such as Burger King's Whopper Sacrifice promotion and a Dove campaign that recorded genuine moments of happiness. The document advocates finding what makes a business uniquely different and focusing the marketing strategy on telling a compelling story. It outlines five foundations for creating a remarkable marketing strategy: identifying goals and needs, creating a roadmap, understanding what is happening, telling a story, and influencing behavior. The overall message is that remarkable marketing can decrease costs while increasing market share through category domination.
So, you've got a product or idea that's going to IPO (eventually) and your team puts Apple and Google's to shame. Yet, your traffic, leads, and customer metrics keep missing expectations and your board is starting to wonder what they've gotten themselves into with you.
Never fear. Quantified marketing is here. Learn how to promote your business with fundamental digital marketing principles. Slides taken from a class taught by Patrick Campbell, CEO of Price Intelligently. Learn more from the experts by visiting http://intelligent.ly/learn
How to create a brand that takes your platform and pitching game to the next ...Kash Bhattacharya
- The document is from a masterclass on pitching oneself and one's blog. It provides tips on branding, crafting introductions, finding brand values, and pitching collaborations.
- Some key tips included defining branding as becoming knowable, likable, and trustable; keeping introductions simple without buzzwords; and dedicating time to figuring out one's mission statement and brand values.
- Examples were given of successful brand collaborations like The Travel Tester and BMW, and perspectives shared from travel brands on what makes a good pitch, such as demonstrating research, empathy, and addressing a specific need.
Converting Your Crowd for Culture Days, National Arts CongressLiesl Barrell
Intro to landing pages for improved conversion in arts & culture organizations.
Includes updates to "Lay of the Landing" previously published on Slideshare.
Presented by Liesl Barrell
Culture Days National Arts Congress
May 23, 2014
Developing Your Digital Genius Through Storytelling - How To Grow Your Busine...Doyle Buehler
The document provides an overview of building a digital strategy for growth. It discusses how the digital landscape presents both opportunities and challenges for businesses. It introduces the "#Breakthrough Digital Strategy Growth Framework", which includes 7 steps: discovery and strategy, content planning and creation, social and sharing, video/visuals, web alignment, online lead generation, and advertising/analytics. The framework is meant to help businesses develop their "digital genius" and tell their customers' story to drive growth. The document emphasizes that having strong digital strategy is now crucial for any business that wants to survive and thrive.
Hear from Sagittarius' Technical SEO Consultant, Nick Steele as he delves into how to create successful keyword strategies as well as which free and paid tools he uses to create them!
Hear from Pi's Head of SEO, John Brasington as he talks about which home and garden brands are at the forefront of innovative search and how you can use Pi to stay ahead of the competition.
Customer Engagement Reimagined - The Future of Digital InnovationSagittarius
CEO, Paul Stephen from Sagittarius discusses the results of a white-paper produced in partnership with Travolution exploring the challenges of travel brands.
SBOS Director, Sean Rusinko from Sitecore presented how Sitecore can be used by travel brands to improve customer engagement by enhancing the customer experience.
Customer Engagement Reimagined - AI and ML SolutionSagittarius
The document is an agenda for a Travolution event featuring presentations from Microsoft, Sitecore, and Sagittarius on data, AI, and digital transformation in travel and hospitality. It includes:
1) A schedule of presentations and times from 9:30am to 12:20pm including introductions, presentations from Microsoft on data and AI, Sitecore, and Sagittarius, followed by a Q&A and closing lunch.
2) An overview of Microsoft's presentation on how data is important for AI and examples of how AI is creating opportunities in travel including increased revenue and productivity.
3) Case studies of how companies are using Microsoft AI including predictive maintenance on ships to optimize water usage, saving $
Sitecore Cortex uses machine learning to analyze the experience data collected through Sitecore platforms. It centrally manages content from different sources and measures content effectiveness. It integrates analytics data from various digital channels to power personalization, marketing automation, and predictive outcomes. The Sitecore Cortex data processing engine scales to process large amounts of structured data from Sitecore databases to train machine learning models. This helps suggest personalized experiences and predict user behavior based on patterns learned from the data.
