Andrea Stark of IMS Expert Services presents on using SEO in your content marketing strategy for the #GulfCoastHUG, a HubSpot User Group in Pensacola, Florida.
This document provides an overview of key topics for the final week of an online course, including:
1. Presenting final projects over two class days and completing site development work like adding content and images.
2. Information on search engine optimization (SEO), how search engines work, and tips for optimizing sites for search rankings through things like keywords, meta tags, links, and file names.
3. Guidance on web accessibility and compliance with laws like Section 508 and the Americans with Disabilities Act to ensure sites can be used by people with disabilities through techniques like alternative text for images and color contrast.
4. Instructions for the final homework assignment to continue working on final projects and turn in
Keyword stuffing, invisible text, doorway pages, and cloaking are common black hat SEO techniques. Black hat SEO aims to manipulate search engine algorithms through these and other unethical methods such as typo spam, link dumping, faking page ranks, scraping content from other sites, and tactics to lower competitors' rankings. Questions about black hat SEO techniques can be directed to the listed websites.
Launch Your Brand: Domain Names, WordPress as a platform, Local Search and We...Jim Spencer
An Entrepreneur's look at how to choose, register and retain a domain name, the advantages of using WordPress for websites (not just blogs), Key Word Research and Local SEO factors and a behind the curtain look at website redesign iteration that demonstrates the power of good web design.
Don't know what search engine optimization is? SEO is strategies, techniques and tactics to increase the number of visitors to a website by obtaining a high-ranking placement in search results.Learn about SEO in 2016, and how it can be used to improve your marketing.
SEO involves optimizing a website to increase its visibility in search engines. It can include editing content to be more relevant to keywords, promoting the site to increase incoming links, and ensuring the site complies with search engine guidelines. Effective SEO uses techniques like creating high-quality unique content, optimizing HTML code, focusing on relevant keywords in titles and meta tags, and developing quality backlinks from other sites.
The document provides information on various on-page SEO elements including title tags, meta descriptions, keywords, URLs, images, headings, links, and sitemaps. It defines each element and explains their importance for search engine optimization. Some key points include:
- The title tag is an HTML tag that allows you to give a web page a title and appears in search results and browser tabs. It needs to be optimized for users and search engines.
- Meta descriptions generate snippets under search results and help entice clicks, so should be optimized within the 160 character limit.
- Internal links are hyperlinks between pages on the same website while external links point to another domain. Both can pass SEO value but only
This document provides an overview of search engine optimization (SEO) techniques in Bengali. It discusses key on-page SEO elements like title tags, meta descriptions, header tags, image alt text, and internal linking. It also covers off-page SEO strategies like keyword research, backlinks, and natural link building. The goal of SEO is to optimize a website to rank higher in search engines and attract more relevant visitors.
This document discusses essential SEO and link building strategies. It explains that links are important for ranking and that search engines use both relevance and importance (links) as ranking factors. It provides tips for on-site optimization including page titles, headings, images and internal links. The document also discusses different methods for getting links, such as developing business relationships, sponsoring events, and creating linkable content. It recommends optimizing a WordPress site with specific plugins to help with SEO, XML sitemaps, pagination and linking. The overall message is that optimizing content and technical elements, while acquiring relevant links, are essential for SEO success.
This chapter discusses how to find keywords for search engine optimization. It recommends starting with a common word or phrase related to your business as the seed keyword. Using a tool like Wordtracker, you can enter the seed keyword to generate a list of related keywords. The list provides metrics like search volume, competition, and KEI (Keyword Effectiveness Index) to help evaluate keywords. Filters can be used to narrow the list to more relevant and less competitive keywords. Content ideas can also be generated by filtering for keyword questions. Overall, the chapter provides a simple process for discovering keywords people are searching to help optimize a website.
This document provides an online marketing strategy and plan focused on search engine optimization (SEO). It outlines 11 key SEO strategies, including writing keyword-rich page titles and meta descriptions, including keywords in headers, links, and images, developing focused keyword pages, and fine-tuning on-page elements for search engines. The goal is to rank high in organic search results by providing clues to search engines about the topic of each page through on-page elements.
