How to Determine What Your Customer Wants

•Download as PPTX, PDF•

8 likes•68,247 views

This short presentation will help you discover your customers, and identify what they want from your startup. Keep this information in mind when creating your value proposition!

http://fi.co | @founding
How to Determine
What Your Customer
Wants
By Travis Levell

http://fi.co | @founding
Introduction
In order to ensure success for your business, you
first need to know what your customer wants.
Here are some strategies to get you
started:

http://fi.co | @founding
Research Your Customers
Conduct extensive research into the online realms your customers
are located. The research stage is where you will discover what is
popular in your market and the problems your potential customers
have with current products.
To learn more about your customers’ pain points, be sure to keep
abreast of the following:
- Tech and startup news sites
- Industry-specific blogs
- Forums related to your market

http://fi.co | @founding
Research Your Customers
For more information on where to find your customers,
read the Founder Institute’s exclusive Startup Cheatsheet,
12 Places to Find Your Target Customers

http://fi.co | @founding
Interview Your Customers
Contact your potential customers and ask them for feedback on the
product or service you are developing. While surveys can be helpful,
you can get the best feedback by taking your client out to lunch or
coffee and interviewing them one on one.
Customer Interview Questions:
1. What’s the hardest part about [problem context]?
2. Can you tell me about the last time that happened?
3. Why was it hard?
4. What, if anything, have you done to solve that problem?
5. What don’t you love about the solutions you’ve tried?

http://fi.co | @founding
Interview Your Customers
To learn more about how to get the most from your
customers, check out our blog post, How to Have
Your Customer Build Your Product for You

http://fi.co | @founding
Identify the Competition
Explore your respective market extensively, and examine the
companies that have failed and succeeded in your industry.
• What did these companies do right?
• What did these companies do wrong?
• What products do these companies offer and how can you make
yours better?
• What are the current trends? How are they changing and where are
they headed?

http://fi.co | @founding
Identify the Competition
Want more tips on evaluating your competitors? Read
this syndicated blog post, by George Deeb, Managing
Partner at Red Rocket Ventures
Identifying Your Competition

http://fi.co | @founding
Now get out there
and discover what
your customer
wants!
http://fi.co

What's hot

The Perfect Storm

Marketo

The document discusses marketers' challenges in measuring cross-channel performance and return on investment. It proposes that customer acquisition and engagement can be merged across the customer journey through actionable marketing intelligence that provides insights across digital channels using tracking, attribution, and optimization tools. This allows for targeted engagement over the entire customer lifecycle from awareness to retention.

MAIN pitch deck template

Illinois State University

The document provides an outline and recommendations for creating an effective investor pitch deck. It recommends including: (1) a visual title slide that conveys your vision and problem being solved, (2) data showing the problem and current solutions, (3) how your solution alleviates customer pain, (4) step-by-step explanation of how your product works, (5) facts and metrics demonstrating traction and progress, (6) details on the size of the market opportunity and target customers, (7) what makes your approach unique compared to competitors, (8) how you will generate revenue, (9) key financial numbers, (10) specifics on the funding request and use of funds, (11) biographies of

Investor Onepager Template

Siim Lepisk

DocSend fundraising research 2015

Dmitry Tseitlin

The document summarizes key findings from research analyzing the fundraising processes of 200 startup companies that raised over $360 million. Some of the main findings include: - The average successful seed round raised $1.3 million over 12.5 weeks contacting 58 investors and having 40 investor meetings. Pitch decks averaged 19 pages. - Later stage Series A rounds raised more money ($8 million on average) contacting fewer investors over less time (9.6 weeks on average). - Investors spent the most time reviewing financials and team slides, so companies should focus effort there. - It's better to focus on quality introductions to 20-30 investors who fit, rather than contacting hundreds. Seed funding

ExtraaEdge - Sales Deck Hiring

Abhishek Ballabh

This document provides guidance on creating an effective sales presentation with three key sections: 1) State an industry transformation to establish relevance and urgency, 2) Present a glimpse of a desirable solution by contrasting the status quo with an improved future state, and 3) Introduce the deal-winning product feature that directly addresses the prospect's pain point. It emphasizes focusing on the prospect's needs rather than features, demonstrating how others have succeeded, and including a clear call to action.