This document discusses future technologies including artificial intelligence, machine learning, and chatbots. It provides an overview of a project called Project Hector that aims to blend these technologies to optimize the customer experience. Project Hector will develop a chatbot using tools like LUIS and integrate it with a Sitecore platform to power conversations across multiple channels using various data sources. It also discusses training chatbots and the importance of starting simple when developing conversational interfaces.
Microsoft sees huge potential for artificial intelligence (AI) and views data as critical for powering AI. Some key points:
1) Data is growing exponentially from various digital sources and AI helps make sense of this data. AI gives machines human-like abilities such as understanding language.
2) Microsoft's approach to AI includes developing frameworks and models while also providing AI services on Azure. Their goal is to make AI accessible to developers and organizations.
3) Case studies show how AI is helping companies like Carnival Cruises optimize operations through predictive analytics, and how AI helps Uber and airlines improve customer experiences and business operations.
Red Carnation Hotels - Increasing Revenues by 22% Using Personalisation in Si...Sagittarius
This document discusses increasing conversion rates through personalization. It notes that personalization can boost ROI, engagement, and relationships with customers by improving conversion rates by 19%. The document advocates understanding customer segments and journeys to truly improve experiences. Data is key to personalization efforts. Combining data, analytics, and other specialists can help drive business change through personalized marketing that makes a difference for customers.
Paul Stephen - GDPR The Opportunity & Sitecore ToolSagittarius
Agency CEO, Paul, explores GDPR and the opportunity for brands and marketers as well as how those using Sitecore can tackle the regulation in Versions 8-9.
Tackling GDPR in Sitecore Versions 8 & 9Sagittarius
Agency CEO, Paul Stephen, explores the opportunity that is GDPR and how brands and marketers alike can benefit from the regulation.
Paul also talks about the exclusive reveal of the Sagittarius Sitecore 8 GDPR Tool as well as the latest release of Sitecore (version 9) and how these features will help brands tackle GDPR where previous versions have not.
This document appears to be from a marketing agency called Sagittarius Marketing. It includes an agenda for an event on April 6th 2018 about digital marketing topics. There are summaries of presentations on voice search trends, search engine results pages, and the rise of answer-engine optimization. The document promotes Sagittarius Marketing's services around digital marketing including search engine optimization, social media, and ecommerce solutions.
Importance of SEO to support holistic marketing strategies and the rise of n...JessicaRedman5
A presentation for the Digital Marketing World Forum by Jessica Redman and Andrew Fox.
Discussing how SEO supports across numerous marketing channels and how user search behaviour is changing.
Discover how to optimise social media posts for discoverability and learn about Topical Domination.
Curious about what a social media manager really does? Our latest presentation breaks down the key responsibilities and daily tasks of this dynamic role. Want to understand more about this essential position? Read the full deck now!
Full blog here - https://digitalmarketingphilippines.com/what-does-a-social-media-manager-do/
Step-by-Step Guide to Social Media Advertising.pdfnivedhithas9
A Step-by-Step Guide to Social Media Advertising involves creating a strategic plan that includes identifying your target audience, choosing the right platforms, crafting engaging content, setting a budget, and analyzing performance metrics to optimize future campaigns. This approach ensures effective and efficient promotion of products or services on social media platforms.
Rand Fishkin of Sparktoro broke the news about the Google API Leaks in May 2023. Mike King from iPullRank did what he does best—dissected everything from the leaks. How big was the leak? Around 2,600 pages of leaked internal documentation describing different components of Google's ranking systems and 14,000 attributes or features represented in the documentation.
Here’s why this is important
SEO has evolved dramatically over the last 27 years. Companies like Google have built entire businesses around search, and Google has become the unquestioned leader in search. All
this is starting to change—thanks to GenAI.
Ever since Google started building a search engine, it has shared best practices. But it has never revealed anything more—no algorithms or APIs. That changed recently with this leak.