The document provides information about search engine optimization (SEO). It discusses which search engines and directories matter, how to research keywords, alter a website to include keywords, use site maps, build links, and avoid poor SEO practices that could get a site into trouble with search engines. The document contains tips for optimizing domains, titles, descriptions, headings, links, and content with keywords to improve search engine rankings.
Humantics | Optimizing Your Content Strategy in an Entity-Driven WorldGrant Simmons
The document discusses strategies for creating content that both satisfies human readers and is well understood by search engines, referred to as "Humantics". It outlines the CARL framework for context, aim, relationships, and links and provides examples of tools that can be used to analyze content, find entities, connections, and questions to ensure the content will be salient for search engines. The goal is to build content that search engines can fully understand in order to rank well without relying solely on keywords.
This document provides an overview of search engine optimization (SEO) and analytics techniques. It discusses SEO fundamentals like search engine basics, URL structure best practices, and the importance of metadata tags. It also covers analytics methods and tools. Tips are provided for optimizing content, images, and links. Considerations for technologies like JavaScript, cloaking, and session IDs are explained. The document aims to help optimize websites for search engines and understand user behavior through analytics.
Content Marketing Strategies for StartupsBoni Satani
In this Slide, I've covered two Main Aspects of Content Marketing
1) Creating the Content
2) Promoting the Content
The slide goes in deth explaining PROVEN Content Formats that You can start creating to get Instant RESULTS.
Additionally, We cover that once the Content is Ready, you should go with a Guest Post on High Authority Sites and later start Publishing on your Own Blog.
The document outlines the topics covered in a digital marketing and SEO training provided by United Global Soft. It discusses on-page optimization techniques like keyword research, title tags and meta descriptions. It also covers off-page SEO like link building, social media marketing and Google Analytics. The training provides an overview of SEO strategies and teaches how to implement them in a live project.
SEO involves optimizing webpages to rank highly in search engine results. Key tactics include using relevant keywords in titles, filenames, and content, as well as building high-quality backlinks from other websites. Both white hat techniques that follow search engine guidelines and black hat techniques like cloaking and keyword stuffing are discussed.
Hello Web Marketing fans,
For those that made it out last night to my Website Marketing seminar I hope the seminar was valuable and time well spent. For those that were not able to make the seminar the feedback seems to lean towards hosting another workshop, stay tuned in 2010. For anyone that would like to see my presentation, I have posted my slides on my website:
http://www.youneedseo.com/dec8/Website-Marketing-Seminar-2009.ppt (~40MB file)
I updated one of the last slides (SEO Resources) to include some information on some notable players in the SEO/Social Media world, as well as a feature within Google Reader that allows me to share my daily reading (blog) list.
If there are any questions for me please never hesitate to email (michael@youneedseo.com). Lastly, if you or your organization is interested in a free Website Marketing Seminar & Workshop please let me know, I am happy to discuss!
Thanks,
Michael
michael@youneedseo.com
http://www.youneedseo.com
Carson Young Besser has strong communication and leadership skills with experience using Adobe Pro software and social media marketing. He graduated from Boulder High School with a 4.0 GPA and worked for George Lange Photography where he managed their Instagram account by selecting, editing, and cropping photos. Besser also held leadership roles in marketing, student council, and as soccer team captain.
A comparison of stereo correspondence algorithms can be conducted by a quantitative evaluation of
disparity maps. Among the existing evaluation methodologies, the Middlebury’s methodology is commonly
used. However, the Middlebury’s methodology has shortcomings in the evaluation model and the error
measure. These shortcomings may bias the evaluation results, and make a fair judgment about algorithms
accuracy difficult. An alternative, the A* methodology is based on a multiobjective optimisation model that
only provides a subset of algorithms with comparable accuracy. In this paper, a quantitative evaluation of
disparity maps is proposed. It performs an exhaustive assessment of the entire set of algorithms. As
innovative aspect, evaluation results are shown and analysed as disjoint groups of stereo correspondence
algorithms with comparable accuracy. This innovation is obtained by a partitioning and grouping algorithm.
