More Related Content
What's hot
What's hot (20)
Viewers also liked
Viewers also liked (20)
Similar to Marketing With Websites, Email, Blogs & New Options
Similar to Marketing With Websites, Email, Blogs & New Options (20)
Recently uploaded
Recently uploaded (20)
Marketing With Websites, Email, Blogs & New Options
- 1. PR 101: Websites, Email, Blogs, Social Media, New Media Presented by Dave Tedlock
- 2. PR 101: Websites, Email, Blogs, Social Media & New Media Websites Blogs (not so hot) Email Social Media New Media
- 3. Website Costs & Benefits Website Costs Website Benefits Board & Committee Use Promote Events, Sell Tickets Promote Products & Services Increase Revenue (Memberships, Donations) Reduce Costs
- 4. Web Site Costs Domain names (3 varieties) Web Hosting Design, Content & Maintenance
- 5. Domain Names Short, sweet, fits on business card Logical www.myorganizationwiththebiglongname.org Search Engine Optimization (SEO) $20/year; no-brainer www.godaddy.com www.netsol.com
- 6. SEO Domain Names Rescue a Golden of Arizona Actual: www.golden-retriever.org SEO Option = key words in domain name www.arizonagoldenretrieverrescue.com Tu Nidito Actual: www.tunidito.org (your little nest) SEO Option: www.tucsonfamilysupport.com
- 7. Design & Maintenance Only Build What You Can Maintain Use Content Management Systems (CMS) Adobe’s program Dreamweaver Use Contribute to Edit Choose from one or More Templates Quick & Easy text, image changes
- 8. Costs & Benefits Costs Domain Name -- $50/year or less Hosting -- $120/year Design, Build & Maintain Benefits -- Create Huge Benefits Board Volunteers Events Donations Selling Reduce Costs
- 9. Keys to Board/Committee Success Recognition Communication Recruitment Fund Raising Facilitation Resources Meeting Minutes Agendas Fund Raising Tools Create “Members Only Section”
- 10. Promote Events, Sell Tickets Selling the Event (Details, PDF) Facilitating Sales (Registration) Registering Online Classes Cross Selling Must Deal with Ecommerce Issue
- 11. Attracting & Accepting Donations Make Your Case Dramatize How would you most like to help children? Imagine a dog, whose owner has died … Email Campaign Post Online Newsletters as PDFs Deal with Ecommerce Issue
- 12. Promote Products & Services Sell Products Online Sell Services Online Event Ticket Sales Auction Tickets Must Deal with Ecommerce Issue
- 13. E Commerce – Levels of the Game PDFs with Order Forms Complete Form On Site & Mail Secure Site, Manual Processing Shared Ecommerce Platform Networkforgood.org Guidestar – check your listing Your Own Real-Time Payment Processing
- 14. E Commerce – Secure Site, Manual Processing Complete Form on Secure Site Manually Retrieve Orders from Site Manually Process Credit Card Charges
- 15. Real-Time, Boarding Pass Approach. Desert Museum
- 16. Use Site to Reduce Costs Online Brochures Virtual Newsletters, Magazines (PDFs) E-mail Campaigns Fund Raising Campaigns (a “Green” approach – no paper)
- 17. Email Campaigns Use Constant Contact or Other Source Manage Multiple Lists Key Features: Opt in/Opt Out Reports on Opens, Deletes, Etc. Free or Small Monthly Fee
- 18. Exciting New Options Video Flash, Loads Almost Instantly YouTube, easy Ad Words Google & Yahoo! Daily Budget = $2/Day Pay Per Click Through Use Key Phrase
- 19. Needed Talent & Expertise Design Marketing & Communications Web-Based Programming Coke = Linux, My SQL, PHP, HTML Pepsi = Windows, SQL, ASP/PHP, HTML RC Colas = Cold Fusion, Drupal, Others Dreamweaver/Contribute great because Dreamweaver is powerful, time saving Contribute is Like Using Word
- 20. Blogs – Not So Hot in 2009 Mean different things to people Personal Blog Media Blog (Commenting on a story)
- 21. Personal Blogs – Be Careful Personal diary or column Indexed by search engines Be careful why you say Search for employee use
- 22. Media Blogs, e.g. The Arizona Daily Star Publish blog comments (in print edition) Screen Names = No accountability BIOS Basic Input, Output System What you see when you turn on a computer UG - BIOS Ugliness Bad Manners Ignorance & Off-the-wall Stupidity Blogs = Free user-generated content Blogs = Increased length of stay on site Free Content + Increased Length of Stay = Profit$
- 23. Reacting to News/Blogs Be Prepared for News Story Crisis Communication Plan Seed the Blog Board Members Staff Members Volunteers Act Quickly Remember – Blogs Indexed by Search Engines
- 24. Twitter, Facebook, LinkedIn, Plaxo Millennials (Gen Y) 11 – 23 Years Old All About Me, Technology = IM, Internet, Texting Blur the Personal Lives & Work Lives Gen Xers 23 – 35 years old Some Blur of Personal Life & Work Technology = MAC/PC + Internet + Texting Baby Boomers 35 – 65 years old Separate Personal Life, Work Technology = Confusion
- 25. Social Media, Facebook Personal Page Requires careful control of access Becomes personal very easily Requires substantial maintenance
- 26. Social Media, Facebook Business Page
- 27. Social Media, Professional LinkedIn Plaxo Public Profile Business, Not Personal Links to Websites Networking Potential New stream of spam
- 28. New Media Cell Phones, PDAs = “Mobile Apps” Not the Cutting Edge, the Bleeding Edge Ask again next year RSS Feeds, Like Blogs, were “It” Be realistic and just say no Identify the exact return on investment Webinars
- 29. Webinars Number of “seats” (people logged in) Conference calling included Great for virtual meetings Acrobat Connect, 15 Seats; $39.95/month Yugma, Highly Cost Competitive WebEx & Others, Free Trial Use
- 30. Marketing with Websites, Email, Blogs & Social Media Take Care of Business Get Your Domain Name & Site Right Produce a Genuine Return on Investment Manage Your ROI; Maintain the Site Avoid the Bleeding Edge Participate in Facebook, LinkedIn, Plaxo Handle Blogs Consider Webinars to Communicate
- 31. Resources www.netoutcomes.com/pr101/ Dave Tedlock’s Blog www.netoutcomes.com/Internet_Insights/Articles/tedlock_online.html Contact Dave: 520.325.6900, extension 157 [email_address]