This matters to you
This checklist matters to entrepreneurs, content creators, website owners, brand managers,
PR professionals, marketing analysts, and SEO professionals.
Understanding how the algorithm works today can help you maintain your competitive edge, optimize opportunities, mitigate risks due to these changes, and make informed decisions on your digital strategy.
This checklist is based on everything I learned from listening to two hour-long webinars Rand and Mike hosted recently.
Revolutionizing Advertising with Billion Broadcaster Standee Screen MediaVikasYadav194549
Billion Broadcaster's standee screen media is revolutionizing the advertising landscape with innovative digital screens placed in high-traffic areas such as malls, airports, and residential complexes. These dynamic screens capture attention with vibrant multimedia content, offering a visually engaging platform for advertisers.
Digital marketing typically refers to online marketing campaigns that appear on a computer, phone, tablet, or other device. It can take many forms, including online video, display ads, search engine marketing, paid social ads and social media posts. Digital marketing is often compared to “traditional marketing” such as magazine ads, billboards, and direct mail. Oddly, television is usually lumped in with traditional marketing.Digital marketing encompasses all marketing efforts that utilize electronic devices and the internet. It includes various online channels such as search engines, social media, email, websites, and mobile apps to connect with current and prospective customers. Key components of digital marketing include:
Search Engine Optimization (SEO): Optimizing websites to rank higher in search engine results pages (SERPs) to increase organic (non-paid) traffic.
Search Engine Marketing (SEM): Using paid advertising on search engines like Google to drive traffic to websites through paid search listings.
Social Media Marketing: Utilizing social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn) to connect with audiences and promote products or services.
Content Marketing: Creating and distributing valuable, relevant, and consistent content to attract and engage a target audience.
Email Marketing: Sending personalized messages to a targeted audience via email to promote products, services, or events.
Affiliate Marketing: Partnering with other businesses or individuals to promote products or services and earning commission based on sales generated.
Influencer Marketing: Collaborating with influencers (individuals with a dedicated social following) to promote products or services to their audience.
Online PR (Public Relations): Managing a brand's online presence and reputation through various online channels.
Analytics and Data-driven Marketing: Utilizing data and analytics tools to measure and optimize marketing campaigns' performance.
Mobile Marketing: Targeting users on mobile devices through mobile-optimized websites, apps, SMS, and other mobile channels.
Digital marketing offers businesses a cost-effective way to reach a global audience, measure campaign effectiveness in real-time, and adjust strategies based on data and insights. It continues to evolve with advancements in technology and changes in consumer behavior, making it essential for businesses to stay updated with current trends and best practices.
Digital marketing uses digital channels to promote a product or service.
Using digital marketing techniques and strategies helps businesses reach their target audience, engage with them, and ultimately convert them into customers.
Examples of digital marketing include SEO, PPC, social media marketing, content marketing, and leveraging traditional offline media for advertising.
Offline digital marketing includes out-of-home advertising, TV marketing
PHP (Hypertext Preprocessor) is a widely-used open-source scripting language that is particularly suited for web development and can be embedded into HTML. It is primarily used for server-side scripting but can also be used as a general-purpose programming language. PHP is renowned for its simplicity, flexibility, and ease of integration with various databases and web servers, making it one of the most popular languages for building dynamic websites and web applications.led by Mr. Hirdesh Bharadwaj, is an ideal choice for summer training in PHP in Delhi. With Mr. Bharadwaj's extensive 15 years of experience in the field, Webs Jyoti offers top-notch training in PHP development.
One notable aspect of Webs Jyoti is its unique approach. It's not just a training institute but also functions as a development agency. This means that students not only receive theoretical knowledge but also gain practical experience by working on real-world projects.Ducat offers comprehensive PHP training with a strong focus on practical implementation and live projects. Their course covers the latest industry standards and trends, ensuring that students are well-prepared for job placements .