On the other hand, the used error measure offers advantages over the error measure used in the
Middlebury’s methodology. The experimental validation is based on the Middlebury’s test-bed and
algorithms repository. The obtained results show seven groups with different accuracies. Moreover, the topranked
stereo correspondence algorithms by the Middlebury’s methodology are not necessarily the most
accurate in the proposed methodology.
Mahdi Shukri Bu Jubarah has been awarded the Honours Degree of Bachelor of Engineering in Mechanical and Manufacturing Engineering with First Class Honours by the University of Portsmouth. The certificate is dated June 27, 2016 and bears the seal of the University of Portsmouth.
The document discusses the key elements of art including line, shape, color, value, texture, form, and space. It defines each element and provides examples. It specifically covers the primary colors of red, yellow and blue as well as complementary, secondary, tertiary and warm and cool colors. The color wheel is illustrated showing the relationships between hues, tints, shades and tones. Famous quotes about art from Da Vinci, Aristotle and Goethe are also presented. Links to additional online art resources are listed at the end.
El documento habla sobre el óxido de sodio (Na2O), un componente importante de cristales y vidrios. Explica que el óxido de sodio reacciona con el dióxido de silicio para formar silicatos de sodio, mejorando las propiedades mecánicas del cristal. También describe cómo se puede preparar el óxido de sodio mediante reacciones químicas de sodio con oxígeno u otros compuestos. Finalmente, advierte que aunque el óxido de sodio sólido no es móvil, absorbe
Biologia celular aula 2- Prof. Amilcar Sousa Amilcar Sousa
O documento discute as características das células eucarióticas e procarióticas. As células eucarióticas são maiores e mais complexas, com seu DNA confinado no núcleo e mecanismos mais elaborados de regulação genética. As células procarióticas não possuem núcleo e incluem as bactérias. O documento também descreve a descoberta das células e sua organização interna compartimentalizada.
Macro trends effect on healthcare careersAlice Shryock
Cyber security, health information technology, and consulting firms will see significant career growth by 2020 due to increasing technology usage in healthcare. Jobs will be needed to protect patient information and support the growth of electronic health records. The aging US population and rising rates of obesity and other chronic diseases will also drive demand for healthcare quality assurance professionals and those researching nano-biotechnology treatments for illnesses.
This communication plan introduces Bulgarian "Peshterska Grape" rakia to the Swedish market. It analyzes the internal situation of the company and product, as well as Sweden's external environment including alcohol policies, the alcohol monopoly Systembolaget, market trends, and consumer behavior trends. The plan targets mature Swedish consumers and positions the rakia as a qualitative after-dinner drink made from organic grapes at a reasonable price. An online and print advertising campaign utilizing Swedish newspapers and magazines will build brand awareness and trial among the target group. Evaluation will take place in June 2011 to measure the campaign's effectiveness.
This document discusses Oxfam's Digital Vision project. It provides an overview of the project's goals, which include supporting staff to adopt digital technologies, sharing learning across projects, connecting similar projects for efficiencies, and prioritizing women's inclusion and control. It lists the project leads and their locations. The objectives are to learn from existing campaigns using digital tools, identify best practices, consider risks and challenges, and scope where digital can help campaign work.
Programa Oficial de Carreras de la 9a Reunión del año, con datos de los SPC, Montas, Cuidadores, últimas performances, incrementos en las apuestas y más.
SEO involves optimizing websites to be indexed more easily by search engines. On-page optimization includes optimizing title tags, meta tags, headings, images, and keyword analysis. Off-page optimization involves link building. Key on-page techniques include optimizing title tags, meta descriptions, heading structure, image alt text, keyword analysis and density. Important off-page factors are backlinks, Alexa ranking, Google ranking, and domain age. Analytics tools like Google Analytics are also important for SEO.
Winning SEO Using Schema Markup and Structured DataMarc Trimble
Schema microdata is applied to the content of a page to define exactly what it is and how it should be treated. Schema elements and attributes can be added directly to the HTML code of a web page to provide the search engines’ crawlers with additional information.