Front series A deck

Mathilde Collin

Pitch slide deck 1

ErKamal Verma

This pitch slide deck is presented by Epical Design and its creative designer Kamal K. Verma. It summarizes Epical Design as a company that designs presentations in PowerPoint and Prezi. The deck outlines Epical Design's expected growth path with additional funding, including projected revenue increases, market share gains, and how funds will be allocated across marketing, human resources, operations costs and promotion.

Keynote: Consumer 3.0

MediaPost

This document discusses the changing consumer landscape and strategies for direct-to-consumer brands to thrive. It notes that the most transformational brands focus intensely on product-market fit, understanding customer behavior, and continually optimizing the customer experience. However, the landscape is changing rapidly with the rise of Amazon advertising and importance of influence, loyalty, and physical presence. Both ancient and modern brands that adapted to these shifts by embracing social media, having a clear vision and transparency, and balancing innovation with their core strengths are discussed as examples. The key is not waiting too long to change but also staying true to one's brand.

Hacking your investor pitch deck

Cheryl Yeoh

Treeveo Pitch Deck for Presentations

Jeroen Kemperman

Pitch deck template

SeriousFunding

Pitch Deck A pitch deck’s goal is to make an investor excited in you and your business. To do this you need to tell a compelling story in about 20-30 minutes. Here is a good starting point for your pitch deck storyline Fill in the details with your answers to the last section and talk the story out loud. You should iterate on the order and the content to get it flowing right. As a general rule, put your companies strengths higher up the order. OPENING SLIDE BUSINESS DESCRIPTION PROBLEM SOLUTION MARKET SIZE COMPETITIVE LANDSCAPE AND DIFFERENTIATION SUSTAINABLE COMPETITIVE ADVANTAGE TRACTION / STAGE OF DEVELOPMENT BUSINESS MODEL AND MONETIZATION MILESTONES AND INVESTMENT PROPOSITION TEAM CONCLUSION

How to Pitch a VC Dave McClure

Dealmaker Media

The document provides tips for pitching venture capitalists (VCs) to obtain funding. It outlines 10 essential elements to include in a pitch, such as an elevator pitch, problem description, solution, market size, business model, proprietary technology, competition, marketing plan, team, and funding needs/milestones. It emphasizes making the pitch memorable, obvious, and fun while demonstrating an unfair advantage, large market opportunity, and achievable milestones that will increase company value. Graphics, customer testimonials, and working demos or screenshots are highly recommended to capture attention and showcase the product or solution.

Increasing enquiries and sales from the web

PracticeWEB

The Ultimate Pitch Deck to Raise Money for Startups

saumil shrivastava

This document provides guidance on creating an effective investor pitch deck. It outlines common mistakes to avoid, such as including too many slides, wordy text-heavy slides, or false assumptions. The document recommends keeping the deck concise and telling a compelling story in 10-13 slides. It provides an outline for the pitch deck, including sections to describe the problem being solved, product/service, business model, team, financial projections, competition, and requesting investment. The purpose of the deck is to pique investors' interest and get them excited to learn more, rather than providing all the answers.

Marketing Automation - Beyond Customer Acquisition

Act-On Software

The document discusses how marketing automation can help companies better manage customer relationships across the entire customer lifecycle through automated campaigns for onboarding, education, community building, and other efforts. It also emphasizes the importance of measuring metrics like satisfaction, advocacy, and expansion to track the impact of customer marketing programs. Finally, it provides guidance on budgeting for customer marketing, recommending allocating 30-50% of program budgets to retention, enrichment, and advocacy over time.

10 Steps to Start A Successful Online Business

Eric Pramono

EIA2017Portugal - Shannon Wu - Early Stage Growth Framework

European Innovation Academy

The document discusses frameworks for early stage company growth, covering topics such as crossing the chasm model, hype curve, and the 8 fundamental parts of company building: idea, team, customer development, market development, business plan, operations, product, and fundraising. It provides guidance on validating ideas, building a strong team, gathering customer feedback, developing markets, creating business plans, running operations, and targeting the right investors at different stages. The overall message is that all parts are important for startup success, and companies should learn and iterate constantly.