Webs Jyoti: This institute provides 100% practical classes, study materials written by the founder, and training on 2-3 live projects. They also offer job placement assistance and grooming sessions for job seekers.Voice Search Optimization ACIL Computer Education: Known for its industry-standard training, ACIL offers various PHP courses ranging from basic to advanced levels. They emphasize hands-on training with real-world simulations and provide job assistance and placement guarantees for certain courses.
APTRON Gurgaon: APTRON offers a well-structured PHP course with modules on basic to advanced PHP concepts, webs jyoti, and CodeIgniter. They also provide live project experience and job placement assistance.
SLA Consultants India: SLA offers an advanced PHP training program designed by experienced professionals. Their course includes live projects, instructor-led classroom sessions, and extensive practical exposure to ensure students are industry-ready .
Each of these institutes has its own strengths, so you might choose one based on specific criteria such as course content, faculty experience, or placement records.Webs Jyoti: This institute provides 100% practical classes, study materials written by the founder, and training on 2-3 live projects. They also offer job placement assistance and grooming sessions for job seekers.Webs Jyoti ensures that students receive top-notch education and support to kickstart their careers in coding and software development.One notable aspect of Webs Jyoti is its unique approach. It's not just a training institute but also functions as a development agency. This means that students not only receive theoretical knowledge but also gain practical experience by working on real-world projects. Mr. Bharadwaj's extensive 15 years experien
Billion Broadcaster's Frame Posters and Horizontal Lift Advertising Screens: ...VikasYadav194549
Billion Broadcaster revolutionizes advertising with its innovative combination of frame posters and horizontal lift advertising screens. The frame posters, strategically placed for maximum visibility, offer a timeless and elegant medium for brand messaging.
Blog Post to SlideShare Presentations For Website TrafficSarah Arrow
🚀 Transform Your Blog Content into Engaging SlideShares! 🚀
I'm thrilled to share a new resource that will help you reach a wider audience by repurposing your blog posts into SlideShare presentations. 📚✨ Discover a step-by-step guide on how to convert your blog content into visually appealing slides using Google Slides. This detailed guide covers everything from outlining your presentation to optimising your slides for maximum engagement. Whether you're looking to boost your online presence or make your content more shareable, this guide has got you covered. Check it out now and start transforming your blog posts into powerful presentations! https://www.onlinevisibilityacademy.com/turning-your-blog-post-into-a-slideshare/
Best Deaddiction Center to get Rid out of addiction
Shri Shuddhi Nasha Mukti kendra helps individual understand their addiction and provide medical treatment, therapy and counseling......
How to Rethink the Way you use Instagram to Drive Sales and Customer Engagement
If you’re using Instagram to build or grow your business this presentation is for you. Navigating Instagram campaigns doesn't have to be overwhelming. By understanding the right strategies, you can turn engagement from a time-consuming task into a powerful tool for driving sales and a deeper understanding of your customers and fans.
Key Takeaways:
Running campaigns on Instagram can be and should be easy and effortless
Every post is an opportunity to collect valuable information to empower you to make more strategic choices
The power of giveaways on Instagram to drive engagement and first party data
2. agenda. Paul Stephen, Sagittarius
Knowing your niche
Bradd Tipler, Global
Moments that matter
Dale Lovell, Adyoulike
Travel Marketer Know How: Native Advertising
Break
Katy Howell, Immediate Future
Getting Your Travel Brand The Social Attention It Deserves
Paul Fennemore, Sitecore
Omnichannel Marketing in age of the OmniConsumer
@SagittariusMktg #travelmktg
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Best Specialist Tour
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@SagittariusMktg @paulrstephen #travelmktg
33. 29%
growth in
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109%
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220%
increase in use
of wishlists
56%
increase in
brochure requests
@SagittariusMktg @paulrstephen #travelmktg
34. 48%
increase in new
users overall
38%
increase in time
on site
34%
increase in pages
per session
10%
increase in
U.S. visitors
@SagittariusMktg @paulrstephen #travelmktg
36. › Previous year’s CRM data
› Bookers and Enquirers
› Lookalike to expand reach
› Time of Day
› Parents of 7-16 year old children
@SagittariusMktg @paulrstephen #travelmktg
30%
Increase in
CTR
80%
Lower cost
for CPM
10%
Lower cost
for CPC
39. summary. have a clear proposition
understand your audience
remarket
remarket (again)
reduce the friction
empathise
@SagittariusMktg @paulrstephen #travelmktg
we’ve assembled a fantastic in up of speakers and brands, who have all kindly given up their time to be with us today….