Advanced Seo Web Development Tech Ed 2008Nathan Buggia
This document contains an outline for a presentation on advanced SEO (search engine optimization) techniques for web developers. The objectives are to explain why SEO is important, best design practices for SEO, and how to diagnose SEO issues. The outline includes sections on how search engines work, building pages for SEO, architecting navigation, AJAX techniques, and diagnosing SEO issues. It also provides examples, case studies, tools, and a call to action to diagnose their own site's SEO.
School of Internet Marketing is the best training institute for learning digital marketing course in Pune as they provide theory and practical knowledge to their students.
This deck contains details about the importance of Search engine optimization. How should Individual or organization define the search engine optimization objectives
How to conduct keywords research, create Site information architecture, handling redirects
Tin180.com là trang tin tức văn hóa lành mạnh. Các nội dung chính: xã hội, thế giới, thể thao, văn hóa, nghệ thuật, khoa học, thế giới số, đời sống, sức khỏe, cư dân mạng, kinh doanh, ô tô, xe máy, chuyện lạ, giải trí
The document provides information about search engine optimization (SEO) techniques. It discusses key on-page optimization factors like keywords, content structure, titles, descriptions and headings. It also covers off-page optimization including backlinks, social signals and link building. Technical SEO topics like site speed, security and sitemaps are explained as well. The document aims to educate on best practices for improving a website's visibility in search engines.
The document provides information on various topics related to search engine optimization (SEO), including on-page SEO, off-page SEO, tools, and best practices. It discusses optimizing elements on webpages like titles, meta descriptions, and images. It also covers off-page techniques like link building, social media marketing, and submitting sitemaps. Various SEO tools are presented for tasks like keyword research and analytics.
The search world is all about social graphing today. Just look at Google's quick results sidebar when you search for a local business. You see a picture of the business, rating/reviews, hours, menu and more. Structured SEO data can help you define and shape what is shown about your site on search results.
This talks is intended to help people understand how to apply Structured data to a website and then implement this with a minimum of technical skill.
This talk covers:
Why you should be using structured data
An overview of what structured data is
A dive into the Schema.org standard and how Search Engines expect this to be embedded into a site.
A short example of how this was used in the DukeHealth.org site
A how to on using the Metatag and Schema.org Metatag modules to add structured data to your site.
A very quick look at how to go beyond what these can do using code.
Note I'm not an SEO wiz that can tell you 'how to make your site shine' but have learned a bit while implementing this on various sites. In other words, I may not be able to tell you what to do for this, but I can tell you how to do it. :)
The document provides a technical review and analysis of the Amazon.com website. It examines various SEO, speed, social, and technical metrics of the site. Key findings include that Amazon has strong SEO fundamentals like proper title tags and meta descriptions. The site loads quickly with a page speed grade of A-. It also has a large social media presence on Twitter. The site is hosted on Amazon servers and utilizes various Amazon web technologies.
The document provides an overview of search engine marketing and optimization techniques. It discusses key topics like the importance of keywords, optimal placement in titles, headings and body copy. It also covers technical aspects like sitemaps, indexing, and barriers that can prevent proper crawling. The goal is to educate on changing a site to maximize elements search engines use to score and rank pages.
SEO involves optimizing websites to increase their visibility in search engine results. Key factors include choosing relevant keywords, optimizing page titles and descriptions with those keywords, and following technical guidelines like using hyphens in file names, submitting sitemaps to search engines, and ensuring pages load quickly across browsers. Search engines use crawler programs called spiders to index websites by reading HTML source code and following links, with the robots.txt file guiding spiders on what to index or avoid.
The document discusses Mosaic Service's Latent Semantic Indexing (LSI) based SEO methodology called Dartboard Optimization Matrix (DOM). DOM helps generate rankings for hundreds of keywords to impact brand, traffic, leads, revenues by building a website's theme structure to qualify it for relevant searches. It involves determining themes and subthemes, optimizing on-page elements like titles and meta tags based on keywords, and off-page activities like link building and directory submissions to create a themed anchor text network. Mosaic Service promises to deliver rankings through this proprietary SEO process and maintains an internal knowledge management system.