Seed pitch

CallTree Pro

RiseUp redefines the way parents & coaches interact and prepare, develop and promote our youth for tomorrow's challenges. With our innovative use of cognitive, semantic and web technologies we provide the best available tools for personal development, coaching and recruiting anywhere. RiseUp is currently in the process of raising it's seed round to complete its product development, launch program and a series of field marketing events.

The Business Pitch

Edith Yeung

This document outlines the key sections to include in a business pitch, including: title, problem, solution, business model, competitive advantages ("magic sauce"), marketing and sales strategy, competition, management team, 5-year financial projections, and current status/timeline. The business model section should describe how the company makes money, who the customers are, and distribution channels. The document provides examples and advice for addressing each section to clearly present the business opportunity.

LSA19: Engineering the Experience — Take Control of the Customer Journey

Localogy

The document discusses engineering the customer experience by taking control of the customer journey. It emphasizes that customer experience management separates superior brands from inferior ones. An engineered customer experience (1) controls the brand's voice and image, (2) addresses customers' needs at the right time, (3) creates an effortless experience, (4) increases conversion rates, (5) leaves a positive impression, and (6) increases positive word of mouth. The document uses the failed Fyre Festival as an example of what happens when the customer experience is not properly engineered. It provides steps to understand customers, map their touchpoints, optimize the experience, and test the engineered experience.

What's hot (20)

The Perfect Storm

MAIN pitch deck template

Investor Onepager Template

DocSend fundraising research 2015

ExtraaEdge - Sales Deck Hiring

Front series A deck

Pitch slide deck 1

Keynote: Consumer 3.0

Hacking your investor pitch deck

Treeveo Pitch Deck for Presentations

Pitch deck template

How to Pitch a VC Dave McClure

Increasing enquiries and sales from the web

The Ultimate Pitch Deck to Raise Money for Startups

Marketing Automation - Beyond Customer Acquisition

10 Steps to Start A Successful Online Business

EIA2017Portugal - Shannon Wu - Early Stage Growth Framework

Seed pitch

The Business Pitch

LSA19: Engineering the Experience — Take Control of the Customer Journey

Similar to How to Determine What Your Customer Wants

Growth hacking - Talk at KTN Entrepreneurs Forum Sheffield on 26 May 2016

Jamie Shuker

10 Survey Question You Should Ask Your Customers

Rodrigo Fuentes

In support of this blog post: http://blog.listenloop.com/10-questions-for-your-customers Your customers are a great source of information. They can help you improve your business and product, gain a better understanding of your market and even bring you referrals. But you're wondering, "what questions to ask in customer feedback session?" Asking the right questions can be game-changing for your business. Here are 10 game-changing questions you should be asking your customers right now.

Social media for Craft Retailers What's Now, What's New and What's Next

Creative Business Consulting Group

Understanding the Value of Consumer Feedback for Your Ecommerce Business (and...

Nirvana Canada

Easy 6 step simple competitive analysis

Cynthia Kocialski

CDI Founder Workshop Session 4 - Lean Startup Methodologies (Fall 2016)

Collaboratory for Downtown Innovation

CDI Founder Workshop Session 4 - Lean Startup Methodologies - Kayla Trautwein- EvoNexus (https://www.linkedin.com/in/kayla-trautwein-b3bbb621) Time/ Date- Nov 8th, 6p-8p Description- Founders often fall into a trap: building a solution for a problem they aren’t sure that their customer really has. With so many options available to consumers, it’s difficult for businesses to stay above the noise. No longer can we ask “Can we build this?” Rather, the question has become “Should we build this?” In other words, “Are we building something that customers really want/need?” After all, the customer is always right. One of the biggest challenges for entrepreneurs is finding product-market fit, and this journey all begins with customer development. The Lean Startup Methodology will teach you best practices in customer development which will lead you to determine whether to 1) improve the solution you have built, 2) change direction (pivot) or 3) abandon your product or service and try something new. With the odds of failure so high for today’s startups, the Lean Startup Methodology offers an essential regimen for failing fast and iterating so that you have a better chance for success. Homework- Watch “The Lean Approach: The Lean Method” with Steve Blank by the Kauffman Founders School. Watch “The Lean Approach: Getting Out of the Building: Customer Development” with Steve Blank by the Kauffman Founders School. Read “Customer Development: What Questions Do You Ask Potential Customers?” Watch “Good and Bad Examples of Customer Interview Questions.” Engagement From the video and blog content, you’ve learned that in order to keep driving your product/service in its current direction you should have some validation from potential customers. In the Lean Startup Methodologies Session we’re going to walk through some sample customer interview exercises to help you think about ways to get closer to product/market fit and give you tools to help determine when it’s necessary to make a pivot. If you don’t currently have a startup you’re working on, no problem. This session will still be beneficial as you think about other applications for customer interviews, whether it’s in your current job or in a networking scenario.