9:00 - Delegate Welcome & Refreshments9:20 - Event Introduction9:30 - Sagittarius10:00 - Global, the media & entertainment group10:30 - AdYouLike11:00 - Refreshment Break11:15 - Immediate Future11:45 - Sitecore12:15 - Q&A, Networking & Event Close
I am…
We work with brands on digital growth strategies
That work increasingly uses data and personalisation for acquisition and retention
As Josh says, we live in a world where there is so much choice, a consumer is somewhat overwhelmed.
I was trying to think of a way to explain how sometimes being all things to all people wasn’t necessarily a good thing.
And this kind of summed it up for me
Be more Metallica (video)
“We are metallica and this is what we do”
Who like metallica? Me neither. But that’s not my point. There are clearly thousands of people who ‘love’ metallica with a passion. They are one of the world’s most acclaimed rock bands. But even then they are a niche within a niche. They’re not trying to appeal to all rock fans.
You know what you are going to get
If you don't want that don't go there
My point is, there is no doubt what Metallica’s brand proposition is. They know it and they stick to it.
Brand Proposition
So as Josh suggested, in this world of choice a brand needs to be clear about its brand proposition.
So I want to start with what do we mean by ‘brand proposition’? There are all sorts of ways I could explain this and I’m not really here to give a lecture on this but essentially its about recognising that your product or service is not for everybody. Even within a brand you might need to differentiate based on customer type and price point.
Brand Position pt2
Essentially brand position online is no different to brand position offline. There are all sorts of ingredients that go in to a brands proposition like ….
But all of these components lead back to one thing…
Who are your customers?
Understanding your customer.
Essentially defining who is your ideal customer and what is it that you sell that they might want.
What is your proposition?
What is it that you do best – or better than anyone else.
We can’t be all things to all people. And it is rare that you are genuinely unique. So when it comes to talking to our customers we have to have a story that is compelling.
Aristotle - The Greek philospher talked about Ethos, Pathos and Logos in 350 BC
modes of persuasion
Ethos, Pathos and Logos are modes of persuasion used to convince audiences. They are also referred to as the three artistic proofs (Aristotle coined the terms), and are all represented by Greek words.
Ethos or the ethical appeal, means to convince an audience of the author’s credibility or character.
Ethos can be developed by choosing language that is appropriate for the audience and topic (also means choosing proper level of vocabulary), making yourself sound fair or unbiased, introducing your expertise or pedigree, and by using correct grammar and syntax.
Pathos or the emotional appeal, means to persuade an audience by appealing to their emotions.
The words empathy and pathetic are derived from pathos.
Pathos can be developed by using meaningful language, emotional tone, emotion evoking examples, stories of emotional events, and implied meanings.
Logos or the appeal to logic, means to convince an audience by use of logic or reason.
To use logos would be to cite facts and statistics, historical and literal analogies, and citing certain authorities on a subject.
Do I trust you
Do I like your story and is it relevant to me
Can you prove it.
High Performance
At Sagittarius we use ‘high performance’ to describe the work we do to help Brands grow. I believe these principals are still true today and underpin a solid marketing strategy. And this applies right through the marketing funnel. So for us that’s Acquisition, Engagement and Retention.
The business case
You’re all here today so I have to assume you want to improve your results and want to learn how others approach it.
How do we increase revenue?
At Sagittarius we often use this formula to demonstrate how knowing your audience and focussing your marketing effort on the audience you already have is a sure way to succeed.