The document provides an overview of search engine optimization (SEO) techniques, including both on-page and off-page optimization. It discusses types of SEO like white hat, black hat, and gray hat SEO practices. On-page optimization techniques include optimizing meta tags, canonicalization, robots.txt files, sitemaps, analytics, and improving page structure and content. Off-page optimization involves link building and social media engagement. The document also lists common SEO tools and outlines the overall SEO process.
This document provides an overview of search engine optimization (SEO). It discusses what search engines are and how they work by using crawlers to index websites and search algorithms to retrieve and rank pages. The document then defines SEO as improving websites to rank higher for targeted keywords. It outlines the SEO process, including research, optimization, submission, and reporting. Key on-page optimization techniques are covered such as keywords, titles, meta descriptions, and crawler-friendly design. Link development approaches like quality content, directories, blogs and forums are also discussed. The document distinguishes between white hat and black hat SEO tactics.
This document provides an overview and agenda for Debbie Williams' 2017 Content Marketing Workshop. It begins with introductions of Debbie Williams and her background in content marketing. It then outlines the workshop agenda which includes discussions on content marketing strategy, buyer personas, editorial SEO, content ideas, content distribution, and a Q&A. It also includes exercises for participants to apply the concepts and pre-event and post-event surveys to understand participants' goals and takeaways. The overall goal is to help participants improve their content marketing efforts through strategic planning, creation of relevant content, and effective distribution.
Planning Your Company's Sales and Marketing for 2017 and BeyondSPROUT Content
The document provides an agenda and overview for a Gulf Coast HUG event planning Sales and Marketing strategies for 2017 and beyond. It discusses the roles of marketing and sales in growth, how the traditional models are broken, and the power of aligning the two functions. Marketing is shifting from interruptive to helpful content focused on attracting customers. Sales processes also need to change from chasing quotas to understanding buyer needs. The document outlines steps to collaborate through shared language, setting service level agreements (SLAs) between teams, and utilizing tools like lead scoring, workflows and reporting.
This document summarizes key learnings from the INBOUND 2016 conference. The main takeaways were around conversion optimization testing to improve blog performance, the need for companies to incorporate more video and distribute content across multiple platforms like messaging apps, and using strategic speaking engagements and mapping the sales process with content to help prospects address pain points and feel safe to purchase. The document outlines action items around testing optimization strategies, exploring new content types and channels, and collaborating more closely on sales process mapping and content.
This document summarizes key details from the Inbound 2016 conference. It notes that the conference had over 19,000 attendees from 90 countries, 265 speakers, and 302 educational sessions. Topics covered included marketing, sales, inbound methodology, and more. The document discusses how attendees find some tools and tactics more useful than others to implement. It also emphasizes the value of checklists to standardize processes, reduce mistakes, and increase effectiveness based on examples like surgery instructions, maintenance checklists, and band set lists.
The document discusses a common theme at the INBOUND15 conference about the disconnect between marketing and sales in many organizations. Speakers like Brian Halligan and Marcus Sheridan talked about the lack of inbound buy-in across whole companies, which undermines inbound marketing results. For inbound marketing to be truly effective, it needs company-wide support beyond just the marketing department, with sales, executives, and all employees contributing to and sharing generated content and leads.
This document summarizes key takeaways from an INBOUND15 conference about creating compelling content. It discusses how content fuels inbound marketing strategies and provides tips for making content memorable by linking topics to what people already know and using varied formats. The document also stresses going "beyond good enough" by telling bigger, bolder stories that address audiences' challenges. Finally, it outlines expert blogging tips from Hubspot, such as focusing on long-term content rather than current events and relying on staff ideas to continually grow content.
Buyer Personas: Marketing in the Voice of your Buyers, Not Your CEOSPROUT Content
SPROUT Content Co-founder Debbie Williams discusses buyer personas and how they need to focus on the people who are researching your products and services, not the c-suite.
SPROUT Content recently hosted the first meetup for #GulfCoast HUG. HUGs are HubSpot User Groups, located across the world, for HubSpot users and Agency Partners and anyone interested in learning more about inbound marketing methodologies and tactics. Here's the presentation from the meeting: THE MARKETING MINDSHIFT – How To Grow your Business and Generate Leads through Content and Inbound Marketing.