How to Earn the Attention of Today's Buyer

HubSpot

The document discusses the importance of connecting with buyers in an inbound way and how to execute the connect stage of the inbound sales methodology. It recommends defining buyer personas, outreach sequences for each persona, and personalized outreach content. It provides examples of developing buyer personas, sequences, and content for different lead sources like inbound leads and common connections. The document also provides examples of scripts for connect calls with different lead types and how to get buyer buy-in for longer exploratory conversations.

Similar to How to Determine What Your Customer Wants (20)

Growth hacking - Talk at KTN Entrepreneurs Forum Sheffield on 26 May 2016

10 Survey Question You Should Ask Your Customers

Social media for Craft Retailers What's Now, What's New and What's Next

Understanding the Value of Consumer Feedback for Your Ecommerce Business (and...

Easy 6 step simple competitive analysis

CDI Founder Workshop Session 4 - Lean Startup Methodologies (Fall 2016)

How to Earn the Attention of Today's Buyer

Recently uploaded

@Call @Girls Kesar Bagh Lucknow 8923113531 Priya Sharma Beautiful And Cute Gi...

sabiyatanaparveenmum

@Call @Girls in Kolkata 0000000000 Kolkata Priya Sharma Beautiful And Cute Gi...

dollybansal9

@Call @Girls Charbagh Lucknow 08923113531 Affordable And Cheapest Beautiful Girl

kamini Sharma

@Call @Girls Sisandi Lucknow 08923113531 Affordable And Cheapest Beautiful Girl

nilamkumrai

degree Certificate of York University

twukayq

原版一模一样【微信：741003700 】【(yu毕业证书)加拿大约克大学毕业证成绩单】【微信：741003700 】学位证，留信学历认证（真实可查，永久存档）原件一模一样纸张工艺/offer、在读证明、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。本公司拥有海外各大学样板无数，能完美还原。 1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700 【主营项目】一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！二.真实使馆公证(即留学回国人员证明,不成功不收费) 三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度) 如果您处于以下几种情况： ◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】 ◇面对父母的压力，希望尽快拿到； ◇不清楚认证流程以及材料该如何准备； ◇回国时间很长，忘记办理； ◇回国马上就要找工作，办给用人单位看； ◇企事业单位必须要求办理的 ◇需要报考公务员、购买免税车、落转户口 ◇申请留学生创业基金留信网认证的作用: 1:该专业认证可证明留学生真实身份 2:同时对留学生所学专业登记给予评定 3:国家专业人才认证中心颁发入库证书 4:这个认证书并且可以归档倒地方 5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息 6:个人职称评审加20分 7:个人信誉贷款加10分 8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才办理(yu毕业证书)加拿大约克大学毕业证【微信：741003700 】外观非常简单，由纸质材料制成，上面印有校徽、校名、毕业生姓名、专业等信息。办理(yu毕业证书)加拿大约克大学毕业证【微信：741003700 】格式相对统一，各专业都有相应的模板。通常包括以下部分：校徽：象征着学校的荣誉和传承。校名:学校英文全称授予学位：本部分将注明获得的具体学位名称。毕业生姓名：这是最重要的信息之一，标志着该证书是由特定人员获得的。颁发日期：这是毕业正式生效的时间，也代表着毕业生学业的结束。其他信息：根据不同的专业和学位，可能会有一些特定的信息或章节。办理(yu毕业证书)加拿大约克大学毕业证【微信：741003700 】价值很高，需要妥善保管。一般来说，应放置在安全、干燥、防潮的地方，避免长时间暴露在阳光下。如需使用，最好使用复印件而不是原件，以免丢失。综上所述，办理(yu毕业证书)加拿大约克大学毕业证【微信：741003700 】是证明身份和学历的高价值文件。外观简单庄重，格式统一，包括重要的个人信息和发布日期。对持有人来说，妥善保管是非常重要的。