Based around the idea of ‘how would you double the revenue’ for example.
Now this is a assuming you already have a website with a sensible SEO, PPC and Social Strategy sitting around it.
So for example your website is getting 200,000 visits…
The funnel
So lets just stop for a moment. We’re saying that many brands have 100 people walking in to their virtual shop and only 1 of them actually buys something. That’s nuts isn’t it? There has to be something wrong here. There either has to be something wrong with the how these 100 arrive in the top of the funnel or something to do with what we do with them once we’ve got them.
100 people to 1 diagram
So how do we increase the amount that convert?
increase visits
Do we do a bunch of expensive marketing to add more people to the top of the funnel. Well maybe but will that double revenue. Probably unlikely.
Increase a.o.v.
Do we double our prices? That’s probably unrealistic in most markets. Particularly travel.
Improve conversion rate
Could we make the customer journey and user experience better and thus improve the conversion rate? To something like 2% for instance? Well that doesn’t sound that unrealistic but let’s not get too ambitious just yet.
The reality what we know succeeds is a bit of every thing. And when I say ‘a bit’ you might be surprised to know how little it needs to be. For instance if we increase by 25%...
So as you can see and as I’m sure you’re all aware, it is not one thing. There a many ways to so focus your marketing and squeeze more out of what you’ve got.
Top of funnel 101
I know this might be obvious to most of you but we don’t start here but its surprising how many do. How any brand could hope to succeed with such a broad set of search terms is beyond me. And look – they are all focussing on savings and price.
At least our friends at Jet2 are drawing attention to their quality ratings and some benefits.
Travel brands (and by that I probably mean tour operators) need to stop just competing on price as this will only lead to a race to the bottom on price.
A travel agent used to be the generalist and they would help you refine your choice and in that agents you would have specialist who knew the country, the resort, maybe even stated in the hotel you were looking at.
So now google is your travel agent. It’s the generalist. In fact you know even if you typed skiing holiday in to Google you’d still get too broad a result and you’d actually refine your search before you even started exploring its suggestions.
Don’t get me wrong, Google is a great source of business but you need to be clever about how you use it.
As illustrated, bidding on broad key search terms will be highly competitive, expensive, low quality browsers and thus low conversion.
However if that user knows you already because they have been to your site before or seen your brand elsewhere then then that’s a very different ball game – this is commonly known as remarketing now.
Remarketing
Just for clarity, remarketing is the concept of targeting users who have been to your site already on somebody else’s platform – that might be another publisher’s site, a social channel or indeed Google.
The optimum funnel
So what you should be doing is this…
Organic Search or Native Ads
So we have to find our new audience or expose the brand somewhere. Ideally this would be educational or inspirational content. So for the purposes of this lets start there.
The come to the site and engage with us by using the site. In a perfect world we would be looking at what parts of the site or what particular products were the most appealing to them. But they don’t convert (yet)
We would then ‘retarget’ them on thorough relevant third-part sites
We might retarget them within Facebook
We might use Google’s RLSA feature to bid for slightly broarder keywords that would normally be expensive but by only exposing ourselves to people who have been to our website before we pay less and will invariably get higher click through rates.
If we have along the way managed to capture their email address then obviously we should be targeting them with timely and relevant emails. Again, not just add them to a generic newsletter blast that everyone gets. Ideally something that’s based on what you know about them.
Then last but not least, spening time to llok at where are the opportunities on the website itself to ‘reduce the friction’ and improve the user experience through design changes or personalisation. Again though you do need the analytics and A/B testing tools to do this.
If you do all of this I guarantee you have a bit more than 1% dropping out the bottom of the funnel.
I thought I’d finish up by just showing you some examples so you know I’m not just making this stuff up.
Skiweekends
As well as run this digital agency for the last 14 years, Until recently I was one of the directors Directors of Skiweekends. And for the 5 years I was there we focussed on what we were good at. We didn’t try and take on Crystal or Neilsens. We sold Ski Weekends. We knew our place and what the opportunity was. So just to give you an insight in to how we pretty much doubled the business in a few years.