No Business is Boring! How to Create Exciting Content for Unglamorous IndustriesSPROUT Content
This document discusses how to create exciting content for industries traditionally considered "boring" such as manufacturing, insurance, and IT. It recommends bringing your business "front stage" by opening the curtains and coming out from behind the scenes. It also suggests ditching "tech-lish" or business speak and instead using how real people communicate. The document provides a case study of how one company made their content more engaging and offers tips like blogging, breaking news, and being generous with sharing industry knowledge. The overall message is that any business can make their content compelling.
The Importance of Voice in Social Media Content StrategySPROUT Content
Many people jump into social media before thinking through what they want to say and why. Figuring out your voice is the first step toward creating a content strategy for your social media marketing.
The document provides tips for effective blogging. It recommends defining goals and audience to choose the right platform and tone. Ideas can come from experiences, questions, or trends. Posts should be 250 words with scannable short sentences and paragraphs that link to other valuable resources. An effective blog invites two-way conversation rather than seeing comments as uncontrollable criticism.
Much like Odysseus's fabled journey, the venture of an organization into creating compelling websites, easy-to-use digital solutions, and flawless user experience is laden with trials and triumphs. This session explores a BizStream customer case study that demonstrates how crafting composable digital solutions with headless CMS and headless commerce is possible. The result now serves as a modern-day Athena, navigating the customer through the stormy seas of digital transformation. Attendees can expect to learn how to embrace modern composable solutions, understand the benefits they bring, and identify which of Odysseus's conflicts to avoid.
Key Takeaways:
What makes up a composable digital solution.
Why content is still king in a composable world.
How Headless CMS and Headless Commerce are different.
You'll learn about proven systems and effective workflows to maintain a consistent and engaging social media strategy. Additionally, you'll gain actionable strategies and practical tactics to drive engagement, increase followers, and convert them into loyal customers.
Importance of SEO to support holistic marketing strategies and the rise of n...JessicaRedman5
A presentation for the Digital Marketing World Forum by Jessica Redman and Andrew Fox.
Discussing how SEO supports across numerous marketing channels and how user search behaviour is changing.
Discover how to optimise social media posts for discoverability and learn about Topical Domination.
Blog Post to SlideShare Presentations For Website TrafficSarah Arrow
🚀 Transform Your Blog Content into Engaging SlideShares! 🚀
I'm thrilled to share a new resource that will help you reach a wider audience by repurposing your blog posts into SlideShare presentations. 📚✨ Discover a step-by-step guide on how to convert your blog content into visually appealing slides using Google Slides. This detailed guide covers everything from outlining your presentation to optimising your slides for maximum engagement. Whether you're looking to boost your online presence or make your content more shareable, this guide has got you covered. Check it out now and start transforming your blog posts into powerful presentations! https://www.onlinevisibilityacademy.com/turning-your-blog-post-into-a-slideshare/
A Startup's Guide To Building a Brand - Kwabena Oppon-Kusi.pdfKwabena Oppon-Kusi
This is a step by step guide to all startups on how to develop a strong and healthy brand. It defines what a brand actually means and gives you a better understanding on how you can build one for your startup, sustain it and ultimately grow it in a lean way. This is an essential for every one with a new idea, ready to make it into a viable business.
It’s been a difficult few years for Facebook Ads due to signal loss from iOS/Firefox/Chrome and the associated loss of ad targeting precision and ROAS. In this session, delve into 100% new high-impact strategies for thriving in Facebook advertising in a world without 3rd party cookies.
You'll uncover the top 7 Facebook ad hacks of 2024, all centered around first party ad signal data restoration and how to coax the new default Meta Audience+ ad targeting system to do what you want it to do, each backed by solid results and case studies. Learn how to skyrocket your landing page conversions by 20-25%, how to scale ads like never before, and target niche audiences with strategies that defy traditional norms.
Plus, gain insights into critical privacy regulations and how to maintain a full compliance therein.