Bandra @Call @Girls Whatsapp 9920725232 With High Profile Offer

mukeshmehta09099

@Call @Girls Nagpur 0000000000 Priya Sharma Beautiful And Cute Girl any Time

sexyindira1

( Call ) Girls Juhu phone 9930496246 You Are Serach A Beautyfull Dolle come here

Naicy mandal

degree Certificate of University of Toronto

twukayq

原版一模一样【微信：741003700 】【(uoft毕业证书)加拿大多伦多大学毕业证成绩单】【微信：741003700 】学位证，留信学历认证（真实可查，永久存档）原件一模一样纸张工艺/offer、在读证明、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。本公司拥有海外各大学样板无数，能完美还原。 1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700 【主营项目】一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！二.真实使馆公证(即留学回国人员证明,不成功不收费) 三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度) 如果您处于以下几种情况： ◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】 ◇面对父母的压力，希望尽快拿到； ◇不清楚认证流程以及材料该如何准备； ◇回国时间很长，忘记办理； ◇回国马上就要找工作，办给用人单位看； ◇企事业单位必须要求办理的 ◇需要报考公务员、购买免税车、落转户口 ◇申请留学生创业基金留信网认证的作用: 1:该专业认证可证明留学生真实身份 2:同时对留学生所学专业登记给予评定 3:国家专业人才认证中心颁发入库证书 4:这个认证书并且可以归档倒地方 5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息 6:个人职称评审加20分 7:个人信誉贷款加10分 8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才办理(uoft毕业证书)加拿大多伦多大学毕业证【微信：741003700 】外观非常简单，由纸质材料制成，上面印有校徽、校名、毕业生姓名、专业等信息。办理(uoft毕业证书)加拿大多伦多大学毕业证【微信：741003700 】格式相对统一，各专业都有相应的模板。通常包括以下部分：校徽：象征着学校的荣誉和传承。校名:学校英文全称授予学位：本部分将注明获得的具体学位名称。毕业生姓名：这是最重要的信息之一，标志着该证书是由特定人员获得的。颁发日期：这是毕业正式生效的时间，也代表着毕业生学业的结束。其他信息：根据不同的专业和学位，可能会有一些特定的信息或章节。办理(uoft毕业证书)加拿大多伦多大学毕业证【微信：741003700 】价值很高，需要妥善保管。一般来说，应放置在安全、干燥、防潮的地方，避免长时间暴露在阳光下。如需使用，最好使用复印件而不是原件，以免丢失。综上所述，办理(uoft毕业证书)加拿大多伦多大学毕业证【微信：741003700 】是证明身份和学历的高价值文件。外观简单庄重，格式统一，包括重要的个人信息和发布日期。对持有人来说，妥善保管是非常重要的。

Malad @Call @Girls Whatsapp 9820252231 With High Profile Offer

as9201420

DN Nagar @Call @Girls Whatsapp 9833363713 With High Profile Offer

yashtiriyamittal7854

@Call @Girls Adil Nagar phone 9920874524 You Are Serach A Beautyfull Dolle co...

sanamw9823

₹Call ₹Girls Patrakarpuram Lucknow 08630512678 Deshi Chori Near You

gurkirankumar98700

Malhaur @Call @Girls Lucknow 08923113531 Unlimited Short Near by your location

rams20316

Husainganj @Call @Girls Lucknow 08923113531 Unlimited Short Near by your loca...

sunha sharma

@Call @Girls Alambagh Lucknow phone 9920874524 You Are Serach A Beautyfull Do...

sanamw9823

Efficient Shipping Essential Supplies & Packing List Envelopes.pptx

conquestdistributors1

(Fazullaganj ) ₹Call ₹Girls Lucknow 08923113531 (MONIKA) - The perfect match ...

anshulbalyan01

Lucknow @Call @Girls Alambagh 08630512678 High Class Full Masti 24/7 With Fre...

roshnidevijkn

( Call ) Girls Marine Drive phone 9930687706 You Are Serach A Beautyfull Doll...

anjali pandey

Recently uploaded (20)