Also Richard’s nomination and our rating as a Drum Elite Agency
3 years ago the ski weekends site was attracting 200,000 visits across its peak selling period
At the time the business was carrying approx 3,000pax which equalled approx 2,000 bookings
So that’s a 1% conversion
So if we could improve conversion by half a percent then what would we achieve?
So we have spent the last few years working on improving the conversion. So for example if you’ve come to the site via a pay-per-click campaign promoting our week tours by coach then the departure points and length of stay start on the right settings (no matter what page you are on). If you like us oon Facebook already then we won’t be offering you a discount for liking our fan page.
Improving conversion even goes through to asking for feedback. Our emailers ask then a simple 1-5 question first, we already know their travel details and we can capture valuable data in one click to use on our review pages. This feedback is the absolute gold dust of personalisation and improving customer service
In the last 3 years skiweekends has all but doubled in its passenger numbers yet its website visitor traffic has only grown x%
3 years ago the ski weekends site was attracting 200,000 visits across its peak selling period
At the time the business was carrying approx 3,000pax which equalled approx 2,000 bookings
So that’s a 1% conversion
So if we could improve conversion by half a percent then what would we achieve?
So we have spent the last few years working on improving the conversion. So for example if you’ve come to the site via a pay-per-click campaign promoting our week tours by coach then the departure points and length of stay start on the right settings (no matter what page you are on). If you like us oon Facebook already then we won’t be offering you a discount for liking our fan page.
Improving conversion even goes through to asking for feedback. Our emailers ask then a simple 1-5 question first, we already know their travel details and we can capture valuable data in one click to use on our review pages. This feedback is the absolute gold dust of personalisation and improving customer service
In the last 3 years skiweekends has all but doubled in its passenger numbers yet its website visitor traffic has only grown x%
3 years ago the ski weekends site was attracting 200,000 visits across its peak selling period
At the time the business was carrying approx 3,000pax which equalled approx 2,000 bookings
So that’s a 1% conversion
So if we could improve conversion by half a percent then what would we achieve?
So we have spent the last few years working on improving the conversion. So for example if you’ve come to the site via a pay-per-click campaign promoting our week tours by coach then the departure points and length of stay start on the right settings (no matter what page you are on). If you like us oon Facebook already then we won’t be offering you a discount for liking our fan page.
Improving conversion even goes through to asking for feedback. Our emailers ask then a simple 1-5 question first, we already know their travel details and we can capture valuable data in one click to use on our review pages. This feedback is the absolute gold dust of personalisation and improving customer service
In the last 3 years skiweekends has all but doubled in its passenger numbers yet its website visitor traffic has only grown x%
3 years ago the ski weekends site was attracting 200,000 visits across its peak selling period
At the time the business was carrying approx 3,000pax which equalled approx 2,000 bookings
So that’s a 1% conversion
So if we could improve conversion by half a percent then what would we achieve?
So we have spent the last few years working on improving the conversion. So for example if you’ve come to the site via a pay-per-click campaign promoting our week tours by coach then the departure points and length of stay start on the right settings (no matter what page you are on). If you like us oon Facebook already then we won’t be offering you a discount for liking our fan page.
Improving conversion even goes through to asking for feedback. Our emailers ask then a simple 1-5 question first, we already know their travel details and we can capture valuable data in one click to use on our review pages. This feedback is the absolute gold dust of personalisation and improving customer service
In the last 3 years skiweekends has all but doubled in its passenger numbers yet its website visitor traffic has only grown x%
JLA
JLA’s general demographic tend to be middle (and upper) class people 40+ years old with disposable income. Many couples but some solo travellers and some families with children 8+ years old.
NB. JLA accept there is no real value in trying to sell Latin America to those who don’t already want to go, particularly because it's not cheap to get to - so their target audience must be those who are already interested in the destination (what I would call “active considerers”).