Digital marketing metrics every one must know in 2024Digital Scape
The "Digital Marketing Metrics" PDF by Digital Scape provides a detailed guide to essential metrics used in digital marketing. It explains the importance of metrics in tracking and optimizing marketing efforts, offering definitions, formulas, and examples for each metric. The document covers metrics such as Return on Ad Spend (ROAS), Customer Lifetime Value (CLV), Cost of Acquisition (COA), Click Through Rate (CTR), Conversion Rate (CVR), Cost Per Sale (CPS), Bounce Rate, and Lead Conversion Rate (LCR). The aim is to equip marketers with the knowledge needed to make data-driven decisions and enhance campaign performance.
Learn what is metrics, difference in metrics, different types of metrics and calculation.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
TRAINING OUTLINES
Build Dashboard and Admin Panel for the Client
Adding Auto Pagination Script to control content on the PHP result page
Upload and Publish Files, Images and Video Dynamically
Configure a payment gateways API for accepting online payment
Embedding Google and Social Media APIs like Google Direction Maps, Charts
Adding Ajax to generate elastic search and auto suggestion list
Enabled Refine Search like Colors, Size, Price for a e-commerce website
Write Mails and Alert Notification Scripts for Users
SMS Integrations for Payment, OTP and account confirmation
Various verifications, captcha and approval ways to automate account
User Controls like Login, Signup, Manage Profile, Logout, Get Password etc
Collecting and displaying data from SQL using Joins and procedures
Enabling dynamic data ready for the JSON So we could parse it for other APIs
Manage a Hosting account, Uploading Backup and SQL, Cpanel Management
4. Users click on your content
and see your landing page
Users see
the SERP
Users enter
a search query
Content is crawled by
Google, then
indexed and cached
How will users find your web content?
You Add Content to
Website
5. .
Algorithm
A process or set of rules to be followed in calculations or other problem-solving operations, esp. by a computer.
White Hat vs. Black Hat SEO
White hats are those website designers that "play nice" and try to follow all of the search engine guidelines to optimize
their site. Black hats are where website designers use backdoors, cloaking, and other tricks to optimize sites.
13. Avoid Duplicate Content
<link rel="canonical" href="http://domain.com/blog" />
URL Structure
Spaces
www.domain.com/our-services
V.
www.domain.com/our%20services
Spaces turn into “%20” in
URL’s and are unsightly for
users
Add this code to the duplicate
page, so web crawlers know
which is the original
15. Image File Names
<img src="smiley.gif" alt="Smiley
face">
Alt Attribute
When naming image files, use
keywords that explain what the
image is.
Image Optimization
Alt Text
17. Search Engines can’t read pages like humans can,
so we incorporate structure and clues as to what
our content means.
Keyword Stuffing
Users Can Read This
White is a color that is seen
everywhere. It is different from
other colors in that it is lighter than
most, and reflects all colors in the
spectrum. It comes in many
different shades including eggshell,
pearl, ivory, and porcelain.
Keywords
18. Search Term: Bears
What would you expect to see?
Latent Semantic Indexing
The Animal
The Sports Team
20. A Schema markup provides a way to semantically structure portions
of your text in away that defines the relationship between terms.
Schema Markup
Uses Schema Markup
Not Using Schema Markup
23. Robots.txt
A robots.txt page allows webmasters to give web
crawlers instructions on how to crawl websites.
Sample Code:
User-agent: *
Disallow: */?page=1
27. 404 Pages
The Good
Matches the tone of your
brand.
Add your merchandise or a
link to your services
Provides options for the user
to find what they are looking
for
Humorous – matches the
brand and voice of the
company
28. URL Shorteners
“URL shorteners have absolutely no negative effect on SEO
provided the shortener in question is working as expected and it
uses a 301 permanent redirect.”
Matt Cutts
29. Recap
1 SEO Basics and Terminology
2 Meta Information & URL’s
3 Image Optimization
4 On-Page SEO
Keywords
Latent Semantic Indexing
Page Segmentation
Schema Markup
5 Other Tips
Robots.txt
Sitemaps
404 Pages
URL Shorteners
Editor's Notes
Informational – Covers a broad topic. There may be thousands of relevant results for this information, or it may be shown to the user in the form of a knowledge graph.
Transactional - Queries where the user is anticipating to perform an action, like making a purchase, or downloading something.
Navigational – Queries where a user is expecting to reach a particular website.