The audience therefore:
Know they want to go to Latin America (or it's one of their top choices)
Expect high quality, value for money
Need to really trust the brand before buying
Aren’t as adept at online as younger audiences would be
Will need to ultimately talk to someone at JLA (human contact) before booking
Content strategy:
Provide wealth of travel inspiration around the destinations and experiences
Show expertise and promote their own “travel experts”
Emphasis on other customer reviews to create trust
Partnership with other brands (travel and non-travel) that the audience identifies with, including on and offline e.g. Hampton Court Palace flower show, travel mags/websites…
Give plenty of options for people to get in touch both on and offline - website encourages phone calls as much as contact form/live chat/online booking.
Easy navigation aimed at older audience and obvious “holiday styles” on the website that people can quickly identify with
Niches within niches:
Retirees 60+ years old, would rather talk to a travel specialist than extensively browse the website. Bucket list holiday.
Honeymooners who want more than just a beach holiday.
Middle-aged solo traveller looking for bucket list holiday, interested in group tour. Happier to do a lot more research by themselves before booking.
Evan Evans
So as well as achieving some impressive results using SEO and Paid Search over the last year or so we are now working on ‘hyperlocal’ campaigns.
Targeting international visitor niches in competitive sector using programmatic and DOOH.
Programmatic prospecting campaign pre-travel, targeted by interests and flight booking behaviour.
Hyperlocal programmatic mobile prospecting campaign in-market, around 4 star hotels.
Digital Out Of Home campaign on taxi fins geo-targeted around hotel locations.
PGL
Facebook Lookalike Campaigns
Targeting Niche markets - Children's Activity Holidays
Segmented the previous years CRM data (enquirers/bookers)
Targeted previous enquirers with ads to drive conversions
Created Lookalike audiences based on previous bookers/enquirers
Targeted Lookalike audience to expand reach/new customers
Overlayed with extra targeting
time of day targeting (exclude latenight/early hours)
'Parents of 7-16 year old child (children)
Results
Reviewing the performance year on year for a similar campaign
30% increase in CTR (Year on Year)
CPM 80% lower (Year on Year) – new options
CPC 10% lower (Year on Year)
Contiki
Males & Females, aged 18 - 35 are the customer. Within this 18 - 23 is the core of travellers.
The audience is therefore:
Young and so relatively inexperienced
Generally wealthy due to high ticket price
Travelling alone
'Flip flop between experience and product' (Will Weeks, Head of Content)
Content strategy:
Brand and Values centred around experience and confidence
Product introduced via thought leadership - why we can't stop talking about Asia / Our top things to do in India
Channel selection:
Focus on 'youth' channels - Instagram, Snapchat, Twitter etc
Apps with social and chat features to create UGC
VR/AR experiences
Niches within niches:
Travel Styles define sub-niches based around customer interest and aligning the values of the brand with the values of the customer,
e.g.
High Energy Harry
Wants to party, doesn't want details - big highlights only, generally younger end of age spectrum, wealthy family - Classic Contiki
Content focused on party scene, landmarks and social experience
Products are European Tours, Experience Tours
CTAs - get involved (social connection), #NOREGRETS, stronger CTA on European Trips and 'value' based deals
Medium AOV but High lifetime value as likely to repeat once
Easy Eric
Wants to take his time, see fewer things but in more detail. Generally older end of age spectrum
Content focused on culture, arts, food experiences
Products are 'Best of' Trips
CTAs built on experience, value
Small niche but high AOV with good lifetime value
Summary
So, as you can see – understanding the niche that each of these brands are in is complicated. It is multi-faceted.
You need to have a clear proposition
Need to understand your customer. Not just on a graph or looking at analytics. Of course, that’s helpful but we’ve seen significant success out of actually meeting them face-to-face
Remarket
Remarket (again)
Reduce the friction
Empathise - You need to really understand their lifestyle and their context. You are trying to intrude on their space. And that’s why speaking their language and being relevant is how you get their attention.
You could say you need to ‘be more Metallica’.